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Half a million tourists visit Maldives in five months

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arrival graphMaldives.net.mv – With an impressive 14.9% increase in arrivals during the month of May 2014, tourist arrivals to the Maldives continue to flourish, reaching half a million from January to May 2014. The Maldives welcomed a total of 518,166 tourists for the period, registering a strong growth of 11.9% over the same the period of 2013.

Although Asia and the Pacific Region took lead as the market generator during the month of May 2014, Europe remained as the market leader with 48.3% shares at the end of the period from January to May 2014. The region brought in an additional 34,544 tourists during the month of May, which was a decline of -1.8% compared to that of May 2013. Tourist arrivals from European region reached a total of 253,602 at the end May 2014, registering a marginal growth of 0.7% for the period. With the negative growth seen from sub regions, Central/Eastern Europe (-10.3%) and Western Europe (-5.6%) during the month of May 2014, the overall growth rate from both the regions resulted negative growths of -5.1% and -0.6% respectively, for the period from January to May 2014. Best performance for the month of May was recorded from East Mediterranean Europe with a positive 41.5% increase. While Southern Europe posted a +15% growth during the month of May resulting in a positive growth of 5.3% at the end of the period January to May, Northern Europe registered a growth rate of 4.3% for the month of May leading to an increase of +7.2% for the period in review. In terms of market shares, the two sub regions which posted negative growths covered most of the arrivals from Europe. While a total of 105,923 tourists taking hold of 20% shares was recorded for the Western Europe, Central Eastern Europe took hold of 10.6% shares with 54,691 arrivals. When looking at individual market performances from Europe, top five markets were Germany, U.K, Russia, Italy and France. The German market maintained its position at the top with 8.3% shares. With an additional 8,365 tourists in May 2014, the total arrivals from Germany for the period from January to May 2014 was 43,188 resulting in a slight increase of 0.9% for the period. The U.K market did well with a 4.6% increase at the end of May 2014, supplying 7.7% to market shares for the period. The Russian market deteriorated further posting a negative growth of 7.5% for the period from January to May 2014. Market share of Russia stood at 6.4% at the end of the period. Italy and France remained at 4th and 5th positions respectively with 6.0% share and 5.9% shares. While the Italian market has shown improvements posting a positive growth of 1.7% at the end of May 2014, the French market performed with a negative growth of 3.6%.

Asia and the Pacific region has been showing outstanding results throughout the last five months of 2014. The region overtook Europe, to be the leading market generator during the month of May 2014 taking hold of 55% of total arrivals to the Maldives during the month. With a total of 50,354 tourists in May, the total arrivals from the Region for the period from January to May 2014, was recorded to be 229,847, which was a 24.7% increase over the same period of 2013. The region represented 44.4% of all arrivals during the period January to May 2014. All sub regions posted above average growth rates with South East Asia as the leading sub region with 64.1% in terms of growth rate. Over 75% of all arrivals from Asia and the Pacific and 33% of total arrivals to Maldives during the period from January to May, came from sub region North East Asia.  By individual market performances, China continues to show remarkable performances maintaining its number one position as the market leader with more than 27% shares. At the end of May 2014, a total of 141,249 tourists arrived in Maldives from China, which was 23.3% increase over the same period of 2013.  India, Japan and Korea were the second, third and fourth markets respectively from this region. Indian market saw an increase of 13.1% during the period in review contributing 3.5% as market shares at the end of the period. The Japanese market improved its performance posting an impressive growth rate of nearly 16% during the month of May leading to a positive 7.1% growth rate for the period from January to May 2014. A strong growth of 45% was recorded from the Korean market during this period with the arrivals reaching a total of 14,016 at the end of May. Market share of Korea stood at 2.7% at the end of the period.

