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Celta Vigo debuts Maldives-branded kit at Camp Nou

Published

6 years ago

November 10, 2019

La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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InterContinental Maldives Maamunagau Resort launches ‘Swim with Nurse Sharks’ experience

Published

2 hours ago

February 9, 2026

m@ldives

Nestled in the pristine waters of the Raa Atoll, InterContinental Maldives Maamunagau Resort introduces Swim with Nurse Sharks, a new guided marine experience offering guests a rare opportunity to encounter these gentle creatures in their natural lagoon habitat.

Located just minutes from the island, the calm, shallow waters provide ideal conditions for observing nurse sharks at rest and in motion. The one-hour experience operates three times a week by speedboat and is designed for small groups, making it suitable for families and confident swimmers seeking a meaningful connection with the ocean.

Guided with care and respect for the environment, the experience reflects the resort’s ongoing commitment to marine awareness and responsible interaction with wildlife. Guests gain insight into the behaviour of nurse sharks while exploring one of the region’s few accessible snorkelling sites dedicated to this species.

Available at USD 95++ per person, with special rates for children under 12, Swim with Nurse Sharks adds a distinctive new chapter to the resort’s immersive ocean experiences.

For more information on “Swim with Nurse Sharks” at InterContinental Maldives Maamunagau Resort, please visit the resort’s website.

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Avani+ Fares Maldives to host Michael Owen’s football camp for second year

Published

7 hours ago

February 9, 2026

m@ldives

Michael Owen’s Football Camp is returning to Avani+ Fares Maldives Resort for a second year, running from 31 March to 3 April 2026 as part of the resort’s Easter holiday programme. Following a strong debut in 2025, the camp will once again see children and teens join the former England striker for hands-on coaching sessions on Fares Island in Baa Atoll.

Designed for kids and teens aged 5 to 13, the four-day camp combines daily training sessions, skills development and team challenges, led by Michael Owen. The programme ends on a high with a celebratory finale, with certificates, medals and jersey signings for every participant. The camp is complimentary for all guests staying at Avani+ Fares Maldives during the event, and each registered participant will receive an official Football Kit, including two sets of customised jerseys, shorts and socks.

Building on the strong response from families last year, the 2026 Football Camp sits within Avani+ Fares Maldives’ broader Easter line-up, pairing structured sports sessions with relaxed island time. Beyond the pitch, younger guests can dip in and out of island adventures at AvaniKids and the Teens Club, with creative arts and crafts and dedicated spaces designed around their age group. Mealtimes are part of the fun too, with Petit Bistro, the resort’s kids-only restaurant, created just for younger guests.

For families keen to get out on the water together, Avani+ Fares Maldives is set within the UNESCO Biosphere Reserve of Baa Atoll, with snorkelling along the house reef right off the island and a full menu of water sports and dive experiences at this award-winning dive resort.

Commenting on the upcoming camp, Michael Owen said: “Coming back to Avani+ Fares Maldives feels like a natural next step after the energy and enthusiasm we saw at the first camp. It is a special environment for families and the camp is all about helping kids build confidence, develop their skills and most importantly enjoy the game together. I am really looking forward to being back on the island in 2026.”

Avani+ Fares Maldives is designed with families in mind, with a wide mix of accommodation styles to suit different group sizes and travel plans. Options range from interconnecting Pavilion rooms for easy togetherness, to Beach Pool Villas with outdoor space for daytime downtime, alongside over water villas set above the lagoon. For families travelling as a bigger group, the resort also offers spacious two and three bedroom Over Water Pool Residences, with generous living areas and room to spread out between activities.

Package rates start from USD 3,500 for a family of four, including accommodation, seaplane transfers and football camp registration. Based on two adults and two children sharing on a bed and breakfast basis, includes taxes and fees. To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call  +960 660 1660.

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Simply summer at Milaidhoo: Invitation to slow living in the Baa Atoll

Published

5 days ago

February 4, 2026

m@ldives

In a destination often defined by excess, Milaidhoo Maldives offers a different summer narrative: one of restraint, rhythm and rare stillness. Introducing Simply Summer, a seasonal escape that celebrates the art of slowing down within the UNESCO-protected waters of the Baa Atoll.

An intimate island sanctuary, Milaidhoo is designed for travellers who value time as the ultimate luxury. Days unfold unhurriedly, beginning with relaxed oceanfront breakfasts and shaped entirely by choice, from sunrise yoga and snorkelling in pristine coral gardens to long, private hours spent within the calm of one’s villa. Evenings are defined by elegant à la carte dining, inspired by seasonal flavours and served with effortless grace.

The Simply Summer offer enhances this experience with considered privileges rather than excess. Guests are invited to explore the Maldives’ natural wonders through manta ray encounters in the legendary Hanifaru Bay, indulge in restorative rituals at the overwater Serenity Spa, or discover the atoll through curated island adventures, all with exclusive seasonal savings.

A chilled bottle of Ruinart Champagne awaiting guests in their villa sets the tone on arrival, while flexible early check-in and late check-out (subject to availability) ensures that time is never hurried. Dining remains a central pleasure, with daily breakfast and à la carte dinners at Ocean Restaurant, complemented by generous dining credits across the island’s culinary venues.

Available for stays from 1st May to 31st October 2026, with a minimum stay of four nights, Simply Summer is an understated invitation to experience the Maldives at its most refined, quietly luxurious, deeply personal and guided by the gentle pace of island life.

Simply Summer – Key Inclusions: