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Maldives participates at the Korea World Travel Fair (KOTFA) 2014

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kotfa fairThe Maldives Marketing and Public Relations Corporation (MMPRC) together with representatives from the tourism industry are taking part in Korea World Travel Fair (KOTFA) held in Seoul, Korea from 29th May to 1st June 2014. The Maldives delegation is headed by the Deputy Minister of Tourism, Mr. Hussain Lirar.

This fair is an open market for buyers, sellers and industries to exchange views, news, trends and ideas related to the world tourism industry. This year’s KOTFA consists of participants from many international tourism related organizations. The main purposes of these meetings are to identify opportunities to build strong ties between two countries and to identify strategies in order to increase the number of tourist arrivals from Korea. KOTFA is the perfect platform to present all of the tourism attractions that Maldives has to offer. The prospect of sharing information about our sublime destination with the other side of the world represents an amazing opportunity for the improvement of the country’s public relations.

As KOTFA celebrates its 29th world class fair this year, there are approximately 2,850 exhibitors from more than 60 countries participating with an anticipated 120,000 visitors. KOTFA aims to promote the exchange of travel information by sharing new ideas, products and services with travel professionals and the public, to promote domestic and international travel by introducing
travel attractions and products and to introduce consumer travel trends and to help develop travel products suitable to the market. They also aim to publicize the participating companies and the fair itself by inviting overseas travel writers and tour operators in cooperation with the tourism related organizations in Korea.

Since the 1960s, South Korea has achieved incredible and rapid economic growth. With the swift growth over the years, the South Korean market was expected to grow by 5% by 2014. South Korea bounced back strongly from the global economic crisis in 2010 to see its outbound travel market break new records in 2012 with more than 14.9 million trips, according to the Global Tourism Watch (GTW).

The tourist arrival statistics show that the arrivals of Korean tourists have increased by 33.4% compared to the same period of 2013. The Korean market contributes to 3.3% of the market share. Also during the period from January-April, arrival of Korean tourists have increased to approximately 10,374 tourist while statistics from the same period of 2013 shows arrival of approximately 6,911 tourist, which is an increase of 50.1% in 2014 compared to 2013.

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Romance in nature: Valentine’s week at Eri Maldives

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Newly-launched Eri Maldives introduces its first Valentine’s programme A Love Set in Nature (10–16 February 2026), offering a nature-rooted, pared-back celebration of love designed for couples seeking presence, simplicity and meaningful time together.

Love, Shared at the Table

At the heart of Valentine’s at Eri is an intimate dining experience centred on an exquisite six-course Aphrodisiac Menu, paired with a chilled glass of Rosé Champagne at Soul Kitchen’s beach area or The Jetty, with live music and ocean sounds. Couples can also sample a Jumbo Valentine Cocktail designed for two at Sip & Dip, or opt for private dining at a secluded corner on the beach or in-villa with the Under the Canopy of Stars experience.

Adventures for Two

For couples who connect through discovery, Eri’s Valentine’s programme invites love to unfold through shared adventure, where guests can cement their love and Dive into Forever with a private Discover Scuba Diving session, welcoming learners of all levels. For a more elaborate adventure between sky and ocean, travellers can also sign up for the Tides & Togetherness combo excursion, which combines a 30-minute jet ski ride with a 45-minute guided snorkelling among Eri’s world-class house reef.

Slowing Down Time

As day gives way to dusk, the Golden Hour Serenades offers a gentle sunset cruise across the lagoon, with sparkling wine in hand and live guitar drifting as a prelude to the evening. Slipping into wellness, Between Sea & Stars offers another balanced alternative for guests to treat loved ones to a calming 60-minute aromatherapy massage and a private dinner at sunset with Champagne, giving travellers a reason to linger.

Curated for those wanting stillness to stay, Maldivian Ocean Dream offers an extended moment of rest, with a couples’ ritual lasting for an hour and half, using flowing palm stroke techniques inspired by the sea with aromatherapy to release tension.

A Love Story – Extended

Catering to couples who want it all, Eri’s full-day An Eternal Love Story itinerary offers a complete romantic journey that removes the need for choice. Thoughtfully curated, the experience flows from a Champagne breakfast and an afternoon of spa serenity into an evening of sunset cruising and dinner accompanied by Dom Pérignon Champagne, with a private photographer on hand to quietly capture the moments.

To top it all off, guests booking a minimum of two body massages during Valentine’s Week are invited to enjoy a complimentary 30-minute Foot Massage.

Sky Studios start from £313 per night on a Full Board basis, with 40% off applied when booking directly with Eri Maldives.

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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026

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Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.

As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.

“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.

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Maagiri Hotel invites guests to celebrate Ramadan with daily Iftar

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Maagiri Hotel has announced the availability of a daily Iftar experience throughout the holy month of Ramadan, inviting families, friends and corporate groups to gather and break their fast in a welcoming setting.

The Iftar buffet will be available every day during Ramadan and will feature a selection of traditional Ramadan dishes alongside international cuisine. Prepared by the hotel’s culinary team, the buffet will include local specialities, Middle Eastern favourites and a range of global offerings designed to cater to diverse preferences.

In addition to its daily Iftar service, Maagiri Hotel has introduced early booking benefits for corporate groups. Groups of 1 to 49 guests will be eligible for a 10 per cent discount, while groups of 50 guests and above will receive a 15 per cent discount. These corporate rates are available for bookings confirmed on or before 18 February.

The Ramadan Iftar programme reflects Maagiri Hotel’s focus on providing shared dining experiences centred on tradition, hospitality and togetherness during the holy month.

Guests and corporate organisers may make reservations or seek further information by calling 331 8484 or 722 8484, contacting the hotel via Viber on 722 8484, or emailing events@maagirihotel.com.

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