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Celta Vigo debuts Maldives-branded kit at Camp Nou

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La Liga club Celta Vigo has debuted its new kit that features the Maldives’ official tourism branding.

RC Celta players donned blue jerseys with “Maldives… The Sunny Side of Life” stamped on their sleeves during Saturday’s game against FC Barcelona.

Maldives tourism minister Ali Waheed watched the game at Camp Nou which ended in a 4-1 win for FC Barcelona.

“Tonight is a very historic night for @visitmaldives. We hope to be the sunny side of @RCCelta. Honoured to be part of the European football family & we invite everyone to our beautiful nation #Maldives 🇲🇻🏝the most beautiful and the safest,” the minister said, in a tweet just before the match.

Maldives had last week inked a sponsorship deal worth USD 2.7 million with Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the three-year partnership deal, the official ‘Maldives… The Sunny Side of Life’ branding will be featured on the sleeve of the game shirts and training kits of Celta’s first team. The club’s official bus, as well as various spaces in the Abanca Balaidos stadium and fields of training will also feature the Maldives’ tourism branding.

The partnership, which costs USD 900,000 per year, also covers development of football in the Maldives. Celta Vigo will receive several young Maldivian players for training at the club’s training academy, whilst club technicians will travel to the Maldives to share their knowledge and experience with the island nation’s national football team.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next two months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past nine months of the year increased by 15.8 per cent to reach 1,251,690 compared to the 1,080,459 in the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Excursions

Baros Maldives hosts special events in honour of PADI Women’s Dive Day

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Baros Maldives participated in the global celebration of PADI Women’s Dive Day 2025, commemorating the occasion with a week of thoughtfully curated experiences that honoured the strength, curiosity, and connection shared among women divers. Held from 15th to 19th July, the initiative was designed to inspire confidence and camaraderie beneath the waves.

In the days leading up to the main event, female guests were treated to a 25% discount on their first or single dive. This included refresher and orientation dives along the renowned Baros House Reef, as well as Discover Scuba Diving sessions for those embarking on their first underwater adventure. These exclusive offers created an inviting and supportive environment, encouraging women of all experience levels to engage with Baros’ vibrant marine life.

The week culminated on 19th July with a complimentary dive led by the resort’s female dive instructors. Open to all certified women divers and those who had completed a Discover Scuba Diving experience during the week, the event brought together a spirited group of ocean enthusiasts for a memorable morning beneath the surface. The dive was marked by commemorative underwater photographs taken beside the official PADI Women’s Dive Day banner.

Ambra Dugaria, Dive Base Leader at Divers Baros Maldives, shared her reflections on the occasion: “At Baros, diving is about connection — to nature, to oneself, and to each other. PADI Women’s Dive Day is a powerful reminder that the ocean belongs to everyone. We are proud to provide a space where women feel empowered, celebrated, and free to explore.”

Led by Divers Baros Maldives, the initiative underscores the resort’s continued commitment to inclusivity, empowerment, and community within the diving world. As a PADI Five Star Gold Palm Dive Centre, Baros remains dedicated to delivering safe, immersive, and inspiring underwater experiences for divers of all levels.

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Jesse Mendes to ride at 2025 Four Seasons Maldives Surfing showdown

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Brazilian surf icon Jesse Mendes has been confirmed as one of the competitors for the 2025 Four Seasons Maldives Surfing Champions Trophy. A former contender on the Championship Tour and winner of the 2018 Triple Crown of Surfing, Mendes is set to bring his trademark power, fluid style, and love of alternative boards to the prestigious event held at Four Seasons Resort Maldives at Kuda Huraa.

Mendes expressed his excitement at the invitation, recalling a moment with fellow Brazilian surfer Adriano de Souza, who had previously received his own call-up to the event. Mendes recounted how de Souza had eagerly accepted the invitation on the spot, not wanting to give Four Seasons a chance to reconsider—a testament to the event’s reputation among professional surfers. Now, Mendes is preparing for his own turn in the lineup and is eager for what lies ahead.

The Surfing Champions Trophy is renowned for its distinctive format, inviting six elite surfers to compete on single fin, twin fin, and thruster (tri-fin) boards across three rounds, before a grand final in which they choose their preferred board to battle for the title. With heats staggered by age and a handpicked field of legends, the event offers a blend of competitive intensity and playful camaraderie, set against the backdrop of some of the world’s most perfect waves.

At 31, Mendes built his competitive career on his dynamic rail work and comfort in heavy barrels. Since stepping back from the professional circuit, he has turned his attention to the more expressive side of surfing, favouring twin fins and riding boards shaped by Album Surfboards. He shared his enthusiasm for the upcoming twin fin division and revealed that he has been collaborating with shaper Matt Parker—who has crafted boards for past Surfing Champions Trophy competitors Josh Kerr and Coco Ho—to prepare for the contest. Confident in Parker’s expertise, Mendes joked that his only job now is to surf.

