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Celta Vigo debuts Maldives-branded kit at Camp Nou
La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.
RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.
Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.
“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.
Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.
The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Kuda Villingili Resort Maldives unveils new Pickleball court
Kuda Villingili Resort Maldives has announced the launch of its brand-new pickleball court, further enhancing the resort’s diverse portfolio of sports and recreational experiences. This exciting new addition underscores the resort’s ongoing commitment to delivering dynamic, experience-driven luxury for guests of all ages.
Pickleball—a fast-growing paddle sport that blends elements of tennis, badminton, and table tennis—has gained global popularity for its accessibility, fun, and competitive edge. With the introduction of this new court, Kuda Villingili enhances its appeal as a destination for both leisure and active travelers, offering a lively, social, and inclusive way to stay fit while enjoying the resort’s idyllic island surroundings.
“For us at Kuda Villingili Maldives, luxury is not just about comfort — it’s about creating moments that inspire joy and connection,” said Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives. “Our new pickleball facility offers guests a fun and engaging way to stay active while immersing themselves in the beauty of the Maldives.”
The new pickleball court complements the resort’s already extensive sports and wellness facilities, which include:
- Two flood-lit tennis courts
- A padel tennis court
- A futsal ground
- A volleyball court
- A state-of-the-art gym featuring Technogym equipment
- A serene indoor and outdoor oceanfront yoga pavilion hosting daily sessions led by expert instructors
- The Spa, located on a private island, offering holistic wellness experiences
- The Maldives’ largest swimming pool — a stunning 150-meter (Olympic-sized) pool perfect for both casual swimmers and fitness enthusiast
Conveniently located just 25 minutes by speedboat from Malé airport, Kuda Villingili Resort Maldives features 75 spacious villas and residences, 8 restaurants offering 12 international cuisines, and easy access to one of the region’s most iconic left-barrel surf breaks.
With the addition of pickleball to its already impressive lineup, Kuda Villingili continues to set the standard for experience-led luxury in the Maldives, where wellness, recreation, and relaxation come together to create an exceptional guest experience.
Excursions
Royal Island among participants in Guinness World Record snorkel
Royal Island participated in the Baani Event, which achieved a Guinness World Record for the largest number of people snorkelling simultaneously. Twenty-eight participants represented the resort at Villingilifaru Finolhu, located approximately two kilometres across the lagoon from Royal Island. The island lies within the UNESCO Biosphere Reserve of Baa Atoll, in close proximity to Hanifaru Bay, one of the Maldives’ most renowned manta aggregation sites.
The resort’s involvement aligns with its ongoing coral restoration initiatives on the house reef. Efforts include the installation of nursery frames, out-planting of resilient coral fragments, regular monitoring, and guest briefings aimed at encouraging reef-safe practices such as calm water entries, mindful finning, and maintaining respectful distances from marine life. These measures contribute to a low-impact snorkelling experience while supporting the long-term health of the reef ecosystem.
Royal Island’s environmental stewardship extends beyond marine conservation to community engagement. Recent activities include native tree and coastal vegetation planting to enhance shoreline stability and biodiversity, as well as periodic beach and lagoon clean-ups conducted in partnership with local organisations. Educational programmes for schools and youth groups promote ocean literacy and foster a culture of environmental guardianship across Baa Atoll.
Amidst the clear lagoons and coral gardens, Royal Island’s participation in the record-setting event underscores its message of responsible enjoyment of the Maldives — protecting coral ecosystems and strengthening community bonds through sustainable tourism and collaboration.
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JOALI BEING welcomes football legend Clarence Seedorf for transformative workshops
JOALI BEING, a unique Well-Living island in the Maldives, welcomed Clarence Seedorf, founder of SK Performance Club and one of the greatest midfielders in football history, for a series of exclusive football workshops held on 15th and 17th October 2025.
The only player ever to win the UEFA Champions League with three different clubs — Ajax, Real Madrid and AC Milan (twice) — Seedorf has inspired generations with his skill, discipline, and leadership. After an illustrious 20-year career, he went on to manage leading European teams including AC Milan and Deportivo La Coruña. Beyond the pitch, Seedorf was among the six individuals personally chosen by Nelson Mandela to carry forward his global legacy and is the Founder of the Champions for Children Foundation, which supports youth through education and sport.

Inspiring Champions On and Off the Pitch
The football workshops at JOALI BEING’s Multipurpose Court brought together players of all ages in an atmosphere brimming with joy, energy, and connection. Guided by Clarence Seedorf, participants took part in dynamic drills, engaging matches, and motivating conversations that nurtured both skill and spirit. As Seedorf shared, “The SK Performance Club program aims to improve kids on and off the pitch — shaping mindset, teamwork, and self-belief.”
On 15th October, guests embraced the thrill of movement and the joy of teamwork during an uplifting Football Workshop for Guests. Families and young players united through friendly challenges, laughter, and inspiration, celebrating the shared joy of sport and the power of positive energy. Every moment encouraged participants to “become champions in life” — not only on the field, but in everyday living.

Empowering the Local Community
On 17th October, JOALI BEING welcomed 17 students from R. Ungoofaaru School for a Community Workshop dedicated to teamwork, discipline, and mutual respect. Under Seedorf’s mentorship, young players discovered new strengths and learned to move with purpose — embodying the spirit of connection that defines JOALI BEING.
This special event formed part of our ongoing Joy of Caring initiative — reaffirming JOALI BEING’s commitment to empowering youth, nurturing community, and sharing the joy of well-living across the Raa Atoll and beyond.

The Joy of Well-Living Through Sport
Through collaborations with global icons such as Seedorf, JOALI BEING continues to expand its multi-dimensional wellbeing offerings. By integrating movement, learning, and connection, the island’s philosophy — guided by the Four Pillars of Mind, Skin, Microbiome, and Energy — comes to life in experiences that nurture both body and spirit.
A stay at JOALI BEING is a transformative journey of self-discovery and renewal, where guests return home with a renewed sense of lightness — body, mind, and spirit. Villas start from USD 2,326 per night for two guests sharing an Ocean Pool Villa on a B&B basis.
For bookings and further information, please contact reservations.being@joali.com.
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