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Maldives is Europeans’ top holiday destination for 2021, Google data shows
Holidaymakers in the UK and around the world have had to put their trips on pause this year. However, travel trade professionals are already casting an optimistic eye to the future.
According to Google Trends, online searches for ‘2021 holiday’ have increased by an incredible 124 per cent since the end of March, so it’s clear to see that people are using this time in lockdown to research next year’s getaway.
Luxury travel company Kuoni was keen to find out just where in the world people are hoping to head for their much anticipated post-lockdown holidays.
To uncover 2021’s most dreamed of destinations, Kuoni reviewed data for 131 countries around the world, including the UK, to discover which countries travellers are searching fo on Google for next year.
Looking at the global data, the results show that the United Arab Emirates is the most popular destination for 2021, followed by Qatar, Canada, and the US, which all share joint second place, and Egypt at third place.
Continent by continent, the Maldives is Europeans’ top holiday destination for next year.
With an average of 6,000 monthly searches, it’s clear that travellers in UK and other European countries are dreaming of desert island escapes in the Maldives for their 2021 escape.
This picture-perfect archipelago is home to incredible island resorts where there’s little more to do than just relax, go snorkelling or diving, head out on sunset cruises and revive your body and mind at the spa.
Exclusive and luxurious, it’s easy to see why these string of paradise atolls have taken top spot.
“With various stages of lockdown still the case for many places around the world, it’s not surprising that lots of us are wanting to book something to look forward to,” Dean Harvey, Marketing Director at Kuoni, said.
“It’s fascinating to see how popular destinations differ from country to country and the upturn in Google searches matches the upturn in 2021 bookings we’ve seen in recent weeks, with Maldives holidays being booked the most.”
Mexico and Bali are also popular among holidaymakers in the UK and Europe.
The positive development comes as the Maldives prepares to reopen its borders to visitors on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away.
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
With arrival numbers falling, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 2,553.
Thirteen deaths have been reported and 2,229 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
These measures allowed authorities to contain the outbreak.
The restrictions are now being eased in phases, with the third phase measures now active.
The Maldives is a destination where summer feels eternal, offering turquoise waters, pristine white sands, and serene tranquility. Through the ‘Endless Summer’ campaign by Marriott Bonvoy, travellers are invited to escape the winter cold or bask in perpetual sunshine with a limited-time offer. Guests can choose from a selection of luxurious resorts in the Maldives and enjoy benefits such as a full-board dining plan, complimentary speedboat or seaplane transfers, or up to USD 250 in resort credit. Additional perks include non-motorised water sports like paddle-boarding, kayaking, windsurfing, and catamaran sailing, depending on the property. This exclusive offer, valid for a minimum stay of four nights, is available for bookings between January 20 and February 28, 2025, and includes Marriott Bonvoy points to unlock future travel opportunities.
The North Malé Atoll is a marine sanctuary renowned for its vibrant coral reefs and secluded luxury. Just a short speedboat ride from Velana International Airport, it hosts three Marriott Bonvoy resorts. These waters, rich with stingrays, nurse sharks, turtles, and dolphins, offer exceptional snorkelling and diving opportunities for adventurers of all levels. The Ritz-Carlton Maldives, Fari Islands, features 100 villas with ocean or lagoon views, infinity pools, and personalised butler service. Dining options span Cantonese, Japanese, Italian, and Middle Eastern cuisines, while the Ritz-Carlton Spa offers treatments inspired by Yin and Yang. Guests can also explore curated dining and art installations at Fari Marina Village and participate in the Defining Moment ceremony featuring Boduberu drumming.
The JW Marriott Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, offers 80 luxurious pool villas with ocean views. The resort combines contemporary design with personalised service and features seven dining venues, including Athiri and Nikkei, which serve steak and Japanese-Peruvian cuisine. The Spa by JW offers exclusive treatments by BABOR, while younger guests can enjoy activities at the Family by JW Kids’ Club and the teens’ zone.
Sheraton Maldives Full Moon Resort & Spa, set on a private natural island, provides 176 beachfront cottages and overwater villas that blend rustic charm with modern comforts. Surrounded by turquoise lagoons and lush palm groves, the resort offers family-friendly programs such as beach picnics, cooking classes, and nature walks. Its farm-to-table dining and coral restoration initiatives, alongside complimentary stays and meals for children under 12, make it a sustainable and family-oriented retreat.
North Ari Atoll, Dhaalu Atoll, and Baa Atoll showcase the Maldives’ extraordinary natural beauty. North Ari Atoll is famous for iconic dive sites and whale shark migration routes. W Maldives, reopening in March after a transformation, offers 77 overwater and beach villas with bio-boho designs. Guests can explore the house reef, enjoy unique dining experiences, and participate in private island excursions.
In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort features 77 villas with private pools and panoramic views. The resort offers Ayurvedic treatments, the Maldives’ largest hydrotherapy pool, and signature experiences like the Champagne Sabering Ritual. Dining options include Japanese Kaiseki at T-Pan and a wine cellar boasting 650 labels.
