News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
News
Avani+ Fares Maldives introduces poolside reads under global book club programme
Avani Hotels & Resorts has launched Avani Book Club, a global initiative designed to help travellers connect with destinations through books, local stories and shared reading experiences.
The programme is being introduced at selected Avani hotels and resorts worldwide, including Avani+ Fares Maldives Resort in Baa Atoll. It combines curated reading lists with book corners, book swaps, author-led events, children’s storytelling and destination-inspired food and beverage experiences.
Avani said the initiative was developed for travellers seeking slower and more meaningful ways to spend their time while away. It also responds to the growth of online reading communities such as BookTok and Bookstagram, which have influenced how readers discover books and incorporate literature into their travel experiences.
At the centre of Avani Book Club is a global list of 30 titles selected for 15 properties across Asia, Australia, Europe, the Middle East, Africa and the Indian Ocean. Each title has been chosen to reflect the culture, character or atmosphere of its destination.
At Avani+ Fares Maldives, guests can read Folk Tales of the Maldives, a collection linked to the country’s storytelling traditions. A mobile book buggy will offer poolside reading material, while wellness-focused titles will be available at the resort’s spa.
Other destination-based selections include Pitchaya Sudbanthad’s Bangkok Wakes to Rain at Avani+ Riverside Bangkok Hotel and Jessie Burton’s The Miniaturist at Avani Museum Quarter Amsterdam.
Avani Rio Novo Venice Hotel will feature Kacie Rose’s You Deserve Good Gelato, which explores food, travel and personal reinvention. Rose is also scheduled to participate in an Avani Book Club event and book signing in Venice during the European summer.
At Avani+ Barbarons Seychelles, the collection includes Katherine May’s Wintering, while Avani Victoria Falls Resort will feature Namwali Serpell’s The Old Drift, a novel tracing Zambia’s history across several generations. Australian titles in the programme include The Rosie Project and Big Little Lies.
Participating properties will complement the global reading list with locally developed activities and partnerships.
Avani Alonso Martínez Madrid Hotel regularly hosts local book clubs, while Avani Museum Quarter Amsterdam plans to hold a Book Swap and Reading Night during WorldPride in partnership with The Swap Club. The event will bring together guests and residents for readings, poetry and discussions centred on LGBTQ+ stories.
In Thailand, Avani Ratchada Bangkok Hotel will introduce “Sip the Story”, pairing books about the country with themed coffees, matchas and cocktails. Avani Ao Nang Cliff Krabi Resort will offer a story-inspired afternoon tea by the pool, with menus developed around selected titles.
Avani+ Koh Lanta Krabi Resort will focus on younger guests through stories about Gok and Gek, a pair of hornbills living at the property. Children can follow their story through the Hornbill Heroes activity booklet and When Gok Met Gek, a bedtime story illustrated by a Thai artist.
Avani Book Club is now available at participating Avani properties, with hotel-led events and activities scheduled to be introduced throughout the year.
Awards
Anantara Kihavah, Niyama recognised in Travel + Leisure reader awards
Minor Hotels’ properties in the Maldives have received seven accolades in the Travel + Leisure Luxury Awards Asia Pacific, with Anantara Kihavah Maldives Villas recognised in five categories and Niyama Private Islands Maldives securing two awards.
Anantara Kihavah Maldives Villas was ranked third among the Maldives’ Best Resorts and second in the Best House Reefs category. The resort also placed fourth in the Most Outrageous Villas, Best Resort Pools and Best Resort Spas categories.
Located in Baa Atoll, Anantara Kihavah is known for its private pool villas, surrounding reef and underwater restaurant. Anantara Spa at the resort was ranked fourth among the country’s resort spas.
Niyama Private Islands Maldives was recognised for The Crescent, its private island compound, which placed third in the Most Outrageous Villas category. Drift Spa at Niyama was ranked sixth among the Best Resort Spas in the Maldives.

