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IREKS strengthens presence in Maldives with MD Julia Baur’s visit

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IREKS, a renowned provider of top-quality baking ingredients and innovative product concepts, has been making waves in the bakery industry across more than 90 countries. Partnering with Bestbuy Maldives (BBM) for almost 25 years, IREKS has solidified its position in the Maldives market. The current visit of Julia Baur, Managing Director of IREKS Asia-Pacific SDN BHD, marks a significant milestone in strengthening the brand’s connection with Maldives and its commitment to providing high-quality bakery flour and ingredients.

Julia Baur, the Managing Director of IREKS – Asia Pacific, recently visited the Maldives, a move that underscores the company’s dedication to the Maldives market. IREKS is renowned for offering premium bakery flour and a diverse range of ingredients, such as Improvers, specialty bread mixes, gluten-free mixes, Vegan mixes, and Confectionery mixes, among others.

“We value and are proud of our strong partnerships with our associates globally. One of our highly valued associates is Bestbuy Maldives (BBM). The association has enabled us to reach out to over 90% of resorts in Maldives and significantly enhance our leadership position in the bread/bakery ingredients segment. We are committed to strengthening our relationships and ensuring that the resort customers receive the highest quality products and services. We look forward to a long and successful partnership with BBM,” said Julia Baur, reflecting on her visit.

IREKS’ involvement in the Maldives goes beyond providing top-notch products; the company actively imparts training and knowledge transfer to local bakers. In August, their Kuala Lumpur based master baker is scheduled to visit the Maldives to conduct extensive training sessions with the bakers’ community.

The Maldives resort industry has experienced a surge in tourism post-covid, with record-high tourist arrivals this year. To meet the growing demand for specialty bread mixes and ingredients, IREKS plays a pivotal role with its global team of more than 3,000 employees, including over 500 highly-qualified master bakers and master confectioners.

AVS Subrahmanyam, Chief Operating Officer of BBM, expressed his appreciation for the longstanding partnership with IREKS since the year 2000. He acknowledged the exceptional quality of IREKS’ offerings and their popularity among Maldives’ resorts. The regular training visits by IREKS’ Master Bakers are highly valued by local bakers as they provide exposure to IREKS’ range and usage, as well as the latest baking techniques and developments.

IREKS’ visit to the Maldives, led by Managing Director Julia Baur, signifies the company’s commitment to the local market and its dedication to providing high-quality baking ingredients. As the Maldives’ resort industry continues to thrive, IREKS’ involvement and partnership with BBM play a vital role in meeting the growing demand for specialty bread mixes and enhancing the baking community’s skills and knowledge.

Business

Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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