Business
Maldives Travel Awards: telling stories, recognising change
When Maldives Association of Travel Agents and Tour Operators (MATATO) embarked on the task of creating a platform to recognise the players in the Maldives’ tourism industry, it was an altogether different story. New investments, tightly controlled and directed by the government, were made mostly by a handful of seasoned local and foreign hoteliers. Growth was impressive and return on investment was unmatched. But for travellers, accommodation options were limited to luxury resorts that cost tens of thousands of dollars for a night’s stay.
Fast forward five years, and the Maldives’ tourism industry has inevitably evolved. A plethora of new properties has come into play with the backing of a combination of local and international entrepreneurs and seasoned hoteliers. Dozens have forayed into new and untapped segments of the market, greatly expanding the scope of an industry that was previously exclusive to luxury tourism. Tourist arrivals have crossed the one million milestone and is on course to reach an ambitious target of 1.5 million.
It was against this backdrop that MATATO decided to branch out its Maldives Travel Awards into three editions. This year, the brand will see a People’s Edition, which recognises successful pioneers and long serving individuals in the tourism industry, a Guesthouse Edition, which celebrates the outstanding performance of the up and coming guesthouse sector, and the Grand Gala Night, which is exclusive for winners in the categories for resorts, airlines and liveaboards.
“We have seen the whole thing [Maldives Travel Awards] evolve, and we are very proud to say that we have three different editions this year simply because one night is not enough to recognise the entire spectrum of tourism products in the Maldives,” Abdulla Ghiyas Riyaz, MATATO’s President, said, in an exclusive interview with Maldives Insider.
Telling stories
For the first time ever, the Maldives Travel Awards will see an edition dedicated for the extraordinary personalities in the tourism and hospitality industry. From pioneers of the industry to successful hoteliers and to long-serving professionals, this is their chance to finally get their stories heard by everyone in the Maldives and beyond.
The edition, titled Maldives Travel Awards – People’s Edition, will select 10 outstanding individuals through a rigorous vetting process, which includes two key steps; filing their nomination by submitting their CV and personal statement and filling up a questionnaire, and personal interviews by a panel of expert judges.
The People’s Edition, which will take place as a gala ceremony during the Maldives’ first ever travel trade show Travel Trade Maldives (TTM) in July, will be special in more than one way. This is where hard working individuals in the industry will finally be given the recognition they deserve and have their stories told. The journey taken by the 10 individuals receiving the award will be documented through a dedicated video profile and shown at the gala night, which will also be live broadcasted on state TV.
“These are the real people behind the success of the industry as a whole. For instance, someone who has been working in a resort for 40 years at the front office or in F&B who would otherwise not get the recognition,” Giyas said.
“In the past as well we have been recognising people, but we wanted to give the recognition to more and more people, especially to those who actually work day and night to run a property. We wanted to really bring forward their stories.”
Recognising change
Maldives, known world over for its upmarket tourism industry, has resorts in the hundreds spread across the archipelago. The some 120 resorts in the country offer unmatched luxury in the form of private islands, overwater villas, and revolutionary additions such as undersea restaurants, wine cellars, spas and clubs. These concepts developed and championed by the Maldives have served as a benchmark for luxury tourism around the world and have inspired a brand new ‘Maldives-themed’ resorts in the Middle East and the Caribbean.
Despite the Maldives’ brand being synonymous with luxury tourism, the industry has in recent years expanded to introduce more affordable segments, including guesthouses, to cater to a new generation of travellers. Some 300 guesthouses have started operations over the past five years as the number of travellers — backpackers, millennials and budget travellers — that choose to stay in budget accommodations such as guesthouses increases year over year.
These new travel trends and changes in the industry led to the creation of another edition of the Maldives Travel Awards; the Guesthouse Edition. Hosted as part of the Maldives Guesthouses Conference in September, this edition will have 25 categories. From design and architecture to F&B and operations, this edition of the Maldives Travel Awards will honour the best in budget accommodations in the Maldives.
“For the past five years, we have seen the whole sector of guesthouses really sprung up. So instead of having just three awards for guesthouses, we thought of having a separate edition dedicated for this important sector,” Giyas explained.
“Maldives Travel Awards is all about encouraging people and that’s what we aim to achieve through this edition as well.”