The Crescent consists of a collection of villas located on a private section of the resort and is designed for families and groups travelling together. Drift Spa is situated within Niyama’s tropical surroundings and offers treatment rooms, relaxation spaces and wellness experiences.
The Maldives accolades contributed to a record 31 awards received by Minor Hotels across the Asia-Pacific region, compared with 26 in the previous year.
The group’s flagship luxury brand, Anantara Hotels & Resorts, was also named the region’s number-one Favourite Hotel Brand of the Year.
“The T+L readers have spoken and, with a record 31 awards, Minor Hotels stands among the region’s most celebrated hospitality groups,” said Nicholas Smith, Vice President Operations – Asia at Minor Hotels.
“I am particularly proud of Anantara being named the region’s favourite brand, and of our teams in Laos and Thailand for securing their number-one positions. These results reaffirm that our focus on innovation and on creating standout guest experiences continues to resonate with travellers.”
Elsewhere in the region, Avani+ Luang Prabang in Laos was named the Best Hotel, while its general manager, Max Chin, was ranked first in the Best General Managers category.
Anantara Chiang Mai Resort was voted Thailand’s Best Upcountry Hotel, while other Minor Hotels properties in Thailand, Vietnam, Cambodia, Indonesia and Malaysia were recognised across resort, city hotel, spa and pool categories.
Minor Hotels’ travel experiences also featured in the awards, with Mekong Kingdoms and Loy Pela Voyages ranked second and fourth, respectively, among the region’s Best River Cruises.
GHA DISCOVERY, the loyalty programme of the Global Hotel Alliance, was named the number-one Hotel Loyalty Programme. Minor Hotels participates in the programme through Minor DISCOVERY.
The Travel + Leisure Luxury Awards Asia Pacific are determined through a readers’ survey, with travellers voting across categories covering hotels, resorts, villas, spas, pools, cruises and loyalty programmes.
News
JW Marriott Maldives Resort & Spa introduces immersive island escape across land and sea
JW Marriott Maldives Resort & Spa invites discerning travellers to experience the ultimate island duality with its newly launched Overwater & Beach Villa Escape. Designed for those who refuse to choose between the lush tranquility of the shore and the iconic allure of the ocean, this curated package requires a minimum stay of four nights to offer an immersive, seamlessly woven journey through the very best of Maldivian luxury.
Rising from a stunning, untouched natural island in the azure waters of the Shaviyani Atoll, the resort stands apart for its vibrant, mature indigenous greenery and expansive sweeps of pristine shoreline. The Overwater & Beach Villa Escape has been meticulously structured to echo the core JW Marriott brand pillar of Mindful Living, allowing guests to pause, breathe, and feel entirely whole.

The Best of Both Worlds
The four-night journey begins with a sense of grounded tranquility during a two-night stay in a Duplex Beach Pool Villa. Hidden away by a lush canopy of native tropical flora, these private sanctuaries offer direct access to the powdery white sands and feature a private pool, allowing guests to immerse themselves entirely in the raw, natural beauty of the island.
Transitioning from the shore to the sea, the remaining two nights elevate the senses within a Duplex Overwater Pool Villa. Suspended over the crystal-clear lagoon, these iconic villas boast private infinity pools and steps leading directly into the rich marine life below, offering uninterrupted horizons of the Laccadive Sea and a seamless connection to the ocean.
Nourishing the Mind, Body, and Spirit
Beyond the architectural luxury, the package is anchored by the resort’s commitment to holistic wellbeing. Guests are invited to Nourish the Moment with farm-to-table dining across five distinct culinary venues, including hyper-local ingredients harvested daily from the on-site JW Garden.
From sun-kissed mornings spent practicing mindfulness on the overwater yoga pavilion to restorative treatments at the signature Spa by JW, far more than a standard holiday, the Overwater & Beach Villa Escape serves as a balanced journey that leaves travelers feeling revitalized, inspired, and profoundly connected to the surrounding environment.
For more information, visit the resort’s website.
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