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Maldives gets praise as unparalleled natural wonder

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“Maldivian? You are lucky,” is the kind of response I got while I was covering the Arabian Travel Market (ATM) fair in Dubai when anyone realised I was from Maldives.

These people were in a city popular as a modern and high-end tourism destination that flourished in the barren desert of the UAE. Starting with beautiful beaches and luxury services, it’s also home to the world’s tallest building, the Burj Khalifa. It is also the UAE’s main business hub. But for almost all of them, it was the tiny island nation of Maldives that has stolen their heart.

There was a man standing near Maldives’ beautiful stand at the ATM fair. He was watching people who had climbed into the 360 photo booths set up in the stand and was clicking pictures. When I asked him if the stand was nice, he said it was beautiful. Although the stand showcased the country’s scenery, the man had never been to the Maldives.

“I’ve never been to the Maldives yet, but someday [I’ll go]. It’s on my bucket list,” he said.

Everyone who came to the Maldives stand during the fair made similar comments. Maldives, which won the Best Stand Feature award at the fair, was lauded.

A big portion of Dubai’s three million strong population is workers from different countries. From taxi and delivery services to tourism business and other sectors, foreigners are often seen at different levels in different sectors. I got to meet and speak to so many of them every day.

I discussed Dubai with a Pakistani taxi driver I met one day. Since I was not on vacation and had not been out sight-seeing much, I told the driver that all i saw were high-rise buildings and not much else. His next question to me was where I was from. When I said I was from the Maldives, he did not know which country it was. So I Googled and showed him pictures of Maldives on my phone.

“It is so beautiful! I have never seen a place like this,” he replied, widening his eyes and responding in the exact same way that anyone who sees Maldives for the first time does.

“If this is where you come from, how will you like anywhere else?”

During my visit to the ATM fair, I met someone who had worked in the Maldives in the past. The Indian had moved to Dubai and now works at a hotel there.

“I used to work at a resort in the Maldives, but due to the pandemic, I lost my job and had to go back,” he said.

Asking about the situation in the Maldives post-pandemic, he said he still wants to return to Maldives. He said there is no place like the Maldives.

Not without reason. I also asked various people I met like this about life in Dubai. Everyone says that in Dubai they earn much better than working in their own countries. According to them, it is also easier to get a UAE visa.

Then there is the question of the cost of visiting the Maldives. Everyone I met said they wanted to go to Maldives even if for once in their lives. Their question is how to manage the big responsibilities in their lives and make the trip to visit an expensive place like Maldives.

It’s true. The Maldives is an exotic tourist destination. That’s how it is known for. But with guesthouse tourism, there is now a chance to experience the Maldives on a budget. In addition to that, there are budget airlines operating to the country. I passed this information on and told them that people from different walks of life can experience the Maldives now.

People’s praise rained on Maldives even at a high-end place like Dubai. Those who have visited still want to come back again. Those who have not, are waiting for the opportunity.

Arab businessmen also know that there is no place like the Maldives. The Maldives has won the World’s Leading Destination, the most prestigious award given by the World Travel Awards, for three consecutive years since 2020. Dubai was on the nominated list of places on all three occasions.

The Maldives has set an example for Saudi Arabia in their efforts to enter the tourism sector as part of their economic diversification plans. Efforts are underway to develop resorts similar to those in the Maldives and open some of them this year. The Maldives is a unique place. The concept of ‘One Island, One Resort’ has been developed and mastered by the Maldives, unique to the Maldives and accepted by the whole world.

The next question is whether the replication of Maldivian resort concepts in another country will have any negative impact on the demand for resorts in the Maldives.

When asked about this on the last day of the ATM, MMPRC Managing Director Thoyyib Mohamed said that Maldivian tourism will be adversely affected if efforts are not made to promote the Maldives, regardless of the concept being recreated or not.

“There will be places that are like ours, or different from the Maldives. There will be  in the future too. But will that have an impact? It will affect us even if it is not like Maldives if we stay idle like this without working,” he said.

“We have to explain how we are unique, what are the natural differences, and our experience is that we we always explain what food is available where, what can be done at different locations and explain the specialised features of different resorts. This is what we try to sell. We see if we can describe the experiences that could be had in the country and promote it.”

Thoyyib’s point was that we need not focus on the fact that places similar to the Maldives are being built, but rather, focus on how we can better market the Maldives to the world as the unique travel destination it is. The idea should be to market it properly. Both at the ATM fair and in Dubai, people’s perception of the Maldives and the level of demand for the place was evident. All that is left is to advertise properly.

Rich Arab countries such as Saudi Arabia can build facilities similar to Maldivian resorts. But the experience here is not something that can be replicated. Historical places cannot be copied. The beauty of the country is purely natural. Even if imitated, it will not be as perfect as is divinely crafted.

Business

Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Business

Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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