News
Visit Maldives Showcases the Vibrant Maldives Underwater World at Moscow Dive Show 2024
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is showcasing the vibrant Maldives underwater world at the Moscow Dive Show 2024 alongside 4 industry partners. Taking place from 08 to 11 February 2024 at the “Gostinyi Dvor” Exhibition Centre in Moscow, Russia, the event marks a pivotal opportunity for engaging with both the B2B and B2C clientele in the dive and underwater segments of Russia.
The Moscow Dive Show stands as the preeminent exhibition in Russia and CIS, focusing on equipment, tourism, and training for individuals passionate about an active lifestyle and water-based sports. Diving, spearfishing, freediving, and underwater photography form the core activities at the exhibition, attracting a diverse audience of industry professionals and enthusiasts alike. The event serves as a crucial platform for industry partners to unveil their latest plans, establish collaborations with new partners, and strengthen existing ties within the Russian and CIS markets.
Visitors to the Moscow Dive Show include underwater and watersports enthusiasts; qualified activity instructors; potential business partners engaging in wholesale equipment purchases and direct hotel and safari yacht bookings; as well as industry professionals and consumers. The event presents opportune access to qualified travel buyers, influencers, and market professionals through the B2B and B2C facets.
MMPRC aims to showcase the diversity of the Maldives underwater at the Moscow Dive Show this year. The Maldives, blessed with an abundance of marine life and diverse seascapes is renowned worldwide as a leading dive destination. Over 2,000 marine species and special diving spots in each atoll with many undiscovered areas remain ready to explore. The Maldives offers the rare opportunity to witness awe-inspiring whale sharks throughout the year and is a known hotspot for many types of marine animals such as
manta rays, turtles, and nudibranchs. Travellers visiting our beautiful destination can expect a wide array of experiences tailored for diving and watersports enthusiasts.
Visit Maldives has a comprehensive strategy tailored to the Russian market to ensure a robust destination presence. This includes the reinforcement of the Maldives’ brand through amplifying social media presence through influencers, ambient outdoor advertisements, coverage in publications facilitated by familiarisation trips, and ad campaigns across social and conventional media. The campaigns strategically employ local languages to create affinity and increase market penetration, with a special emphasis on leveraging social media and communication platforms that are most popular within Russia, such as VK, Telegram, and Facebook in order to maintain a consistent and engaging online presence.
Russia has proven to be a significant source market for the Maldives. In 2022, the Maldives welcomed 201,954 visitors from Russia, securing its position as the top source market. This trend continued in 2023, with 208,041 arrivals as the 2nd top source market of the year. Visit Maldives conducted and participated in various activities last year for this market, including participation in the Moscow Dive Show, conducting social media marketing initiatives, engagements with luxury travel partners, joint marketing promotions with esteemed partners like Kompass Tour, as well as collaborations with Kazakh bloggers. Activities in the pipeline for the first quarter of this year includes joint marketing promotions, familiarisation trips, and other strategic initiatives to further solidify our presence in the Russian market as a top of mind destination.
Featured
Worldwide Kids accreditation highlights Dhigali Maldives’ commitment to exceptional childcare
Dhigali Maldives has announced that its “Play” Kids Club has been accredited by Worldwide Kids, becoming one of only nine such facilities in the Maldives. This recognition underscores Dhigali’s commitment to providing high-quality and inclusive childcare services.
Christian Szabo, the General Manager of Dhigali Maldives, described the accreditation as a significant milestone, emphasising that it affirms the resort’s dedication to offering exceptional and inclusive childcare programs. He expressed pride in joining a network that shares the vision of nurturing young minds.
The “Play” Kids Club caters to children aged 4-12, providing a vibrant array of activities facilitated by certified childcare professionals. This accreditation further solidifies Dhigali’s focus on delivering exceptional family experiences in a safe and stimulating environment.
With this accomplishment, Dhigali Maldives continues to set a high standard for family-friendly luxury, ensuring parents can relax with the confidence that their children are engaged in fun and enriching activities during their stay.
Celebration
VARU by Atmosphere marks five years of unmatched hospitality
VARU by Atmosphere, an iconic private island resort in the Maldives, celebrated its five-year anniversary this week, marking five years of hospitality, culture, and luxury inspired by the core philosophy of the Joy of Giving. The Naturally Maldivian resort hosted key stakeholders, including the island’s owners, corporate leadership, and colleagues, for an evening of grand celebrations featuring cultural performances, awards, and diverse culinary experiences.
