News
Maldives becomes the official partner country of ITB Berlin 2016
Maldives.net.mv – In 2016 the focus at ITB Berlin will be on the Maldives, the show’s partner country in the Indian Ocean. David Ruetz, Head of ITB Berlin, made this announcement at the DRV conference in Abu Dhabi. An agreement between the World’s Leading Travel Trade Show and the Maldives will be signed at a ceremony at the upcoming ITB in Berlin next March.
“As a year-round holiday destination the Maldives has become firmly established among tourists the world over“, said Hon. Ahmed Adeeb Abdul Gafoor, Minister of Tourism of Maldives. “ITB Berlin offers an ideal platform for presenting the tourism products for the Maldives that are available on the German and international market to trade visitors and the general public and for the country to become even more attractive in the long term.“
“The Maldives has exhibited at ITB Berlin since 1984. We are delighted that it wants to expand its presence at the show and that as the Official Partner Country it will be the focus of the international travel industry. As the partner country of ITB Berlin 2016 this island nation in the Indian Ocean sends out an important message as an emergent tourist destination“, said David Ruetz, Head of ITB Berlin from Messe Berlin.
The Maldives only began receiving tourists in 1972. It is currently one of the world’s most successful holiday destinations on the modern eco-tourism market and every year welcomes around one million visitors. The Maldives is well known for its spectacular beauty, its nature and for its fascinating world of underwater attractions. The island nation on the equator is a paradise for divers from all over the world and can be visited at any time of year, as due to its geographical location temperatures range from 28 to 31 degrees the whole year round.
“Nature is our most important resource and tourism our biggest industry“, said Hon. Minister Adeeb and added: “The tourism market will continue to grow and we will make sure this is achieved in harmony with nature.”
As the partner country of ITB Berlin 2016 the Maldives will organise the opening ceremony on 8 March 2016 in the CityCube Berlin, Messe Berlin’s new trade fair and conference venue. From 9 to 13 March 2016 at ITB Berlin the Maldives will fascinate visitors with a colourful programme of events.
Highlighting on the importance of being the host country of ITB Berlin, the Minister of Tourism of Maldives, Hon. Ahmed Adeeb Abdul Gafoor stated that: “Tourism plays a crucial role in the development of Maldives. We are honoured to have the opportunity of becoming the Official Partner Country of the World’s Leading Travel Trade Show®in the important year of ITB Berlin’s 50th anniversary. I would like to thank ITB Berlin for this important opportunity that will immensely help raise the profile of the destination Maldives on a global level. This partnership will in particular be instrumental in reviving the core markets of Europe at large including Germany.” Hon. Minister further added that “the introduction of the newly launched Thumburi integrated resort project in Maldives will diversify the product segment and open up over 2000 beds for the mid-market segment. We hope this will be an added opportunity to increase arrivals from the European market.”
Awards
Family Fun Summer returns to JW Marriott Maldives Resort & Spa
As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.
Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.
At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.
Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.
Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.
“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”
The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.
In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.
Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.
Celebration
Alila Kothaifaru Maldives unveils Maldives Summer Escape for Eid al Adha
Alila Kothaifaru Maldives has introduced its Maldives Summer Escape offer as part of its positioning for Eid al Adha travel, combining accommodation benefits with seasonal dining and guest experiences for families, couples and small groups.
Available for stays through to 31 October 2026, the offer is designed to support longer stays and multigenerational travel, with a focus on dining flexibility and island-based experiences within a private resort setting.
To mark the Eid period, the resort will present a series of guest experiences linked to the occasion. On 27 May, guests will be offered an Eid breakfast at Seasalt Restaurant, featuring live Arabic cooking stations prepared by Egyptian chefs, alongside dishes such as foul medames, manakish and shakshuka.
An Eid-themed dinner buffet will also be held the same evening, with regional dishes and live cooking stations forming part of the dining programme. On other days, guests will also have the option of visiting a nearby local island to observe traditional Eid celebrations in a Maldivian community setting.
From 27 to 29 May, Mirus Bar will host a series of evening activations including a shisha lounge and DJ sets. The resort said the programme is intended to create a social setting suited to both couples and groups.
The Maldives Summer Escape offer includes daily breakfast and three-course à la carte dinners at selected venues, along with a USD 75 dining credit that can be used for alternative experiences such as Teppanyaki, The Shack or private dining.
Additional benefits include 15 per cent off treatments at Spa Alila, 20 per cent off food and beverage purchases, and 20 per cent off return seaplane transfers.
The resort said the offer is particularly suited to families and groups, with villa accommodation designed to provide both shared living space and privacy, while also appealing to couples through its more understated approach to island stays.
Thomas Weber, General Manager of Alila Kothaifaru Maldives, said the resort had designed the offer around the significance of Eid and the expectations of guests travelling during the period.
“Eid is a deeply meaningful time, centred on togetherness, reflection, and shared moments,” he said. “For those choosing to celebrate away from home, we’ve curated an experience that feels both intimate and considered — where thoughtful dining, unhurried surroundings, and the natural beauty of the island come together to create something truly memorable.”
Through the combination of seasonal programming, dining inclusions and additional guest benefits, Alila Kothaifaru Maldives is presenting the Maldives Summer Escape as an option for Eid travel in the Maldives.
Awards
InterContinental Maldives Maamunagau secures Readers’ Choice Awards nomination
InterContinental Maldives Maamunagau Resort has been nominated in the “Resort” category of the Condé Nast Traveler Readers’ Choice Awards 2026, one of the travel industry’s recognised measures of guest preference and brand standing.
Located in Raa Atoll, the resort is continuing to build its profile through its all-Club concept, service model and guest experiences shaped by both location and programme. As the Maldives’ first all-Club InterContinental resort, the property includes a set of signature benefits with each stay, including daily breakfast, afternoon tea and evening aperitif.
The resort features 81 beach, lagoon and overwater villas and residences, along with seven restaurants and bars. Its guest offering combines private accommodation with a range of tailored experiences, including manta ray encounters in the Maamunagau lagoon, customised Dining by Design experiences, visiting wellness practitioners and its Artist in Residence programme.
InterContinental Maldives Maamunagau Resort is also positioned to serve both couples and families, through its family offering and adults-only Retreat enclave.
The nomination reflects continued recognition for a resort that combines service, experience-led programming and a natural setting within one of the Maldives’ established tourism atolls.
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