News
SC Capital Partners and Reethi Beach Resort collaborate with MWSRP for the second consecutive year

For the second consecutive year, Reethi Beach Resort has renewed partnership with Maldives Whale Shark Research Program (MWSRP) with the support extended by the resort’s parent company, SC Capital Partners Pte Ltd., a local program with a global impact.
Maldives Whale Shark Research Programme (MWSRP) was founded with the mission of understanding the population dynamics of the whale sharks in the Maldives and how these fit into the species’ existence in the wider world. The charity’s objectives are to promote, for the benefit of the public, the conservation, protection and improvement of the physical and natural environment of the whale shark and marine biological diversity.
Despite being the biggest fish in the ocean, the threats the whale shark faces today are many and almost entirely caused by human impact. It is difficult to quantify the exact number of whale sharks alive today, however their populations have fallen by 50% and are actively in decline.
The need for protection is on the rise as whale sharks contribute immensely towards managing our marine ecosystem. The nature-based motivation of conserving these species ultimately feed into the economic motivations for protecting them. The more economic value we, as a local society, see in protecting nature and its processes, the more the human race will benefit globally from a sustainable future. It is to note that whale shark tourism directly contributes to local livelihoods here in Maldives and provides an alternative income to fishing whale sharks and other sharks. As mentioned before, whale sharks play a role in balancing the marine ecosystem.
The reasons to protect whale sharks are clear and very beneficial for our livelihoods. The whale shark has been protected by law here in Maldives since 1995. Today with the help of organizations such as MWSRP through collaborative efforts from stakeholders similar to SC Capital Partners Pte Ltd and Reethi Beach Resort, community-driven initiatives have worked towards putting protection into practice and making it as efficient as possible, since this joint venture took flight last year.
As part of this partnership with MWSRP, SC Capital Partners Pte Ltd and Reethi Beach Resort will jointly sponsor the MWSRP once again to conduct intensive research in the famous Hanifaru Bay renowned for its Manta gathering and whale shark aggregations. The partnership will also include sponsored educational trips for local young Maldivians to create both awareness about marine biodiversity conservation as well as potential job opportunities. While being based at Fonimagoodhoo island due to the resorts close proximity to the only UNESCO Biosphere situated in Maldives, Reethi Beach Resort is delighted to be part of this program and further strengthening their stance on its commitment to sustainability in the hospitality industry and paving the way towards a more holistic approach towards upholding its core values on sustainability. The team from MWSRP will be supported by Ocean Fantics (a water sports and dive centre) based on the island, who will play a key role in the upcoming research project, in helping them navigate and collect data both on land and sea.
As one of the founding members of the Baa Atoll Resorts United (“BAARU”), which collaborates with resorts in Baa Atoll to discuss and address environmental issues collectively, Reethi Beach Resort is delighted to once again support MWSRP through the support extended by SC Capital Partners Pte Ltd. to continue in supporting the research and conservation of these gentle giants. SC Capital Partners Pte Ltd is committed to investing responsibly and meaningfully to enhance and protect the value of their assets. They integrate ESG best practices into their operations and assets such as using energy, water and waste efficiently, generating renewable energy, and improving biodiversity conservation. Through adopting group sustainability practices, Reethi Beach Resort has also been awarded the Green Globe Certification. As part of the collaboration with MWSRP, along with Reethi Beach Resort, SC Capital extends its support beyond the Maldivian archipelago in globally supporting the United Nations Sustainable Development Goals (SDGs) of 2030.
Entertainment
Swiss cellist JODOKCELLO to perform at Alila Kothaifaru Maldives

