News
Maldives in a new light at LUX* South Ari Atoll
World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.
The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.

The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.

Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.
LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?
Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”
LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.

On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.
- LUX* Photo Fanatics — LUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
- Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
- Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
- Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.
The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.
The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.
The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-
What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.
Awards
Cinnamon Maldives resorts celebrate triple win at SATA 2026
Cinnamon Hotels & Resorts Maldives has won three awards at the South Asian Travel Awards (SATA) 2026, with Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives receiving recognition across three categories.
Cinnamon Dhonveli Maldives secured Gold in the Leading Surf Resort category for the eighth time and fourth consecutive year, while Cinnamon Velifushi Maldives retained Gold in the Leading Beach Resort category for the second consecutive year. Cinnamon Velifushi Maldives also received Silver in the Nishan Seneviratne Best CSR Programme category.
The 10th edition of SATA was held at Barceló Nasandhura Malé on 8 October 2026, recognising achievements across South Asia’s tourism and hospitality industry, including guest experiences, industry leadership and responsible tourism.
Located in North Malé Atoll, Cinnamon Dhonveli Maldives is home to the Pasta Point surf break, which attracts surfers from around the world. The resort’s eighth Gold award in the Leading Surf Resort category reflects its position among the Maldives’ surfing destinations. In addition to surfing, the resort offers water sports, wellness activities and other guest experiences.
“We remain committed to delivering memorable surf experiences and holidays in the Maldives,” said Marlon Robert, General Manager of Cinnamon Dhonveli Maldives.
Robert also acknowledged the continued support of guests, the international surfing community and the resort team in securing the recognition.
Cinnamon Velifushi Maldives received its second consecutive Gold award as Leading Beach Resort in recognition of its island setting, which features sandy beaches, a lagoon and a selection of beachfront and overwater accommodation. The resort also offers dining, wellness and recreational activities, providing guests with opportunities to explore the surrounding marine environment.
The resort’s Silver award in the Nishan Seneviratne Best CSR Programme category recognised its efforts to provide dive education and career development opportunities for young people from neighbouring island communities.
Implemented in partnership with Dive & Sail, the resort’s PADI-certified dive centre, the six-day programme enabled nine students aged between 16 and 18 from schools in Keyodhoo and Felidhoo to obtain PADI Open Water Diver certification.
The programme combined theoretical lessons, practical training and supervised dives to promote safe diving practices and reef conservation. It also introduced participants to potential career opportunities in marine tourism.
“These accolades reflect the dedication of our teams and the continued support of our guests, whose trust inspires us to keep raising the standard of our experiences,” said Sanjeeva Perera, Area General Manager, Cinnamon Maldives Resorts.
The three awards recognise the tourism experiences offered by Cinnamon Dhonveli Maldives and Cinnamon Velifushi Maldives, as well as Cinnamon Hotels & Resorts’ initiatives in environmental awareness and community engagement across its Maldives properties.
Fashion
KAYALI showcases Maldives as luxury brand destination with first global trip
Global fragrance brand KAYALI, founded by beauty entrepreneur Mona Kattan, selected Four Seasons Resort Maldives at Kuda Huraa as the destination for its first-ever global brand trip, bringing together international content creators, influencers and media representatives for an experience combining fragrance, wellness and Maldivian island hospitality.
Held in September 2026, the event, titled KAYALI Island Spraycation, marked a milestone in the brand’s international engagement strategy. The programme featured two exclusive trips designed for its influencer and media communities, providing participants with opportunities to experience the brand’s fragrances alongside the resort’s accommodation, wellness facilities and marine excursions.

The Maldives was selected because of Kattan’s personal connection with the destination, which she has frequently described as one of her favourite places. Her experiences in the country have also influenced KAYALI’s fragrance development, including its Vacay in a Bottle collection, which draws inspiration from travel and destinations.

Located in North Malé Atoll, Four Seasons Resort Maldives at Kuda Huraa provided the setting for several brand activations, with villas, wellness experiences and guest activities incorporating KAYALI’s fragrances and visual identity.

Upon arrival, participants were welcomed with personalised amenities, fragrance collections and branded gifts. Guest accommodation featured KAYALI products, robes and sleep accessories, while the resort’s hospitality team collaborated on themed turndown experiences and personalised arrangements.