Americas, which was the third leading region with 3.4% shares, brought in 17,470 tourists to the Maldives during the period January to May 2014. A healthy growth of 32% was recorded from this region for the period. The U.S. market took hold of over 60% of arrivals from the region with a total of 10,483 tourists at the end of the period. The Middle East market share was increased to 2.7% maintained at 2.6% during the period. This region also posted an impressive growth of 24.2% for the period. Double digit growth rates were recorded from all major markets from the region. Africa region market share remained at 0.6% at the end of May 2014. Although a negative growth (-6.8%) was recorded from this region for the month of May 2014, the overall growth rate remained positive at 1.4% at the end of the period from January to May 2014.

At the end of May 2014, the total number of registered tourist establishments reached 460 with 30,510 beds, out of which on average 291 establishments with a sum total of 27,004 beds were operational during the period in review. These include 105 tourist resorts (23,029 beds), 17 hotels (1,510 beds), 112 guest houses (1,539 beds) and 57 safari vessels (927 beds). The overall bed nights of these establishments saw an increase of 5.9% during the period reaching a total of 3,262,667 nights. While the occupancy rate recorded an increase of 2.3% to attain an average of 80.2% for the period, average duration of stay of the tourists saw a decline of 0.4%. The average duration of stay for the period was 6.3 days.

Source: Ministry of Tourism

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SAii Lagoon Maldives introduces brand signatures in wellness-led evolution

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SAii Lagoon Maldives, Curio Collection by Hilton – part of the SAii Hotels & Resorts portfolio under S Hotels & Resorts – has officially relaunched with a refreshed brand identity built around the philosophy that ‘Peace of Mind is the Ultimate Luxury.’ In this renewed chapter, the resort positions itself not merely as a destination, but as a sanctuary of calm where personalised service, nature-inspired design, meaningful encounters, and sustainability are central to the guest experience.

The relaunch arrives at a moment when international travellers are placing increasing value on mindful journeys — prioritising not only physical comfort, but emotional clarity, genuine connection, and thoughtful care. SAii Lagoon Maldives’ new identity has been crafted in response to this shift, embracing slower, more intentional travel with a focus on wellbeing and cultural resonance.

This evolution signals more than just a visual rebrand. The introduction of Brand Signatures — a collection of curated experiences offered across the resort — marks a fundamental transformation. Designed to foster joy and tranquillity, these initiatives include:

  • SAii Gurus, a team of friendly local experts who provide a warm welcome and help guests uncover authentic experiences and hidden gems;
  • SAii Wellness Gurus, wellness specialists who deliver tailored care through yoga, guided meditation and spa therapies;
  • Sensory Reception, an arrival experience that soothes with natural elements, calming aromas, and serene lighting;
  • Digital Detox, an invitation to disconnect from screens and reconnect with self, nature, and companions, with electronic devices securely stored and charged;
  • Fresh, Healthy, Happy, a dining philosophy that champions sustainably sourced ingredients and wholesome preparation across its signature outlets: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and the SAii Beach Club.

Guests can also enjoy refreshed spaces and an updated visual identity, with the newly imagined SAii Beach Club and SAii Spa anchoring the resort’s wellness-centric transformation. These enhancements aim to reflect SAii’s vibrant, relaxed spirit.

Alongside its guest-centred innovations, the resort maintains a strong commitment to environmental and community stewardship. SAii Lagoon Maldives has achieved Green Globe certification for three consecutive years and recently earned Gold Certification from the Environmental Impact Certification (EIC) by The Events Industry Council. Its sustainability efforts span the elimination of single-use plastics, carbon footprint reduction, marine conservation, and partnerships with local artisans and producers to support the regional economy.

Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina, remarked, “At SAii Lagoon Maldives, peace of mind begins the moment your toes touch our sun-kissed sands. More than just a stay, it’s a multi-island escape where ease, connection and purpose converge. From overwater serenity to underwater discovery, our refreshed identity and Brand Signatures ensure every moment is crafted with care — for our guests, the planet, and the communities around us.”

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.Here Maldives to redefine ultra-luxury with dual-island concept

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Set to open in December 2025, the new ultra-bespoke private islands of .Here aim to redefine luxury travel in the Maldives. Envisioned as the pinnacle of modern hospitality, the retreat promises an elevated guest experience through intuitive service, transformative encounters and complete seclusion. Spanning two natural islands named Somewhere and Nowhere, .Here is designed to appeal to the world’s most discerning travellers, combining understated luxury with a sense of playfulness, all while placing the guest at the heart of the experience.

