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Celta Vigo debuts Maldives-branded kit at Camp Nou

Published

5 years ago

November 10, 2019

La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose

Published

4 days ago

December 21, 2024

m@ldives

Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.

Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.

This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.

“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”

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Game, set, paradise: Petra Kvitová and Hideaway Beach Resort elevate luxury sports experiences

Published

6 days ago

December 19, 2024

m@ldives

Hideaway Beach Resort & Spa recently hosted legendary tennis player Petra Kvitová, captivating guests with her remarkable presence and inspiring passion for tennis. During her stay, the two-time Wimbledon champion conducted exclusive tennis classes, giving guests a rare opportunity to learn from one of the world’s top athletes.

Petra Kvitová, a celebrated Czech tennis star, has had an illustrious career highlighted by two Grand Slam titles and numerous accolades on the WTA Tour. Known for her powerful left-handed game and extraordinary resilience, she has inspired fans worldwide. Her tennis classes at Hideaway were dynamic and filled with invaluable insights, creating memorable experiences for tennis enthusiasts and guests alike.

The festive season at the resort commenced with Padel professional Hernan Flores offering Padel lessons for both guests and staff, followed by consecutive tennis workshops led by tennis stars Petra Kvitová and Elena Vesnina. Both athletes conducted specialised tennis sessions for adults and children, helping participants enhance their skills and deepen their appreciation for the sport.

Nestled in the pristine beauty of the Maldives, Hideaway Beach Resort & Spa is renowned for its exceptional service, luxurious villas, and world-class amenities. Boasting immaculate beaches and exclusive experiences, the resort provides an idyllic escape for discerning travellers. With professional tennis courts and wellness facilities, including a Bali-inspired spa and in-house yoga instruction, Hideaway offers tennis enthusiasts the perfect setting to refine their game while enjoying the serene paradise.

As one of the largest resorts in the Maldives, located in the remote Haa Alifu Atoll, Hideaway offers an extensive range of activities. These include a 5-hole golf putting green, an indoor golf simulator, Padel courts, indoor badminton, table tennis, and a state-of-the-art gym. Guests can also explore the island’s lush vegetation and scenic pathways by bicycle, combining leisure with exercise. For joggers, the island features excellent routes, approximately 1.4 kilometres long and 500 meters wide, providing a natural and invigorating fitness option.

Steve Cook, a fitness professional and former guest, remarked, “How often do you get a chance to swim in crystal-clear waters, cycle along sand pathways, and run through lush tropical landscapes? Hideaway Beach Resort is not just a retreat—it’s a paradise for fitness and adventure enthusiasts looking to embrace challenges in one of the most beautiful settings in the world.”

As an award-winning luxury resort, Hideaway Beach Resort & Spa continues to set the standard for recreation and relaxation in the Maldives. It offers guests more than just a vacation—delivering an unparalleled hideaway experience.

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Holiday Inn Resort Kandooma Maldives presents Active Escapes 2025

Published

6 days ago

December 19, 2024

m@ldives

Holiday Inn Resort Kandooma Maldives has announced the return of the Active Escapes retreats in 2025. The week-long Active Escapes Maldives Festival will be held from 27 April to 4 May 2025 at the private island resort. This event is set to be the largest Active Escapes event of the year, attracting those who enjoy combining energetic recreation with a serene holiday atmosphere. Prices for the retreat start from US$2,600++ per person, twin share.

Sharon Garrett, Director of Marketing at Holiday Inn Resort Kandooma Maldives, expressed excitement about collaborating with Active Escapes again in 2025. “The week-long retreat-style festival offers a unique mix of adventure and relaxation. It’s perfect for individuals who prioritise health and fitness while on vacation or are looking to start fresh,” she said.

Garrett further noted, “It’s not a boot camp where you feel deprived of all the enjoyable aspects. On an Active Escapes retreat, guests can indulge in delicious cuisine prepared by the resort’s talented chefs and enjoy an impressive drinks list. The concept is to work out hard during the day and reward yourself in the evening.”

Active Escapes curates experiences that cater to a wide range of preferences, from water-based activities like snorkelling and kayaking to scuba diving and more. In addition to aqua-centric pursuits, there is also time for holistic well-being. This includes yoga sessions against the backdrop of breathtaking sunrises or sunsets, visiting the Kandooma Spa by COMO Shambhala in the resort gardens, or simply taking a moment to relax and reflect by the beach with the soothing sounds of the waves. Active Escapes emphasises both the thrill of leisure pursuits and group fitness activities, as well as the tranquility and balance that can be achieved by embracing nature’s beauty and being present in this island paradise.

The Active Escapes Maldives Festival 2025 is all about having fun and attracting people from all around the world. It’s not solely for fitness enthusiasts; on the contrary, it offers a welcoming environment where the goal is for participants to leave a bit fitter than when they arrived in the Maldives, although the ultimate decision on participation level is up to them. There are varying degrees of difficulty in the program to ensure that those seeking a more intense workout feel challenged, while those needing a less intense workout are well catered for.

Active Escapes are particularly popular with solo travellers, who make up half of their bookings globally. The main age group is 20-40 years, although there have been guests in their late 50s on occasion.

The seven-night Active Escapes Maldives Festival 2025 hosts have been confirmed as the highly popular Peter Day and Nathan Ryles. ‘Second Release’ Packages start from US$2,600 per person twin share (excluding flights) and US$3,500 for a single room, and include: