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Maldives in a new light at LUX* South Ari Atoll

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World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.

The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.

Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.

LUX* South Ari Atoll

The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll for more information.

The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.

LUX* South Ari Atoll

Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.

LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?

Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”

LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.

LUX* South Ari Atoll

On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.

  • LUX* Photo FanaticsLUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
  • Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
  • Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
  • Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.

The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.

The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.

The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll

What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.

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Reethi Faru Resort joins global Earth Hour campaign with conservation efforts

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On Saturday, March 28th, Reethi Faru Resort joined millions worldwide in observing Earth Hour 2026, a global initiative encouraging individuals and communities to switch off their lights for one hour to raise awareness about environmental sustainability. This year marked the 20th anniversary of Earth Hour, themed “Create the Biggest Hour for Earth,” inspiring participants to dedicate time to meaningful environmental actions.

In a hands-on commitment to the planet, guests joined our team members in coral planting, actively contributing to the preservation and restoration of local reefs. This initiative reflects the resort’s ongoing dedication to marine conservation and sustainable hospitality practices.

In a powerful display of unity, participants came together to form the number 60 on the beach, symbolising the 60 minutes of Earth Hour. The visually striking formation served as both a memorable tribute and a compelling reminder of the resort’s commitment to environmental stewardship.

Between 8:30 PM and 9:30 PM, the resort further demonstrated its sustainability ethos by dimming lights and turning off non-essential equipment, effectively reducing energy consumption while maintaining guest comfort and safety.

Following Earth Hour, guests enjoyed a relaxing movie night under the stars, complemented by a cozy bonfire, offering a memorable conclusion to the day’s activities.

For Reethi Faru, Earth Hour represents more than just switching off lights; it is an opportunity to engage the community in meaningful actions for the planet. The resort was delighted to see guests and team members participate enthusiastically, making this year’s celebration both impactful and memorable.

Reethi Faru Resort remains committed to environmental initiatives and looks forward to future milestones in marine conservation, sustainable practices, and community engagement.

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dusitD2 Feydhoo Maldives observes Earth Day with sustainability efforts

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dusitD2 Feydhoo Maldives has marked Earth Day with a series of impactful initiatives focused on reducing electricity consumption and reinforcing its long-term commitment to sustainable hospitality.

Aligned with the global call to protect our planet, the resort implemented a coordinated energy-saving campaign across all areas of operation. From guest villas to heart-of-house facilities, lighting systems were optimized, unnecessary power usage was minimized, and energy-efficient practices were enhanced to ensure a measurable reduction in electricity consumption throughout the day.

As the sun set, the celebration took on a more symbolic and immersive form. More than 60 candles were lit along the beachfront in front of SOI, creating a serene and visually striking atmosphere. This simple yet powerful gesture replaced artificial lighting and highlighted the beauty of natural elements, reinforcing the importance of mindful energy use.

Beyond operational efforts, Earth Day at dusitD2 Feydhoo Maldives was brought to life through active participation from colleagues across all departments. The team united behind a shared purpose, embracing mindful energy use, promoting sustainable habits, and embedding environmental awareness into everyday actions. This collective approach reflects the resort’s belief that sustainability is driven by people as much as by processes.

Guests were also encouraged to be part of the journey. Through subtle in-villa messaging and on-ground engagement, visitors were invited to contribute by adopting simple yet effective practices, creating a shared sense of responsibility and connection to the destination’s fragile ecosystem.

Set within the pristine natural beauty of the Maldives, where the environment is both a privilege and a responsibility, dusitD2 Feydhoo continues to take conscious steps toward minimizing its environmental impact. Earth Day serves not only as a moment of reflection but also as a catalyst for ongoing action.

“Sustainability is at the core of how we operate,” said the resort’s management team. “Our Earth Day initiatives are a reminder that small, consistent efforts, when embraced collectively, can drive meaningful change. We remain committed to evolving our practices to protect the environment for future generations.”

Blending a bold and vibrant lifestyle experience with responsible hospitality, dusitD2 Feydhoo Maldives remains dedicated to advancing sustainability initiatives that preserve its surroundings while delivering exceptional guest experiences.