One of the programme’s highlights was a wellness experience at ŪRJĀ Naturopathy Island, the resort’s dedicated wellness sanctuary. Inspired by KAYALI’s Yum Lip & Body Collection, the House of Yum: Layer With Love experience introduced participants to body care and fragrance layering through treatments and product demonstrations.

The itinerary also included the KAYALI Scent Lab, an interactive session exploring fragrance ingredients, formulation and the Middle Eastern tradition of combining different scents.
Kara Davis, the brand’s Vice President of Global Marketing, and Robert Nasser Sabet, Director of Global Sales and Education, guided participants through the development of KAYALI fragrances and the techniques used to combine different scent profiles.

Participants were introduced to fragrances from the brand’s portfolio, including Vanilla | 28, Vanilla Candy Rock Sugar | 42 and Yum Boujee Marshmallow | 81. They also received an exclusive preview of an unreleased KAYALI fragrance ahead of its planned October 2026 launch.

Beyond the fragrance sessions, the programme incorporated resort dining, themed entertainment and ocean experiences. A KAYALI movie night, inspired by the brand’s Boujee Kitty Caramel Milk fragrance, brought participants together for an evening of entertainment and personalised hospitality.

Guests also joined a dolphin-watching excursion aboard the Perfume Princess yacht, providing an opportunity to experience the marine environment surrounding the resort. The programme concluded with a farewell dinner that brought together participants from different international markets.

The trip followed previous KAYALI destination-based activations, including a visit to Cappadocia, Türkiye, associated with the launch of its Freedom fragrance collection in late 2025. However, the Maldives event represented the brand’s first global trip bringing together its international creator and media communities.

Founded in 2018, KAYALI has developed an international following through its fragrance collections and emphasis on scent layering. The Maldives trip formed part of its efforts to engage content creators and media through experiences that extend beyond traditional product launches.

For Four Seasons Resort Maldives at Kuda Huraa, the collaboration demonstrated the property’s capacity to accommodate international luxury brand events requiring customised accommodation, wellness programmes, dining and recreational activities.

The event also highlighted the Maldives’ potential as a destination for global beauty, fashion and lifestyle brand activations, where international brands can combine product storytelling with resort hospitality and destination experiences.

News
The Standard, Huruvalhi Maldives to introduce refreshed villas, dining and wellness facilities
The Standard, Huruvalhi Maldives, by Hyatt bringing The Standard’s signature spirit to Hyatt, is getting ready for its next chapter with a series of enhancements designed to bring even more colour, character and ways to experience island life to the resort. Combining The Standard’s signature playful spirit with Hyatt’s renowned hospitality expertise and commitment to delivering exceptional luxury resort experiences, the resort is introducing refreshed villa interiors, new dining concepts, expanded family programming, upgraded recreational facilities and enhanced wellness offerings. Together, these developments reinforce a guest experience that is both unmistakably The Standard and elevated through Hyatt’s global standards of service and operational excellence.
Set on Huruvalhi Island in the Raa Atoll, the award-winning resort pairs bold design and an easy-going island energy with a thriving house reef, turquoise lagoons and plenty of reasons to get out on the water. Recognised with accolades including Best Beach Resort at the TTM Awards 2026 and Best Family Resort at the Global Destination Awards 2026, the upcoming enhancements build on that spirit, giving guests more ways to make the island their own — whether that means chasing the next adventure, lingering over a long lunch, getting creative with the kids or switching off somewhere above the lagoon.

A Fresh Look for the Villas
The resort’s beach and overwater villas will receive refreshed interiors, bringing a brighter, more contemporary feel while keeping the playful personality that makes The Standard, Huruvalhi Maldives distinctly its own. Thoughtful design updates will create a renewed sense of comfort and connection to the island, with interiors that open naturally onto the surrounding blues, palms and tropical landscape. The result is less about traditional island luxury and more about having your own colourful, comfortable hideaway — somewhere to sleep, swim, play and, ideally, stay a little longer than planned.

