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Half a million tourists visit Maldives in five months

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arrival graphMaldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.

Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.

Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia.  By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013.  India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.

Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.

At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.

Source: Ministry of Tourism

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Milaidhoo Maldives celebrates International Men’s Day with ‘Gentlemen & Cocktails’

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Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.

The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.

As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.

The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.

Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.

Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.

The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.

The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.

Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.

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Angsana Velavaru brings island-inspired celebrations to Christmas and New Year

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Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.

The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.

Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.

Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.

Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.

In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.

The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.

Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.

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Maldives-born wellness brand ELE|NA celebrates 11 years of operations

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ELE|NA, the spa and wellness brand by Atmosphere Wellness, celebrates its 11th anniversary this November under the theme 11 Years. One Essence. Born in the Maldives, the brand has grown through a philosophy rooted in nature, personalisation and connection, carrying its wellness philosophy to new destinations while staying true to the principles that shaped its beginnings.

Eleven years on, the essence is unchanged. What evolves is how that philosophy is experienced: through new wellness practices, scientific innovation, sustainability initiatives and the people who bring each guest journey to life.

Recognition has followed. ELE|NA was named Leading Wellness Brand of the Year at the South Asian Travel Awards (SATA) 2026, and ELE|NA Essentia was named Emerging Skincare Brand of the Year at the Destination Deluxe Awards 2025.

“For eleven years, ELE|NA has believed that wellness should feel personal and give back to the places that inspire it. That belief has not changed. What has grown is our team, our knowledge and our reach, now across South Asia. This anniversary belongs to the therapists and colleagues who bring that essence to every guest,” said Heidi Grimwood, Senior Vice President, ELE|NA.

A Maldives-Born Philosophy, Evolving with Time

The Maldives is at the heart of ELE|NA’s story. Across its sanctuaries, the brand explores how wellness can respond to the individual while drawing inspiration from nature and the surrounding environment.

This year, ELE|NA introduced the Pillars of Vitality, a framework that now anchors its therapies and shapes a more considered, holistic approach to wellbeing. Spanning TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight, the pillars give each guest journey a clear structure while leaving room for personal choice.

At selected sanctuaries, QEST4 bio-energetic assessment adds a technology-led dimension to personalised wellness, complementing traditional practices with a deeper understanding of individual needs.

The ELE|NA Wellness Academy, endorsed by CIBTAC, is advancing the brand’s commitment to learning. It has hosted Reiki and sound healing courses that develop practitioners and deepen their understanding of complementary wellness practices.

A Milestone in Sustainable Wellness

Nature has always been central to ELE|NA’s philosophy, extending beyond treatments to the brand’s responsibility towards the environments in which its sanctuaries operate.

That commitment reached an important milestone this year, when all eight ELE|NA sanctuaries in the Maldives were awarded Platinum, the highest tier of the Sustainable Wellness Group’s Sustainable Spa & Wellness Accreditation, following three consecutive years at Gold Standard. The recognition reflects a sustainability journey built year on year, and a focus on embedding responsible practices into everyday spa operations.

Celebrating the People Behind Eleven Years

Across ELE|NA’s Maldives sanctuaries, the anniversary is being celebrated through experiences that bring guests and teams together. Sunrise yoga, meditation and sound healing sit alongside tree planting, botanical workshops, sustainable craft activities and anniversary gatherings.

At the heart of the day is The 11:11 Moment. At 11:11 AM on 1 November, every sanctuary pauses together, as guests and teams stop to breathe, make a wish and share it, marking eleven years with one shared intention.

Each property brings its own character to the celebrations, with activities and shared rituals that reflect local surroundings and resort communities. Team performances and appreciation initiatives also recognise the therapists and colleagues whose care and expertise shape the guest experience every day.

While each sanctuary celebrates in its own way, the intention is shared: to honour the connections between wellness, nature and community.

From the Maldives to New Horizons

ELE|NA’s next chapter carries its wellness philosophy further into India. Building on its presence at Sadar Manzil Heritage by Atmosphere in Bhopal, the brand opens ELE|NA Ayur at Ananta Spa & Resort, Ajabgarh, on 1 November, with OZEN Villas Jaipur and Arunya in Coorg to follow. Each destination offers an opportunity to interpret the brand’s approach through its own landscape and setting.

The brand is also introducing ELE|NA Essentia, its own skincare line, to India. Made in India and inspired by Indian botanicals, Essentia extends ELE|NA’s nature-led philosophy beyond the spa and into everyday skincare rituals.

Beyond India, ELE|NA’s pipeline extends to Sri Lanka and Nepal, where new destinations will bring the brand’s nature-led approach to fresh landscapes and cultures.

Eleven years on, the destinations have grown and the practices have evolved. The essence remains one.

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