Baa Atoll, a UNESCO Biosphere Reserve, is home to The Westin Maldives Miriandhoo Resort, which features 69 villas surrounded by lush foliage or perched above turquoise waters. The resort offers Japanese cuisine, pan-Asian flavours, and holistic wellness programs. Children under 12 stay and dine for free, making it a family-friendly haven.
In Lhaviyani Atoll, Le Méridien Maldives Resort & Spa combines mid-century modern design with eco-conscious features such as a large organic garden. Guests can enjoy culinary experiences, spacious villas, and abundant marine life around its thriving house reef.
The Shaviyani Atoll offers ultimate seclusion at JW Marriott Maldives Resort & Spa, with 60 villas and personalised butler service. Families can enjoy the extensive kids’ club and adventure activities, while food enthusiasts indulge in farm-to-table dining. Water-sports like jet skiing and parasailing cater to thrill-seekers.
As the sun sets over the Maldives, Marriott Bonvoy invites travellers to embrace the promise of an eternal summer in this idyllic paradise.
This Valentine’s Day, couples are invited to immerse themselves in the ultimate romantic escape at Dusit Thani Maldives. Surrounded by turquoise waters, pristine beaches, and unparalleled luxury, the resort provides an idyllic setting for celebrating love.
Situated in the heart of the UNESCO World Biosphere Reserve of Baa Atoll, Dusit Thani Maldives offers an unforgettable experience for those seeking to rekindle romance and create cherished memories.
The resort’s All-Inclusive Escape to Romance package has been specially designed to elevate Valentine’s Day celebrations. This exclusive offer includes:
- Luxurious accommodations in either beachfront or overwater villas.
- Delectable dining experiences with all-inclusive options.
- A private dining experience under the stars.
- Couples’ spa treatments at the award-winning Devarana Wellness, ensuring complete relaxation.
Valentine’s Day Highlights
On February 14th, a series of enchanting events will be hosted to mark the occasion:
- Romantic Beach Dinner: Guests can savour a gourmet meal paired with fine wines under a starlit sky, accompanied by the soothing sounds of the ocean.
- Couples’ Sunset Cruise: A magical experience on the water allows couples to admire the beauty of the Maldivian sunset.
- Devarana Wellness for Two: Signature spa treatments will provide an opportunity for relaxation and reconnection.
- Love-Inspired Cocktails: Handcrafted cocktails will be available at the resort’s bars for a special Valentine’s toast.
Dusit Thani Maldives is described as more than just a destination—it is a place where love blossoms. According to Jean-Louis Ripoche, Area General Manager, Maldives, “This Valentine’s Day, we are delighted to offer couples an opportunity to celebrate their love in one of the most romantic settings in the world.”
Couples are invited to celebrate the season of love at Dusit Thani Maldives, where the natural beauty of the Maldives serves as the perfect backdrop for a memorable Valentine’s Day.
Heritance Aarah, a distinguished Premium All-Inclusive barefoot paradise in the Maldives, has partnered with Leading Quality Assurance (LQA), a UK-based organisation specialising in evaluating and enhancing hospitality standards. This collaboration aims to elevate the guest experience and establish new benchmarks within the Maldivian hospitality industry. Heritance Aarah is the first property within Aitken Spence Hotels and the first Sri Lankan hotel chain to adopt LQA standards, positioning itself as a pioneer in quality excellence.
LQA focuses on evaluating various aspects of guest experiences, incorporating internationally recognised benchmarks, emotional intelligence, and brand-specific standards. Through the actionable insights and comprehensive benchmarking data provided by LQA, the resort aims to measure and enhance its performance against global competitors.
Heritance Aarah has earned numerous accolades for its exceptional offerings, including recognition as the Best Beachfront All-Inclusive Family Resort by ‘Forbes’ and the Best Resort in the World – Indian Ocean by the ‘Condé Nast Traveller Readers’ Choice Awards’. As the first LEED Gold-certified property in the Maldives, the resort demonstrates a strong commitment to sustainability, further solidifying its global reputation.
The partnership with LQA is set to refine service standards across critical touchpoints, including reservations, check-in, check-out, and the overall guest journey. This initiative aligns seamlessly with the resort’s mission to deliver unforgettable and seamless experiences for its guests.
Renowned as a premier culinary destination in the Maldives, Heritance Aarah offers a distinctive all-day dining concept across seven restaurants and five bars, curated by award-winning chefs and culinary Olympians. Guests can also indulge in a variety of wellness activities, such as Tai Chi, Reiki healing, Shirodhara, Tibetan Kunye healing sessions, Moxibustion with mantra chanting, and yoga.
By integrating LQA’s expertise with its own exceptional offerings, Heritance Aarah reinforces its position as a leader in hospitality and sustainability in the Maldives. This partnership highlights the resort’s dedication to redefining excellence and creating extraordinary memories for every guest.
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