Featured
Maldives is Europeans’ top holiday destination for 2021, Google data shows
Holidaymakers in the UK and around the world have had to put their trips on pause this year. However, travel trade professionals are already casting an optimistic eye to the future.
According to Google Trends, online searches for ‘2021 holiday’ have increased by an incredible 124 per cent since the end of March, so it’s clear to see that people are using this time in lockdown to research next year’s getaway.
Luxury travel company Kuoni was keen to find out just where in the world people are hoping to head for their much anticipated post-lockdown holidays.
To uncover 2021’s most dreamed of destinations, Kuoni reviewed data for 131 countries around the world, including the UK, to discover which countries travellers are searching fo on Google for next year.
Looking at the global data, the results show that the United Arab Emirates is the most popular destination for 2021, followed by Qatar, Canada, and the US, which all share joint second place, and Egypt at third place.

Continent by continent, the Maldives is Europeans’ top holiday destination for next year.
With an average of 6,000 monthly searches, it’s clear that travellers in UK and other European countries are dreaming of desert island escapes in the Maldives for their 2021 escape.
This picture-perfect archipelago is home to incredible island resorts where there’s little more to do than just relax, go snorkelling or diving, head out on sunset cruises and revive your body and mind at the spa.
Exclusive and luxurious, it’s easy to see why these string of paradise atolls have taken top spot.
“With various stages of lockdown still the case for many places around the world, it’s not surprising that lots of us are wanting to book something to look forward to,” Dean Harvey, Marketing Director at Kuoni, said.
“It’s fascinating to see how popular destinations differ from country to country and the upturn in Google searches matches the upturn in 2021 bookings we’ve seen in recent weeks, with Maldives holidays being booked the most.”
Mexico and Bali are also popular among holidaymakers in the UK and Europe.
The positive development comes as the Maldives prepares to reopen its borders to visitors on July 15.
Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away.
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, only 382,760 tourists visited the Maldives before the country closed its borders on March 27. It was a 40.8 per cent decline over the 646,092 that visited the Maldives from January to March last year.
With arrival numbers falling, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 2,553.
Thirteen deaths have been reported and 2,229 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks were also shut.
Restaurants and cafes in the capital were asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands was also ordered.
These measures allowed authorities to contain the outbreak.
The restrictions are now being eased in phases, with the third phase measures now active.
Featured
Huvafen Fushi partners with Forbes Travel Guide in pursuit of five-star status
Huvafen Fushi, the resort internationally recognised for pioneering signature Maldivian luxury, has announced its official association with Forbes Travel Guide (FTG), the only independent global rating system dedicated to luxury hospitality.
The decision marks a deliberate step for the resort, underscoring its commitment to meeting the gold standard of intuitive service on an international scale. After two decades of setting architectural and experiential milestones—such as unveiling the world’s first underwater spa and introducing the Maldives’ first underground wine cellar, Vinum—Huvafen Fushi is now focused on demonstrating its exceptional service culture against the industry’s most rigorous and objective criteria.
The resort’s ultimate aim is to attain the prestigious Forbes Travel Guide Five-Star rating in 2026.
General Manager Noel Cameron stated, “For Huvafen, luxury is effortless and authenticity shines through. Our brand has always been about trailblazing and crafting moments that transcend the ordinary. Now, we’re putting our confidence to the test by inviting the global authority on luxury to evaluate the very core of our offering: the quality and consistency of how we make our guests feel.”
Unlike rating systems that rely on volume or guest reviews, the FTG evaluation process is entirely independent, with anonymous professional inspectors assessing properties based on up to 900 stringent standards. The criteria place significant weight on emotional connection and anticipatory service—the subtle, intuitive gestures that have long defined Huvafen’s approach.
This partnership marks a new chapter for Huvafen Fushi, reflecting its evolution towards uncompromising, verified excellence. It positions the resort to resonate even more strongly with discerning, forward-thinking travellers seeking authentic connection and meaningful transformation.
