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Maldives in a new light at LUX* South Ari Atoll
World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.
The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.
Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.
The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-
The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.
Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.
LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?
Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”
LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.
On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.
- LUX* Photo Fanatics — LUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
- Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
- Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
- Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.
The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.
The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.
The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-
What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.
A standout achievement in the Maldives’ experience-led hospitality scene, Atmosphere Core has completed its 100th Wine Masterclass as part of the resorts’ signature Holiday Plan. Held at Atmosphere Kanifushi on 6 December 2025, the landmark centenary event, Bottega Gala Gold, offered guests a rare opportunity to meet and engage directly with representatives of one of Italy’s most celebrated sparkling wine makers, while discovering the stories, terroir and craftsmanship behind the label.
What began in September 2021 with a Champagne Guy Charbaut masterclass at OZEN LIFE MAADHOO has since evolved into one of the region’s most distinctive wine-hospitality initiatives. Spanning nine island resorts, all the complimentary wine masterclasses invited in-house guests to enjoy hosted tastings and immersive encounters directly with the company’s partner winemakers.
Over the past four years, Atmosphere Core has forged pioneering partnerships with five terroir producers. Champagne Guy Charbaut (1er Cru Champagne) masterclasses have been held annually since 2021; Bodegas Viñátigo (Canary Islands) since 2022; Glenelly Estate (Stellenbosch) since 2023; Martín Códax (Galicia) since 2024; and, most recently, Bottega SpA a fourth-generation Italian estate, whose masterclasses debuted in 2025. Each partner was selected for its authenticity, expressive terroir, and craftsmanship, qualities increasingly sought by today’s global traveller.
From formal masterclasses and intimate vineyard-style dinners to lively sundowners and gala tastings, Atmosphere Core’s wine experiences showcase the versatility of its partners and the culinary team’s evolving sommelier expertise. In an innovative approach within the industry, all 100 events have been included within the resorts’ signature Holiday Plans.
Nicolas Laguette, Director of Wine at Atmosphere Core, said, “We set out to build a wine culture that allows us to be outrageously creative with the way we pair wines with culinary experiences and tell stories, while being vigorously disciplined in our selection, partnerships, training, and service. Reaching our 100th Wine Experience reminded us why we started. To make wine knowledge accessible, to spark curiosity, and to give generously to our guests and colleagues. That mindset, the Joy of Giving, is what has shaped every single one of these 100 moments.”
Atmosphere Core’s award-winning wine program is designed around three dimensions: in-resort experiences for guests, in-vineyard expeditions for culinary teams, and in-market events with travel and media partners. Together, these threads create an impactful wine culture.
Partner winemakers travel to the Maldives to host masterclasses, while the resort’s culinary teams journey to their vineyards in Europe and South Africa, deepening mutual understanding. Guest feedback has also highlighted the rarity of such terroir-driven offerings being built into a resort island holiday, as curiosity for authentic wines continues to grow globally.
With the successful milestone of its 100th Wine Masterclass now achieved, Atmosphere Core looks ahead to an expanded calendar of planned wine experiences, with the 2026 program currently in development. As the wine program evolves, the Joy of Giving remains at its core, ensuring guests always have something new to discover, one expressive bottle and one memorable story at a time.
Hideaway Beach Resort & Spa invites guests to celebrate the holiday season in true Maldivian style with its enchanting Festive Programme, running from 21 December 2025 to 7 January 2026. The line-up promises a perfect blend of culinary indulgence, world-class entertainment, fun-filled activities, and family moments to make this festive season one to remember.
The celebrations begin on 21 December with a lively Indian Ocean Themed Buffet Night and Fisherman’s Night, setting the stage for a week of gastronomic adventures. Guests can savour global flavours with themed dining evenings that include the Silk Road Buffet, North & Latin America Buffet, North Africa & Middle East Buffet, and a vibrant South Asia & Sri Lanka Buffet. Signature dining experiences such as the Lobster Dinner Under the Stars at Meeru Beach and a Seafood BBQ Night with Boduberu add unforgettable flair to the season.
Entertainment takes centre stage each evening, with acoustic sessions, karaoke nights, and energetic DJ parties at Meeru Bar. Traditional Maldivian Boduberu drumming performances, fire and LED shows, and live music provide guests with plenty of reasons to gather and celebrate beneath the stars.
Recreation and wellness meet festive cheer through activities such as Face the Gingerbread Man, Olympic Games, Hands-Free Ornament Hanging, and Draw a Snowman, designed for light-hearted fun with friends and family.
Families can expect a programme that keeps all ages entertained. Children have a dedicated series of activities including pizza-making workshops, gingerbread-house decorating, sandcastle competitions, “Pin the Nose on Rudolph,” henna and face painting, and more. Each activity is thoughtfully designed to encourage creativity and build anticipation as Christmas approaches.
Christmas Eve is set to be a highlight of the season. Santa makes his grand arrival at Meeru Beach before joining children for music, carols, and a festive treasure hunt across the island. Guests will then gather for the spectacular Christmas Eve Dinner and Set Menu Experience, paired with live entertainment to create a truly magical night. The celebrations continue into Christmas Day with a leisurely Christmas Breakfast, themed buffets, live music, and joyful children’s workshops.
The festive atmosphere carries through the week, blending Hideaway’s signature luxury with heartwarming traditions, ensuring guests of all ages enjoy memorable moments against the backdrop of the Maldives’ turquoise waters and white sandy beaches.
New Year’s Eve marks the pinnacle of the celebration. Guests are invited to an elegant New Year’s Eve Gala Dinner at Matheefaru, followed by an evening of island-style celebration including live music, a Boduberu performance, DJ entertainment, and a spectacular fireworks display as the clock strikes midnight — reflecting across the lagoon and lighting up the night sky.
The festive atmosphere continues into early January with relaxed beachside evenings, gourmet experiences, and light entertainment as guests ease into the new year amidst the serenity of the Maldives.
With its unique mix of fine dining, entertainment, and family-friendly experiences, Hideaway Beach Resort & Spa offers the ultimate destination for those seeking to celebrate the holidays in a tropical paradise.
For bookings, click here. For the detailed programme, click here.
This festive season, The Marina at CROSSROADS Maldives invites you to step into a world of celebration, where the warmth of Maldivian hospitality meets the magic of the holidays. Set against a backdrop of turquoise lagoons and island charm, The Marina becomes a vibrant gathering place filled with festive energy, shared moments, and unforgettable experiences.
From lively evenings and immersive activities to relaxed seaside strolls and joyful celebrations, the season unfolds with something for everyone. Whether you’re joining friends for a festive meal, discovering seasonal experiences, or simply soaking in the island atmosphere, The Marina offers a festive journey designed to bring people together.
As day turns to night, the Marina comes alive with music, lights, and a celebratory spirit that captures the essence of the season. It’s a place to connect, to celebrate, and to create memories that linger long after the holidays end.
Explore the full festive programme and seasonal highlights on the official website.
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