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Maldives in a new light at LUX* South Ari Atoll

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World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.

The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.

Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.

LUX* South Ari Atoll

The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll for more information.

The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.

LUX* South Ari Atoll

Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.

LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?

Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”

LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.

LUX* South Ari Atoll

On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.

  • LUX* Photo FanaticsLUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
  • Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
  • Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
  • Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.

The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.

The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.

The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll

What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.

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The Westin Maldives Miriandhoo Resort launches immersive experiences to enhance meaningful travel

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The Westin Maldives Miriandhoo Resort invites travellers to experience the Maldives with greater intention through Good Travel with Marriott Bonvoy™, Marriott International’s enhanced guest experience program across Asia Pacific excluding China (APEC). Spanning almost 100 experiences across nearly 80 hotels in 12 APEC markets, the program enables guests to forge deeper connections with the destinations they visit, encouraging cultural discovery, community connection, and meaningful impact.

Rooted in Westin’s wellbeing philosophy, The Westin Maldives Miriandhoo Resort brings together restorative experiences and thoughtful hospitality through three immersive journeys that celebrate Maldivian heritage, everyday island life, and the resort’s natural environment.

The Lost Art of Lacquer

An invitation to preserve one of the Maldives’ most treasured cultural crafts, The Lost Art of Lacquer spotlights Liyelaa Jehun, an age-old lacquer handicraft tradition now at risk of disappearing. Once practiced across the islands, this intricate wood-carving and lacquer artistry survives primarily in Thulhaadhoo, where only a small number of craftsmen continue the practice today.

In partnership with local artisans, guests are welcomed to observe the delicate process firsthand and participate in a hands-on workshop from some of the last remaining lacquerware craftsmen in the Maldives. Available every Friday, the experience culminates in guests creating their own lacquerware piece, while also playing a direct role in supporting local craftsmen and keeping this important cultural heritage alive.

Immerse in the Maldivian Way of Living – A Local Island Excursion

Created in partnership with the resort’s Dive Center partners, AQUA, this local island excursion offers guests a thoughtful opportunity to experience the Maldives beyond the luxury resort setting. By visiting cultural and historical landmarks, family-run small businesses, local markets, community institutions, and educational centers, guests gain a more authentic understanding of daily life, traditions, beliefs, crafts, and culture.

Designed to move beyond touristy highlights, the excursion fosters meaningful connections, allowing guests to engage with local communities and discover a richer, more realistic perspective on the Maldivian way of life, while contributing positively to the places they visit.

Discover Miriandhoo – An Island Tour

Set amid the tranquil beauty of the UNESCO Biosphere Reserve in Baa Atoll, The Westin Maldives Miriandhoo Resort offers an enriching island tour that reveals the ecology, cultural heritage, and environmental significance of the island. Guests explore shaded coastal paths and learn about indigenous plants and local wildlife, while also going behind the scenes to understand the resort’s sustainability systems. From visits to the resort’s renewable energy system, water bottling plant, and composting system, this experience offers practical insight into how everyday actions and responsible systems can protect fragile island environments.

To learn more about Good Travel with Marriott Bonvoy™ experiences at The Westin Maldives Miriandhoo Resort, or plan a restorative island getaway, visit westin-maldives.com.

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Business

BBM renews as Title Partner of Hotelier Maldives Awards under multi-year agreement

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Hotelier Maldives has announced Bestbuy Maldives (BBM) as the Title Partner of Hotelier Maldives Awards 2026 under a multi-year agreement, reaffirming one of the longest-standing partnerships behind the publication’s flagship hospitality recognition platform.

The 2026 edition marks the third consecutive year that BBM has served as Title Partner of Hotelier Maldives Awards, having supported the event in the same capacity since its launch in 2024. BBM has also backed Hotelier Maldives’ second flagship event, GM Forum, every year since 2023, with 2026 set to mark its fourth year as a Silver Partner of the forum.

The continued partnership reflects a shared commitment to recognising the people behind the Maldives’ tourism industry while supporting platforms that encourage industry dialogue, leadership and professional development.

Hotelier Maldives Awards 2026 entered its public voting phase on 15 March 2026, with voting set to remain open for one month. Winners will be announced at the gala ceremony on 26 April 2026 at NIVA Kurumba Maldives.

Commenting on the partnership, Ali Naafiz, Editor of Hotelier Maldives, said: “BBM has been a valued partner of Hotelier Maldives Awards since the very beginning, and we are pleased to formalise this continued support through a multi-year agreement. Their decision to return as Title Partner for a third consecutive year reflects not only the strength of our relationship, but also a shared belief in the importance of recognising the people who drive excellence across the Maldives’ hospitality industry.

