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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives ???the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Mason Ho confirmed for 2026 Four Seasons Maldives Surfing Champions Trophy
There are surfers who follow a game plan. And then there’s Mason Ho. A blend of style icon, surfing heritage and technical standout, Ho has built a career doing things his own way, usually at full speed, often upside down and regularly pushing the limits of performance across challenging reef breaks and unconventional equipment.
This is exactly why the Four Seasons Maldives Surfing Champions Trophy feels like a natural fit.
For Ho, part of the appeal lies in the opportunity to surf through different eras of the sport – an event where adaptability matters as much as performance, where board choice can shape a heat, and where surfers are recognised not only for power but for style, flow and reading the moment.
From unlikely barrels to impossible lines, few surfers in the modern era have built a career on instinct in quite the same way. Whether riding single fins, twins, thrusters or something less conventional, Ho approaches surfing less as a fixed discipline and more as an open-ended exploration, a quality that continues to define his style and his impact on the sport.
“I try to approach it like I’m living in another time,” says Ho. “If it’s single fin day, I think about guys like Michael Peterson, my dad and Uncle D. Then when it’s twin fin day, I start thinking about MR and all the stories my dad used to tell me. That’s what makes this event so unique. You get to step into different eras of surfing throughout the week.”

Hosted by Four Seasons Resort Maldives at Kuda Huraa, the invitation-only event brings together six of surfing’s most celebrated athletes to compete across three iconic board divisions: single fin, twin fin and thruster. Set against the clean, high-performance walls of Sultans, the format rewards adaptability as much as power, style as much as strategy, and timing as much as talent.
“Mason brings a completely unique energy to this event,” says Mark Winson, Event Director. “You genuinely never know what he’s going to do next – whether it’s on a wave, on a board, or in the channel between heats. But underneath all of that personality is one of the most naturally gifted surfers on the planet.”
Ho, who returns for his second Surfing Champions Trophy appearance, said the experience of competing in the event once before has only increased his anticipation for 2026.
“Last time I didn’t really know what to expect,” he says. “This year I’ve got a slight clue, which makes me even more excited to come back healthy. The waves have been super fun the last few years, the resort is amazing and there’s always a really cool crew around. I can’t wait to get back out there.”
Mason joins Kai Lenny as the first two athletes announced for this year’s event. The remaining 2026 competitor line-up will be revealed in the coming weeks, with updates shared across surfingchampionstrophy.com and Four Seasons Resort Maldives at Kuda Huraa channels.

Where Champs Come to Surf
First staged in 2011, the Four Seasons Maldives Surfing Champions Trophy has become one of surfing’s most distinctive invitation-only events, bringing six celebrated athletes to Sultans to compete across single fin, twin fin and thruster divisions. Past names include Mark Occhilupo, Taj Burrow, Josh Kerr, Kelly Slater, Joel Parkinson, Michel Bourez, Carissa Moore, Maya Gabeira and more. After Bourez’s dramatic 2025 win, complete with a comeback from injury and the event’s only perfect 10, this edition has plenty to live up to. With Kai Lenny and Mason Ho now confirmed, it is already shaping up to be beautifully unpredictable.
The Garden-Island Base at Kuda Huraa
Just 25 minutes by speedboat from Malé, Four Seasons Resort Maldives at Kuda Huraa gives the event its warm, garden-island base, with easy access to North Malé Atoll’s best breaks and a longstanding collaboration with Tropicsurf. Between heats at Sultans, guests can expect post-surf stories, recovery rituals, sunset gatherings and the rare chance to swap board talk with world champions in boardshorts. Serious surfing, very unserious tan lines.
To reserve a stay during the 2026 Four Seasons Maldives Surfing Champions Trophy and enquire about the Surf’s Up package, contact reservations.mal@fourseasons.com or call +960 66 00 888.
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Anantara Dhigu partners with rrreefs on 3D-printed reef restoration project
Anantara Dhigu Maldives Resort has announced a new collaboration with rrreefs to introduce an innovative 3D-printed clay reef installation within the resort’s surrounding lagoon – a meaningful step in the resort’s continued commitment to marine conservation and regenerative travel experiences in the Maldives.
Supported by Edelweiss and help alliance, both part of the Lufthansa Group, the project combines advanced reef restoration technology with nature-inspired design to help foster coral regeneration, encourage marine biodiversity and support the long-term resilience of fragile reef ecosystems.
The installation features 13 flower-shaped clay reef structures named Theyra Maa, meaning ‘13 Flowers’ in Dhivehi, symbolising renewal, growth and the flourishing of marine life within the resort’s lagoon ecosystem.
Brought to life through the expertise of the rrreefs team, including Co-Founder Josephine Graf, Head of Production Mauro Bischoff and Marine Ecologist Dr. Julia Spaet, alongside Dr. Gerrit Nanninga, a Research Fellow at the Department of Earth and Environmental Sciences, Ludwig Maximilian University of Munich, the installation is their collective vision which combines innovative design, scientific research and a shared passion for protecting and restoring coral reef ecosystems for future generations.