Alila Kothaifaru Maldives, in collaboration with BRICS Entertainment, has announced the continuation of the global journey of JODOKCELLO — the barefoot cellist from the Swiss Alps whose performances have reached millions worldwide.
Born in the hills of Emmental, Switzerland, Jodok Vuille, known professionally as JODOKCELLO, has transformed the way audiences experience classical music. Having built his own cello and performed barefoot across mountaintops and global stages, his approach to music is rooted in authenticity, presence, and human connection.
With over 15 million followers and collaborations with international brands and artists including Mercedes-Benz, Swatch Group, FC Barcelona, Alan Walker, IL VOLO, and Lindsey Stirling, JODOKCELLO has become one of Switzerland’s leading cultural figures. His work continues to transcend musical boundaries and inspire audiences across generations.
As part of his ongoing three-year global initiative, the Barefoot in the Sand Tour, JODOKCELLO will perform an exclusive set at Alila Kothaifaru Maldives during the resort’s management cocktails on 18 October. The collaboration highlights Alila’s dedication to curating meaningful experiences that celebrate both creativity and nature.
“Music is not just sound. It’s connection. It’s presence. It’s the truth,” said JODOKCELLO.
His barefoot performance, set against the backdrop of the Maldivian horizon, will offer guests a distinctive cultural moment that intertwines artistry, authenticity, and environment.
Thomas Weber, General Manager of Alila Kothaifaru Maldives, said: “Hosting JODOKCELLO at Alila Kothaifaru is an honour. His artistry reflects the same values we uphold — authenticity, connection, and respect for nature. This will be an unforgettable experience for our guests.”
The Barefoot in the Sand Tour marks a new chapter in JODOKCELLO’s artistic journey — one that extends beyond concert halls, bringing his message of presence and unity to audiences around the world.
Featured
Ifuru Island Maldives hosts visiting practitioner Devendra Pokhriyal at Xanadu Spa

Xanadu Spa at Ifuru Island Maldives has announced the arrival of Devendra Pokhriyal, a highly regarded wellness practitioner from the Himalayan foothills of India, who will serve as a Visiting Practitioner from 23 October 2025 to 7 January 2026. Guests will have the exclusive opportunity to experience his renowned healing therapies during this four-month residency.
Hailing from the birthplace of yoga and Ayurveda, Devendra brings extensive expertise across a diverse range of holistic disciplines, including Ayurvedic consultations, detox programmes, myofascial release, dry needling, marma therapy, and energy healing. His therapies are recognised for their ability to relieve pain, enhance mobility, and restore harmony to the body, mind, and spirit.
“We are excited to welcome Devendra as a Visiting Practitioner at Xanadu Spa,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “His authentic Himalayan knowledge and holistic approach will enrich our guests’ wellness journeys and add a distinctive dimension to their time on the island.”
During his residency, Devendra will offer a curated menu of treatments, including:
- Ayurvedic Consultations – personalised wellness guidance based on Ayurvedic principles.
- Marma Healing Therapy – revitalising energy flow and vitality through ancient Ayurvedic techniques.
- Remedial Massage – a bespoke full-body experience combining deep-tissue techniques, Thai stretching, and wooden tapping along meridian lines.
- Detox and Healing Therapies – including slimming detox massages, myofascial release, and nasya sinus cleansing.
Known for his compassionate and intuitive approach, Devendra has guided guests across the world toward relaxation, recovery, and transformation. His limited-time residency at Xanadu Spa presents a rare opportunity for guests of Ifuru Island to immerse themselves in authentic Himalayan-inspired wellness in the heart of the Maldives.
Featured
Sun Siyam Resorts celebrates 35th anniversary with global Instagram giveaway

Sun Siyam Resorts has announced the launch of its global Instagram giveaway, Win the Maldivian Spirit, marking a key milestone in the group’s 35th anniversary celebrations of Maldivian hospitality. Running from October to November 2025, the campaign invites travellers from around the world to experience the Maldives in style, with one winner and three companions receiving a seven-night stay at any resort within the Sun Siyam Lifestyle Collection.
The prize includes a 24-hour all-inclusive package, airport transfers, a luxury spa treatment, a private dining experience, and a choice between diving or watersports adventures.
The initiative coincides with the unveiling of Sun Siyam Resorts’ brand (r)evolution — a transformation that extends beyond a visual refresh. Centred on the new brand statement, The Home of the Maldivian Spirit, the rebrand unites all six resorts under The House of Siyam, now grouped into three distinctive collections: Luxury, Privé, and Lifestyle. Alongside this, the brand has introduced new Signature Experiences and launched Siyam Rewards to strengthen guest engagement.

Participation in the giveaway is straightforward:
- Follow @sunsiyamresorts on Instagram
- Like the giveaway post
Open globally, the campaign seeks to grow Sun Siyam’s online community while showcasing its refreshed identity. Through engaging reels, influencer collaborations, and interactive content, the campaign aims to share a glimpse of the authentic warmth and spirit that define Maldivian hospitality.
“We are thrilled to share the Maldivian Spirit with a global audience through this campaign,” said Shammun Mohamed, Director of Digital Communications at Sun Siyam. “This is not just a chance to win a holiday; it’s an invitation to experience the beauty, warmth, and unforgettable moments that define Sun Siyam.”
The giveaway will close on 25 November 2025, with the winner announced on 30 November 2025 via @sunsiyamresorts on Instagram, where all campaign details are available.
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