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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives ???the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Coco Bodu Hithi celebrates Women’s Dive Day with marine conservation experience
In celebration of PADI Women’s Dive Day on 18 July 2026, Coco Bodu Hithi invites certified women divers to come together for a meaningful morning beneath the surface, combining marine conservation with the joy of exploring the ocean in one of the Maldives’ most vibrant natural environments.
Inspired by this year’s global theme, “Celebrate Community. Create Change.”, the resort’s Women of the Ocean Reef Clean-Up Dive encourages to connect through shared passion for the underwater world while making a positive impact on the environment. Designed exclusively for certified women divers, the guided reef clean-up dive offers the opportunity to explore Coco Bodu Hithi’s biodiverse house reef while helping remove debris and protect its delicate ecosystem.
At the heart of it all is Coco Dive, the resort’s PADI-certified dive centre, where guests can discover the beauty and wonders of the Maldives through safe, personalised and memorable underwater adventures. Whether taking their very first breath below the surface or exploring advanced dive sites, guests are guided by an experienced, multilingual team of instructors dedicated to creating unforgettable diving experiences.
Just minutes from the resort, divers can access almost 30 renowned dive sites, home to vibrant coral reefs and an abundance of marine life, including hawksbill turtles, white-tip and grey reef sharks, eagle rays, barracuda, Napoleon fish, schools of blue-striped snappers, batfish and fusiliers. Guests looking to begin their marine adventures can also start their certification before arrival through PADI eLearning, allowing them to spend more time exploring the ocean once they reach the Maldives.
“At Coco Bodu Hithi, we believe every dive is an opportunity to build a deeper connection with the ocean,” said Jinn Hui, Dive Base Leader for Coco Bodu Hithi. “PADI Women’s Dive Day celebrates the growing community of women in diving while reminding us that small actions, such as removing debris, can make a meaningful difference to the health of our reefs.”
The activity is available at the resort’s standard single-dive rate and includes a personalised certificate of participation and a complimentary dive video, allowing guests to take home lasting memories of a meaningful day beneath the surface.
Rooted in Coco Collection’s truly Maldivian heritage, Coco Bodu Hithi continues to bring guests closer to nature through experiences that inspire a deeper appreciation for the Maldives and its fragile marine habitat.
Located in North Malé Atoll, just 35 minutes by speedboat from Velana International Airport, Coco Bodu Hithi invites guests to unwind in spacious villas with up to 30% savings through the Discover Coco offer or enjoy exclusive benefits with the Local & Expat Exclusives package. Visit cococollection.com or contact reservations@cococollection.com for further enquiries.
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Banyan Tree Vabbinfaru and Dhawa Ihuru launch month-long marine conservation programme
This July, Banyan Tree Vabbinfaru and Dhawa Ihuru reaffirm their long-standing commitment to protecting the Maldives through a month of conservation initiatives that inspire guests to become active stewards of the ocean.
Plastic Free July: Protecting the Maldives’ Blue Heart
As per UNDP, each year, the Maldives generates more than 43,000 tonnes of plastic waste – equivalent to the weight of approximately 215 blue whales and nearly 120 tons per day. For a country whose future depends on healthy oceans, reducing plastic pollution is essential to protecting marine biodiversity, and preserving the natural beauty that defines the Maldives.
Throughout July, guests are invited to take part in weekly Sunset Island Beach Cleans and Reef Cleans with our Marine Lab, helping remove marine plastic trash while learning about the importance of protecting the fragile coastal and reef ecosystems. The programme also includes a collaboration with a local sustainable NGO, showcasing how discarded plastic can be transformed into artwork, jewellery, and other meaningful products through creativity and circular design.

Shark Awareness Day: Why Sharks Matter
On 14 July, the resorts will mark Shark Awareness Day in collaboration with Miyaru, the Maldives’ leading shark research and conservation NGO. While sharks are often portrayed as dangerous, they are in fact among the ocean’s most important guardians.
By naturally regulating fish populations, sharks help keep coral reef ecosystems healthy and balanced. Without them, the delicate food chain can be disrupted, affecting everything from reef fish and coral health to the countless marine species that depend on these habitats. Healthy shark populations are also a sign of a thriving ocean—one that supports local fisheries, protects biodiversity, and sustains the world-renowned diving and snorkelling experiences that make the Maldives so unique.
Through engaging talks with Miyaru’s marine experts, guests will discover fascinating facts about Maldivian sharks, understand the challenges they face, and learn how conservation efforts are helping protect these often misunderstood guardians of healthy oceans.

Mangrove Conservation Day: 26 July
As part of Plastic Free July, Banyan Tree Vabbinfaru and Dhawa Ihuru will also celebrate the International Conservation of the Mangrove Ecosystem on 26 July through a community mangrove planting and cleanup initiative with Huraa Council.
Mangroves are among the Maldives’ most valuable natural ecosystems, serving as nurseries for marine life, protecting coastlines from erosion, filtering pollutants, and strengthening resilience against climate change. Together with reef conservation and plastic reduction, the initiative reinforces the importance of protecting every part of the marine ecosystem—from the shoreline to the reef.

More than a month of activities, Plastic Free July reflects Banyan Tree Vabbinfaru and Dhawa Ihuru’s enduring commitment to preserving the Maldives’ rich marine heritage – bringing together guests, local communities, and conservation partners to protect the ocean through collective action.
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InterContinental Maldives elevates active luxury with new padel court
InterContinental Maldives Maamunagau Resort has unveiled its new padel court, adding a fresh dimension to island wellness and offering guests a dynamic new way to stay active in paradise.
Now with over 30 million players worldwide, padel is one of the fastest growing sports, offering a fun and inclusive activity for beginners and experts alike. The brand new court is framed by Maldivian palm trees and white sand, creating a striking backdrop for both leisurely matches and spirited competition.
Complimentary for all guests, the court includes the use of premium rackets and balls, allowing guests to discover a new skill in a tropical island setting. Families are invited to enjoy dedicated on-court sessions designed for all ages to create memorable, shared experiences. Benches line the court, creating a comfortable space for spectators to watch and support friends and family.
Located beside InterContinental Maldives’ fitness centre with its state-of-the-art gym, personal training programmes, and aerobic workout sessions, the new padel court aims to enhance the resort’s distinctive approach to luxury, wellbeing and curated guest experiences.
Overwater Pool Villa starting from $1,290++ per night with a variety of inclusions. The padel court is complimentary
for guests.
For more information, please visit www.maldives.intercontinental.com or email reservations.icmaldives@ihg.com.
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