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Celta Vigo debuts Maldives-branded kit at Camp Nou
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La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.
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Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Award-winning Kandooma Maldives launches ultimate scuba diving experience
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Certified divers have the opportunity to take advantage of the ‘Dive into Paradise’ offer at Kandooma Maldives, which was awarded Best Diving Resort in the Maldives at the 2023 TTM Awards. Renowned for its world-class dive sites, including the famous ‘Kandooma Thila’, located just five minutes from the island, the resort provides easy access to some of the best underwater experiences in the region.
The Maldives is globally recognised for its vibrant coral reefs, exhilarating drift dives, and diverse marine life, making it a bucket-list destination for scuba enthusiasts. This exclusive package includes daily dives at 15 premier sites, along with a variety of resort benefits designed to enhance the overall experience.
Package Inclusions:
- Accommodation on a half-board basis (daily breakfast and dinner at Kandooma Café) based on double occupancy.
- Up to two group dives per person per day for certified scuba divers.
- 20% discount on additional dives or excursions to further dive sites.
- 50% discount on shared return speed boat transfers.
- Complimentary Wi-Fi in villas and public areas.
Terms & Conditions:
- A minimum stay of four nights is required.
- Bookings must be made by 31 May 2025, for stays valid until 20 December 2025.
- A non-refundable deposit for the first night is required at the time of booking.
- Cancellation penalties apply after booking confirmation.
- No diving is permitted on the day of departure (24-hour no-fly time strictly enforced).
- Unused dives cannot be redeemed for cash or exchanged for other services.
- Additional charges apply for night dives and selected distant dive sites.
The resort’s PADI 5-Star Dive Centre, Kandooma Dive, is fully equipped to cater to divers of all experience levels. With a fleet of dive boats, experienced instructors, and high-quality diving equipment, guests can explore a range of underwater environments. For those who have not dived in a while, a refresher dive can be booked to help regain confidence before venturing into deeper waters.
“At Kandooma, we are passionate about sharing the wonders of the ocean, and with this new ‘Dive into Paradise’ offer, we invite certified divers to explore some of the most spectacular dive sites in the Maldives,” said Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives.
The Kandooma Dive Centre also offers PADI certification courses for those looking to enhance their skills, as well as the PADI Bubblemaker programme, which introduces young adventurers to their first breaths underwater in a safe and fun environment.
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Vaavu Shipwreck: Story in motion
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Shipwrecks have long captured the imagination of adventurers and explorers, evoking tales of mystery, and rebirth beneath the ocean’s surface. Off the southern coast of Keyodhoo in Vaavu Atoll, a hauntingly beautiful shipwreck rests in its final slumber, a vessel transformed into a thriving underwater sanctuary. Just a 20-minute boat ride from Cinnamon Velifushi Maldives, this site has become an unmissable attraction for snorkelers and divers alike.
A ship frozen in time
The origins of the Vaavu Shipwreck remain shrouded in mystery. What is known, however, is that the vessel succumbed to the relentless forces of nature during a massive storm in 2015, coming to rest at a dramatic 140-degree angle in the shallow waters of Kuda Lagoon. Unlike deeper wrecks reserved for experienced divers, this shipwreck is a snorkeler’s dream as its bow emerging from the waters, offers a striking visual from the surface.
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Adam Ali, Operations Manager at Dive & Sail, notes, “what makes the Vaavu Shipwreck truly special is that you don’t need to be a scuba diver to experience it. Snorkelers can take in the entire scene from above, with crystal-clear visibility and an ever-changing marine landscape.”
Beneath the waterline, the wreck has transformed into a thriving marine oasis. The captain’s wheelhouse and deck are draped in vibrant table corals, soft corals, and sea anemones, creates a dynamic and colorful habitat. Schools of fish dart between the crevices, while curious eels peek out from rusted openings. Explorers have often commented about how the this wonder is not just a wreck but an evolving ecosystem where marine life flourishes.
Snorkeling in Vaavu Atoll
Vaavu Atoll, often referred to as the ‘untouched paradise’ of the Maldives, is renowned for its unspoiled reefs, remote islands and dive sites. Unlike the bustling atolls closer to Malé, Vaavu offers a sense of seclusion, where the natural world thrives uninterrupted. Its waters are home to an astonishing variety of marine life where you can find graceful manta rays and reef sharks to luminescent plankton that creates a magical bioluminescent display at night.
