News
Maldives in a new light at LUX* South Ari Atoll
World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.
The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.
The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.
Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.
LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?
Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”
LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.
On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.
- LUX* Photo Fanatics — LUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
- Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
- Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
- Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.
The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.
The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.
The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-
What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.
Cinnamon Hotels & Resorts Maldives has announced a limited-time flash offer inviting travellers to experience the Maldives in March, one of the destination’s most favourable months, with savings of up to 80 per cent when booking direct. The promotion is available across all four Cinnamon resorts in the Maldives and combines discounted rates with added island experiences, allowing guests to enjoy the destination during a period of ideal weather conditions.
The offer is open for bookings from 23 January to 2 February 2026, for stays between 1 March and 31 March 2026, using the promotional code MARCH26.
Guests booking under the offer can look forward to a range of experiences, including diving and snorkelling excursions with opportunities to encounter manta rays, reef sharks and sea turtles. On land, activities include island hopping, sunset fishing trips, Balinese spa treatments and four-course beachfront dinners. Guests staying a minimum of three nights are also eligible to receive resort credits of up to USD 150, providing additional value during their stay.
At Cinnamon Dhonveli Maldives, guests booking direct may select any two island experiences, or enjoy up to all available benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Available experiences include a beach dinner, a Balinese massage, a swim and snorkel excursion, and a local island visit.
At Cinnamon Velifushi Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 150 in resort credits for qualifying stays. Available options include a beach dinner, a spa treatment, island hopping and dolphin watching.
At Cinnamon Hakuraa Huraa Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Experiences include sunset fishing, island hopping, a bottle of sparkling wine and a kayaking experience.
At Ellaidhoo Maldives by Cinnamon, guests booking direct may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 100 in resort credits for qualifying stays. Available experiences include a beach dinner, a Balinese massage, sunset fishing and a dolphin safari.
Under the GHA DISCOVERY membership programme, Silver tier members may select two benefits, Gold tier members may select three benefits, and Platinum tier members are entitled to all listed benefits once per stay.
In addition, GHA DISCOVERY members who book direct are eligible for further privileges, including the ability to earn and redeem DISCOVERY Dollars, potential room upgrades up to suite category, and early check-in and late check-out, subject to availability and membership tier.
Available for a limited time, the flash offer is designed to encourage travellers to visit the Maldives in March, when weather conditions are favourable and island experiences are at their most appealing.
At Sun Siyam Vilu Reef, romance forms an integral part of the island’s atmosphere, unfolding from the first light of sunrise to the calm of moonlit evenings. This Valentine’s season, the boutique resort is inviting couples to rediscover connection through a curated collection of experiences designed specifically for two. From early morning moments by the lagoon to evenings beneath the stars, each experience is created to celebrate intimacy, encourage togetherness and transform simple moments into lasting memories.
One of the signature experiences offered is the Sunrise Lagoon Breakfast, designed as a gentle beginning to the day in a tranquil setting. Breakfast is served directly over the water, allowing couples to enjoy the warmth of the early sun and the sound of the waves in a private and visually striking environment. The experience is intended for guests who wish to begin the day in a quiet and intimate way.
As evening approaches, couples may retreat to the Tranquillity Package, created for those seeking relaxation and renewal together. The experience takes place in one of the resort’s outdoor cabanas during the golden hour and begins with a traditional foot bath ritual. Guests may then choose between a Balinese massage or an Asian blend massage, followed by a relaxing foot treatment. The ritual concludes with a toast using a chilled bottle of sparkling wine, reflecting the resort’s focus on personalised service and romantic detail.
Nightfall introduces an exclusive date night through the resort’s Cinema by the Moonlight experience. Couples may choose from a floating cinema aboard a dhoni, a sunset cruise with a film, or a private dinner accompanied by champagne in a tailored setting. These experiences combine cinema with the natural beauty of the Maldivian night sky, offering personalised menus and locations designed for an intimate evening.
Throughout February, Sun Siyam Vilu Reef presents its Valentine’s Collection under the theme of Coastal Blush and Champagne Bubbles. The programme includes experiences such as a floating breakfast, signature cocktails, dedicated Valentine’s spa rituals, private lagoon dining and starlit movie nights. Each element is designed to encourage connection and create a relaxed and romantic atmosphere.
Together, these experiences form a season of calm, harmony and reflection for couples, with every detail intended to deepen the sense of escape and support meaningful reconnection at Sun Siyam Vilu Reef.
Ifuru Island Maldives is celebrating an extraordinary achievement, earning recognition among the TOP 100 Hotels & Resorts of the World 2025 by the Luxury Lifestyle Awards for the second year in a row, marking another milestone in the resort’s journey of excellence.
Ifuru Island Maldives has been honoured for the second consecutive year in the TOP 100 Hotels & Resorts of the World 2025, a prestigious accolade by the Luxury Lifestyle Awards that celebrates the “Best of the Best” in global hospitality. This recognition affirms the resort’s position as one of the world’s most distinguished properties, with a reputation for exceptional service and vibrant lifestyle offerings that bring the island experience to life.
Adding to this remarkable achievement, General Manager Marcel Sawyer has been recognised globally among the Top 100 General Managers of the World, highlighting his exceptional leadership and vision that have shaped Ifuru Island Maldives into a celebrated lifestyle destination. Under his guidance, every guest experience reflects the resort’s vibrant spirit and commitment to excellence.
Offering the perfect escape in the heart of Raa Atoll, Ifuru Island Maldives is a secluded paradise with a full kilometre of pristine white sand and stunning Maldivian sunsets, featuring a seamless blend of vibrant shared areas and peaceful private retreats. With 147 well-appointed accommodations including private pools and direct beach access, the resort has earned global recognition for its outstanding hospitality and remains a preferred destination for families, couples, friends, or solo travellers seeking unforgettable island experiences.
“Being recognised among the Top 100 Hotels & Resorts of the World for the second consecutive year is a true honour for both our team and myself. This achievement reflects the passion, dedication, and teamwork behind every experience we create, and our continued commitment to delivering exceptional service, memorable moments, and vibrant experiences for every guest,” shared General Manager, Marcel Sawyer.
With this honour, Ifuru Island Maldives continues to reinforce its position as a leading lifestyle destination, offering guests unforgettable experiences, vibrant moments, and the authentic warmth of Maldivian culture.
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