Local
5 grant recipients of JOALI Sustainability Fund announced
As a leading luxury hospitality and lifestyle brand with two award-winning islands in the Maldives – JOALI Maldives and JOALI BEING – the JOALI brand is committed to safeguarding the local communities and environments in which they operate through sustainable practices, regenerative travel and responsible tourism. Part of these ongoing efforts include the JOALI Sustainability Fund initiative which was announced in early 2023 and pledges to support locally-led projects carried out in Raa Atoll (where both JOALI properties are located) that demonstrate sustainability and have the potential to create a lasting impact.
“Ever since our arrival in the Maldives, we have woven every aspect of our culture and strategy around the promise of ‘responsible luxury,’ taking ownership of and managing our own impact on the environment while promoting ecological resilience,” said Esin Güral Argat, founder of JOALI. “We are extremely proud of the meaningful changes we have been able to create during our journey and look forward to continuing this important work which includes supporting local projects such as the ones we’ve chosen to fund.”
After receiving many deserving applications, the JOALI Sustainability Fund has announced it will be granting a total of $15,000 to five projects that demonstrated their efforts and plans to impact their local communities across four focus areas: safeguarding the planet, fostering wellbeing, creating platforms for women, and nurturing ethical consumption.
The five JOALI Sustainability Fund grant recipients are:
- Rasmaadhoo School – “Green for a Healthier Life”: To promote healthier and sustainable options for the local community where nutrient foods and vegetables are scarce, JOALI will fund the school’s project to create a hydroponic vegetable garden. As part of the project, the school will also distribute seeds and plants to the community to encourage additional farming as well as develop a separate compost-making unit to support further cultivation outside of hydroponics.
- Ungoofaaru School – “Inclusive Education”: As one of the oldest and largest schools in the Maldives with almost 500 students ranging from Kindergarten to 10th Grade (ages 4-16), JOALI will fund the school’s Special Educational Needs (SEN) Programme which is in need of classroom materials and resources to better create a conducive learning environment for students with special needs. The project further aims to develop strategies and practices that accommodate the diverse needs of all students, including those with different cultural and linguistic backgrounds, to provide a safe and inclusive learning environment where students can better develop their academic, social, and personal skills to become responsible and productive members of society.
- Hulhudhuffaaru School – “Fostering the Youth”: Providing education from pre-school to 12th Grade to more than 350 students for over 25 years, JOALI will fund a project to help students learn embroidery and stitching as a new skill to generate income for their families. After receiving a special training, students will be able to create various hand-woven cloth bags to be sold around the island. The income from these bags will help students kick-start their own businesses, while also teaching them a new skill.
- Ungoofaaru Regional Hospital – “Dental Radiovisiography”: A tertiary care hospital in the Maldives serving a third of the local population, the Ungoofaaru Regional Hospital offers a full range of inpatient, outpatient and community-based health care services. With a guiding ethos to improve the health of its local community and steward the resources entrusted to them, JOALI will purchase a digital radiography system that will provide higher-resolution images and enable faster communication between doctor and patient. These images can also be stored in a digital format for future reference, and retrieval in case of any follow-up procedures.
- Dhuvaafaru Zuvaanunge Jammiyya – “Joy of Empowering Women by Farming”: As one of the most active local not-for-profit organisations, the Dhuvaafaru Zuvaanunge Jammiyya has been one of the leading contributors in developing the island, working with local councils, schools and health sectors to implement various programs focusing on the importance of coral reefs, safeguarding the environment, health education, and more. As one of the recipients of the JOALI Sustainability Fund, the Dhuvaafaru Zuvaanunge Jammiyya looks forward to expanding its work further to enhance the environmental and socio-economic growth of the community. The project proposes introducing a hydroponic system that is both easy to maintain and less labor-intensive in growing crops. The vegetables will then be sold to the local community where profits will be split between the household and NGO which will reinvest the money to further expand the agricultural sector. This introduction of this project will also be complemented with training and awareness to educate the community on nutrition and the importance of a balanced healthy diet through home gardening and self-sustenance. The nursery will not only be used as a training centre but also as a laboratory to test new technologies and varieties and to germinate the crops. Lastly, as the island is predominantly a fishing community taking most of the men away from their homes, this grant will also support women who currently have very few income-earning opportunities and provide them with economic incentives and education surrounding self-sustainability and nutrition.
For more information about the JOALI Sustainability Fund and the brand’s commitment to social responsibility and sustainability, please visit www.joali.com/sustainability-and-csr-at-joali. For further details and booking, please visit www.joali.com.
Action
Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
Business
BBM expands retail presence with new Hulhumalé outlet
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
Action
Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
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