News
Maldives becomes the official partner country of ITB Berlin 2016
Maldives.net.mv – In 2016 the focus at ITB Berlin will be on the Maldives, the show’s partner country in the Indian Ocean. David Ruetz, Head of ITB Berlin, made this announcement at the DRV conference in Abu Dhabi. An agreement between the World’s Leading Travel Trade Show and the Maldives will be signed at a ceremony at the upcoming ITB in Berlin next March.
“As a year-round holiday destination the Maldives has become firmly established among tourists the world over“, said Hon. Ahmed Adeeb Abdul Gafoor, Minister of Tourism of Maldives. “ITB Berlin offers an ideal platform for presenting the tourism products for the Maldives that are available on the German and international market to trade visitors and the general public and for the country to become even more attractive in the long term.“
“The Maldives has exhibited at ITB Berlin since 1984. We are delighted that it wants to expand its presence at the show and that as the Official Partner Country it will be the focus of the international travel industry. As the partner country of ITB Berlin 2016 this island nation in the Indian Ocean sends out an important message as an emergent tourist destination“, said David Ruetz, Head of ITB Berlin from Messe Berlin.
The Maldives only began receiving tourists in 1972. It is currently one of the world’s most successful holiday destinations on the modern eco-tourism market and every year welcomes around one million visitors. The Maldives is well known for its spectacular beauty, its nature and for its fascinating world of underwater attractions. The island nation on the equator is a paradise for divers from all over the world and can be visited at any time of year, as due to its geographical location temperatures range from 28 to 31 degrees the whole year round.
“Nature is our most important resource and tourism our biggest industry“, said Hon. Minister Adeeb and added: “The tourism market will continue to grow and we will make sure this is achieved in harmony with nature.”
As the partner country of ITB Berlin 2016 the Maldives will organise the opening ceremony on 8 March 2016 in the CityCube Berlin, Messe Berlin’s new trade fair and conference venue. From 9 to 13 March 2016 at ITB Berlin the Maldives will fascinate visitors with a colourful programme of events.
Highlighting on the importance of being the host country of ITB Berlin, the Minister of Tourism of Maldives, Hon. Ahmed Adeeb Abdul Gafoor stated that: “Tourism plays a crucial role in the development of Maldives. We are honoured to have the opportunity of becoming the Official Partner Country of the World’s Leading Travel Trade Show®in the important year of ITB Berlin’s 50th anniversary. I would like to thank ITB Berlin for this important opportunity that will immensely help raise the profile of the destination Maldives on a global level. This partnership will in particular be instrumental in reviving the core markets of Europe at large including Germany.” Hon. Minister further added that “the introduction of the newly launched Thumburi integrated resort project in Maldives will diversify the product segment and open up over 2000 beds for the mid-market segment. We hope this will be an added opportunity to increase arrivals from the European market.”
News
Sheraton Maldives launches festive offer with up to 20% savings on stays
This festive season, trade winter’s chill for sunlit shores, turquoise waters, and celebrations surrounded by the natural beauty of the Maldives. Set on the lush tropical island of Furanafushi, Sheraton Maldives Full Moon Resort & Spa invites guests to embrace the holidays through its Festive Special Offer, a thoughtfully curated escape where exceptional dining, island adventures, and meaningful moments come together in paradise.

Available for stays from December 20, 2026, to January 10, 2027, the offer brings together the pleasures of a tropical getaway with the warmth of festive celebrations. Guests can enjoy up to 20% savings on room rates, full-board dining, complimentary shared speedboat transfers, and special privileges designed to make every moment of the holiday feel effortless.
Families can also enjoy added value, with children aged 11 and under staying and dining for free when sharing accommodation with their parents.

A Culinary Journey for Every Occasion
At Sheraton Maldives, the festive experience unfolds one memorable meal at a time. Mornings begin at Feast, where a generous buffet breakfast, freshly prepared juices, aromatic coffee, and a selection of teas set the tone for the day ahead. Lunch invites guests to explore a three- course à la carte selection at selected restaurants, with an enticing variety of Mediterranean, Indian, Mexican, and Asian-inspired flavors.

As the sun sets over the Indian Ocean, evenings offer a choice between a vibrant buffet dinner at Feast and a three-course à la carte experience at selected dining venues. To make the occasion even more special, adults receive up to USD 45 dining credit to discover the authentic Thai cuisine of Baan Thai or the refined seafood creations and ocean-to-table flavors of Sea Salt.

Island Adventures, Balanced with Moments of Indulgence
From the moment guests arrive, the holiday unfolds at an unhurried island pace. Complimentary shared speedboat transfers from Velana International Airport ensure a seamless journey to the resort, where days can be spent discovering the island’s natural beauty and embracing the spirit of adventure.

Guests can take to the lagoon on a kayak or paddleboard, explore vibrant marine life while snorkeling, or enjoy a friendly match on the tennis court. For moments of pure relaxation, Shine Spa for Sheraton offers 15% savings on selected treatments, inviting guests to slow down, recharge, and find their own sense of tropical tranquility.
Whether it is a family gathering beneath the palms, a romantic sunset shared over exceptional cuisine, or the simple pleasure of waking up to the ocean, every experience offers an opportunity to make the season truly personal.

Make This Festive Season Your Own
At Sheraton Maldives Full Moon Resort & Spa, the holidays are more than a change of scenery. They are an invitation to reconnect, discover new experiences, and create traditions in a setting where the natural beauty of the Maldives meets the warmth of genuine hospitality.
Guests are invited to book their festive escape by November 15, 2026, and celebrate the season with sun-drenched days, memorable dining, and moments to treasure long after the holidays have passed.

For reservations and further information, email Sheraton.Maldives@sheraton.com or discover the offer here.
Awards
ELE|NA recognised for excellence in wellness hospitality at SATA 2026
ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.
The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.
Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.
In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.
Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.
The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.
The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.
With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.
Cooking
Milaidhoo Maldives welcomes Chef JKP for culinary workshop, wine-pairing dinner
Milaidhoo Maldives is set to welcome award-winning chef James Knight-Paccheco, widely known as Chef JKP, on 11 and 12 December 2026 for two culinary events focusing on cooking techniques, culinary experiences and the exploration of new flavours.
On 11 December, Chef JKP will conduct a culinary workshop, offering guests the opportunity to cook alongside him, learn professional techniques and exchange ideas in the kitchen. The following evening, he will host a wine-pairing dinner featuring dishes prepared in his signature style, accompanied by wines selected by the resort’s resident sommelier to complement each course.
With more than 20 years of experience in the hospitality industry, Chef JKP has worked in Michelin-starred restaurants, luxury hotels and restaurant projects across the UK and the Middle East. Throughout his career, he has worked alongside renowned chefs including Raymond Blanc, Gordon Ramsay and Michael Caines. He is also the creator and host of The Chef JKP Podcast, which has recorded more than 6.5 million downloads.
At Milaidhoo Maldives, the culinary experience draws inspiration from the island’s surroundings, Maldivian flavours and traditional cooking methods, combined with international influences introduced by the resort’s team of chefs. This approach encourages the exchange of culinary knowledge and techniques, allowing guests to explore local dishes, learn new cooking methods and engage with the chefs responsible for their dining experiences.
Located within the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo offers a setting where dining experiences focus on personalised service and interaction between guests and culinary professionals. Chef JKP’s visit is intended to provide guests with opportunities to engage directly with the visiting chef, gain insights into his approach to cooking and experience his culinary creations.
The culinary workshop will take place on 11 December 2026, followed by the wine-pairing dinner on 12 December 2026.
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