Beyond the waves, Mendes is also looking forward to the full experience at Kuda Huraa. Having visited the Maldives before, he is relishing the opportunity to return and surf pristine waves in an intimate and relaxed competition format. He spoke warmly of the luxury offered by Four Seasons, especially the prospect of long surf sessions followed by world-class dining with his wife on a secluded island paradise.

The Surfing Champions Trophy is as celebrated for its setting as for its surfing. From the flawless right-handers of nearby Sultans to the lush tropical charm of Kuda Huraa, the event offers an unforgettable experience for both participants and guests. Those staying at the resort during the tournament can watch the action up close from luxury surf vessels anchored at the lineup.

With Jesse Mendes and Craig Anderson now confirmed, anticipation is mounting for this year’s showdown. Three additional international invitees and one Maldivian wildcard are set to be announced soon.

Four Seasons Resort Maldives at Kuda Huraa is also inviting guests to embrace the spirit of surfing with the Surf’s Up package. Combining expert coaching from Tropicsurf professionals with guided surf excursions to iconic local breaks, the package offers a complete surf lifestyle experience. Guests can enjoy daily yoga sessions, a soothing massage at The Island Spa, breakfast each morning, round-trip speedboat transfers, and premium surf equipment—all from the comfort of the resort’s idyllic island setting.

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Rannamaari Dive Fest 2025 returns to Dhawa Ihuru

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On 24th July, Dhawa Ihuru will welcome ocean enthusiasts, divers, and cultural travellers to its annual Rannamaari Dive Fest, commemorating 26 years since the Rannamaari Shipwreck became a part of the island’s renowned house reef.

Located just 25 minutes from Velana International Airport by complimentary speedboat, Dhawa Ihuru offers a bold yet relaxed island escape, encircled by one of the Maldives’ most vibrant house reefs. Recognised as one of the Best House Reefs in the Maldives by the Travel + Leisure Asia Luxury Awards 2025 and certified as a PADI 5-Star Dive Resort, the property blends all-inclusive comfort, contemporary design, and genuine hospitality—making it an ideal destination for divers and reef lovers alike.

Situated on the edge of the house reef, the Rannamaari Shipwreck is a sunken dredger that has evolved into a thriving artificial reef since 1999. Now home to nurse sharks, batfish, coral, and a wealth of marine life, it stands as both a celebrated dive site and a symbol of reef restoration.

As part of this year’s festivities, guests will be invited to dive the Rannamaari wreck on guided explorations led by Dhawa Ihuru’s PADI Dive Instructors. The full-day celebration will also include marine conservation talks, Save the Reef educational snorkelling sessions, cultural and wellness workshops inspired by the island, culinary activities, dedicated children’s corners, and a beachfront sunset cocktail gathering.

According to Elias Pertoft, General Manager of Dhawa Ihuru and Banyan Tree Vabbinfaru, “Rannamaari Dive Fest 2025 is more than a celebration. For over two decades, our team has nurtured the reef, welcomed divers and ocean lovers from around the world, and shared the magic of this shipwreck and its transformation. As a PADI 5-Star Dive Resort, we take great pride in creating immersive experiences that are not only exciting but also educational and regenerative. We look forward to welcoming our guests—whether first-time divers or long-time ocean lovers—to be part of this continuing journey.”

Dhawa Ihuru has long held a reputation as an environmentally conscious resort, and was one of the first in the Maldives to implement electric reef methods. Its pioneering Barnacle Project—launched in November 1996—is a structure modelled on a barnacle shell, measuring approximately four metres in height and six metres in width, located at a depth of six metres. It has become an enduring symbol of the resort’s commitment to reef restoration.

Following the Barnacle Project, the resort introduced the Necklace electric reef in 1998, and the Lotus reef at its sister property Banyan Tree Vabbinfaru in 2001. Located just five minutes away by speedboat, both resorts have since expanded their coral regeneration efforts to include techniques such as micro-fragmentation, mid-water nurseries, and coral rope nurseries.

During the Rannamaari Dive Fest, guests will have the opportunity to join the Save the Reef snorkelling activity and witness ongoing marine conservation projects. Guided by resident marine biologists from the Banyan Tree Marine Laboratory, snorkellers can expect to encounter a vibrant array of marine species including blacktip reef sharks, stingrays, turtles, parrotfish, and many others.

From 24th to 31st July 2025, visitors can take advantage of exclusive Dive Centre and Water Sports offers, with up to 30% off selected experiences. Beginner divers will be able to participate in Discover Scuba Diving sessions, while certified divers can opt for 5- or 10-dive packages—each beginning with a guided exploration of the Rannamaari Shipwreck.

For those seeking year-round flexibility, the Dive More, Pay Less package offers bundled PADI dive sessions and continuing education courses, providing guests with the opportunity to explore the ocean at their own pace.

Whether embarking on their first dive or returning for another chapter in their underwater journey, Rannamaari Dive Fest 2025 offers a meaningful and memorable way to connect with the ocean, Maldivian culture, and a legacy of marine regeneration.

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