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MATATO, PATA reveal growth hacking techniques to industry professionals in Maldives

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Maldives Association of Travel Agents and Tour Operators (MATATO) together with the Pacific Asia Travel Association (PATA) has organised the second PATA Human Capacity Building Programme in the Maldives, with the theme ‘Growth Hacking: How to Scale Your Business Exponentially’.

In response to the success of the first PATA Human Capacity Building Programme in the Maldives last year, the second event took place on November 22 at the Paradise Island Resort. The event, staged as part of the third edition of the Maldives Travel Conference, brought together 50 travel industry professionals in the Maldives.

Representing PATA were CEO Dr Mario Hardy and Director of Human Capital Development Parita Niemwongse.

The one-day intensive workshop provided participants with an interactive training programme that incorporated a series of classroom sessions conducted by leading travel industry experts coupled with practical activities, group assignments and networking opportunities. The programme content was based upon the successful PATAcademy-HCD at the association’s Engagement Hub in Bangkok.

PATA CEO Dr Mario Hardy said, |We are delighted to have the opportunity to once again partner with MATATO to stage the PATA Human Capacity Building Programme in the Maldives. The theme of this year’s programme, ‘Growth Hacking’, is the perfect extension of our first programme held last year on ‘Exploring the Art of Storytelling’ as it challenges organisations to experiment and re-work traditional marketing and sales strategies to focus upon growth.”

Abdulla Ghiyaz, President of MATATO, said, “MATATO is very proud to partner with PATA for the second time in bringing the PATA Human Capital Development programme in the Maldives. The success and feedback from the first one last year has led the way for hopefully an annual event in the Maldives. The participation this year has been better than last year, and I hope this gives us the opportunity for even more PATA events in the Maldives”

Speakers at the two-day programme included Stu Lloyd, Chief Hothead – Hotheads Innovation, Hong Kong SAR and Vi Oparad, Country Manager – StoreHub, Thailand.

Vi Oparad said, “For my session, I’m hoping for participants to: understand current situation of digital video space, pick the right framework to hack message crafting, and scale their branding through digital video channels. And by the end of the session, participants should have: online video prototypes that can be used as a starting point for future development.”

Stu Lloyd added, “Growth Hacking is a mindset of optimisation. Can we tweak our business and get more engagement or revenue out of what we’re doing? It starts with an experimental attitude and restless dissatisfaction with the status quo, and an attitude that all our products, services, and solutions can be improved. We just don’t know how – so we need to do a lot of testing to see what’s going to work better than we are currently doing. This can be anything from the revenue model to the colour of a hyperlink button.”

The PATA Human Capacity Building Programme is the association’s in-house/outreach initiative for Human Capital Development (HCD) across the broad spectrum of travel and tourism. Leveraging PATA’s network of talented industry leaders worldwide, the programme designs and implements customised training workshops for government agencies, non-governmental organisations, academic institutions and private sector businesses.

The training is delivered through innovative adult education learning techniques including case studies, group exercises, group discussions, instructor presentations and site visits.

The facilitators bring knowledge, experience and expertise from a wide range of business sectors and drawn from PATA’s extensive and established network in the tourism industry and beyond.

PATA designs and coordinates the workshop, providing experts who lead and moderate exchanges among participants and offer their own perspectives and experiences. The workshop content and agenda, including the ideal profile and the number of participants, are developed by PATA in close collaboration with the lead institution or organisation.

Launched in 2016 as part of the annual Maldives Travel Awards, the Maldives Travel Conference aims to create a platform in Maldives to lead international dialogue and debate on challenges and opportunities that the tourism industry unfolds.

In 2016, the conference focused on four main topics with the importance of promoting the Maldives overseas, changes to the nation’s luxury travel industry, the ongoing transformation of the archipelago’s tourism sector, and the opportunities and challenges faced by the industry.

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Barcelo Nasandhura Malé to open in Q1 2025

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Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.

Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.

Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.

Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.

While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.

Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.

Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.

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Denise Hoefer brings world-class Padel to The Nautilus Maldives

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As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.

Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.

The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.

With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.

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BBM, Lifebuoy empowers hygiene practices among Maldivian children

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BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.

The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.

This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”

Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”

The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.

Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.

Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!

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