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Celta Vigo debuts Maldives-branded kit at Camp Nou

Published

5 years ago

November 10, 2019

La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Train with tennis legend Iva Majoli at Sirru Fen Fushi

Published

8 hours ago

April 25, 2025

m@ldives

Sirru Fen Fushi – Private Lagoon Resort has welcomed former World No. 4 and Grand Slam champion Iva Majoli for an exclusive tennis experience set amidst the stunning natural island.

From Saturday, 26 April to Monday, 5 May, guests are invited to sharpen their skills, enjoy unforgettable moments, and train with a true icon of the sport. Known for her powerful game and fierce determination, Iva Majoli carved her name into tennis history by winning the 1997 Roland-Garros title, famously defeating World No. 1 Martina Hingis in a breathtaking final. With career highlights including titles at the Zurich Open and Tokyo Open, her presence on the island promises an inspiring and elegant sporting experience.

Schedule of Events

Saturday, 26 April:

5pm- 6pm: Adult Group Clinic (2-6 players max)
6pm-7pm: Meet & Greet: A Sunset Cheers with Iva Majoli

Sunday, 27 April:

5pm – 6pm: Kids Group Clinic (2-6 players max)
6pm -7pm: Private session

Tuesday, 29 April:

5pm- 6pm: Adult Group Clinic (2-6 players max)
6pm -7pm: Private session

Thursday, 1 May:

5pm – 6pm: Kids Group Clinic (2-6 players max)
6pm – 7pm: Private Coaching

Saturday, 3 May:

5pm- 6pm: Adult Group Clinic (2-6 players max)
6pm – 7pm: Private Session

Monday, 5 May:

5pm – 6pm: Kids Group Clinic (2-6 players max)
6pm – 7pm: Private Coaching

Whether you’re seeking to refine your backhand or introduce your child to the game under expert guidance, this is a rare chance to learn from a tennis champion in one of the world’s most exclusive island settings.

Spaces are limited. For bookings and further information, please visit www.sirrufenfushi.com or email reservations@sirrufenfushi.com.

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Patina Maldives partners with FC Bayern Munich to host exclusive football camps

Published

4 days ago

April 22, 2025

m@ldives

Following a successful collaboration with Real Madrid last year, Patina Maldives continues its tradition of extraordinary partnerships: The luxury resort welcomes FC Bayern Munich for an exclusive series of football camps on the Fari Islands. A total of six camps will be offered throughout 2025, timed to coincide with school holidays. Football- loving children and teenagers will have the rare opportunity to train under the guidance of licensed coaches from the German champions – all against the spectacular backdrop of the Indian Ocean.

The core focus of the camps is the professional training based on FC Bayern’s proven approach, designed to enhance technical skills, tactical understanding and game intelligence. Under the guidance of highly qualified coaches, young participants will not only learn precise ball control and strategic thinking but also the importance of teamwork and a winning mentality. Divided into three age groups, the training ensures targeted, age-appropriate development for every individual. A special highlight: Each participant receives an official FC Bayern kit, including a shirt, shorts and socks, as a keepsake from unforgettable days on the field.

The Patina Maldives football camps are more than just training sessions, they blend athletic performance with summer ease. After intense practice sessions and valuable coaching tips, the Indian Ocean invites participants to explore its crystal-clear waters.

The camps offer an extraordinary experience not only for the young talents but also for their families, turning the stay into the perfect vacation for the whole family. While the young players refine offensive strategies, penalty kicks and solid defense on the field, parents and grandparents can unwind on the white sandy beaches, indulge in the award-winning spa, or explore a variety of leisure activities together — from sustainable initiatives like the Coral Restoration Project, where coral frames and ceramic structures are created, to watersport adventures and engaging art workshops. Patina Maldives offers a vacation concept that bridges generational needs. And with a bit of luck, a special surprise might be in store for both young and old: perhaps a professional football player will make a personal appearance!

The football camps will be held on the following dates: April 20th to 24th 2025, August 1st to 5th 2025, October 24th to 30th 2025, December 22nd to 26th 2025 and December 29th 2025 to January 2nd 2026.

