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Maldives in a new light at LUX* South Ari Atoll

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World-renowned luxury resort and hotel operator LUX* Resorts & Hotels is known for a different style of holidaying – a lighter, brighter way of celebrating life – and its newest resort LUX* South Ari Atoll opened last week in the Maldives.

The brand’s latest five-star resort has been entirely reimagined, with a chic beach-house style. Innovative and trendsetting, it features a contemporary atmosphere while protecting the cocooned tropical-island atmosphere. LUX* South Ari Atoll is not just about luxury and aesthetics: it’s a resort with a soul. Playful, fun, modern this is paradise for travellers looking for a distinctive experience in the Maldives.

Dotted at the water’s edge along two miles of pure white sand beach and perched on stilts above a crystal-clear lagoon, are 193 super-spacious pavilions and villas designed by P49 Deesign. The seductive flood-lit over-water villas promise freedom, privacy and intimacy. 46 Romantic Pool Villas each have private 7m suspended infinity pools, and three Temptation Pool Water Villas boast a 14m pool and this forms the resort’s adults-only sanctuary. These villas enjoy twin showers, private terraces incorporating a unique couples’ love nest, and a deck with steps down into the sea, perfect for enjoying the turquoise blue waters of the Indian Ocean.

LUX* South Ari Atoll

The spectacular range of eight restaurants and five bars includes a sophisticated take on a bustling night market; guests can head to East Market where they can enjoy flavours from Vietnam, Thailand and Sichuan among others. Umami promises fine dining from the open sushi kitchen, teppanyaki and robata counters as well as the Maldives’ largest selection of sakés and Japanese whiskies. Allegria, Senses and MIXE satisfy international palates with Mediterranean to Maldivian specialities and the new Beach Rouge introduces fresh beach-club dining experience to the island. Visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll for more information.

The LUX* Me spa and its overwater treatment villas set the tone for a Zen-inspired reboot of its own. The facility incorporates a traditional Chinese teahouse, a dedicated zone for brand new skin and body care experiences and an extended lagoon-view relaxation area. For those in search of the ultimate personalised spa experience, try the once-in-a-lifetime 10 hands massage. A Zen wellness pavilion accommodate a wide range of alternative wellbeing activities including yoga, meditation, pilates, tai chi and qigong, all of which are overseen by an expert wellness concierge. LUX* Me is all about a tailored approach to your wellbeing, whether it be spa, fitness, yoga, meditation, nutrition or a unique combination tailored especially to your needs.

LUX* South Ari Atoll

Graced by one of Maldives’ most spectacular lagoon of crystal-clear waters, LUX* South Ari Atoll offers the finest choice of water sports of any Maldives’ five-star resort. LUX* was the first to offer flyboarding and hoverboarding and once again introduced the Maldives’ first: jet-surfboarding. No wonder the resort is referenced as #ThePlacetoBeMaldives.

LUX* South Ari Atoll promises a lighter, brighter, more enlightening holiday experience. Stay tuned for events worth travelling around the world for as Beach Rouge, the East Market, and even a sandbank hosting music and culinary celebrations. Where else can guests dance to a DJ with their toes dipped in the warm ocean or taste the best of South-East Asia in a suspended over-the-water night market?

Paul Jones, CEO of LUX* Resorts & Hotels confides: “The focus around the creation of a newLUX* South Ari Atoll has been as much about the transformation of the property as it has been about the enhancement of the guests’ experiences. For this, our team has worked effortlessly on enriching the moments that matters, and we have created new and exciting Reasons To GoLUX*. I am convinced that places you remember are the ones that inspire you; those that have a soul and caring people. LUX* South Ari Atoll has this magical mix.”

LUX* South Ari Atoll will of course include all of LUX*’s popular features and Reasons To GoLUX* including a LUX* Me Spa, a dive centre with a property marine biologist, a Café LUX*, ICI ice-creams, a gym, a kids’ club, organic gardens, a Tree of Wishes and an outdoor Cinema Paradiso to name a few.

LUX* South Ari Atoll

On top of that, the opening of this new resort was the perfect opportunity for the brand to present a series of more Reasons To Go LUX*. Stay at a conventional resort, and before long you know where everything is. That doesn’t happen at LUX*. Spontaneity and surprises are in our DNA with the new Reasons To Go LUX* making a debut at LUX* South Ari AtollM this month.