Nestled within a UNESCO Biosphere Reserve renowned for vibrant marine life and outstanding snorkelling and diving, the islands will feature just nine exclusive residences. A dedicated restaurant and bar will serve imaginative fusion cuisine inspired by global flavours. Guests of .Here will also have access to the amenities of the nearby Finolhu Baa Atoll, offering the opportunity to blend peaceful retreat with more lively diversions.

The project has been conceived by architectural firm KulörGroup, whose design respects and accentuates the slender shape of the islands. The concept balances immersive natural beauty with tailored luxury, catering to today’s elite travellers. Each residence will offer views of both sunrise and sunset and a unique mix of jungle canopy and vibrant turquoise waters—an embodiment of the duality that lies at the core of the brand’s identity.

On the island of Somewhere, expansive villas are positioned across both beach and sea, creating a hybrid of overwater and beachfront living for those unwilling to choose between the two. Each villa includes a 47-metre sky infinity pool complete with a cascading waterfall, and the interiors span over 1,200 square metres. Five residences comprise three en-suite bedrooms for up to eight adults, while two larger villas offer four bedrooms and over 1,400 square metres of space, accommodating up to eleven adults. Amenities include a bar, kitchen, indoor and outdoor living areas, water sports centre, 24-hour in-villa dining, and a dedicated Roohu (butler).

Nowhere, the second island, is intended as a fully private booking, exemplifying a new standard in exclusivity. It consists of a three-bedroom overwater villa of 1,000 square metres with a 15-metre private pool, and a five-bedroom Presidential Villa set across 2,400 square metres with a 28-metre pool and a private beach. Designed to accommodate up to 24 adults, Nowhere also houses the Fehi Spa and the resort’s fitness facilities.

Fehi Wellness, named after the Dhivehi word for ‘green,’ is reserved for guests staying on Nowhere, although treatments can also be arranged in-villa for those on Somewhere. The spa’s bespoke treatments merge ancient healing traditions with modern science, offering options such as salt stone and jade stone massages and aquatic reflexology. Each programme is tailored to individual preferences, further reflecting the island’s theme of duality.

Service across the island is elevated by the presence of a dedicated Roohu—meaning ‘soul’ in Dhivehi—assigned to each residence. These butlers are tasked with curating deeply personal and entirely unique guest experiences, operating with discretion and precision.

The dining experience is centred around the restaurant and bar, Safar, meaning ‘journey’ in Dhivehi. Open around the clock, resident chefs craft bespoke menus for guests to enjoy in-residence or at the overwater venue. From fine dining to relaxed beach picnics and villa-side barbecues, each meal is an invitation to discover new flavours.

Design elements across .Here have been conceived by the award-winning British studio Muza Lab, led by Inge Moore and Nathan Hutchins. Their interiors draw from the textures and tones of the natural environment, incorporating carved timbers, stones, and marbles that pay homage to Maldivian craft and culture, such as Dhoni boats and traditional Feyli sarongs.

Access to .Here is via a 30-minute scenic seaplane flight from Velana International Airport in Malé, completing the journey to a destination that promises to be unlike any other in the Maldives.

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Ocean-led healing: Blue Prescription returns to The Ritz-Carlton Maldives, Fari Islands

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The Ritz-Carlton Maldives, Fari Islands, embraced by the tranquil waters of the Indian Ocean, has enhanced its acclaimed Blue Prescription wellness journey, first introduced in 2024. This elevated offering expands the resort’s commitment to promoting wellbeing through the healing power of water, with experiences designed to help guests reconnect with themselves and the world around them. Drawing on the calming effects of the ocean and inspired by the science of the ‘blue mind’ state, the reimagined Blue Prescription package brings together expert-led encounters, restorative landscapes and daily rituals, all under a new ‘Blue Rate’ that highlights the mental and emotional benefits of aquatic environments.