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Baros Maldives introduces ‘Lines of Respect’ fishing programme

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Baros Maldives, the iconic private island resort in the North Malé Atoll celebrated for its timeless elegance and authentic Maldivian spirit, has launched Lines of Respect–a first-of-its-kind sustainable sport fishing initiative that reframes big game angling as a dialogue with nature rather than a conquest of it.

The initiative arrives at a moment when expectations of travel are shifting, as guests seek experiences that both immerse and protect. At the same time, marine ecosystems face growing pressure from overfishing, climate change and biodiversity loss, bringing ocean stewardship into sharper focus than ever before.

Lines of Respect positions Baros as a leader in this evolving landscape, demonstrating that the thrill of sport fishing and a genuine commitment to the ocean’s long-term health are not only compatible, but inseparable.

Cultural pride and conservation practice

Rooted in the Maldives’ deep-rooted fishing heritage–a tradition that has shaped island life and identity for centuries–Lines of Respect draws a direct line between cultural pride and conservation practice. The initiative places particular emphasis on catch-and-release sport fishing, allowing guests to experience the intensity of big game fishing while ensuring minimal impact on marine ecosystems.

Sustainable practices are already embedded in the fabric of daily operations at Baros: strict adherence to Maldivian fishing regulations, the careful release of undersized fish during excursions, and a crew trained to handle marine life with care and expertise. Lines of Respect builds on this foundation and gives it a name, a framework and a clear philosophy.

“With Lines of Respect, guests won’t have to compromise on experience,” said Ibrahim Shijah, General Manager.“It’s about encouraging people to fish with intention. The ocean is generous and it is our responsibility, as hosts and humans, to ensure it stays that way.”

Sport fishing as marine stewardship

Baros sits on the edge of one of the Maldives’ most renowned house reefs–an extraordinary marine environment that the resort has long been committed to protecting. Lines of Respect extends this commitment into the open water, ensuring that every sport fishing experience offered at Baros is designed with the health of the wider ecosystem in mind.

From the vessels used–traditional wooden dhonis that minimise environmental footprint–to the techniques practised and the species targeted, every element of the programme has been considered through a conservation lens. Guests are not simply fishing; they are participating in a practice that respects the future of the Indian Ocean.

This philosophy is further reflected in Fully Ocean, Baros’ new annual sustainability initiative launching in June 2026, which invites guests to explore marine conservation through immersive, hands-on experiences aligned with global ocean awareness events.

Fishing experiences at Baros Maldives

For guests wishing to experience the full breadth of Maldivian angling culture, Baros offers a range of fishing excursions–each guided by an expert crew and designed to connect guests with the sea.

  • Sunrise Fishing: A serene morning excursion departing at 6:00 am aboard a traditional wooden dhoni. Using topwater and subsurface lures, guests target tuna, wahoo, bonito and mahi-mahi as the sun rises over the atoll. Offered twice weekly as a scheduled group activity, or as a private experience on request. Duration: two hours.
  • Sunset Fishing: From 5:30 pm, guests cast their lines into the calm evening waters using traditional handline fishing with live bait, targeting bottom-dwelling species alongside tuna, wahoo and mahi-mahi. Available as a scheduled group activity or a private excursion. Duration: two hours.
  • Big Game Fishing: For those seeking the full adrenaline of deep-water sport fishing, Baros offers morning (from 5:00 am, five hours) and afternoon (from 1:00 pm, four hours) big game excursions. Aboard a traditional dhoni or a sports fishing boat (surcharge applicable), guests venture into deeper waters using trolling, bait fishing and artificial lure techniques to pursue marlin, sailfish, swordfish and large tuna species, including bluefin, yellowfin and bigeye.
  • Golden Reel Adventure: The pinnacle of the Baros fishing offering. This private half-day excursion is a deep immersion into authentic Maldivian angling heritage—covering five distinct traditional fishing techniques, guided by an expert crew to prime locations across the atoll. Guests may encounter marlin, sailfish, swordfish and a range of tuna species in an experience that is as educational as it is extraordinary.

Fishing experiences at Baros Maldives are available to resort guests. Booking in advance is recommended. For booking enquiries, please contact reservations@baros.com or call +960 664 2672.

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