News
Maldives in a new light at LUX* South Ari Atoll
World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.
The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.
The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.
Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.
LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?
Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”
LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.
On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.
- LUX* Photo Fanatics — LUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
- Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
- Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
- Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.
The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.
The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.
The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-
What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.
Cocoon Maldives, Joy Island and You & Me Maldives, the three Maldives resorts of The Cocoon Collection, marked World Tourism Day 2026 with full-day programmes inspired by this year’s global theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism.”
Across the three islands, guests and team members explored how technology, artificial intelligence and sustainability can shape the future of tourism while keeping the personal connections that define island hospitality.
Celebrations began at Cocoon Maldives with friendly competition of beach games for guests and team members. The day continued with a World Tourism Day Cocktail Party and Presentation at Loabi Loabi Bar. The presentation highlighted tourism as the backbone of the Maldivian economy and a source of livelihoods for thousands of families across the atolls, and it reaffirmed the resort’s commitment to protecting its reefs, beaches and marine life. Its centrepiece looked at how AI can personalise the guest journey.
Joy Island began the day at the main restaurant, The Market with Guests’ Ideas Wall, inviting guests to share their views on the future of travel. In the afternoon, team members joined an AI Brainstorming and Information Session at Joy Connect Conference Hall to explore practical uses of AI and digital technologies to enhance the guest experience. A Coral Planting Activity at Palm Beach underlined the resort’s commitment to marine conservation, and teams from across the resort took part in the AI Creative Challenge, developing AI-driven concepts for the future of tourism, with prizes for the first, second and third-place teams.
The day ended with a Management Cocktail and Presentation at Rainbow Bar Beach, where the leadership team shared insights into Joy Island’s digital roadmap and future direction.
At Cinnamon Velifushi Maldives, seven sea turtle hatchlings recently emerged from the sand and made their way towards the Indian Ocean, their tiny flippers carrying them across the beach before disappearing into the blue. It was a fleeting moment, but one that offered a beautiful reminder that the beaches of the Maldives are more than places to escape to. They are living environments where some of the ocean’s most extraordinary stories begin.
For a sea turtle hatchling, the distance between nest and ocean may be measured in metres, but it marks an important first chapter in a much longer journey.
Sea turtles nest throughout the year in the Maldives, with nesting activity recorded across almost all of the country’s atolls. Green turtles account for the majority of recorded nests, while hawksbill and olive ridley turtles have also been documented. Recent research into nesting activity in the Maldives found that nests typically take around two months to hatch.
Once they emerge, however, the hatchlings are immediately faced with a challenging journey. Their instinctive movement towards the ocean is one of the most vulnerable stages of their lives. Natural predators are only part of the challenge. Artificial lighting can disorient hatchlings and lead them away from the water, while pollution, fishing activity, habitat loss and the effects of climate change continue to present threats throughout their lives.
Surrounded by the waters of Vaavu Atoll, Cinnamon Velifushi Maldives sits within a rich marine environment where encounters with the natural world extend far beyond the shoreline. The waters around the atoll are home to an abundance of marine life, from colourful reef fish and rays to sharks, dolphins and sea turtles, making the ocean an ever-present part of the island experience.
At Cinnamon Velifushi Maldives, these seven hatchlings were only visitors for a matter of minutes before the ocean carried them away. But for those fortunate enough to witness their first journey, they left behind something much bigger: a reminder that in Vaavu Atoll, some of the Maldives’ most memorable experiences are the ones nature chooses to create itself.
Long before waterslides became a familiar sight at luxury resorts in the Maldives, Soneva introduced them to its overwater villas with a simple belief: luxury should never become so serious that it forgets how to play.
Since then, this sweeping curve over the Indian Ocean has become unmistakably Soneva and an invitation to let go. Now, it takes on a new form.
For Soneva × Jacob Felländer: Joy Takes Form, the Swedish contemporary artist transformed the iconic Soneva slide into a sculptural exploration of movement, freedom and imagination. Unveiled on 23 September at Slakthusområdet, Stockholm’s historic Meatpacking District, the installation took centre stage in a raw industrial space reinvented for one night. Friends of Soneva and longstanding guests came together for an evening of art, food and conversation, bringing the spirit of the islands to the city: slowing down, connecting and seeing the familiar differently.
The slide unfolds in layers, with three materials flowing into one another in a continuous movement through time. Raw, weathered metal holds the past, carrying the beauty of memories and moments that endure. The mirrored surface captures the present, alive with reflection, light and movement. The final layer opens towards the future, lighter, freer and filled with possibility.
Together, they are a reminder that joy is not fixed in time. It carries the past, comes alive in the present and moves towards everything still to come.
Celebrated chefs Adam Dahlberg and Albin Wessman created a menu inspired by the elemental character of the three islands: Earth, evoking the lush jungle of Soneva Fushi; Water, the luminous world of Soneva Jani; and Air, the remoteness of Soneva Secret. The final course was simply Whimsy.
The partnership reflects Bare Luxury, the evolved philosophy that removes the unnecessary to leave more room for what matters: wonder, curiosity, discovery and connection.
“The slide was never just a slide. It is a reminder that luxury should make us feel something,” said Neil Gallagher, Chief Executive Officer of Soneva. “By reimagining the slide through his artistic lens, Jacob has captured the sense of curiosity, freedom and joy that has always been at the heart of Soneva.”
“In today’s world, it’s increasingly important that we remember and develop what makes us distinctly human: imagination, intuition, empathy and our capacity for play. Art has a vital role in this,” said Jacob Felländer. “I’m excited about my ongoing collaboration with Soneva, a hospitality brand that truly understands the need to create space for curiosity, connection and possibility.”
Placing something born in the Maldives in the hands of a creative force brings it into a wider cultural conversation, connecting hospitality naturally with art, design and food.
The installation remains at Slakthusområdet until 31 December 2026. The creative exchange continues in the Maldives from 12 to 24 November 2026, when Felländer will be in residence at Soneva Fushi as a Soneva Star, leading workshops that encourage guests to explore their own creativity and intuition through experimentation and play.
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