“We designed the Theyra Maa reef structures using durable and sustainable materials, with fired terracotta clay as the primary component, complemented by steel and a minimal amount of concrete to ensure structural integrity,” said Mauro Bischoff, the visionary behind the project.
He added, “Every element of the design has been carefully considered to support coral growth. The flower-inspired forms create gentle water movement around the structures, helping coral larvae settle more effectively. The 3D-printed clay also features a unique microstructure with tiny cavities between each layer, providing sheltered spaces where young coral larvae can attach and grow while being protected from predators. Achieving the right level of porosity in the clay is equally important, as it encourages the formation of beneficial biofilms that support coral settlement while helping maintain a healthy balance within the surrounding ecosystem.”

Crafted from natural clay using state-of-the-art 3D-printing technology, the reef structures have been thoughtfully designed to emulate the complexity of natural coral habitats. Over time, the installation is expected to provide a nurturing environment for coral fragments, reef fish and marine life to flourish, contributing to the restoration of vibrant underwater ecosystems surrounding the island resort.
“This partnership with rrreefs is particularly exciting as it marks the organisation’s first direct collaboration with a resort, bringing together shared values and a genuine passion for ocean conservation. The Theyra Maa installation is a truly unique project, combining innovative reef restoration technology with meaningful environmental action. Opportunities like this are still relatively rare, and we are proud to work alongside rrreefs and our partners to support coral reef recovery and strengthen the resilience of our coastal ecosystems for future generations,” said Oriana Migliaccio, Resident Marine Biologist at Anantara Dhigu Maldives Resort.
Nestled within the turquoise waters of South Malé Atoll, Anantara Dhigu Maldives Resort has long championed environmentally conscious hospitality, creating immersive guest experiences that celebrate and protect the natural beauty of the Maldives.
“At Anantara, we believe luxury and sustainability should exist in harmony,” said Jason Kruse, Complex General Manager at Anantara Dhigu Maldives Resort. “Our partnership with rrreefs reflects our ongoing dedication to preserving the marine environment that makes the Maldives so extraordinary. Through innovation, collaboration and purposeful action, we hope to inspire greater awareness and lasting positive impact beneath the surface.”
rrreefs brings together marine science, engineering and regenerative design to create scalable reef restoration systems tailored to vulnerable coastal environments.
“The inspiration behind rrreefs comes from a deep passion for the ocean and a determination to take meaningful action against the rapid decline of coral reefs, which are among the first ecosystems at risk from climate change,” said Josephine Graf, Co-Founder of rrreefs. “Through projects like Theyra Maa, we aim to support reef resilience and regeneration while raising awareness of the urgent need to protect our marine environments. Together with Anantara Dhigu and Edelweiss Air, we are creating a project that not only supports coral reef regeneration, but also demonstrates the power of cross-industry partnerships in protecting our oceans for future generations.”
As sponsor of the initiative, Edelweiss together with help alliance, continue to support sustainability-focused projects across its destination network, reinforcing a shared vision for more responsible tourism and environmental stewardship.
“Protecting natural ecosystems and creating educational opportunities are closely connected. Through this project, we support not only the restoration of coral reefs but also environmental education and sustainable future prospects for local communities, especially young people. Together with our partners, we want to contribute to lasting positive change for both people and nature,” said Anja Trestl, Corporate Development Manager at Edelweiss.
The Theyra Maa installation forms part of Anantara Dhigu’s broader sustainability journey, offering guests at the resort and its neighbouring sister properties, Anantara Veli Maldives Resort and Naladhu Private Island Maldives the opportunity to connect more deeply with the destination while contributing to the preservation of one of the world’s most precious marine environments.
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Sun Siyam Iru Veli expands reef restoration efforts with new coral planting programme
To mark World Environment Day on 5 June 2026, Sun Siyam Iru Veli, part the Privé Collection of House of Sun Siyam, has officially launched its coral-planting initiative, strengthening the resort’s long-term commitment to marine conservation and reef restoration in the Maldives. Introduced as part of the resort’s Ocean Week celebrations, this activity invites guests to play an active role in protecting and preserving the underwater ecosystems that make the Maldives one of the world’s most extraordinary marine destinations.

