News
Maldives in a new light at LUX* South Ari Atoll
World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.
The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.

The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.

Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.
LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?
Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”
LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.

On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.
- LUX* Photo Fanatics — LUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
- Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
- Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
- Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.
The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.
The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.
The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-
What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.
Featured
The Halcyon Private Isles Maldives collaborates with Maldivian artist Ahmed Aleem
The Halcyon Private Isles Maldives, Autograph Collection has announced a collaboration with Ahmed Aleem Shakoor, who is currently in residence at the resort, introducing a creative element to the guest experience.
Aleem, a self-taught artist, is known for work that combines maritime themes, surrealism and symbolism. His practice spans watercolours, acrylics and mixed media, drawing inspiration from the Maldives’ history and ocean landscapes, often expressed through the use of light, depth and narrative.
During his residency, Aleem is working with the resort to develop a series of artistic and cultural experiences aimed at engaging guests. These include live painting sessions, informal interactions with the artist and workshops designed to encourage creative participation.
The programme forms part of the resort’s wider activities, with offerings such as mini canvas painting, coconut painting and creative art sessions available to guests. In addition, Tales Painted in Sunlight combines elements of Maldivian folklore, storytelling and visual art, providing further insight into local culture.
The collaboration reflects the resort’s approach to incorporating local artistic talent into its programming, while offering guests opportunities to engage with creative activities in a relaxed setting. The residency is designed to allow guests to explore artistic expression as part of their island experience.
As part of its seasonal programme, selected artistic activities are also included in the resort’s Easter offerings, providing additional opportunities for guests to take part in creative experiences during their stay.
Business
Coca-Cola Maldives launches World Cup-themed promotion
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
Action
Radisson Blu Maldives image shortlisted for Monaco environmental award
A breathtaking moment beneath the Maldivian skies has earned international recognition, as Manta Sunset Wave, captured by award-winning underwater photographer Henley Spiers, has been shortlisted for the prestigious Prince Albert II of Monaco Foundation Environmental Photography Award 2026.
The image, taken during a diving retreat at Radisson Blu Resort Maldives, beautifully encapsulates the magic of the Maldives’ underwater world. Photographed in the waters of the South Ari Atoll during a evening excursion, the image captures the graceful movement of manta rays at sunset, an awe-inspiring reminder of the Maldives’ rich and diverse marine ecosystem.
As one of just 36 shortlisted works selected by an international panel of renowned nature, wildlife, and conservation photographers, Manta Sunset Wave will be featured in the Foundation’s 2026 international exhibition. The collection will debut in the Principality of Monaco before touring globally and will also be featured in a high-quality commemorative photobook, bringing these powerful visual stories to audiences around the world.
Beyond its visual splendour, the image highlights the importance of conservation photography in protecting fragile marine ecosystems. Through his work, Henley Spiers captures not only the wonder of the underwater world but also the urgent need to preserve it. His imagery serves as both inspiration and advocacy, encouraging a deeper connection with the ocean and a shared responsibility for its future.
A public vote is now open until 12 April 2026, and we warmly invite hospitality partners and the wider tourism community to support Henley Spiers in securing the public vote. By doing so, you will help showcase the Maldives’ rich and diverse marine life to a global audience and reinforce the importance of ocean conservation.
Henley Spiers and Radisson Blu Resort Maldives have previously collaborated on creative projects, with Henley serving as Creative Partner to document the resort’s exceptional diving experiences, including the remarkable presence of whale sharks in South Ari Atoll. This ongoing partnership continues to celebrate and protect one of the world’s most extraordinary underwater environments.
Guests at Radisson Blu Resort Maldives are immersed in this extraordinary marine environment, where encounters with manta rays, vibrant coral reefs, and even whale sharks are part of the experience. It is a destination where luxury and nature exist in harmony, offering unforgettable underwater journeys that leave a lasting impression.
To cast your vote, please follow this link.
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