News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Noku Maldives, Vignette Collection, has unveiled its Festive Season 2025/2026 celebrations under the evocative theme “Tides of Transformation.” Drawing inspiration from the natural rhythms of the island—the shifting tides, the coloured skies, and the soft glow of bioluminescence—the programme invites guests to embrace renewal, reflection, and meaningful celebration.
The theme is rooted in moments when the world appears to pause just long enough for change to unfold. At Noku Maldives, transformation is not rushed; it emerges gently, in harmony with nature. Beneath star-filled skies and glowing tidal waters, renewal takes shape through quiet awakenings, moments of stillness, and the subtle power of beginning anew.
This festive season, the resort celebrates not only the joy of togetherness but also the beauty of becoming. From the bioluminescent shimmer illuminating the lagoon at night to the delicate unfurling of petals at dawn, each element reflects the island’s reminder to return to one’s essence. As the tides shift and the stars realign, guests are invited to welcome the coming year with intention and clarity.
Guests will experience a carefully curated programme centred on renewal, reconnection, and elevated island living:\
- Celestial Celebrations: Gala evenings inspired by celestial paths and cosmic rhythms, where music, artistry, and light converge beneath the open sky.
- Ocean-Led Rituals: Signature experiences influenced by the ebb and flow of the tides, including moonlit beach walks, sunset ceremonies, and coastal gatherings.
- Wellness Journeys: Mindful practices designed to restore and realign, from sunrise yoga and transformative spa treatments to meditative island rituals.
- Elevated Festive Dining: Seasonal menus crafted with fresh island ingredients, bringing together flavours of the land and sea.
- Family Moments & Island Adventures: A series of meaningful activities for families, including creative workshops, stargazing evenings, and island traditions that bring loved ones closer.
Each component has been designed to echo the central theme, encouraging guests to slow down, reconnect with themselves, and enter the new year with renewed purpose.
“Tides of Transformation” serves not only as a festive concept but also as an invitation to reflect, embrace gentle change, and step into the year ahead with renewed clarity. Whether through quiet moments by the lagoon, shared celebrations under the stars, or the simple joy of island life, guests will discover a season shaped by stillness, beauty, and the transformative rhythm of the tide.
Noku Maldives welcomes travellers from around the world to celebrate a festive season inspired by the serenity and natural wonder of its island setting.
For more information and reservations, guests may visit the resort’s website or contact noku.reservations@ihg.com.
Holiday Inn Resort Kandooma Maldives, together with event organisers Music in Paradise, have announced the return of one of Australia’s most celebrated singer-songwriters, Missy Higgins, for a series of intimate performances at the resort’s private island from 13–20 June 2026.
Following her inaugural 2025 Maldives concerts, which drew rave reviews from fans and media alike, Missy was quick to declare she had “unfinished business” in the tropics, promising to return for more music, surfing, diving, and island relaxation.
The week-long event blends all the magic of a Maldivian getaway with three exclusive sunset concerts, performed by Missy Higgins against the backdrop of swaying palms and turquoise waters. Guests will enjoy beachfront and rooftop Sunset Bar shows, plus unique meet-and-greet opportunities with the artist.
With 26 ARIA Award nominations and five Australian No. 1 singles to her name, Missy’s return to Kandooma promises to be one of the most sought-after events of 2026. Attendance is capped at just 200 guests, ensuring an intimate and unforgettable experience.
“There’s nothing better than great live music and a beach. Add in Missy Higgins and the Maldives, and you’ve got the ultimate getaway. Bring your mates, bring your family — this is one trip you’ll be talking about for years,” said Mark Eletr, General Manager, Holiday Inn Resort Kandooma Maldives.
“Imagine starting your day diving or snorkelling in the Maldives, then ending it with Missy Higgins singing just metres from the water’s edge. That’s what awaits at Kandooma in 2026, and after my experience at her last performance here, I can promise it’s an experience you’ll carry with you forever.”
The Gold Experience Package is selling fast at A$4,490 per person twin share including:
- Entry to three exclusive evening events
- Three intimate performances by Missy Higgins
- Meet & greet session with Missy Higgins
- Professional photo opportunity with the artist
- Music in Paradise welcome bag, commemorative poster & t-shirt
- Seven nights in a Beach View Villa (13–20 June 2026)
- Daily buffet breakfast at Kandooma Café
- Return shared speedboat transfers from Malé
- Welcome drink & cold towel on arrival
- Tea, coffee & bottled water in-villa, replenished daily
- Complimentary snorkel trip & snorkelling gear
- Two scuba dives per day for two (T&Cs apply, licensed divers only)
- Music in Paradise Traveller Care Guarantee
Information about Premium packages, including the VIP Experience (Beach House) and Platinum Experience can be found here. The Ultimate Experience (Overwater Villa) and Family VIP Experience are already sold out.
Set in the South Malé Atoll, just 40-45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a tropical paradise of white-sand beaches, turquoise waters, and lush coconut palms.
Guests can choose from Garden and Beach Villas, two-storey Beach Houses, and the signature Overwater Villas. Families are well catered for with spacious 2- and 3-bedroom villas and the vibrant Kandoo Kids’ Club. Six dining outlets showcase international flavours, while Kandooma Spa by COMO Shambhala offers a tranquil escape for body and mind.
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