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Maldives becomes the official partner country of ITB Berlin 2016

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Maldives

Maldives.net.mv – In 2016 the focus at ITB Berlin will be on the Maldives, the show’s partner country in the Indian Ocean. David Ruetz, Head of ITB Berlin, made this announcement at the DRV conference in Abu Dhabi. An agreement between the World’s Leading Travel Trade Show and the Maldives will be signed at a ceremony at the upcoming ITB in Berlin next March.

“As a year-round holiday destination the Maldives has become firmly established among tourists the world over“, said Hon. Ahmed Adeeb Abdul Gafoor, Minister of Tourism of Maldives. “ITB Berlin offers an ideal platform for presenting the tourism products for the Maldives that are available on the German and international market to trade visitors and the general public and for the country to become even more attractive in the long term.“

“The Maldives has exhibited at ITB Berlin since 1984. We are delighted that it wants to expand its presence at the show and that as the Official Partner Country it will be the focus of the international travel industry. As the partner country of ITB Berlin 2016 this island nation in the Indian Ocean sends out an important message as an emergent tourist destination“, said David Ruetz, Head of ITB Berlin from Messe Berlin.

The Maldives only began receiving tourists in 1972. It is currently one of the world’s most successful holiday destinations on the modern eco-tourism market and every year welcomes around one million visitors. The Maldives is well known for its spectacular beauty, its nature and for its fascinating world of underwater attractions. The island nation on the equator is a paradise for divers from all over the world and can be visited at any time of year, as due to its geographical location temperatures range from 28 to 31 degrees the whole year round.

“Nature is our most important resource and tourism our biggest industry“, said Hon. Minister Adeeb and added: “The tourism market will continue to grow and we will make sure this is achieved in harmony with nature.”

As the partner country of ITB Berlin 2016 the Maldives will organise the opening ceremony on 8 March 2016 in the CityCube Berlin, Messe Berlin’s new trade fair and conference venue. From 9 to 13 March 2016 at ITB Berlin the Maldives will fascinate visitors with a colourful programme of events.

Highlighting on the importance of being the host country of ITB Berlin, the Minister of Tourism of Maldives, Hon. Ahmed Adeeb Abdul Gafoor stated that: “Tourism plays a crucial role in the development of Maldives. We are honoured to have the opportunity of becoming the Official Partner Country of the World’s Leading Travel Trade Show®in the important year of ITB Berlin’s 50th anniversary. I would like to thank ITB Berlin for this important opportunity that will immensely help raise the profile of the destination Maldives on a global level. This partnership will in particular be instrumental in reviving the core markets of Europe at large including Germany.” Hon. Minister further added that “the introduction of the newly launched Thumburi integrated resort project in Maldives will diversify the product segment and open up over 2000 beds for the mid-market segment. We hope this will be an added opportunity to increase arrivals from the European market.”

Awards

Alila Kothaifaru recognised among top 10% of hotels worldwide

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Alila Kothaifaru Maldives, a Hyatt resort, has been recognised with the TripAdvisor Travellers’ Choice Award 2026, placing the resort among the top 10% of hotels worldwide based on reviews and ratings shared by travellers over the past year.

Unlike awards determined by industry panels, the TripAdvisor Travellers’ Choice Award reflects the experiences of guests themselves. From memorable marine encounters and thoughtfully curated dining experiences to the genuine hospitality of the resort’s team, the recognition highlights the moments that guests continue to remember long after their stay.

Situated in the pristine Raa Atoll and surrounded by a vibrant house reef, Alila Kothaifaru Maldives has become a favourite among travellers seeking a balance of contemporary luxury and meaningful connection with nature. Guest reviews frequently describe the resort as a “slice of paradise,” praising its attentive service, tranquil atmosphere, beautiful villas, exceptional dining, and unforgettable snorkeling experiences.

Many guests have highlighted the warmth and sincerity of the resort’s team, noting how personalised gestures and intuitive service transformed their stay into something truly memorable. Others have shared glowing reviews of the island’s marine life, from encounters with sea turtles, eagle rays and black tip reef sharks just steps from their villa to excursions in search of manta rays and dolphins in the surrounding waters.

The recognition follows the resort’s TripAdvisor Travellers’ Choice Award in 2025, reaffirming its reputation as one of the Maldives’ most highly regarded luxury island retreats.

“What stands out most when reading our TripAdvisor reviews is how closely the island and its people are connected in our guests’ memories. They speak about the turquoise lagoon, the vibrant house reef, and the sense of tranquility they find here, but they also remember the waiter who knew their morning coffee order, the chef who thoughtfully accommodated their dietary preferences, the dive instructor who guided their first underwater adventure, or the villa host who added a personal touch to a special celebration,” said Abdul Salam Ahmed, Guest Experience Manager.

“Luxury is often measured by beautiful villas, exceptional cuisine, or breathtaking scenery. While we are fortunate to offer all of these, true luxury is something far less tangible. It is the luxury of uninterrupted time, of complete peace of mind, and of feeling genuinely cared for by a team that anticipates every need. What resonates most deeply with our guests is not simply what they see, but how they feel when they are here,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives.

Inspired by the stories and feedback shared by its guests, Alila Kothaifaru Maldives continues to shape experiences that celebrate the island’s natural beauty, rich marine environment, and genuine hospitality—creating memories that linger long after the journey home.

Rather than simply being a destination to visit, Alila Kothaifaru Maldives strives to be a place guests return to in their memories and increasingly, in person.

For more information, visit the resort’s website.

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Awards

Six Senses Laamu tops Travel + Leisure Asia Pacific Luxury Awards family resort category

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Six Senses Laamu has been recognised as the #1 Best Resort for Families in the Maldives at the Travel + Leisure Asia Pacific LuxuryAwards 2026, reaffirming its position as one of the region’s most sought-after destinations for meaningful family travel. The resort was also named among the Top 10 Best House Reefs in the Maldives, celebrating its exceptional marine environment and world- class snorkelling.

Presented by Travel + Leisure Southeast Asia, Hong Kong and Macau, the annual awards recognize the region’s leading travel experiences, with winners chosen by reader vote. The 2026 awards featured the best hotels, resorts, spas, and travel experiences across Asia Pacific.

Located in the remote Laamu Atoll, Six Senses Laamu is the only five-star resort in the atoll and is known for its blend of sustainability, wellness, adventure, and family-friendly experiences. Families can explore the underwater world, join educational programs such as the much-loved Junior Marine Biologist experience, enjoy outdoor movie nights, and discover the rich natural beauty of one of the Maldives’ most pristine destinations.

The recognition also highlights the resort’s vibrant house reef, home to abundant marine life and offering easy access to snorkelling directly from the island. Conservation remains central to the guest experience through the Maldives Underwater Initiative, a pioneering program founded by Six Senses Laamu that brings the resort together with its leading marine conservation partners to protect the reef ecosystem for generations to come.

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Business

Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu

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Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.

Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.

The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.

As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.

“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.

Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.

MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.

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