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Celta Vigo debuts Maldives-branded kit at Camp Nou

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La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Sun Siyam Olhuveli unveils immersive night snorkelling experience with mantas

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As part of its evolving lifestyle collection under the House of Siyam, Sun Siyam Olhuveli unveils a captivating new way to experience the Maldives after sunset with the launch of Night Snorkeling with Mantas, an immersive encounter that brings guests face to face with one of the ocean’s most graceful wonders in their natural rhythm.

Set against the stillness of the island’s house reef, this guided experience reveals the quiet drama of the underwater world at night. As darkness falls, powerful underwater lights draw in phytoplankton, creating a glowing stage that attracts manta rays as they arrive to feed. Guests float comfortably at the surface, watching as these gentle giants glide, loop, and turn beneath them in an effortless underwater ballet.

Led by the professional team at Sun Diving Dive Center, this experience is thoughtfully designed to maximise comfort and confidence in the water. Guests are guided through each step, and snorkelling vests provide ease and stability, allowing even first-time night snorkelers to relax. The result is a serene yet exhilarating encounter where time seems to slow and nature takes centre stage.

“Night snorkelling with mantas is one of those rare experiences that stays with you long after you leave the water,” said Ahmed Nihaan, Dive Center Manager at Sun Siyam Olhuveli. “There is a quiet magic in seeing these incredible creatures up close, moving so effortlessly through the light. Our team is there every step of the way to make guests feel safe, relaxed, and fully present for what is truly a remarkable encounter.”

What makes this experience particularly remarkable is the proximity and clarity it offers. As manta rays perform their signature feeding loops, often turning belly-up just below the surface, guests are given a rare and unobstructed view of their unique spot patterns, markings so distinct they are used by researchers to identify individual mantas. It is both a visual spectacle and a quiet lesson in marine life.

Understanding Manta Ray Behaviour and Anatomy

Manta rays are among the ocean’s most intelligent and graceful creatures, known for their wide wingspan and gentle nature. Unlike many marine species, they feed on microscopic plankton, using coordinated movements to funnel food into their mouths. Their looping and barrel-rolling behavior during feeding is both efficient and mesmerising to witness. Each manta carries a unique pattern on its underside, much like a fingerprint, offering insight into ongoing conservation and research efforts across the Maldives.

Experience Highlights:

  • Night snorkeling with manta rays in one of the most consistent viewing locations within the house reef
  • Guidance and support from professional instructors at Sun Diving Dive Center
  • Snorkeling Vest provided for ease and comfort in the water
  • Full snorkel gear included, with prescription masks available for guests requiring vision support

Taking place between 19:00 and 20:00, this one-hour guest activity invites a discovery of a different side of island life, one that feels quieter, deeper, and profoundly moving. This new guest activity is available for experience at a special rate. Bookings can be made at the Dive Centre or through each guest’s Island Host.

Sun Siyam Olhuveli continues to craft meaningful, story-rich experiences, such as Night Snorkelling with Mantas, connecting guests to the natural beauty of the Maldives in unexpected and unforgettable ways. The resort remains dedicated to curating immersive island moments that feel both effortless and extraordinary.

To explore the various programmes offered by Sun Diving at Sun Siyam Olhuveli, visit their website.

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Holiday Inn Resort Kandooma Maldives offers Dive Free programme

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Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.

Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.

The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.

According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.

Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.

Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:

  • Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
  • Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
  • Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
  • Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
  • Kandooma Caves, characterised by overhangs and reef formations with diverse marine species

Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.

The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.

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Baros Maldives unveils reef-focused ‘Fully Ocean’ programme

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Baros Maldives has announced “Fully Ocean”, a week-long programme of marine conservation, education and guided activities scheduled from 1 to 8 June 2026.

The programme coincides with World Reef Awareness Day on 1 June and World Oceans Day on 8 June. It is positioned as an initiative to involve guests directly in conservation efforts, allowing them to participate alongside the resort’s marine team in activities focused on reef protection.

According to General Manager Ibrahim Shijah, the programme builds on the resort’s long-standing focus on reef conservation and aims to position guests as participants in that effort. Baros Maldives, which first opened in 1973, is among the early resorts in the country to implement a structured reef restoration programme. The property, which is Maldivian-owned, has maintained ongoing work through resident marine biologists and operational practices aimed at reducing environmental impact.

The “Fully Ocean” programme will run as a structured schedule of activities throughout the week.

On 1 June, the programme will begin with a guided house reef tour, followed by an information session for guests to register for activities. The day will conclude with night snorkelling.

On 2 June, activities will focus on coral restoration. Led by marine biologist Carissa Cabrera, the programme will include a snorkelling safari and workshops on coral restoration methods. Guests will have the option to participate in coral planting or sponsor coral frames.

On 3 June, a fish-focused programme will include identification workshops and in-water sessions for divers and snorkellers. The afternoon will feature activities in the Palm Garden, including educational games and painting sessions, followed by night snorkelling.

On 4 June, activities will focus on reef ecosystems. The programme will include guided dives under the Microlife Finders initiative, snorkelling safaris and low tide exploration of marine species such as shells and sea cucumbers. The day will conclude with a “Glow in the Dark” session, combining a presentation with a UV-assisted night snorkelling experience.

On 5 June, marking World Environment Day, the programme will include a guided nature walk around the island and a photography competition titled “Maldivian Treasures”. A second “Glow in the Dark” session will be held in the evening.

On 6 June, the schedule will include guided reef tours and night snorkelling.

On 7 June, designated as Turtle Day, the programme will feature activities led by the Olive Ridley Project, including awareness sessions and workshops on turtle conservation and responsible interaction.

On 8 June, the programme will conclude with a guided reef tour, a reef clean-up activity and a final night snorkelling session.

Some activities during the programme will be complimentary, while others will be offered at an additional charge. Booking and programme details are available through the resort.

The “Fully Ocean” initiative will coincide with Baros Maldives’ “Endless Summer” offer, running from May to October 2026. During this period, the resort is promoting travel during the off-peak season, when marine conditions attract species such as manta rays and whale sharks to nearby atolls.

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