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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives ???the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Finolhu strengthens racquet sports programme with new tennis pro
As tennis and padel continue to shape the luxury travel landscape, Finolhu, a Seaside Collection Resort, has welcomed French-Mexican sports professional Stefano as its new Tennis Pro, further elevating the resort’s growing focus on world-class racquet experiences in the Maldives.
Originally from Mexico, Stefano arrives at Finolhu with an extensive background in both tennis and padel. A former competitive athlete who reached No. 4 nationally in Mexico, he has built an international career spanning Mexico, the French overseas region of Guadeloupe and the Maldives, where he has become a familiar figure across several of the country’s leading luxury resorts.
Prior to joining Finolhu, Stefano served as a Tennis and Padel Professional at Patina Maldives. He previously held similar roles at Anantara Kihavah and The St. Regis Maldives, coaching players of all ages and abilities, from first-time enthusiasts to seasoned competitors seeking to refine their game.
At Finolhu, Stefano will lead the resort’s tennis and padel programme, offering private coaching sessions, social matches and bespoke experiences for families, couples and sports enthusiasts. His arrival comes at a time when padel, one of the world’s fastest-growing sports, is increasingly finding a place alongside traditional wellness and recreation offerings at luxury destinations.
Known for its playful spirit and vibrant energy, Finolhu complements its two-kilometre sandbank, eclectic dining experiences and extensive activities with dedicated tennis and padel facilities, giving guests the opportunity to stay active while immersed in the natural beauty of Baa Atoll. Whether introducing newcomers to the fast-paced world of padel or helping experienced players perfect their serve, the resort’s racquet sports offering has become an increasingly popular part of the Finolhu experience.
The programme is delivered in partnership with LUX Tennis, the international tennis management company recognised for bringing premium coaching and curated sporting experiences to luxury resorts around the world. Through this collaboration, Finolhu offers guests access to professional instruction and tailored programmes that combine performance, wellness and leisure in an exceptional island setting.
For Stefano, whose journey has taken him from the courts of Mexico and the Caribbean to the Indian Ocean, Finolhu represents the latest chapter in a career dedicated to sharing a passion for racquet sports. Whether hosting friendly tournaments beneath the Maldivian sun or introducing guests to a new sport, his focus remains on creating memorable experiences that extend far beyond the court.
To learn more about Finolhu, a Seaside Collection resort, visit finolhu.com.
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Five turtle nests mark rare conservation milestone at Niva Kuramathi
Since May 2026, a single female green turtle has returned to the beaches of Niva Kuramathi on five separate occasions—on 8, 18, and 29 May, and again on 9 and 20 June—choosing these shores to lay her eggs.
Kuramathi Island is not a regular nesting ground for turtles, which makes each return, and each nest, a rare and significant event. The nesting turtle hauls herself ashore to dig a hollow chamber in the warm sand before laying a clutch of up to 100 eggs. She then draws the sand back over the eggs to camouflage them, smoothing the surface until the nest disappears beneath her. Slowly, she makes her way back to the sea.
This labour-intensive journey usually takes place under the cover of darkness. Green sea turtles can weigh between 150 and 250 kg, with their heart-shaped shells stretching up to 140 cm in length. In the water, their paddle-like flippers sweep through the currents.
Every nest at Niva Kuramathi has been carefully marked and protected, giving it the best chance of success. On 7 July, the first hatchlings emerged from the warm sand at night and instinctively made their way towards the sea.

The nest hatched after 59 days of incubation. It contained 107 eggs, producing 59 hatchlings that made it to the sea. There were 46 unfertilised eggs and only two fertilised eggs that did not hatch. This represents a fantastic hatching rate for the fertilised eggs. The nest was excavated with permission from the Environmental Regulatory Authority (ERA).

Throughout, guests have been given the opportunity to witness both nesting and hatching events – always at a respectful distance. These are the moments that reveal the wildlife that calls the island home, watched not as just a rare spectacle but as something shared.
“We are excited to have a green turtle choose our island to nest on,” said Tom Osborne, Sustainability Manager at Niva Kuramathi. “This isn’t a regular nesting ground for turtles, so to have five nests is truly special.”
For more inspiration, visit www.nivakuramathi.com.
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Summer Kamp 2026 brings art, sport and conservation to Kandima Maldives
Running from June through September under the banner Play, Create, Move, Kandima Maldives’ Summer Kamp 2026 is transforming the resort into a playground of art, sport and active lifestyle experiences, weaving together a landmark biodiversity exhibition, football fever inspired by the world’s biggest tournament, and a summer’s worth of island dining moments.

Match-Days in Paradise
PlaySpace Sports Arena has become the island’s unofficial town square this summer, drawing guests in for every kick-off and the odd late-night finish. The chapter opened with world champion freestyle footballer Lia Lewis putting on a week of ball-skills sessions that turned poolside kids into aspiring pros, and the island hasn’t quite slowed down since.

PlaySpace will also be hosting the season’s biggest watch party for the World Cup Final on 19 July as the tournament crowns its champion.

Colour, Conservation and Creativity
The KULA Art Initiative brings its creative programme to Kandima this summer, working alongside the United Nations Development Programme (UNDP) on Art for Biodiversity – a season-long exhibition displaying shortlisted artists’ work exploring conservation through colour and craft rather than campaigning.

- Art for Biodiversity Opening Ceremony (23 July): the exhibition officially opens, bringing island inspiration and marine conservation into the same frame.
- Resort-Wide Art Trail (from 26 July): a self-guided route threads selected works through the island’s natural landscape, for guests to discover at their own pace.
- Create with the Artists (from 1 August): three local artists and one international guest lead hands-on sessions in colour, craft and storytelling.
- Kids’ Music Lessons (ongoing): younger guests get their first go at a mixing deck in a session built just for them.

An Island Built for Movement
Kandima has always treated activity as part of the scenery rather than an add-on, and this summer’s line-up leans further into that instinct, stretching from the running track to the open water.

- Kandima Running Club x Strava island routes: launched this year, it has turned the island’s shoreline into a proper route map, from unhurried 5k sunset laps to 10k mornings for the more competitive.
- Active Recovery Yoga: morning flow at the Yoga Pavilion, kids’ sessions at Kandiland, and sunset breathwork on Zest Beach cover most moods and most ages.
- Ocean Adventures: jet ski runs, PADI dive certification and turtle or dolphin encounters with the Aquaholics team keep the Indian Ocean part of the daily itinerary, not just the backdrop.
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