News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
Culture
Where Maldivian culture lives on: Inside Athireege at Sun Siyam Vilu Reef
How Sun Siyam Vilu Reef Is Keeping Maldivian Culture Alive: The smell reaches you before anything else: warm coconut oil, faintly sweet, drifting from a low-roofed beach house. Inside, a woman works patiently with her hands, pressing, turning and drawing the oil slowly from the flesh, just as it has been done for generations on these islands. Standing on a tiny coral island in the South Nilandhe Atoll, time seems to lose its importance.

This is Athireege, the cultural heart of Sun Siyam Vilu Reef, part of the Privé Collection within Sun Siyam. It is not a museum, nor a demonstration staged for the camera. It is a living sanctuary where the crafts, rituals and flavours of traditional Maldivian life are practised by hand, by voice and by fire. Here, an immersive cultural journey invites guests to discover the traditions, flavours and stories that continue to shape island life, offering a deeper connection to the Maldives beyond its postcard-perfect beaches.

Once a week, guests are invited to experience Maldivian Roots Day, a journey that reveals the customs, skills and traditions that have shaped island life for generations. Visitors leave with more than memories of turquoise waters they leave with a deeper understanding of the place they have called home, even if only for a few days.

The experience begins with a hands-on coconut oil making class, uncovering traditional crafting techniques first-hand at Athireege. Authenticity is the soul of this space, where traditional island living is brought to life using real, handcrafted tools. Guests can run their fingers over the very techniques that Maldivians have used to sustain island life for centuries whether witnessing the intricate art of palm weaving known as Fangi Vinun, trying their hand at coir rope making, known in Dhivehi as Roanu Veshun or playing traditional mancala style games like Ohvalhu Gondi Kulhun.

As the afternoon softens into evening, pandan-infused tea is served alongside sweet and savoury local delicacies. As daylight fades, stories take their place. History of Maldives, real experiences with island tales and memories of life before tourism are shared aloud, reviving a tradition that once passed history from one generation to the next.
The centre of this cultural journey is the Malaafaih, a magnificent, traditional Maldivian banquet. Translating roughly to “abundance,” the Malaafaih was historically prepared for grand celebrations, weddings, and community gatherings. This carefully curated feast invites guests to gather, share, and experience authentic local flavours in a deeply communal setting, honouring the true spirit of island hospitality.

At Sun Siyam Vilu Reef, the Malaafaih is celebrated both at sunrise, as a traditional breakfast, and beneath the stars as an evening feast. The menu changes with the season and the day’s catch, but its spirit remains the same, dishes are shared, conversations unfold naturally, and strangers often leave the table feeling like friends. Whether beginning the day with a traditional breakfast or gathering beneath the stars for an evening feast, guests can completely immerse themselves in this rare culinary ritual, tailored exclusively to their stay.

