News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
Family
Easter goes playful at The Standard, Maldives with week-long Angry Birds celebration
This April, The Standard, Maldives is redefining the traditional Easter holiday with a bold, high-energy island takeover inspired by the playful world of Angry Birds. Taking place from 1 to 7 April, the week-long celebration transforms the resort into a vibrant playground, blending pop culture, family-friendly activities and island indulgence against the turquoise backdrop of the Raa Atoll.
The programme places families at the heart of the festivities, with a variety of interactive experiences designed for guests of all ages. Children and parents alike can take part in “Birds vs. Pigs” puzzle challenges, test their skills at Slingshot Splash, and enjoy creative sessions such as Angry Birds-themed egg painting and chocolate truffle making. Highlights for younger guests include a Bunny Meet and Greet, an island-wide Easter Egg Hunt, and a lively pool party that brings a playful twist to the holiday celebrations.
For guests seeking a more relaxed pace, the resort’s spa offers a curated wellness programme throughout the week. Experiences include Aerial Sound Healing, Chakra Balancing and Therapeutic Yoga, alongside a Family Hammam designed to provide restorative downtime after a day of island activities.
As evening falls, the resort’s social energy comes to life with a dynamic line-up of entertainment. Guests can enjoy LED and fire shows, Full Moon beach parties and sunset cruises, while those with a competitive streak are invited to join Easter-themed music quizzes and bingo nights.
Dining is a central part of the Easter experience, with a diverse culinary programme curated for the occasion. In addition to the signature Easter Brunch, the resort hosts beachside barbecues, healthy food masterclasses and the “Happy Bunnies” Golden Hour, featuring crafted cocktails by the sea. For more intimate moments, private movie nights under the stars and exclusive beachfront dinners are also available.
To ensure a seamless holiday experience, guests may opt for the resort’s Premium All-Inclusive Package, offering access to the full range of activities, dining and beverages throughout the week. With its energetic programming and playful spirit, The Standard, Maldives delivers an Easter celebration that combines sun, sand and entertainment into a distinctive island escape.
News
The Ritz-Carlton Maldives, Fari Islands launches conservation programme for environmental observances
The Ritz-Carlton Maldives, Fari Islands has announced a thoughtfully curated series of experiences in honour of World Wildlife Day (March 3), Earth Hour (March 28), and Earth Day (April 22). Designed by the resort’s Naturalists and Ladies and Gentlemen, the programme reflects a deep commitment to conservation, environmental education, and mindful well-being—inviting guests of all ages, including younger explorers, to engage meaningfully with the island’s extraordinary nature.
Surrounded by endless ocean, expansive horizons, and graceful coconut palms, these global environmental observances hold profound significance. At The Ritz-Carlton Maldives, Fari Islands, sustainability is seamlessly part of each guest’s journey, through conscious culinary practices, sustainable energy practices, organic Bamford amenities, and a commitment to zero single-use plastic. These dedicated days further illuminate the resort’s enduring responsibility to protect what frames each sunrise and sunset.
World Wildlife Day–A Celebration of Biodiversity
On March 3, guests are invited to discover the remarkable ecosystems thriving both above and below the surface. Guided by in-house Naturalists, guests may explore the diversity of fish species drawn to the resort’s coral gardens and participate in hands-on coral regeneration experiences that support reef restoration. As the day unfolds, a traditional Maldivian Dhoni sailing at sunset offers the opportunity to observe dolphins along the horizon—an elegant reminder of the delicate balance between nature and luxury that defines the island experience.
Earth Hour–From Sky to Sea
Earth Hour on March 28 honors the serenity of island life and the shared responsibility to protect it. The day begins at The Ritz-Carlton Spa with Echoes of the Earth, a grounding sound bath experience inspired by the rhythms of nature and aligned with the resort’s signature wellness philosophy, Deep Blue Prescription—aholistic approach rooted in balance, flexibility, and emotional wellbeing. Inspired by the transformative power of the Blue Mind state, this exclusive philosophy encourages deep connection with the ocean and the natural environment.
Guests may further explore the island from the sky through participation in the resort’s drone conservation project, which utilises aerial technology to detect and collect marine debris. Beneath the surface, guided snorkelling sessions provide insight into sea turtles and vibrant marine habitats that support coral regeneration. As dusk falls and lights are dimmed at 8:30 pm, guests gather beneath the Maldivian sky for a candlelit Earth Hour dinner at EAU Bar. A serene stargazing session led by Naturalists prior to that will offer a peaceful moment of reflection beneath a sky made even clearer by darkness; celebrating the planet while conserving energy to protect this extraordinary home.