However, nature continues to shape the ship’s fate. In early 2025, torrential rains and relentless ocean currents altered the wreck’s position, flipping it upside down. While its mast and hull were once familiar landmarks, the ship now lies in a different orientation, revealing new vantage points for exploration. At high tide, portions of the wreck may submerge completely, but at lower tides, snorkelers can still enjoy an immersive view of this ghostly yet vibrant spectacle.
How to experience the Vaavu Shipwreck
Cinnamon Velifushi Maldives offers guided excursions to the Vaavu Shipwreck in collaboration with Dive & Sail, ensuring every snorkeler whether seasoned or first-time, can safely explore this ever-evolving marvel with expert insight. A short speedboat ride from the resort takes you to the wreck, where you can slip into the waters and witness the striking contrast between man-made history and nature’s reclamation.
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As you snorkel above, schools of fish will weave through the skeletal remains of the ship, while vibrant corals flourish on its once-steel surface. For those eager to dive deeper, free divers can venture closer, gliding through the wreck’s passageways for an up-close look at this submerged spectacle.
With the shipwreck continuing to change, shifting with the tides and evolving with the reef, one thing remains certain that it will continue to captivate those who seek adventure beneath the waves. The Vaavu Shipwreck isn’t just a site to visit; it’s a story in motion, waiting to be discovered.
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Dive into summer of marine marvels with Simon Lorenz at The Nautilus Maldives
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Immerse yourself in the extraordinary underwater world during Ocean Discovery Week at The Nautilus Maldives, an award-winning ultra-luxury private island hideaway. From 25th to 31st July 2025, this week-long summer experience invites guests to explore the vibrant marine biodiversity of the Baa Atoll UNESCO Biosphere Reserve. More than just a luxury escape, Ocean Discovery Week is an annual celebration of the ocean’s wonders, offering a profound connection to its delicate ecosystems and fostering a deeper commitment to marine conservation.
Nestled near the iconic Hanifaru Bay, The Nautilus provides unparalleled access to over 40 exceptional dive sites teeming with marine life. Bespoke diving and snorkelling adventures promise unforgettable encounters with manta rays, whale sharks, and vibrant coral gardens, creating an oceanic journey of discovery and wonder.
Partnering with Acclaimed Underwater Photographer Simon Lorenz
This year, The Nautilus is thrilled to welcome renowned underwater photographer Simon Lorenz to enrich the Ocean Discovery Week experience. An award-winning marine photographer, speaker, and writer, Simon’s work has graced the covers of leading nature publications worldwide. Beyond aesthetics, his photography serves as a compelling voice for marine conservation.
As a PADI instructor and photo coach, Simon is passionate about guiding divers and photographers in refining their skills. His curated dive expeditions blend rare underwater encounters with hands-on photography training. Simon’s impressive portfolio includes collaborations with CNN, BBC, NatGeo, and marine NGOs such as WWF, the UN, and The Nature Conservancy. A dedicated advocate for shark conservation, he serves on the advisory board of the Hong Kong Shark Foundation, actively fighting for their protection.
During The Nautilus’s Ocean Discovery Week, guests will have the rare opportunity to dive and snorkel alongside Simon, gaining insights into capturing the ocean’s breathtaking beauty while deepening their understanding of the marine ecosystems of the Maldives. His immersive workshops and marine talks, underwater family photography sessions, and guided dives and snorkelling expeditions promise an exclusive perspective on marine life, making this a truly one-of-a-kind experience.
An Ocean-Inspired Celebration Awaits
Beyond the depths, The Nautilus offers an exquisite blend of adventure and tranquillity through an array of water-inspired experiences. Thrill-seekers can embark on exhilarating Jetski, Seabob and E-foil expeditions, set sail on dolphin-watching cruises, or encounter sea turtles on a Hello Turtle adventure. For those seeking tranquillity, Solasta Spa provides serene escapes with sunrise yoga, mindful breathwork, and water sound healing meditation, all set against the soothing symphony of the ocean. Young explorers can take part in the resident marine biologist’s coral planting workshops, Bubble Maker courses, underwater treasure hunts, watercolour art sessions, and creative ocean-inspired projects.
Join The Nautilus’s Ocean Discovery Week, a one-of-a-kind summer festival, where the ocean’s beauty, mystery, and wonder come to life through unforgettable adventures and heartfelt connections to the sea.
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