  • LUX* Photo FanaticsLUX* means light, and so it is also in spirit, so it should come as little surprise that LUX* is a brand that loves the art of photography. Introducing Photo Fanatics, a unique image-capturing experience that will help guests seeking to create and capture the moments that matter, using a smartphone or a traditional camera or SLR.
  • Junkart Studio & Gallery — Many regret the lack of time during their everyday lives to learn a new skill or revive a forgotten hobby. LUX* believes that a vacation can be the perfect time to explore something new or revisit old skills and passions. Guests at LUX* are invited to have fun making one-off artworks and sustainable souvenirs from upcycled materials.
  • Wanderlust Library — Make up for that last-minute pre-holiday book buy at the airport or magazine selection limited by how much your hand luggage can take. LUX*understands the desire to try new things, especially on holiday. To encourage thisLUX* has curated the ultimate collection of books and magazines, to be enjoyed in a cocooned air-conditioned place which will stimulate your travel senses and expand your horizons.
  • Master Chef — The joy of cooking and the fun of the whole family getting involved is unrivalled. Cook with a professional chef and take home some new tricks.

The remodelling of LUX* South Ari Atoll doesn’t just mean a contemporary, characterful new look; guests can also expect a remarkable and insightful cultural calendar. Entirely new for the Maldives, LUX* South Ari Atoll hosts short expert-led workshops throughout the year, with leading practitioners from diverse, creative and inspiring walks of life. It’s always a privilege to spend time with inspiring individuals who are happy to share their unique wisdom and skills.

The brand vision is to offer our guests different luxury hospitality experience; helping people celebrate life, by making each moment matter. In this context, guests will have the opportunity to enjoy themselves with a series of workshops which could reveal innate talents, hidden talents.

The workshops are as varied as they are numerous. There are painting lessons with Jeannine Platz, a motivation workshop with Ron Kaufman, food art with Samantha Lee and photography with world-renowned travel photographer Michel Freeman. For the ones looking for some healthy and fitness options, this has also been taken care of with masterclasses from fitness guru Anna Victoria, and also the opportunity to explore underwater with the freediving world record holder William Winram. For more information, visit www.luxresorts.com/en/hotel-maldives/luxsouthariatoll

What makes LUX* South Ari Atoll so special is its spirit, team members, and entirely different approach to helping you have the best-ever holiday. LUX* promises a journey for the senses, where – in true LUX* style – you can expect the unexpected.

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Culture

Visit Maldives brings spirit of island Eid to worldwide audiences

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The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.

Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.

Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.

Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.

The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.

Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.

The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.

Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.

“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.

He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.

Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.

Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.

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The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay

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The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.

Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.

Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.

“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.

Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.

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Centara Mirage Lagoon Maldives introduces lagoon daycation package

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Located within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives, an underwater-themed, family-focused resort, invites guests to rediscover the joy of island living with the launch of The Mirage Escape Package, a thoughtfully curated day experience designed for families, friends, colleagues, and those seeking a refreshing change of pace surrounded by turquoise waters and vibrant island energy.

Set within a lagoon setting, the experience blends leisure, dining, relaxation, and shared moments into one seamless day by the sea. Guests are welcomed to enjoy sun-filled hours across the resort’s expansive recreational spaces, from its signature lazy river and water park to relaxed beachfront settings designed for connection and effortless island enjoyment.

At the heart of the experience is a leisurely lunch buffet at The Sailhouse, complemented by two rounds of beverages, along with water, coffee, and tea during meals. Guests also enjoy full access to the resort’s family-friendly facilities, including the swimming pool, lazy river, and water park, alongside exclusive savings on food and beverage experiences throughout the day.

For those looking to elevate their escape further, SPA Cenvaree offers a 60-minute Balinese Massage at a special rate, creating a moment of calm and restoration within the island setting. Day-use rooms are also available at an additional rate for added comfort and privacy, while groups of 20 guests or more will enjoy one complimentary day-use room as part of the experience.

To ensure a seamless journey, complimentary return ferry transfers are included, offering convenient access between Malé and the resort.

The Mirage Escape Package is priced at USD 110 net per person, with special pricing for children aged 6 to 11 years at 50% off the adult rate. Valid until 31 July 2026. For reservations and further information, guests may contact +960 931 0753 or fbmgrcmlm@chr.co.th.

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