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Noku Maldives joins Preferred Hotels alliance

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Noku Maldives has joined the Preferred Hotels & Resorts alliance.

The Maldives resort is amongst 26 new properties that joined the independent hotel portfolio in the first four months of the year.

“We are pleased to see more owners and operators turning to Preferred Hotels & Resorts to benefit from our flexible approach, favourable pricing, and strong overall brand value,” chief executive Lindsey Ueberroth was quoted in a statement, as saying.

“We are delighted to welcome these best-in-class properties to the Preferred network and eagerly await the day when we can welcome our loyal guests back to experience the exemplary hospitality each of them offers, a sentiment best expressed by our latest brand video that was released today.”

Along with sales, marketing, revenue optimisation, and distribution services, each of these new member hotels now has access to Preferred’s global network of corporate, leisure, and group sales professionals.

They can also tap into the turnkey benefits of I Prefer Hotel Rewards, the brand’s global points-based loyalty program for independent hotels with 3.5 million travellers currently enrolled for membership.

“This significant increase to our brand portfolio indicates an impending takeoff in independent hotel affiliations as part of the pandemic rebound. We continue to receive increased interest from both independent hotels and properties currently in franchise contracts that are exploring less restrictive and more valuable options,” Jonathan Newbury, Senior Vice President of Strategic Development for Preferred Hotels & Resorts, said.

“Preferred Hotels & Resorts continues to position itself as the brand of choice for independent hotels because we offer our member hotels the freedom to compete on their own terms – not just when it’s convenient for us – while inviting them to tap into Preferred’s global reach as a rich complement to their individual efforts.”

Located on the island of Kuda Funafaru in the northern Noonu atoll, Noku Maldives is accessible by a scenic 45-minute seaplane flight from the main Velana International Airport.

Nestled amongst luscious tropical greenery and enveloped by a peaceful blue lagoon are 20 beach villas and 30 overwater villas. Each spacious unit is designed to offer utmost privacy and fitted with modern amenities to provide comfort. The refined elegance of each villa with its soft white hues and dark wood accents complement the beauty of nature seen through large bay windows and french doors.

The spacious beachfront Palms Restaurant serves up à la carte and buffet-style dining, whilst the menu of Thari Restaurant features elements of Thai, Japanese and Singaporean cuisine — flavourful tastes of the countries where Noku hotels are located in. The Palms Bar allows guests to indulge in refreshing cocktails that blend Eastern and Western influences. Guests can also have a thirst quenching beverage from the Thari Bar and lounge at the large main pool area.

Embracing nature is an integral aspect of the wellness programme at Noku Maldives. Rejuvenation begins with a beautiful garden walkway leading up to six double treatment suites with a relaxing view of the ocean. Each treatment room is thoughtfully designed as a sanctuary where stone and wooden accents achieve a deep sense of calm and relaxation. The wellness treatments use natural ingredients to enhance total wellbeing.

The pristine location of Noku Maldives houses a thriving marine ecosystem that includes dolphins, rays and populous fish diversity. Professional dive instructors at the resort’s dive centre will show guests the rich diversity of marine life suitable for all levels of experiences. Guests can also catch the light ocean breeze on a chartered catamaran, or feel the adrenaline rush whilst riding the waves on a jet ski or windsurfing activities.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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