Since its opening in 2019, VARU by Atmosphere has established itself as a sanctuary for travellers seeking to explore the Maldives’ rich cultural heritage while enjoying heartfelt hospitality. Guests at the resort experience the beauty of the turquoise lagoon and immerse themselves in the relaxed island lifestyle of this picturesque Indian Ocean destination. A standout feature of the resort is the award-winning Kaagé restaurant, which highlights authentic Maldivian cuisine, celebrating local ingredients, flavors, and culinary traditions.
Reflecting on the milestone, Mei P. Pun, General Manager of VARU by Atmosphere, noted the significance of the resort’s name, saying, “In Dhivehi, the Maldivian dialect, VARU translates to living life in abundance, strength, resilience, and above all, authenticity. For us, hospitality is about sharing the soul of the Maldives with every visitor, a mission made possible by the dedicated team. Their passion, warm smiles, and unwavering energy resonate with guests, many of whom return time and again.”
Part of the Atmosphere Hotels & Resorts brand, VARU by Atmosphere is a contemporary 5-star resort offering a luxurious island experience with 108 villas situated along white sandy beaches, crystal-clear turquoise lagoons, and three jetties featuring spacious over-water accommodations. Guests benefit from the exclusive VARU Plan™, a comprehensive holiday package that includes diverse dining options, spa experiences, daily activities, and excursions designed to enrich their stay.
Situated on the North-West edge of Malé Atoll, the resort is easily accessible via a 40-minute speedboat ride from Velana International Airport. It boasts four restaurants and two bars, ensuring a wide range of culinary options, alongside premium facilities such as a dive school, water sports centre, overwater ELE|NA spa complex, gym, kids’ club, ocean excursions, and daily complimentary snorkelling trips to explore the vibrant underwater world.
Celebration
JOALI Maldives celebrates six years of art and luxury with Maison Ruinart
JOALI Maldives, the first and only art-immersive resort in the Maldives, will commemorate its sixth anniversary on November 15, 2024, with a special event that highlights its dedication to art, sustainability, and nature. For this milestone celebration, the resort is collaborating with Ruinart, the world’s oldest Champagne house. Founded in 1729 in Reims, France, and currently owned by LVMH Moët Hennessy, Ruinart has a long-standing connection to art, dating back to 1895 when Andre Ruinart commissioned Czech artist Alphonse Mucha to design a poster for the brand. Similarly, since its launch in 2018, JOALI has redefined the role of art in luxury hospitality by showcasing works from international artists. Renowned for its vibrant joie de vivre lifestyle, JOALI aligns with Maison Ruinart’s savoir-vivre philosophy, sharing values rooted in art and luxury.
As part of the celebration, British-French artist Sophie Kitching will present an ethereal art display during a cocktail event at Mura Bar, the heart of the resort. A graduate of the École nationale supérieure des Arts Décoratifs in Paris and the School of Visual Arts in New York, Kitching is acclaimed for her installations, paintings, sculptures, and works on paper. She frequently employs oils, watercolours, and gold leaves on natural materials. Having collaborated with Maison Ruinart for events such as Frieze NY 2022 and the “Maison 1729” exhibition, Kitching will create bespoke eco-designed second skins and coasters for JOALI’s sixth anniversary. Drawing inspiration from the island’s native flora and fauna, including grey herons, sea birds, vibrant corals, and marine life, her creations incorporate vivid colours and copper-zinc leaves to adorn Ruinart bottles. These pieces reflect both JOALI’s and Ruinart’s shared commitment to art and sustainability.
During the event, guests will savour Ruinart Blanc de Blancs Cuvées while admiring Kitching’s ‘Invisible Green Art XXX, 2024’, an abstract masterpiece featuring a distinctive green tone originally developed during England’s Georgian and Regency eras. Transported from Ruinart’s archives in Reims, this artwork will remain on display at JOALI Maldives for over six months. Art and wine enthusiasts will also have the opportunity to purchase limited-edition hand-painted second skins by Kitching during the cocktail event or until the pieces are sold out.
On November 16, 2024, guests can further indulge in an exclusive champagne-pairing dinner hosted by Fabien Vallérian, International Director of Arts & Culture at Ruinart. This gastronomic experience will pair Maison Ruinart’s champagnes with a meticulously curated menu, with each plate and glass weaving a narrative of art and flavour.
Fabien Vallérian praised the partnership, stating: “At Maison Ruinart, the protection of nature is central to our values. We are dedicated to supporting artists who foster a dialogue between humanity and nature through their creativity and craftsmanship. Since 2022, we have collaborated with Sophie Kitching on various artistic commissions, and this project with JOALI provides an incredible opportunity for her to explore and celebrate the ecosystems of the Maldives.”
These celebratory events mark the beginning of a promising partnership, with future activations planned both in the Maldives and globally.
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