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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Kuda Villingili Resort Maldives unveils surf-focused luxury escape for 2026
Kuda Villingili Resort Maldives invites travellers to embrace the rhythm of island life with the launch of its new Surf & Relax Offer — a thoughtfully curated experience blending world-class surf, elevated dining, restorative wellness, and unforgettable adventures in the heart of the Maldives.
Located just 30 minutes by speedboat from Velana International Airport in the North Malé Atoll, Kuda Villingili is home to the Maldives’ longest left-hand barrel wave, Chicken’s Break, making it one of the region’s most sought-after surf destinations. Framed by the resort’s philosophy of Time & Space Redefined, the new offer presents a seamless balance between thrill and tranquillity, designed for both experienced surfers and those discovering the sport for the very first time.

Applicable for direct bookings made through the Kuda Villingili Resort Maldives website, the Surf & Relax Offer is available for stays in Beach Villas with Private Pool and Water Villas with Private Pool (Sunrise and Sunset) for a minimum of four nights, with bookings open until 31 October 2026 using offer code KVSURF. The offer combines immersive surf experiences with moments of indulgence and relaxation. Guests staying in Beach Villas with Private Pool or Water Villas with Private Pool (Sunrise and Sunset) will enjoy USD 100 resort credit per villa, while guests staying seven nights or longer will receive a total of USD 300 resort credit during their stay. Resort credit can be redeemed towards dining experiences, spa treatments, and excursions.
The offer includes complimentary return shared speedboat transfers, daily breakfast at The Restaurant, and daily three-course dinner experiences across five of the resort’s signature dining venues — SPICE, EAST, EARTH, FIRE, and OCEAN. Guests will also enjoy a one-time three-course dinner at the award-winning Mar-Umi, celebrated for its Japanese-Peruvian cuisine and theatrical dining experience. Additional dining at Mar-Umi is complemented with a 15% discount under the Half Board meal plan.
Beyond the waves, the experience extends into wellness and island discovery. Guests can unwind with a 60-minute Deep Tissue Massage per adult at the resort’s private island spa, explore the vibrant marine life surrounding the island through the KV Faru Snorkelling Excursion, enjoy a traditional Sunset Fishing Excursion, and take part in a Cocktail Class at Raalhu Bar overlooking the surf.

For surf enthusiasts, the offer includes 15% savings on surfboard rentals and surf trips to nearby breaks including Cokes, Lohis, Sultans, Jails, and Ninjas. Beginner surfers can enjoy 25% savings on surf beach lessons and water lessons, while guests looking to capture their surf journey can also enjoy 15% savings on surf photography packages. Complimentary early check-in and late check-out, subject to availability, further enhance the ease of the island escape.
Whether chasing perfect swells at sunrise, slowing down through restorative wellness rituals, or simply embracing the laid-back rhythm of island life, Kuda Villingili’s Surf Offer presents a fresh perspective on the Maldives — one where adventure, connection, and serenity exist effortlessly side by side.
Discover Kuda Villingili’s latest special offers here, including the Surf Offer, here.
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The Westin Maldives Miriandhoo Resort combines marine adventure with wellness-focused island stays
The Westin Maldives Miriandhoo Resort, a five-star holistic wellness sanctuary nestled in the pristine Baa Atoll UNESCO Biosphere Reserve, invites travellers to experience one of the Maldives’ most spectacular seasonal phenomena. From May through October, guests can witness the extraordinary feeding gatherings of manta rays that turn the waters of Hanifaru Bay into a world-renowned stage for marine life.
Just 45 minutes from the resort, Hanifaru Bay is among the planet’s most remarkable manta aggregation sites, famed for its “cyclone feeding” behaviour as mantas glide, spiral, and swoop through nutrient-rich waters in an awe-inspiring underwater ballet. With more than a thousand manta rays recorded in the bay, and the Maldives home to the world’s largest studied manta ray population, this protected sanctuary offers an unforgettable bucket-list opportunity to snorkel alongside these gentle giants.

“During peak season, it’s possible to witness dozens, sometimes over 100 manta rays, feeding in the bay, with occasional whale shark sightings, especially around the full moon,” shared José Daniel González, The Westin Maldives Miriandhoo Resort’s resident marine biologist.
Beyond Hanifaru Bay, the Baa Atoll Biosphere Reserve is celebrated for thriving reefs and abundant marine biodiversity. Divers and snorkelers can explore coral gardens filled with colourful reef fish, including batfish, fusiliers, and eagle rays, while dolphins are frequently spotted from the island. The resort also offers traditional line fishing and a wide range of watersports, from jet ski adventures to guided snorkelling experiences with turtles.

For guests who would like to learn more about the underwater world, The Westin Maldives Miriandhoo Resort hosts engaging marine education, including weekly marine biology presentations. Led by the resort’s resident marine biologist, these sessions highlight local ecosystems, marine conservation, and responsible tourism, helping guests connect more deeply with the island’s natural beauty.
After a day of exploration, guests can unwind with Westin’s signature wellness programs, from rejuvenating rituals at the overwater Heavenly Spa to energising movement at the WestinWORKOUT® Fitness Studio. Guests can also enhance post-adventure restoration with the WestinWORKOUT® Gear Lending Program, which includes the Recover and Recharge Kit by Hyperice, designed to ease muscle fatigue and help the body reset. Evenings promise restful comfort in one of the resort’s 69 spacious villas, complete with the award-winning Heavenly® Bed and curated Sleep Well amenities.

Those looking to visit the Maldives for this extraordinary season, or throughout the year, can benefit from the Escape to More package, which includes a complimentary upgrade to an All-Inclusive meal plan featuring three meals daily, unlimited beverages, and a restocked minibar, plus kids under 12 dine free.
For more information, please visit westin-maldives.com.
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Angsana Velavaru invites guests to explore quieter side of Maldives
There is a quieter side to the Maldives, one found beyond the familiar rhythm of overwater escapes and sunset rituals. In Angsana Velavaru, the ocean becomes more than a backdrop. It becomes part of the journey itself.
With Sun, Sea & Fishing in Velavaru, guests are invited to discover an island experience shaped by adventure, wellbeing and a meaningful connection to the nature. Thoughtfully curated for travellers who wish to balance exploration with relaxation, the experience combines the exhilaration of deep-sea fishing with the restorative calm of island living in the heart of the Indian Ocean.

As dawn unfolds across unique turquoise lagoons, mornings begin with gentle cruises over calm waters, where the sea reflects the changing colours of the sky. Later, the rhythm shifts as guests venture further offshore for a guided big game fishing experience, embracing the anticipation and excitement of the open ocean. Between each adventure, moments of stillness await, from unwinding beside the water to reconnecting with slower pace of island life.

Available with a minimum stay of 4 nights, the offer includes:
- 1 Big Game Fishing trip per stay for 2 people
- 25% savings on stays with a Half Board meal plan
- 20% savings on return seaplane transfers for 2 people
- 1 Morning Cruise per stay
Designed for couples, ocean lovers and modern explorers alike, the experience reflects the spirit of Velavaru, serene, grounding and deeply connected to its natural surroundings. Every detail encourages guests to rediscover balance through immersive experiences that awaken the senses while nurturing rest and renewal.

Whether you are casting a line into the open sea, gathering with loved ones after a day on the water or simply listening to the gentle movement of the waves, each moment invites you to embrace the essence of island life in a more meaningful way.
To discover more or reserve your island retreat, please visit the resort’s website.
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