News
Half a million tourists visit Maldives in five months
Maldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.
Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.
Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia. By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013. India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.
Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.
At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.
Source: Ministry of Tourism
Kuredhivaru Resort & Spa has introduced a series of guest experiences scheduled from May to July 2026, combining wellness, cultural activities, dining and entertainment across the island.
The programme is structured to offer a mix of daytime and evening activities, with each month featuring a different focus aligned with seasonal events and international observances.
In May, the programme begins with Full Moon Celebrations on 1 May 2026, including beachside dining alongside yoga and sound healing sessions. This is followed by Mother’s Day on 10 May 2026, with activities such as a Mother and Daughter Retreat and spa experiences designed for shared participation.
Later in the month, World Whisky Day on 16 May 2026 will be marked with a single malt tasting session. Activities for younger guests will include a Kids Fashion and Talent Show, providing a platform for participation and entertainment.
In June, the focus shifts towards wellness and cultural engagement. Global Wellness Day on 13 June 2026 will include guided sessions and ocean-based activities. The Dragon Boat Festival on 21 June 2026 will be marked with a themed dining experience.
The resort will also host World Cup live screenings throughout June and July, creating a social viewing environment for guests. International Yoga Day on 21 June 2026 will be observed with a sunrise beach session.
In July, World Chocolate Day on 7 July 2026 will be marked with themed culinary experiences. Maldives Independence Day on 26 July 2026 will be observed through a Maldivian night buffet and Boduberu performances.
Full Moon Night will return on 29 July 2026 with beach dining and wellness sessions, while the Sun and Splash Pool Party on 22 July 2026 will bring together music, dining and poolside activities.
Through this three-month programme, Kuredhivaru Resort & Spa is offering a mix of wellness, cultural and social experiences designed to provide guests with a range of activities during their stay.
Le Méridien Maldives Resort & Spa has introduced its Family Fun Summer package, aimed at families seeking a longer island stay built around shared activities, dining and accommodation benefits. The offer is available for booking until 15 June 2026, for stays through to 20 December 2026, with a minimum stay of four nights.
Located in Lhaviyani Atoll, the resort is set within a lagoon environment and is positioning the package around a combination of family-oriented experiences and flexible daily programming. The property incorporates eco-conscious design elements alongside its natural island setting, with activities structured across both recreation and relaxation.
The Family Fun Summer package is designed for two adults and two children aged 12 and below. It includes full board dining with daily breakfast, lunch and dinner across selected venues, while children in this age group stay and dine free of charge. Guests also receive a USD 150 resort credit per stay, which can be used across dining outlets and Explore Spa by Le Méridien.
Daily watersports such as kayaking, paddleboarding and snorkelling are included, alongside a programme of activities that varies each day. These include yoga, Pilates, beach volleyball, scavenger hunts and live entertainment. Younger guests have access to the Le Méridien Family Kids Hub, which offers structured activities, outdoor play areas and a dedicated toddler space.
Additional experiences include access to the Marine Conservation Hub, where guests can engage with the resident marine biologist, and guided tours of the resort’s hydroponic garden through The Greenhouse Tour. The Waves Fitness Centre is also available, offering programmes for different fitness levels, while the in-villa minibar is replenished daily with non-alcoholic beverages and snacks.
For children, the Kids Hub programme includes themed activity days focused on subjects such as marine life and local culture, alongside workshops, games and evening experiences including a children’s camping activity with stargazing and group activities.
Families can also take part in marine-based activities including snorkelling, lagoon exploration and excursions such as dolphin and turtle trips. Creative sessions, including painting, are also part of the activity offering.
Through the Good Travel with Marriott Bonvoy programme, the resort offers a Family Foraging experience in its hydroponic garden, where guests can take part in harvesting produce with the resident horticulturalist before using the ingredients in cooking sessions.
The resort’s dining outlets include a range of options, from Mediterranean-style lunches at Riviera to beachside dining at Velaa Bar + Grill. Le Scoop, the resort’s gelato outlet, offers a selection of flavours including options using locally sourced ingredients.
For adults, La Vie provides an adults-only bar environment, with views over the Indian Ocean, a private pool and a selection of beverages and light dishes.
Le Méridien Maldives Resort & Spa features 134 villas across beach and overwater categories, including two-bedroom options designed for families and groups. These include Beach Villas with direct access to the shoreline and Overwater Villas with lagoon access. Some villas also include private pools.
For larger groups, the three-bedroom Thilamaafushi Beach Villa accommodates up to six adults and three children, with indoor and outdoor living spaces, a private beach area, swimming pool and jacuzzi.
Through the Family Fun Summer package, Le Méridien Maldives Resort & Spa is positioning its offer within the family and multigenerational travel segment, combining accommodation, dining and activity-based experiences within an island setting.
As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.
Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.
At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.
Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.
Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.
“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”
The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.
In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.
Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.
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