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Celta Vigo debuts Maldives-branded kit at Camp Nou

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La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives ???the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Anantara Dhigu partners with rrreefs on 3D-printed reef restoration project

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Anantara Dhigu Maldives Resort has announced a new collaboration with rrreefs to introduce an innovative 3D-printed clay reef installation within the resort’s surrounding lagoon – a meaningful step in the resort’s continued commitment to marine conservation and regenerative travel experiences in the Maldives.

Supported by Edelweiss and help alliance, both part of the Lufthansa Group, the project combines advanced reef restoration technology with nature-inspired design to help foster coral regeneration, encourage marine biodiversity and support the long-term resilience of fragile reef ecosystems.

The installation features 13 flower-shaped clay reef structures named Theyra Maa, meaning ‘13 Flowers’ in Dhivehi, symbolising renewal, growth and the flourishing of marine life within the resort’s lagoon ecosystem.

Brought to life through the expertise of the rrreefs team, including Co-Founder Josephine Graf, Head of Production Mauro Bischoff and Marine Ecologist Dr. Julia Spaet, alongside Dr. Gerrit Nanninga, a Research Fellow at the Department of Earth and Environmental Sciences, Ludwig Maximilian University of Munich, the installation is their collective vision which combines innovative design, scientific research and a shared passion for protecting and restoring coral reef ecosystems for future generations.

“We designed the Theyra Maa reef structures using durable and sustainable materials, with fired terracotta clay as the primary component, complemented by steel and a minimal amount of concrete to ensure structural integrity,” said Mauro Bischoff, the visionary behind the project.

He added, “Every element of the design has been carefully considered to support coral growth. The flower-inspired forms create gentle water movement around the structures, helping coral larvae settle more effectively. The 3D-printed clay also features a unique microstructure with tiny cavities between each layer, providing sheltered spaces where young coral larvae can attach and grow while being protected from predators. Achieving the right level of porosity in the clay is equally important, as it encourages the formation of beneficial biofilms that support coral settlement while helping maintain a healthy balance within the surrounding ecosystem.”

Crafted from natural clay using state-of-the-art 3D-printing technology, the reef structures have been thoughtfully designed to emulate the complexity of natural coral habitats. Over time, the installation is expected to provide a nurturing environment for coral fragments, reef fish and marine life to flourish, contributing to the restoration of vibrant underwater ecosystems surrounding the island resort.

“This partnership with rrreefs is particularly exciting as it marks the organisation’s first direct collaboration with a resort, bringing together shared values and a genuine passion for ocean conservation. The Theyra Maa installation is a truly unique project, combining innovative reef restoration technology with meaningful environmental action. Opportunities like this are still relatively rare, and we are proud to work alongside rrreefs and our partners to support coral reef recovery and strengthen the resilience of our coastal ecosystems for future generations,” said Oriana Migliaccio, Resident Marine Biologist at Anantara Dhigu Maldives Resort.

Nestled within the turquoise waters of South Malé Atoll, Anantara Dhigu Maldives Resort has long championed environmentally conscious hospitality, creating immersive guest experiences that celebrate and protect the natural beauty of the Maldives.

“At Anantara, we believe luxury and sustainability should exist in harmony,” said Jason Kruse, Complex General Manager at Anantara Dhigu Maldives Resort. “Our partnership with rrreefs reflects our ongoing dedication to preserving the marine environment that makes the Maldives so extraordinary. Through innovation, collaboration and purposeful action, we hope to inspire greater awareness and lasting positive impact beneath the surface.”

rrreefs brings together marine science, engineering and regenerative design to create scalable reef restoration systems tailored to vulnerable coastal environments.

“The inspiration behind rrreefs comes from a deep passion for the ocean and a determination to take meaningful action against the rapid decline of coral reefs, which are among the first ecosystems at risk from climate change,” said Josephine Graf, Co-Founder of rrreefs. “Through projects like Theyra Maa, we aim to support reef resilience and regeneration while raising awareness of the urgent need to protect our marine environments. Together with Anantara Dhigu and Edelweiss Air, we are creating a project that not only supports coral reef regeneration, but also demonstrates the power of cross-industry partnerships in protecting our oceans for future generations.”