More Ways for Little VIPs to Play
There will be even more for younger guests to discover, with expanded programming at Lil’ Shark Kids Club, an enhanced Art Hut, a new Outdoor Adventure Zone and a dedicated Teen Lounge game room. Designed with curiosity and creativity in mind, the new additions will give little travellers more opportunities to get hands-on with island life, from making and creating to getting outside and exploring. It is The Standard’s take on a kids’ club: playful rather than prescriptive, with plenty of room for young guests to make new friends, try something different and come home with stories of their own.
And while the kids are busy, parents can make the most of the resort’s restaurants, bars, beach, wellness experiences and everything else that makes spending a week on a private island feel like a very good idea.

A New Kind of Reset at The Standard Spa
Wellness at The Standard Spa is getting a little more interesting. The experience takes guests through a considered circuit of hydrotherapy, steam, infrared sauna, cold plunge and infinity pool, creating a personalised journey to reset, recharge and restore balance. Rather than simply adding new facilities, the enhanced concept brings them together as part of an immersive wellness experience designed to help guests move, pause, recharge and feel good.
Alongside the circuit, three personalised wellness journeys — Healing & Relaxation, Recovery & Reset, and Movement & Balance — give guests the freedom to choose what they need from their time at the spa. Whether it is slowing down, recovering after a day in the sun, getting the body moving or simply finding a better balance, each journey is designed around the experience rather than a one-size-fits-all treatment menu.
And because wellness at The Standard has never been about taking things too seriously, guests can embrace it in their own way. Start the day with sunrise yoga, enjoy an ocean-facing treatment, brave the cold plunge, move through the contrast circuit or simply spend a long afternoon doing absolutely nothing.
Set above the Indian Ocean, The Standard Spa is evolving into an overwater wellness centre where facilities, movement and personalised experiences come together — creating a new way to reconnect, recharge and, most importantly, feel good.

New Drink and Dine Venues
Expanding the resort’s culinary experiences, The Standard, Huruvalhi Maldives will introduce an exclusive Chef’s Table dining experience, offering guests a more intimate and immersive way to connect with the destination through food. Set in a refined and interactive setting, the experience will showcase thoughtfully curated menus, seasonal ingredients, and creative culinary techniques, allowing guests to engage directly with the chefs while enjoying a personalised journey designed to celebrate flavour, craftsmanship, and storytelling.
Adding to the resort’s social scene, the all-new Castaway Bar, located on the picturesque standalone Baby Island in the middle of the Maldives ocean, will serve as a relaxed gathering spot ideal for enjoying spectacular sunsets or lingering over an after-dinner nightcap. Surrounded by pristine beaches and panoramic lagoon views, the venue will offer handcrafted cocktails, light bites and a laid-back atmosphere that celebrates the carefree spirit of island living. Meanwhile, the resort’s beloved beachfront dining venue, currently known as BBQ Shak, will be reintroduced as The Beach Grill. The refreshed concept will continue to showcase grilled specialities and fresh seafood while delivering an enhanced beachfront dining experience inspired by the beauty and flavours of the Maldives.

Pickleball, Anyone?
Adding another reason to get moving, The Standard, Huruvalhi Maldives will introduce its first pickleball court, bringing one of the world’s fastest-growing sports to the island. Whether guests are seasoned players or picking up a paddle for the first time, the new court offers an easy-going way to stay active, rally with friends and embrace a little friendly competition — all with a tropical island backdrop. The addition complements the resort’s existing tennis court, giving racket sports enthusiasts even more ways to stay active during their island escape. Because at The Standard, working up a sweat can be just as much fun as cooling off afterwards.
“Great hotels should never stand still. The enhancements at The Standard, Huruvalhi Maldives are about evolving the experience while keeping the personality that makes the resort unmistakably The Standard. From refreshed villa interiors and new ways to play and unwind, to expanded programming for families and new wellness experiences, we’re creating more reasons for guests to connect with the island and with each other. It’s an exciting next chapter for Huruvalhi — one that brings a fresh sense of energy to the resort while staying true to its playful, social and wonderfully unconventional spirit,” said Amar Lalvani, President & Creative Director, Hyatt Lifestyle Group.
Set to launch in Q4 2026, the enhancements mark an exciting new chapter for the resort, bringing fresh energy, experiences and reasons to return to Huruvalhi while staying true to the playful, social spirit and distinctive island character of The Standard. Explore the resort and plan a stay for your family.
Click here to explore exclusive offers & plan your stay now.
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