Featured
Soneva marks milestone 25th anniversary with new film series by Bruno Aveillan
Soneva, the luxury resorts operator with award-winning properties in the Maldives and Thailand, is celebrating its landmark 25th anniversary with a 12 month campaign starting from this month.
To mark the occasion, renowned French filmmaker Bruno Aveillan has created a new series of films that focus on the driving force behind Soneva’s success: its people.
The films, available to view on Soneva’s youtube channel, take an in-depth look at some of the fascinating individuals who represent every facet of the Soneva brand, from the dedicated guardians of the islands’ natural beauty to the skilled creatives whose diverse talents shape the unforgettable Soneva experience.
An acclaimed filmmaker, photographer and artist, Aveillan is considered one of the most in-demand directors on the planet, working with world-renowned brands that include Louis Vuitton, Cartier, Chanel and Time Warner.
A recipient of more than 200 awards, including multiple Gold Lions at Cannes, Gold Clio Awards and Grand Prix Stratégie, Aveillan’s name has become a by-word for modern cinematographic excellence.
A staunch Soneva enthusiast since his first stay at Soneva Fushi, Aveillan was also behind the lens for Soneva’s 2018/19 Festival of Colour campaign, which brought to life the diverse array of unique guest experiences, visiting experts and activities taking place throughout the year, inspired by the vibrant palette of hues at Soneva Fushi, Soneva Jani and Soneva Kiri.
The director’s latest film series focuses on Soneva Fushi in the Baa Atoll, which was the first Soneva resort to open its doors back in 1995, setting a new standard in sustainable luxury and transforming the hospitality sector in the Maldives archipelago and beyond.
Featuring one four-minute long brand film and 10 shorter videos, the series was shot against the backdrop of Soneva Fushi’s idyllic natural beauty and is bathed in the island’s sublime golden sunlight.
“By directing this new opus for this enchanting place, I had the great opportunity to meet what perhaps constitutes the absolute treasure of this pure jewel on earth: its human beings,” says Aveillan.
“Day by day, these people make the dream happen, shaping the soul and creating the legend of Soneva. Happy birthday, dearest Soneva!”
The films star some of Soneva Fushi’s best-loved Hosts, many of whom have been with the resort since the very beginning.
Both Shantha, Soneva Fushi’s chocolate maestro, and talented head Pastry Chef, and Rocket, the island’s sustainable fisherman, joined the Soneva family back in 1995. Kudafari’s connection with the resort dates back even further – he was the caretaker of Kunfunadhoo who helped founders Sonu and Eva discover the island, and his pet rabbit was the ancestor of all the famous bunnies who now call Soneva Fushi their home.
Living proof that Soneva Fushi is one of the world’s most romantic destinations, husband and wife Hosts, Shameem and Aju, reveal the story of how they first met and fell in love on the island.
Skilled sommeliers Charles and Mariko explain the passions that drive them, while tailor Ali introduces his son, who now works for Soneva, too.
Viewers also get to meet Construction Director Ahmed and Resort Housekeeper Abdulla, and discover more about their key role in creating and maintaining the beautiful natural setting and spectacular architecture that are synonymous with the Soneva brand.
“2020 is a very special year for Soneva so we decided to create a film series to commemorate our landmark 25th anniversary and show our appreciation for our extended Soneva family,” says Sonu Shivdasani, Founder and CEO of Soneva.
“With a plethora of awards, including several Gold Cannes Lions, London International Awards and New York Clios, we were very lucky that acclaimed filmmaker and photographer Bruno Aveillan agreed to direct it. A Soneva enthusiast himself, Bruno has created several short films for us over the years, such as ‘The Boy with the Coconut’, and, more recently, our ‘Festival of Colours’ film series. We are delighted with the final cut and cannot wait to share the series with the world so that people can get to know some of the of the remarkable individuals who have played a role in our success.”
Soneva is a pioneering family of hospitality properties and products, offering holistic encounters in luxurious and inspiring environments – from world class resorts to outstanding natural locations. Combining luxury with a conscientious approach to sustainability and the environment, and proactively changing the nature of hospitality, it delivers intuitive service and meaningful experiences to the guests.
To view Soneva’s full 25th anniversary campaign including a curated collection of videos by Bruno Aveillan, and Soneva’s gallery of old photos since 1995, please visit: https://soneva.com/25-years-of-soneva
Action
Family fun meets Premier League coaching: Kuramathi and Campioni experience
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
Awards
Sun Siyam Resorts honoured at Target Taste Awards 2024
Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.
The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.
Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.
Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.
Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”
Celebration
Tropical elegance meets cultural heritage: SO/ Maldives’ festive celebration
Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.
Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.
The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.
Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.
SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.
“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.
SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.
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