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Maldives participates at the Korea World Travel Fair (KOTFA) 2014

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kotfa fairThe Maldives Marketing and Public Relations Corporation (MMPRC) together with representatives from the tourism industry are taking part in Korea World Travel Fair (KOTFA) held in Seoul, Korea from 29th May to 1st June 2014. The Maldives delegation is headed by the Deputy Minister of Tourism, Mr. Hussain Lirar.

This fair is an open market for buyers, sellers and industries to exchange views, news, trends and ideas related to the world tourism industry. This year’s KOTFA consists of participants from many international tourism related organizations. The main purposes of these meetings are to identify opportunities to build strong ties between two countries and to identify strategies in order to increase the number of tourist arrivals from Korea. KOTFA is the perfect platform to present all of the tourism attractions that Maldives has to offer. The prospect of sharing information about our sublime destination with the other side of the world represents an amazing opportunity for the improvement of the country’s public relations.

As KOTFA celebrates its 29th world class fair this year, there are approximately 2,850 exhibitors from more than 60 countries participating with an anticipated 120,000 visitors. KOTFA aims to promote the exchange of travel information by sharing new ideas, products and services with travel professionals and the public, to promote domestic and international travel by introducing
travel attractions and products and to introduce consumer travel trends and to help develop travel products suitable to the market. They also aim to publicize the participating companies and the fair itself by inviting overseas travel writers and tour operators in cooperation with the tourism related organizations in Korea.

Since the 1960s, South Korea has achieved incredible and rapid economic growth. With the swift growth over the years, the South Korean market was expected to grow by 5% by 2014. South Korea bounced back strongly from the global economic crisis in 2010 to see its outbound travel market break new records in 2012 with more than 14.9 million trips, according to the Global Tourism Watch (GTW).

The tourist arrival statistics show that the arrivals of Korean tourists have increased by 33.4% compared to the same period of 2013. The Korean market contributes to 3.3% of the market share. Also during the period from January-April, arrival of Korean tourists have increased to approximately 10,374 tourist while statistics from the same period of 2013 shows arrival of approximately 6,911 tourist, which is an increase of 50.1% in 2014 compared to 2013.

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W Maldives unveils The Wavemaker Edit with global talent collaborations

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W Maldives has launched The Wavemaker Edit, a new ongoing series of curated collaborations with international talent, aimed at introducing a range of guest experiences across mixology, wellness, cuisine and music.

The series is designed as a rotating programme, with each edition bringing a different creative perspective to the resort. According to W Maldives, the initiative is intended to create a continuing calendar of experiences that combine social, cultural and wellness-led elements.

The first edition of The Wavemaker Edit will run from 3 to 14 June 2026 and will feature two themed chapters, titled Island Alchemy and The Restore Ritual.

Island Alchemy will focus on mixology. On 3 June, Kwok will lead a guest shift at SIP, presenting three cocktails that explore contrast and balance, including a bespoke creation inspired by the Maldives. The collaboration will continue on 6 June at WET Deck, where a poolside day party will feature a curated cocktail menu.

The second chapter, The Restore Ritual, will centre on wellness and movement in recognition of Global Wellness Day. Led by Mumbai-based yoga and movement educator Samiksha Shetty, the programme will include sessions focused on breathwork, mindfulness and alignment-based practice.

The wellness programme will include Sunset Yoga sessions at FIRE Beach on 12 and 14 June, as well as a morning meditation session at AWAY Spa on 13 June. The main event within this chapter will take place on 13 June, when guests will be able to join a Sunset Yoga session aboard the Horizon Yacht. This bookable experience will also include healthy refreshments and a 60-minute massage at AWAY Spa.

W Maldives said future editions of The Wavemaker Edit will expand into culinary, music and art-led experiences under a number of themed series, including Flavors Unscripted, Sound Wave and Make A Scene.

Commenting on the launch, General Manager Amila Handunwala said the initiative reflects the resort’s approach to continuously evolving the guest experience through collaborations with international talent.

W Maldives is positioning the series as part of its broader effort to offer more structured and experience-led programming for guests. In addition, the resort is promoting its Original Wavemaker package, which includes seaplane transfers and a half-board meal plan for two adults with a minimum stay of four nights.

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Amilla Maldives launches Eid programme with culture, wellness and dining

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Amilla Maldives has announced its Eid al-Adha programme for 27 to 30 May 2026, offering guests a series of activities centred on culture, family experiences, wellness and dining.

The programme will begin with a Bodu Mas Parade, followed by sunset cocktails by the shore and an Eid dinner held outdoors. The evening will continue at Baa Bar with shisha and live music.

During the celebration period, guests will be able to take part in a range of activities including island crafts, henna sessions, beach games, sandcastle building and family movie nights. Hands-on experiences such as tie-dye, sushi-making and bracelet crafting will also form part of the programme.

Wellness activities will remain a key part of the Eid offering, with sound healing sessions, yoga and spa treatments available at Javvu Spa. Visiting practitioner Dr Shagnika Pradhan will also offer sessions combining natural therapies and yoga.

The culinary programme will include Maldivian High Tea and a local island visit, while Maldivian Night at Emperor Beach Club will feature traditional cuisine, live music and cultural performances.

In the evenings, guests will also have access to sunset cocktails, live saxophone sessions and a wine tasting experience at The Cellar Door.

Through the four-day programme, Amilla Maldives is presenting Eid al-Adha as a period of relaxation and shared experiences, with a focus on cultural activities, leisure and wellbeing.

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ELE|NA marks World Asthma Day with guided wellness experiences

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ELE|NA marked World Asthma Day with a series of wellness activities across its properties, focusing on the role of breath in overall wellbeing.

The programme was designed to highlight the connection between breathing, movement and daily health practices. According to the company, the initiative aimed to position respiratory health as an integral part of routine wellness rather than a purely clinical concern.

Activities began with guided breath awareness sessions combined with stretching exercises. These sessions focused on controlled movement and breathing techniques intended to improve mobility and support more regulated breathing patterns. The approach was structured to help participants reduce tension and restore a steady physical rhythm.

The programme also included Floating Sound Healing sessions, where participants were positioned on water while exposed to therapeutic sound frequencies. The sessions were designed to support relaxation and mental focus through controlled sensory input.

The overall programme combined breathwork, movement and sound-based therapy as part of a structured wellness approach. ELE|NA indicated that these practices were intended to support awareness, relaxation and physical balance.

The company operates across 12 properties, including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, OBLU NATURE Helengeli by SENTIDO and RAAYA by Atmosphere, as well as properties in India.

Through the initiative, ELE|NA presented its wellness framework as extending beyond spa treatments, incorporating routine practices centred on breathing, movement and relaxation.

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