The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, recently collaborated with popular Emirati content creator and digital storyteller Khalid Al Ameri for an exclusive familiarisation (FAM) trip held from March 22 to 26, 2025. The result: a heartfelt and engaging YouTube video that has already begun resonating with viewers across the globe.

Known for his authentic storytelling and ability to connect deeply with different cultures, Khalid’s visit captured the Maldives from a refreshingly local perspective—beyond the five-star resorts and crystal-clear lagoons that dominate travel brochures. The trip offered a deep dive into the culture, history, food, and way of life of the Maldivian people.

A Journey into the Heart of the Maldives

The video begins with Khalid journeying to Paree Fengandu—the mysterious “Fairy Pond.” With a sense of humor and wonder, Khalid narrates legends surrounding the lake’s reddish waters, rumored to be a gateway to the spiritual world. As he climbs into a canoe for the first time, Khalid embodies the spirit of exploration that threads through the entire video.

From there, viewers are taken to a traditional Maldivian home—“Relax Home”—for a dinner hosted by a local family. Khalid learns to prepare baiy mas, a traditional fish ball curry, alongside warm and welcoming hosts. His attempt at flaking fish may have been clumsy, but the scene was full of joy, laughter, and appreciation for Maldivian home cooking. A tasting session of local delicacies, including riha folhi (crepes) and mas huni, added a layer of culinary discovery to the experience.

Tracing History Through Mosques and Markets

Day two brought a deeper exploration of the country’s religious and architectural heritage. Khalid visits the historic Jumma Mosque, a 332-year-old structure known for its coral-stone architecture and wooden panels inscribed with Qur’anic verses. He reflects on the historical and cultural significance of the site, describing it as “hundreds of years of lessons” preserved through careful conservation.

He later visits the King Salman Mosque, the largest mosque in Malé, which was officially opened in 2024 and can accommodate up to 10,000 worshippers. Khalid admires the blend of modern design with island culture, noting the mosque’s woodwork and glass detailing. The segment subtly highlights the Maldives’ connections to the broader Islamic world while grounding them in local identity.

In between mosque visits, Khalid explores the vibrant local market in Malé. With his signature charm, he engages in friendly haggling with vendors—unsuccessfully, but humorously—while taking in the colours and sounds of everyday Maldivian life.

A Cultural Celebration and a Lesson in Patience

In a lighthearted moment, Khalid joins a group of performers from Rhythm Boduberu, a traditional Maldivian drumming troupe, in a high-energy beach performance. The scene is filled with laughter, clapping, and dancing—an authentic portrayal of Maldivian cultural expression.

The journey concludes with a fishing trip off the coast of Malé, where Khalid reflects on life’s simple lessons after a mostly fishless outing. “Sometimes we have to lose to win,” he remarks, as the group eventually enjoys a seafood buffet prepared by local chefs.

More Than Just a Vacation

The final moments of the video capture the essence of Khalid’s experience. “Not the Maldives that everyone shows on Instagram. The Maldives that the people live every day,” he says, offering a powerful reminder that behind every postcard-perfect beach lies a community, a culture, and a story worth telling.

This collaboration between Visit Maldives and Khalid Al Ameri marks a significant step in diversifying the global perception of the Maldives. By spotlighting its heritage, traditions, and people, the video invites travellers to look beyond the water villas and instead connect with the soul of the islands.

The full video is now available on Khalid Al Ameri’s YouTube channel, providing a heartfelt window into an unseen side of the Maldives.

Award-winning British actress Rosamund Pike recently traded the bustle of London for the serene turquoise waters of the Maldives, enjoying a picture-perfect escape at the luxurious Patina Maldives, Fari Islands. The “Gone Girl” star shared a dreamy video on social media, offering fans a glimpse into her idyllic tropical retreat—and it’s everything a Maldivian holiday should be.

In the video, Rosamund is seen immersing herself in the full island experience. From soaking up the sun at a private overwater villa to cruising on a dolphin-watching tour, biking along palm-lined paths, snorkeling with manta rays, and diving alongside sea turtles, it’s clear she embraced the magic of the Maldives. She even took to the waves on a water scooter, channeling her adventurous side in the most scenic setting imaginable.

Pike captioned her post with heartfelt reflection: “I left London on my very last ember and had a holiday of magical dimensions! The Maldives offer a glimpse of paradise, an escape from rush. @patinamaldives is a destination I have sought out three times; to practice doing nothing in preparation for playing Elspeth and this time to recover from doing too much. It is a heaven on your own terms— and I washed all my cares in salt and rinsed my soul in the sea. Here is a glimpse of bliss as I see it.”

Set in the pristine Fari Islands, Patina Maldives is a modern sanctuary that blends understated luxury with a deep connection to nature. Designed by renowned Brazilian architect Marcio Kogan, the resort offers minimalist aesthetics, eco-conscious living, and transformative experiences. Its overwater villas and beachfront retreats provide the ultimate in privacy and comfort, while curated wellness, art, and culinary journeys cater to mindful travelers seeking more than just a getaway.

Whether you’re looking to reconnect with nature, indulge in marine adventures, or simply float into a state of bliss, Rosamund’s Maldivian escape is all the inspiration you need.

The stage is set for a one-of-a-kind celebration of artistry, wonder, and sustainable luxury as the Festival of Magic and Melodies arrives at Reethi Faru Resort. Taking place from April 26 to April 30, 2025, the festival promises an immersive journey through the realms of music and magic, all within the serene beauty of one of the Maldives’ most intimate island resorts.

Located on the tranquil island of Raa Atoll, Reethi Faru Resort is known for combining opulence with ecological responsibility. Surrounded by turquoise lagoons, white sand beaches, and lush tropical vegetation, the resort provides an idyllic backdrop for this exclusive event. With a strong dedication to preserving the island’s natural ecosystems, Reethi Faru offers guests a unique experience of sustainable luxury.

Headlining the festival are two internationally acclaimed performers who each bring a powerful and transformative artistic vision to the stage.

Swiss violinist and composer Nurdana Ernst will present her celebrated concert Soul Therapy. A graduate of the Haute École de Musique in Lausanne and certified in Music Therapy from Berklee College of Music, Ernst is recognised for blending classical mastery with contemporary expression. Her performances invite audiences to explore inner emotions through the healing qualities of music, creating an atmosphere of deep reflection and emotional connection. With a background as a soloist with prestigious orchestras and a growing international fanbase for her debut singles Tomiris and The Voice of the Heart, Ernst is poised to deliver an unforgettable musical journey.

Sharing the spotlight is French magician and mentalist Nicolas Subra, also known as The Dream Guider. With over 15 years of experience and performances in more than 20 countries, Subra is renowned for his mesmerising stage presence and the philosophical depth behind his illusions. His shows are not just spectacles, but immersive experiences that blur the boundaries between reality and fantasy, offering audiences moments of wonder, inspiration, and introspection.

Together, these two exceptional artists will transform Reethi Faru into a realm where music and magic converge. The Festival of Magic and Melodies is designed to captivate the senses while honouring the natural beauty and sustainable ethos of its island setting.

Guests at the festival will not only enjoy world-class performances but also the chance to connect with nature, art, and themselves in a setting that celebrates mindful luxury.

The Festival of Magic and Melodies offers a rare and enriching escape—an opportunity to indulge in elegance, creativity, and ecological harmony.