As sponsor of the initiative, Edelweiss together with help alliance, continue to support sustainability-focused projects across its destination network, reinforcing a shared vision for more responsible tourism and environmental stewardship.

“Protecting natural ecosystems and creating educational opportunities are closely connected. Through this project, we support not only the restoration of coral reefs but also environmental education and sustainable future prospects for local communities, especially young people. Together with our partners, we want to contribute to lasting positive change for both people and nature,” said Anja Trestl, Corporate Development Manager at Edelweiss.

The Theyra Maa installation forms part of Anantara Dhigu’s broader sustainability journey, offering guests at the resort and its neighbouring sister properties, Anantara Veli Maldives Resort and Naladhu Private Island Maldives the opportunity to connect more deeply with the destination while contributing to the preservation of one of the world’s most precious marine environments.

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Sun Siyam Iru Veli expands reef restoration efforts with new coral planting programme

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To mark World Environment Day on 5 June 2026, Sun Siyam Iru Veli, part the Privé Collection of House of Sun Siyam, has officially launched its coral-planting initiative, strengthening the resort’s long-term commitment to marine conservation and reef restoration in the Maldives. Introduced as part of the resort’s Ocean Week celebrations, this activity invites guests to play an active role in protecting and preserving the underwater ecosystems that make the Maldives one of the world’s most extraordinary marine destinations.

Sun Siyam Iru Veli has established designated coral propagation and planting areas within its lagoon following the renewal of its coral planting licence. These are locations where guests can also snorkel with the resort’s Sun Diving team to witness the growth of the corals planted. The initiative focuses on creating new habitats for marine life while supporting the natural regeneration of coral communities surrounding the island. Beyond conservation, the experience offers guests a meaningful connection to the ocean, allowing them to contribute directly to the reef’s future health through the island’s Adopt a Coral programme.

The coral planting launch formed the culmination of Ocean Week at Sun Siyam Iru Veli with a programme of experiences designed to celebrate and raise awareness of the marine environment. Throughout the week, guests were invited to explore the Maldives’ underwater world through educational and hands-on activities.

A dedicated Marine Night introduced guests to the rich biodiversity found within Maldivian waters, offering insights into the species encountered during snorkelling and diving adventures. From colourful reef fish, sea anemones, and nurse sharks inhabiting the resort’s house reef to the majestic whale sharks and graceful manta rays found beyond the atoll, the session highlighted the importance of protecting these ecosystems.

Guests and team members also came together for a reef and lagoon clean-up initiative, helping to remove debris from surrounding marine environments while promoting responsible ocean conservation. As the Maldives enters a seasonal monsoon transition, the initiative serves as a timely reminder of the importance of constantly caring for reefs and lagoons that surround us.

Ocean Week at Sun Siyam Iru Veli coincided with several globally recognised environmental observances, including World Reef Awareness Day, World Environment Day, and World Oceans Day, reflecting the resort’s broader commitment to sustainability through the Sun Siyam Cares programme.

“The Maldives is inseparable from the health of its oceans, which is why protecting and restoring our marine ecosystems remains a key priority for us,” said Chaminda Upul Kumara, Group Sustainability Manager at Sun Siyam. “Through initiatives such as coral planting, we aim to give guests the opportunity to engage directly with conservation efforts and leave a positive impact on the destination they are visiting. Every coral planted contributes to the resilience of our reefs and helps preserve the beauty and biodiversity of the Maldives for future generations.”

At Sun Siyam Iru Veli, sustainability is woven into the guest experience through a growing range of conservation initiatives, with the coral planting programme marking another important step. For those looking to experience the Maldives while contributing to its preservation, this programme offers a meaningful way to leave a positive impact beneath the waves.

Discover the initiatives helping to protect natural environments and support local communities across Sun Siyam by visiting the Sun Siyam Cares website.