Earth Day–Regeneration and Renewal
On April 22, Earth Day unfolds with sunrise ground yoga, embraced by the ocean’s endless blue and the soothing sound of waves, honouring the island’s natural rhythms and inviting guests to experience again the healing power of blue. The afternoon is dedicated to coral and tree planting initiatives, reinforcing the resort’s active role in ecological restoration and long-term sustainability.
Inspiring the Next Generation–Ritz Kids Environmental Programming
Through the Ritz Kids programme, younger guests are invited to explore the Maldives in a playful, creative, and age-appropriate way. Designed for children aged four to twelve and complemented by dedicated activities for teenagers, the programme is built upon four pillars: Nature, Exploration, Responsibility and Culture.
World Wildlife Day, Earth Hour, and Earth Day place environmental protection and species conservation at the forefront of children’s experiences. In Coral Crafters workshops, children create coral-inspired artworks while learning about reef ecosystems. Eco Craft–Save Our Ocean transforms recycled materials into ocean-themed art, encouraging awareness of waste reduction. Activities such as Butterfly Symmetry, Little Explorers Art Lab, and Starstorm Sketch Wall Paint blend artistic expression with environmental education. Teenagers may engage in the Fish Identification Quest, learn about marine megafauna; including manta rays, sharks, and sea turtles; or participate in Coral Regeneration Experiences. On land, the Bat Scavenger Hunt introduces ecological awareness through exploration and storytelling, while creative workshops and dolphin cruises foster a deeper understanding of the connection between art, wildlife, and the ocean.
Sustainable Luxury with Purpose
Through this comprehensive programme, The Ritz-Carlton Maldives, Fari Islands demonstrates how refined hospitality and environmental stewardship coexist harmoniously. By integrating conservation initiatives, immersive education, and restorative wellness, the resort continues to inspire guests; especially its youngest explorers—to respect, protect, and celebrate the natural world that defines the Maldives.
Drink
SO/ Maldives hosts tequila tasting and Lazuli Bar takeover for National Margarita Day
On 22nd February, in celebration of National Margarita Day, SO/ Maldives turns up the island energy with an exclusive Tequila Tasting, Margarita Experience and beachfront Bar Takeover reaffirming its position as the Maldives’ most modern lifestyle luxury brand. Vibrant, design-led and socially vibrant, SO/ Maldives transforms the occasion into more than a cocktail celebration it becomes a full-sensory journey set against turquoise waters and powder-soft white sands.
A Curated Tequila Journey with Adonai Reyna
Leading the experience is Adonai Reyna, MMI Spirits Ambassador and one of the region’s most decorated mixology talents. With 16 years of experience across Dubai’s most renowned venues and accolades including Winner Havana Club México, Top 25 World Class UAE, Silver Trophy CME UAE and Winner Crystal Head Vodka Mexico, Reyna brings world-class craftsmanship to the shores of the Maldives.
Guests will join him for an immersive tequila tasting experience that delves into the heritage of Mexico’s iconic agave spirit. From understanding the terroir and production secrets to discovering the nuanced flavour profiles of blanco, reposado and aged expressions, the tasting goes beyond the glass. It is a refined exploration of culture, craft and complexity a sensorial journey designed for modern luxury travellers.
The Lazuli Bar Takeover: Where Sunset Meets Spirit
As golden hour approaches, the celebration shifts to the iconic coloured pool bar at Lazuli Beach Club the social heart of the island. Framed by white sand beaches and endless ocean views, Lazuli delivers effortless barefoot sunset vibes with a Riviera-inspired twist.
Under glowing Maldivian skies, Adonai Reyna takes over the bar with a bespoke Margarita menu crafted using premium tequilas, fresh tropical ingredients and innovative mixology techniques. Each cocktail is a statement balancing authenticity with contemporary flair, perfectly aligned with SO/ Maldives’ fashion-forward aesthetic.
The coloured pool bar becomes the centre of attention, drawing guests together in a vibrant yet relaxed atmosphere where music flows, cocktails sparkle and the shoreline becomes the ultimate dancefloor.
At SO/ Maldives, experiences are designed to blend global culture with island glamour. The National Margarita Day takeover is a natural extension of the brand’s identity vibrant, creative and unapologetically stylish.
Whether guests are tequila connoisseurs, sunset seekers or social explorers, 22nd February promises an unforgettable celebration where Mexican heritage meets Maldivian rhythm.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.
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