At a time when travellers increasingly seek meaningful connections with the places they visit, Athireege offers something becoming increasingly rare: traditions that are still lived rather than performed. Long after the final stories have been told and the feast has ended, it is often these moments not simply the beaches or the villas that guests remember most. At Sun Siyam Vilu Reef, space has always been made for the culture that made these islands worth travelling to in the first place.
To explore or to book your stay, visit Sun Siyam Vilu Reef. For exclusive offers, join Siyam Rewards and book direct at sunsiyam.com.
News
Emirates NBD cardholders receive exclusive savings at Centara Maldives Resorts
Centara Hotels & Resorts has announced a new offer for cardholders of Emirates NBD, one of the leading banking groups in the MENAT region, giving customers across the GCC exclusive savings and lifestyle privileges across all four of its Maldives properties. Valid for bookings and stays until 30 September 2026, this is a bundled offer that goes beyond a standard rate discount, with complimentary return transfers, curated dining experiences, spa benefits and a range of signature island experiences included as standard across the portfolio.
The offer gives Emirates NBD cardholders access to four distinct island experiences, each designed to suit a different traveller profile.
Centara Grand Lagoon Maldives is tailored to discerning travellers and multi-generational guests, offering a sense of privacy and award-winning hospitality. The resort features a curated selection of overwater and beachfront villas alongside spacious two and three-bedroom residences. Guests can explore world-class dining across six restaurants and four bars, unwind across three distinctive wellness concepts at SPA Cenvaree Retreat, and keep younger guests entertained at multiple kids’ clubs and E-Zones, all set against the backdrop of the Indian Ocean.
The neighbouring Centara Mirage Lagoon Maldives is a family-centric, underwater world-themed resort offering endless activities for all ages, from a lazy river and water playground to a Kids’ Club, E-Zone and the candy-themed Candy Spa.
Machchafushi Island Resort & Spa Maldives, The Centara Collection, is an authentic Maldivian retreat surrounded by an award-winning house reef, a 52-metre sunken cargo ship and some of the region’s most renowned dive sites, where guests can encounter whale sharks, manta rays and sea turtles year-round.
Centara Ras Fushi Resort & Spa Maldives is a vibrant adults-only playground for indulgence, connection and rejuvenation in the North Male Atoll, with overwater villas, pristine white beaches, PADI-certified diving and the award-winning SPA Cenvaree.
Centara Grand Lagoon Maldives
- Booking and Stay dates: Until 30 September 2026
- Offer: 25% savings on stay
- Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, one-time spa massage at SPA Cenvaree Retreat, one-time floating breakfast for pool villas and residences, and one excursion (dolphin cruise or handline fishing) for Grand Two-Bedroom guests
- For bookings and more information, please click here.
Centara Mirage Lagoon Maldives
- Booking and Stay dates: Until 30 September 2026
- Offer: 30% savings on stay
- Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, one-time spa massage at SPA Cenvaree, one-time floating breakfast for pool villas
- For bookings and more information, please click here.
Machchafushi Island Resort & Spa Maldives, The Centara Collection
- Booking and Stay dates: Until 30 September 2026
- Offer: 30% savings on stay
- Inclusions: Accommodation, Half Board Plus, round seaplane transfers, USD 50 spa credit per person per stay, welcome amenities including sparkling wine, Club Lounge access for Club Pool Villa guests, one-time floating breakfast for Club Pool Villa guests, one-time whale shark snorkelling for Club guests, and kids stay and eat free
- For bookings and more information, please click here.
Centara Ras Fushi Resort & Spa Maldives
- Booking and Stay dates: Until 30 September 2026
- Offer: 30% savings on stay
- Inclusions: Accommodation, Half Board Plus, round-trip speedboat transfers, USD 50 spa credit per person per stay, welcome amenities including sparkling wine, one-time poolside romantic dinner for 2 adults
- For bookings and more information, please click here.
News
Maldives named one of the world’s happiest places to visit in new travel study
The Maldives has been ranked among the world’s happiest destinations for travellers in a new global study analysing more than one million online reviews from holidaymakers.
The research, conducted by Irish travel insurance specialist JustCover, placed the Maldives 11th out of 155 destinations worldwide, awarding the island nation a ‘Happy Place’ score of 71.4 out of 100. The Maldives narrowly missed the global top 10, finishing level on score with Toronto, Canada, although rankings were determined using more precise underlying values.
The study examined reviews of tourist attractions, restaurants, resorts, scenic locations and other visitor experiences to identify how frequently travellers used language expressing happiness and joy. Each destination was then assigned a score based on the proportion of reviews reflecting positive emotional experiences.
Tulum in Mexico topped the global rankings with a perfect score of 100, followed by Soufrière in Saint Lucia with 95.2 and Oaxaca, Mexico, with 88. Las Vegas also scored 88, while Maui, New York City, Cappadocia, Rio de Janeiro, Chicago and Toronto completed the top 10. Bora Bora in French Polynesia and Positano in Italy followed the Maldives in 14th and 15th place respectively.
According to the study, North America dominated the rankings, with the United States claiming six of the top 15 destinations, including Las Vegas, Maui, New York City, Chicago, Austin and New Orleans. Researchers noted that the results reflected a mix of beach destinations and urban centres, suggesting that travellers find happiness in a variety of holiday experiences.
Peter Clark, Director at JustCover, said the findings demonstrated that happiness while travelling comes in many forms.
“Holidays are a time to get away from the busyness of everyday life. Most people have a place where everyday stress melts away and they feel a sense of peace. The findings show how wide the range of happy places really is and that happiness in travel comes in many different forms.”
He added that while some travellers are drawn to destinations offering beaches and nature, others find enjoyment in vibrant cities, emphasising the importance of being prepared with appropriate travel insurance before travelling.
JustCover said the research analysed more than one million reviews across 155 destinations worldwide. Reviews were assessed for expressions of happiness and joy, with destinations scored relative to the highest-ranking location. All data used in the study was current as of June 2026.
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