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Anantara Maldives celebrates 10,000 coral milestone with Dr Oriana Migliaccio

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The coral-ringed islands of the Maldives have long been associated with celebration. As Anantara Hotels & Resorts marks 25 years of locally rooted experiences, Dr Oriana Migliaccio, Resident Marine Biologist at Anantara Dhigu Maldives Resort, Anantara Veli Maldives Resort and Naladhu Private Island Maldives, is also marking a milestone of her own by overseeing the planting of the 10,000th baby coral.

With a PhD in Life and Biomolecular Sciences and a lifelong dedication to the sea, Oriana has found herself in the setting she had long hoped her studies would lead to: immersed in nature from sunrise to sunset, and often long after, when she guides guests through the otherworldly beauty of night-time dives. For travellers who arrive in the Maldives seeking luxury, time with Oriana often shifts the focus. Her enthusiasm and sense of purpose draw in guests of all ages, from families to spa devotees, inviting them to discover the living soul of the reef.

Oriana’s journey began in Naples, where beachcombing with her mother and grandmother first sparked her fascination with the ocean. As she listened to stories of a Mediterranean once rich with seahorses and sponges, she became determined to understand the reasons behind their disappearance. Years later, during her Open Water certification in the Red Sea, that early curiosity developed into a clear sense of purpose. Taking her first breath underwater, she descended into a world of coral polyps, weightless among creatures she had previously only read about. When a Napoleon wrasse drifted past, calmly observing her, she knew she had found her calling.

“Pursuing a PhD was never just about academia. It was about gaining the tools to become a voice for the ocean and dedicating my life to protecting what first inspired me as a child.”

For Oriana, becoming a voice for a force as powerful, little understood, and vulnerable to human impact as the ocean begins with education. One of her proudest achievements is the creation of the ‘Reef Hero’ PADI speciality, a course that teaches divers the fundamentals of coral conservation. Under her mentorship, guests often experience a change in perspective, moving from passive observers to active protectors.

“You can literally see the moment when curiosity turns into care. When a guest realises that their actions — how they dive, what they touch — can protect an ecosystem, they stop being just visitors and become guardians.”

Life on pristine islands can shield travellers from the realities of pollution, a contrast that is not always shared by local communities. In her workshops, Oriana helps bridge that gap by showing guests how abandoned ghost nets, among the most recognisable symbols of environmental harm, can be transformed into bracelets. By turning these marine threats into keepsakes, she creates opportunities for conversations about responsibility, renewal, and the impact of individual choices.

Her work is part of a wider network of Anantara sustainability champions whose efforts span the globe. Together, they contribute to Anantara’s HARP initiative, or Holistic Approach to Reef Protection. Since 2017, Oriana has personally overseen the growth of more than 10,000 corals. Guests often check in on their adopted corals through underwater camera streams, but it is the return visits years later that resonate most, when they see their once-small coral saplings transformed into thriving clusters.

Children find this work especially meaningful, as they begin to see themselves as future custodians of the sea. Through Oriana’s ‘Marine Biology for Kids’ sessions, young guests learn to view the water as mother ocean, a living presence that shapes their world and deserves their care. Their questions often stay with her. One child once asked, “If the ocean is alive, can it feel when we hurt it?” For Oriana, such questions show how naturally children combine science with empathy, offering a perspective from which adults can also learn.

“Their curiosity gives me hope, because they see the ocean not as a resource, but as a living entity worth protecting simply because it exists and is alive. That mindset is exactly what the future needs.”

In a nation where rising seas and warming waters remain constant concerns, preserving biodiversity offers a sense of agency. For visitors and local communities alike, taking part in restoration work becomes a way to respond to environmental changes that can otherwise feel overwhelming in scale and speed, grounding their efforts in something hopeful and tangible.

“In the Maldives, sustainability is not optional; it is survival. My vision is to leave behind a lagoon that is healthier, more resilient, and more alive than the one we found.”

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