Celebration
Sun Siyam Olhuveli kicks off festive season with Charith N. Silva Cake Mixing
Sun Siyam Olhuveli has ushered in the holiday season with a new twist on its much-loved annual Festive Cake Mixing event, held on 23 November. This year, the celebration was led by acclaimed Sri Lankan chef and viral social media personality Charith N. Silva, the creative force behind @wildcookbook and one of South Asia’s most influential culinary storytellers.
Charith, a sensation across YouTube, TikTok, and Instagram with an audience of several million, is widely recognised for his bold fire-cooking techniques, visually striking outdoor food rituals, and distinctive, high-energy narrative style. He recently secured a coveted place on the Forbes 30 Under 30 Asia 2025 list in the Arts (Art & Style, Food & Drink) category, underscoring his growing influence on contemporary food culture in the region. He is one of a new wave of young chefs blending local flavours with global inspiration and is the owner of the restaurant “Wildish” in Colombo.
Bringing his creative flair to Sun Siyam Olhuveli, Charith said, “Bringing my energy to Sun Siyam Olhuveli was surreal; the people, the Maldivian spirit, the flavour play, everything clicked into one unforgettable festive moment.”
This year’s cake mixing unfolded like an island celebration, complete with lively music, bursts of aromatic spices, and an energetic atmosphere. Resort teams and guests layered fruits, nuts, and spirits in a spirited display, with Charith driving the momentum through his trademark spontaneity. The result was a vibrant, social, and playful reimagining of a classic festive tradition.
Festivities continued on 24 November with an exclusive live cooking demonstration by Charith, giving guests the chance to experience his signature “wild” cooking style firsthand against the lagoon backdrop of the resort.
“This celebration reflects the new creative pulse of Sun Siyam Olhuveli. Charith brought an energy that aligns perfectly with our evolving lifestyle identity, making this year’s cake mixing one of our most memorable yet,” said Hassan Adil, General Manager at Sun Siyam Olhuveli.
With the festive season now in full swing, Sun Siyam Olhuveli invites guests to join MYSTIVAL 2025–2026, the resort’s year-end celebration taking place from 21 December 2025 to 8 January 2026, featuring hypnotic beats, immersive dining, playful rituals, and a series of kaleidoscopic island experiences designed to inspire connection and celebration.
Cooking
Cooking with culture: Maldivian Kandu Kukulhu at Sun Siyam Vilu Reef
At Sun Siyam Vilu Reef, Maldivian cuisine is celebrated not simply as nourishment but as an expression of island heritage and identity. Among its most significant traditions is the preparation of Kandu Kukulhu, the Maldives’ signature rolled tuna curry. Rooted in local custom and passed down through generations, the dish forms the centrepiece of the resort’s weekly Maldivian cooking classes, offering guests an intimate introduction to the flavours, techniques, and narratives that shape the islands. As part of the resort’s signature culinary journey, it brings Maldivian culture to life through authentic tastes and thoughtful storytelling.
Deeply embedded in local tradition, Kandu Kukulhu reflects centuries of craftsmanship and care. At Vilu Reef, the cooking class is led by the resort’s Maldivian chefs, who demonstrate each stage with the precision and intuition inherited through long-standing practice. Guests learn how to slice the tuna, layer it with aromatic spices, and bind the rolls with coconut or pandan leaf. As the curry gently simmers in coconut milk, its aroma fills the air, offering a vivid portrayal of everyday island cooking—an experience that resonates long after the final tasting.
Kandu Kukulhu, which translates to “chicken of the sea,” is a quintessential Maldivian tuna curry and a powerful tribute to the nation’s enduring connection to the ocean.
“Sun Siyam Vilu Reef’s culinary story celebrates Maldivian heritage, moving beyond simply serving fresh seafood,” said Chef de Cuisine Mohamed Hameed, known as Chef Printey. “It is a connection to our islands, our people, and the traditions that shaped Maldivian cuisine. By sharing these methods, we bring our cultural narrative to life in the most sincere way.”
The cooking class forms a key part of the Maldivian Roots Signature Experience, which highlights the flavours, crafts, and cultural expressions that define the Maldives. It reflects Sun Siyam’s philosophy of celebrating island life through meaningful encounters and genuine Maldivian spirit. The experience is available to all guests at Sun Siyam Vilu Reef and can be booked in advance during their stay.
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