“BBM has also consistently supported GM Forum over the years, making them one of the most committed partners across our event platforms. We are proud to continue working together as we strengthen both Hotelier Maldives Awards and GM Forum as annual fixtures for the industry.”

AVS Subrahmanyam, Chief Operating Officer of BBM, said: “At BBM, we have always believed that a strong hospitality industry is built by strong people, and Hotelier Maldives Awards provides an important national platform to recognise the professionals whose work often takes place behind the scenes. We are pleased to continue as Title Partner of the awards under this multi-year agreement, while also extending our support to GM Forum for a fourth consecutive year.

“As a company that has grown alongside the Maldives’ hospitality sector, we value opportunities that celebrate talent, encourage professional pride and contribute to the long-term development of the industry. Our continued partnership with Hotelier Maldives reflects that commitment.”

Bestbuy Maldives is one of the country’s leading importers and distributors, serving the hospitality, HORECA and retail sectors with a broad portfolio of international brands. The company positions itself as a partner to the Maldivian hospitality industry, supplying products from around the world across key business verticals including resorts, foodservice and retail.

Hotelier Maldives Awards continues to recognise the contributions of resort-based hospitality professionals across the Maldives, highlighting both individual excellence and team performance. The awards programme remains the country’s only dedicated recognition platform focused on professionals working in resort operations. The current public voting round allows industry stakeholders, colleagues, guests and the wider public to take part in selecting this year’s winners.

The growing list of confirmed partners for Hotelier Maldives Awards 2026 includes Bestbuy Maldives (BBM) as Title Partner, Dhiraagu as Platinum Partner, Storm Events as Organising Partner, NIVA, Kurumba Maldives as Host Partner, Souvenir Marine as Transport Partner, ALIA as Associate Sponsor, and Lightsout Studios as Associate Partner. More partners and sponsors will be announced soon.

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Drink

NH Collection Maldives Reethi Resort pioneers underwater rum ageing project

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For centuries, the maturation of fine spirits has been a land‑bound ritual, guided by oak, air and time. At NH Collection Maldives Reethi Resort, that tradition turned seaward. In partnership with Planteray Rum, widely regarded as one of the world’s best premium rum brands, the property has completed the world’s first certified underwater ageing of rum in glass bottles by a resort, with the inaugural batch earning glowing evaluations for its depth and complexity.

For twelve months, while the resort itself was undergoing a transformation, the rum matured in a gentle rocking motion, shaped by hydrostatic pressure, slow currents and the constant temperature of the deep. Resting in custom‑designed metal cages ten metres beneath the surface, a selection of Planteray Rum bottles lay undisturbed in their ocean cellar, at a site identified by our resident Aquafanatics dive experts as sheltered from harsh currents, protected from excessive sunlight and calm enough to let time do its work uninterrupted.

Brought ashore for the resort’s reopening on 21 December 2025, the sunken treasure, still bearing the fingerprints of marine life that had embraced it during its underwater repose, revealed a character that surprised even seasoned experts.

“Underwater, time and conditions interact differently with the liquid. After a year beneath the sea, the rum has developed enhanced roundness, smoothness and complexity,” said Fannie Thibaud, Deputy Master Blender at Planteray Rum.

“A passion project and an ambitious experiment, our sea-aged rums bring together innovation, artistry and storytelling in every sip,” said Valentin Osolos, General Manager at NH Collection Maldives Reethi Resort. “We couldn’t have done it without our partners at Planteray Rum, who immediately recognised the potential to create something the industry hadn’t seen before and helped us reimagine what craftsmanship can look like in the Maldives.”

By choosing to surrender control to nature and letting it work in patience and silence, with only occasional dives to check the integrity of the cages, the spirit becomes inseparable from its setting in the UNESCO‑protected Baa Atoll.

Buoyed by the success of this inaugural vintage, Planteray Rum has already entrusted the resort with new varieties, now undergoing their own year‑long transformation beneath the waves. The programme is set to become a permanent feature of the resort’s culinary and mixology offering. At Handhuvaru, the resort’s signature mixology concept, guests can experience the new maritime vintage neat or in imaginative cocktails such as Chai on the Rocks, combining aged XO rum with warming chai spice and subtle tropical sweetness, or Mocha Molasses, an intense expression of overproof rum layered with espresso and dark chocolate.

For more information about NH Collection Maldives Reethi Resort, please visit https://world.nh-hotels.com/en/nh-collection-maldives-reethi.

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