News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
Ask a guest on their last morning what the holiday did for them and the answer is usually vague. Rested. Switched off.
Ask on the third day and it is more specific. Sleep arrived earlier and held longer. Skin that looked tired at the airport looks like itself again. By the third day, the body has caught up with the holiday.
The Conditions Behind It
Most of what restores a guest here is unremarkable. Consistent sunrise and sunset give the circadian system a signal most travellers arrive without. Warmth supports circulation. Humidity rehydrates skin. Ordinary mechanisms, unusual concentration.
Less obvious is that the island supplies materials as well as conditions. Sand at this latitude holds heat evenly and releases it slowly, which is why it reaches muscle at a rate the tissue accepts without guarding. Warmth is what lets deeper work happen at all, and deeper work is where elasticity, tone and drainage actually respond.
Which is the difference between a holiday that rests you and one you leave looking different.
Ageing Well Is Not the Same as Fighting It
Anti-ageing treats time as an opponent. It works on surfaces and rests on a premise nobody wins.
ReFine, one of ELE|NA’s Pillars of Vitality, asks what the body needs in order to keep doing well what it already does. Skin that holds its tone. Circulation that reaches the extremities. Lymph that clears rather than pools. Those are conditions rather than treatments, which is precisely what a week on an island supplies. The question, then, is what a therapist adds to a process the setting has already started.
Where Treatment Fits
ELE|NA’s body collection therapies are built on that logic. They are designed to work with the recovery already underway rather than to substitute for it. Sculpt & Smooth, a contouring massage that exfoliates and brings circulation to the surface. Firming Flow, a warm Maldivian sand poultice followed by deep firming work for elasticity and lift. Lymphatic Lightness, dry brushing and light-pressure drainage to reduce puffiness. Taken in sequence across a stay, each prepares the tissue for the next.
At OBLU SELECT Sangeli, the therapies can be paired with the resort’s ice bath and steam. Heat opens circulation, cold prompts it to constrict, and the alternation moves blood and lymph more forcefully than either alone.
Ageing Well, Visibly
None of which is how guests describe what they are after. They want to look well on holiday, and that motivation happens to align with the physiological one more closely than it is usually given credit for. Skin that looks better on the last day looks that way because circulation improved and sleep did its work. Less puffiness is drainage functioning. Better tone is elasticity responding.
A holiday ends. A body that has slept properly for a week does not.
“The most lasting results come when we work with the body’s natural rhythms, not against them. ReFine Body Collection is designed to enhance the restorative benefits of a Maldivian escape, leaving guests feeling renewed from within,” said Heidi Grimwood, Senior Vice President, ELE|NA.
ELE|NA is a global spa and wellness management company dedicated to redefining personal well-being through tailored, immersive experiences. Operating in the Maldives and India, ELE|NA blends traditional healing practices, contemporary therapies, and wellness science to craft journeys as unique as each individual. Beyond exceptional spa and wellness experiences, ELE|NA provides expert management solutions for resorts and properties, helping them deliver personalized, elevated wellness offerings. Guided by the philosophy of Wellness Your Way™, ELE|NA empowers both guests and partners to discover their own path to vitality, balance, and inner harmony.
BOTTEGA Gala Gold returns to Atmosphere Kanifushi from 12 to 14 November 2026 after a successful debut last year. Created with Italian winery Bottega S.p.A., the three-day event gives guests the chance to enjoy wine-led dining experiences, relaxed lifestyle events and a grand Gala Gold celebration.
This year’s edition will be led by Dario Camilotto, Export Manager for India, Sri Lanka, Nepal, Maldives, East Europe and Oceania at Bottega S.p.A., together with Elena Schipani, Bottega’s Head Sommelier. They will guide guests through the wine pairings, sharing the stories behind each selection and why they were chosen for the menu.
Sandro Bottega, President of Bottega S.p.A., said, “We’re delighted to return to Atmosphere Kanifushi for a second year. Sharing our wines with guests in the Maldives is always special, and this event is a chance to celebrate Italian winemaking in a setting that encourages people to slow down, taste and enjoy.”
As part of the Kanifushi Plan™, all experiences at the Just Veg Festival are complimentary for resort guests. Fine dining and lifestyle events are available on advance reservation due to limited seating, while the grand BOTTEGA Gala Gold celebration is open to all guests staying at the resort. BOTTEGA wines and Prosecco are also available year-round as part of the Kanifushi Plan™, allowing guests to enjoy these offerings throughout their stay.
The programme begins with two evenings at JUST VEG, the Maldives’ first fully vegetarian restaurant. Guests can expect a specially created tasting menu paired with a selection of Bottega wines, starting with a sparkling welcome and ending with a classic Italian finish. The pace changes the next day at PIER SIX. Here, Asian flavours, handcrafted dim sum and signature Bottega wines and cocktails set the scene for a relaxed afternoon by the water.
On 14 November, the celebration moves to SPICE for BOTTEGA Gala Gold. An expansive international buffet, live cooking stations, Bottega wines, signature cocktails and Italian liqueurs, along with a five-piece live band, set the stage for an unforgettable evening beneath the Maldivian stars.
Ram Bhoyroo, General Manager, Atmosphere Kanifushi said, “Guests are looking for more than great food and beautiful surroundings. They want experiences they can share and remember. BOTTEGA Gala Gold brings all of that together over three days in a relaxed island setting.”
“Atmosphere Kanifushi is the perfect setting to discover great wines in a relaxed way. Together with Bottega, we’re creating experiences that bring people together over exceptional wines, good food and memorable moments. That’s what the Atmosphere Core Wine Program is all about,” added Nicolas Laguette, Director of Wines, Atmosphere Core.
The celebrations don’t end in November. Guests visiting Atmosphere Kanifushi in December can also look forward to the resort’s spectacular Festive Extravaganza, featuring a vibrant calendar of seasonal dining experiences, live entertainment, themed celebrations and memorable moments designed to make the festive season truly unforgettable.
Paradise just got a little cooler and a lot more delicious.
Adding another playful touch to its signature Island Couture experience, SO/ Maldives has introduced its newest guest activation: the Scooper Ice Cream Trolley, now taking centre stage beside the pool at the vibrant Lazuli Beach Club.
Perfectly positioned beside the pool, the stylish trolley invites guests to take a break from the Maldivian sunshine and indulge in 10 delicious ice cream flavours, each offering its own little reason to stay poolside just a few minutes longer.
Set against the turquoise backdrop of Lazuli Beach Club, the activation brings a playful, nostalgic element to the resort’s contemporary approach to luxury. Guests can simply step away from their sun lounger and enjoy a cool treat without ever having to leave the poolside mood.
The experience is designed to be effortless and spontaneous a little moment of indulgence that perfectly complements the carefree energy of SO/ Maldives.
Whether enjoyed after a refreshing swim, shared between friends or captured in that perfect poolside photograph, the Ice Cream Trolley adds another delicious layer to the Lazuli Beach Club experience. And with the ocean sparkling just beyond the pool, cocktails in hand and ice cream within reach, there really is nowhere else to be.
Come for the pool. Stay for the ice cream.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.
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