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OBLU NATURE Helengeli, partners to celebrate inaugural Women’s Dive Month in July

Published

6 days ago

April 19, 2025

m@ldives

Taking a bold step in championing women in diving, OBLU NATURE Helengeli by SENTIDO, part of the distinguished Atmosphere Core portfolio, and in partnership with TGI Maldives, ELE|NA Ayur spa and Marine Biologist Luca Melodia, have together launched International PADI Women’s Dive Month. This pioneering initiative extends the excitement of PADI Women’s Dive Day on 19th July into a full month, giving more thrill seekers the opportunity to experience the magic of the Indian Ocean.

Following a 2024 “PADI Outstanding Contribution to Women’s Diving” award, both TGI Maldives and OBLU NATURE Helengeli have been continuing their enthusiastic support for introducing more and more women and families into learning how to dive.

Helengeli island provides an incomparable diving experience. The island’s exotic house reef located just metres from the shoreline, and its surrounding dive sites are among the most sought-after in Malé Atoll, ideal for all skill levels, from beginner snorkellers to professional scuba divers. Throughout July, solo women travellers, adventurous families or even groups of friends escaping to this tropical haven, will find special offerings designed to encourage diving and exploration. All guests at the island resort enjoy the fully comprehensive OBLU Island Plan™, and in honour of PADI Women’s Dive Day, guests can enjoy a curated holiday package including wellness sessions, discounted dives, and engaging marine life talks.

Dive centre TGI Maldives boasts over 40 years’ experience supporting women in the sport of ocean diving. Known for their progressive approach to encouraging locals and travellers alike, the dive centre offers exclusive discounts on all dives booked by women throughout July, including the PADI Discover Scuba Dive for beginners. With a dedicated instructor, the discovery session is a safe and rewarding introduction to diving, even for non-swimmers, whilst for the professionals, excursions out into the big blue will unveil the Indian Ocean’s secrets.

TGI Maldives Operations Manager Greta Marcelli highlights the reasons for introducing this year’s Women’s Dive Month festivities, “There’s nothing like seeing guests’ emotions after their first dive. While we celebrate women in diving year-round, PADI Women’s Dive Month in July provides a platform to offer more reasons to join us in paradise. Partnering with the ELE|NA Ayur spa team and Marine Biologist Luca Melodia, we are creating an unforgettable and educational journey. We aim to bring together women, friends, and families for an immersive escape. Guests will enjoy diving, spa wellness classes, and all-inclusive dining. It’s a soulful island adventure into the aquatic world and beyond.”

To enhance the underwater adventure, the island’s ELE|NA Ayur spa team has curated over 18 different wellness activities, rotating throughout the month. From sunrise yoga by the ocean to aqua aerobics and core stability classes, these sessions help improve flexibility, endurance, and stamina, all essential for moving through the water with ease. And as a special treat, women who book a dive experience with TGI Maldives Helengeli will receive discounts on ELE|NA Ayur’s famous signature Coconut Shell and Sand Bundle massages. Drawing on age-old Maldivian healing practices, these unique rejuvenating therapies feature only locally sourced, sustainable ingredients and are just two treatments from the spa’s extensive award-winning menu.

Matt Wenger, PADI Regional Manager for the Maldives, stated, “As a leading PADI certified dive centre in the Indian Ocean, the team at TGI Maldives brings exceptional expertise in introducing ocean enthusiasts of all ages and backgrounds to the wonders of scuba diving. This July, by extending our PADI Women’s Dive Day celebration into a month-long event at the truly stunning OBLU NATURE Helengeli resort, we aim to welcome even more newcomers to the sport while also offering advanced certifications for existing enthusiasts”.

This July, guests are invited to take full advantage of the PADI International Dive Month at OBLU NATURE Helengeli and book their stay with a generous 20% discount on a fully inclusive stay of a minimum of four nights. TGI Maldives is offering 20% discount on all women’s PADI-certified dive courses booked throughout the month of July whilst ELE|NA spa also extends a 20% discount on the Coconut Shell and Sand Bundle signature treatments for every female guest who books a PADI Dive Month course.