Mounting scientific evidence continues to underscore the importance of water-based landscapes, or ‘blue spaces’, in supporting mental health. Time spent near or in water has been shown to lower stress levels, ease anxiety, and promote feelings of calm, joy and connection. The rhythmic presence of water encourages a shift away from the overstimulated ‘red mind’ state into a more relaxed, creative and focused frame of mind. This connection between human wellbeing and the natural world is central to the philosophy behind the Blue Prescription.

For those seeking a reprieve from stress or looking to embed long-term wellness practices into their daily lives, The Ritz-Carlton Maldives, Fari Islands, offers the ideal setting. Surrounded by panoramic ocean views and carefully designed to reflect the flow of the sea, the resort’s iconic Ocean Pool Villas serve as calming sanctuaries. With uninterrupted views, private sun decks, plunge pools, and Bamford’s organic amenities, these villas provide a space to soothe the nervous system and encourage restorative sleep.

Guests are invited to immerse themselves in the ocean’s influence from morning to evening. Each stay begins with a welcome from the resort’s naturalists, offering an introduction to the island’s reef and marine life. Guided meditation takes place on the villa’s private deck, followed by a floating breakfast ceremony. Throughout the day, guests may explore floating sound baths, barefoot myofascial massage with Sarga Bodywork beside the sea, and guided snorkelling sessions that offer transformative encounters with vibrant marine ecosystems, including eagle rays and hawksbill turtles.

At the heart of the wellness experience is the B Balanced treatment at the resort’s spa, set above the shimmering lagoon. This 90-minute Bamford ritual uses breathwork, bamboo tapping and gua sha massage to recalibrate hormonal and energy imbalances. Surrounded by the gentle rhythm of the ocean, the treatment is designed to restore both body and mind.

A luxury yacht cruise invites guests to witness the natural joy of dolphins in the open sea, while the resort’s signature Defining Moment marks the day’s end with a sunset ritual featuring traditional Boduberu drumming and the blowing of the Sangu shell. These moments of natural ceremony are intended to honour the cycles of nature and reinforce a sense of presence.

As part of the Deep Blue Boost, guests may take part in the Masters of Crafts and Visiting Heroes programme, featuring leaders in wellness, conservation and adventure. From 19th to 22nd September, National Geographic Explorer and Kenyan shark scientist Gibbs Kuguru will visit the resort in collaboration with the Olive Ridley Project, offering guided snorkelling, conservation workshops and reflective sessions. Bamford’s wellness expert CJ Jones-Leake and breathwork coach Anthony Mullally will lead sessions on mindful movement, stress relief and holistic recovery, with a focus on improving vitality and mental clarity.

Even indirect exposure to water — such as listening to waves or visualising aquatic scenes — has been shown to activate calming neural pathways. To encourage this practice beyond the resort, each guest will receive a piece of artwork by resident Maldivian artist Shimha Shakeeb, alongside a wearable blue bangle made from ghost nets recovered through the resort’s Eye in the Sky conservation programme.

For those seeking a shorter or more simplified immersion, the Blue Rate Blue Rituals daily rate includes accommodation in an Ocean Pool Villa, a welcome session with resort naturalists, a floating breakfast ceremony and daily in-villa meditation.

The 2025 Blue Prescription includes a minimum four-night stay in an Ocean Pool Villa, a welcome by the resort’s naturalist team, one floating breakfast, daily poolside meditation, a 90-minute Bamford B Balanced treatment, a private coral regeneration session, guided snorkelling or diving with a naturalist, a Sarga Bodywork session on the villa’s deck, a luxury sunset yacht cruise, and mindful departure gifts including a painting by Shimha Shakeeb and a bracelet made from ghost nets. Prices start at USD 24,000 per person based on two adults sharing, and USD 20,500 for single occupancy, inclusive of all taxes and subject to availability.

Participation in Deep Blue Boost activities with visiting experts is subject to schedule and individually priced. The Blue Rate Blue Rituals daily rate is priced at USD 6,000 per person per night for double occupancy and USD 5,500 for single occupancy, including all taxes and subject to availability.

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