Sun Siyam Iru Veli has established designated coral propagation and planting areas within its lagoon following the renewal of its coral planting licence. These are locations where guests can also snorkel with the resort’s Sun Diving team to witness the growth of the corals planted. The initiative focuses on creating new habitats for marine life while supporting the natural regeneration of coral communities surrounding the island. Beyond conservation, the experience offers guests a meaningful connection to the ocean, allowing them to contribute directly to the reef’s future health through the island’s Adopt a Coral programme.

The coral planting launch formed the culmination of Ocean Week at Sun Siyam Iru Veli with a programme of experiences designed to celebrate and raise awareness of the marine environment. Throughout the week, guests were invited to explore the Maldives’ underwater world through educational and hands-on activities.
A dedicated Marine Night introduced guests to the rich biodiversity found within Maldivian waters, offering insights into the species encountered during snorkelling and diving adventures. From colourful reef fish, sea anemones, and nurse sharks inhabiting the resort’s house reef to the majestic whale sharks and graceful manta rays found beyond the atoll, the session highlighted the importance of protecting these ecosystems.

Guests and team members also came together for a reef and lagoon clean-up initiative, helping to remove debris from surrounding marine environments while promoting responsible ocean conservation. As the Maldives enters a seasonal monsoon transition, the initiative serves as a timely reminder of the importance of constantly caring for reefs and lagoons that surround us.
Ocean Week at Sun Siyam Iru Veli coincided with several globally recognised environmental observances, including World Reef Awareness Day, World Environment Day, and World Oceans Day, reflecting the resort’s broader commitment to sustainability through the Sun Siyam Cares programme.

“The Maldives is inseparable from the health of its oceans, which is why protecting and restoring our marine ecosystems remains a key priority for us,” said Chaminda Upul Kumara, Group Sustainability Manager at Sun Siyam. “Through initiatives such as coral planting, we aim to give guests the opportunity to engage directly with conservation efforts and leave a positive impact on the destination they are visiting. Every coral planted contributes to the resilience of our reefs and helps preserve the beauty and biodiversity of the Maldives for future generations.”

At Sun Siyam Iru Veli, sustainability is woven into the guest experience through a growing range of conservation initiatives, with the coral planting programme marking another important step. For those looking to experience the Maldives while contributing to its preservation, this programme offers a meaningful way to leave a positive impact beneath the waves.
Discover the initiatives helping to protect natural environments and support local communities across Sun Siyam by visiting the Sun Siyam Cares website.
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