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Soneva marks milestone 25th anniversary with new film series by Bruno Aveillan

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Soneva, the luxury resorts operator with award-winning properties in the Maldives and Thailand, is celebrating its landmark 25th anniversary with a 12 month campaign starting from this month.

To mark the occasion, renowned French filmmaker Bruno Aveillan has created a new series of films that focus on the driving force behind Soneva’s success: its people.

The films, available to view on Soneva’s youtube channel, take an in-depth look at some of the fascinating individuals who represent every facet of the Soneva brand, from the dedicated guardians of the islands’ natural beauty to the skilled creatives whose diverse talents shape the unforgettable Soneva experience.

An acclaimed filmmaker, photographer and artist, Aveillan is considered one of the most in-demand directors on the planet, working with world-renowned brands that include Louis Vuitton, Cartier, Chanel and Time Warner.

A recipient of more than 200 awards, including multiple Gold Lions at Cannes, Gold Clio Awards and Grand Prix Stratégie, Aveillan’s name has become a by-word for modern cinematographic excellence.

A staunch Soneva enthusiast since his first stay at Soneva Fushi, Aveillan was also behind the lens for Soneva’s 2018/19 Festival of Colour campaign, which brought to life the diverse array of unique guest experiences, visiting experts and activities taking place throughout the year, inspired by the vibrant palette of hues at Soneva Fushi, Soneva Jani and Soneva Kiri.

The director’s latest film series focuses on Soneva Fushi in the Baa Atoll, which was the first Soneva resort to open its doors back in 1995, setting a new standard in sustainable luxury and transforming the hospitality sector in the Maldives archipelago and beyond.

Featuring one four-minute long brand film and 10 shorter videos, the series was shot against the backdrop of Soneva Fushi’s idyllic natural beauty and is bathed in the island’s sublime golden sunlight.

“By directing this new opus for this enchanting place, I had the great opportunity to meet what perhaps constitutes the absolute treasure of this pure jewel on earth: its human beings,” says Aveillan.

“Day by day, these people make the dream happen, shaping the soul and creating the legend of Soneva. Happy birthday, dearest Soneva!” 

The films star some of Soneva Fushi’s best-loved Hosts, many of whom have been with the resort since the very beginning.

Both Shantha, Soneva Fushi’s chocolate maestro, and talented head Pastry Chef, and Rocket, the island’s sustainable fisherman, joined the Soneva family back in 1995. Kudafari’s connection with the resort dates back even further – he was the caretaker of Kunfunadhoo who helped founders Sonu and Eva discover the island, and his pet rabbit was the ancestor of all the famous bunnies who now call Soneva Fushi their home.

Living proof that Soneva Fushi is one of the world’s most romantic destinations, husband and wife Hosts, Shameem and Aju, reveal the story of how they first met and fell in love on the island.

Skilled sommeliers Charles and Mariko explain the passions that drive them, while tailor Ali introduces his son, who now works for Soneva, too.

Viewers also get to meet Construction Director Ahmed and Resort Housekeeper Abdulla, and discover more about their key role in creating and maintaining the beautiful natural setting and spectacular architecture that are synonymous with the Soneva brand.

“2020 is a very special year for Soneva so we decided to create a film series to commemorate our landmark 25th anniversary and show our appreciation for our extended Soneva family,” says Sonu Shivdasani, Founder and CEO of Soneva.

“With a plethora of awards, including several Gold Cannes Lions, London International Awards and New York Clios, we were very lucky that acclaimed filmmaker and photographer Bruno Aveillan agreed to direct it. A Soneva enthusiast himself, Bruno has created several short films for us over the years, such as ‘The Boy with the Coconut’, and, more recently, our ‘Festival of Colours’ film series. We are delighted with the final cut and cannot wait to share the series with the world so that people can get to know some of the of the remarkable individuals who have played a role in our success.”

Soneva is a pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments – from world class resorts to outstanding natural locations. Combining luxury with a conscientious approach to sustainability and the environment, and proactively changing the nature of hospitality, it delivers intuitive service and meaningful experiences to the guests.

To view Soneva’s full 25th anniversary campaign including a curated collection of videos by Bruno Aveillan, and Soneva’s gallery of old photos since 1995, please visit: https://soneva.com/25-years-of-soneva 

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ELE|NA champions mindfulness on World Digital Detox Day

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On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.

World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.

In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.

All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.

Highlights of these activities included:

  • Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
  • Yoga classes, focusing on balance, strength, and present-moment mindfulness.
  • Nature walks, offering opportunities to reconnect with the natural world.
  • Team member wellness activities, designed to foster camaraderie and rejuvenation.

These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.

At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.

As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”

Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”

ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.

The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.

As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.

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JW Marriott Maldives unveils luxury wellness escape

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JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.

Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.

Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.

A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.

Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.

Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.

Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.

The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.

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Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas

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The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.

A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.

At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.

With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.

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