Crossing borders, building confidence
MATATO first experimented with taking the Maldives Travel Awards brand out of the Maldives and into the international arena two years back. A special edition was held at Dusit Thani Dubai in 2015 in parallel with the Arabian Travel Market (ATM). But it did not receive the traction the organisation had hoped for simply because there were numerous similar events taking place throughout the course of Middle East’s biggest travel trade show.
MATATO has since dropped the special edition. But the Maldives Travel Awards will cross the shores of the Maldives this year as well, albeit rather differently. All the events, including the three editions of the Maldives Travel Awards and the Maldives Travel Conference, which takes place a day before the grand gala with the participation of local and international experts, will be geographically restricted to the Maldives. The brand will, however, have an unprecedented level of backing of international experts and organisations, making it a truly global brand.
“Year on year, we are trying to add to the credentials of this award. Every year, we reach out to some of the best talent available locally for our judging panel. This year, we are reaching out to a lot of international judges. We have already spoken to PATA [Pacific Asia Tourism Association], UNWTO [United Nations World Tourism Organisation] and TTG Asia to get experts from these international organisations and publications to take part in our judging panel,” Giyas said.
“This year, we are also getting more media involved. We already have the local media on board, but we need to reach out to the international media in order to widen our audience. That’s why we are trying very hard to get international media involved this year.”
The international backing helps Maldives Travel Awards stand out in a global industry not short of award brands. There is the British Travel Awards, South Asian Travel Awards, and the “Oscars” of the travel industry, the World Travel Awards — all of which rely heavily on online voting. Maldives Travel Awards, on the other hand, depends largely on the score given by its expert judges, who travel to each and every property nominated for site inspections.
“Nobody else does this. You won’t understand product A and product B by simply looking at photos and material available on the internet. Today, you can run bots on the internet and generate votes. So we wanted to create a brand which is trusted by everyone in the industry and which serves as an example for similar products in the world,” Giyas said.
MATATO’s efforts to build confidence and trust in Maldives Travel Awards have reaped the benefit too; resorts and hotels are widely using this recognition in their marketing and promotional materials. MATATO, on its part, has taken new and improved steps to deliver on its promise. The organisation representing local travel agents and tour operators is promoting the winners at the many international travel trade shows and fairs it participates, including Matka Nordic Travel Fair, Riyadh Travel Fair, South Asia Travel and Trade Exhibition (SATTE) and WTM Connect Asia.
It’s not an easy task to create and expand a brand that is so closely linked to suppliers of a multi-billion dollar industry, especially for a non-profit organisation that solely depends on subscription fees, advertisements and donations for funding. But MATATO has done the impossible; the organisation has built an international brand trusted by an ever more competitive industry and has maintained its glory for five consecutive years.
But for Giyas, “there is so much to do [in order] to elevate the brand to what we want it to be.” MATATO is taking on that challenging task, starting with this year’s changes.
Business
Atmosphere Core appoints Maurice Van Den Bosch as GM of RAAYA by Atmosphere, Milan Mookerjee as VP of Human Resources
International hospitality company Atmosphere Core has announced the appointment of Milan Mookerjee as Vice President of Human Resources.
This appointment reflects Atmosphere Core’s ongoing commitment to enhancing guest experiences and fostering a people-centric culture across its portfolio of three brands and nine resorts.
Veteran Human Resources leader, Milan Mookerjee will oversee talent management and employee growth initiatives across the Atmosphere Core’s resorts in the Maldives. With over 15 years of industry experience, Milan is a seasoned professional known for aligning HR initiatives with business goals and fostering a human-centric culture.
Reflecting on his approach to human resources, Milan said, “Leadership is a privilege that we owe to our team. Intentionality with direction and purpose drives results, and I am committed to fostering a culture that empowers our people to grow and succeed. In hospitality, success begins with a motivated, engaged workforce, and I believe in creating an environment where employees feel valued, supported, and inspired to deliver exceptional guest experiences. This includes investing in continuous learning, nurturing talent, and promoting a strong sense of belonging within the team.”
Before joining Atmosphere Core, Milan served as Head of Human Resources and Training at Encalm Hospitality Pvt. Ltd., where he led HR and training functions to drive business growth. He has also held several HR leadership roles at prominent companies in India, with a proven ability to develop talent and design learning programmes tailored to business needs.
Meanwhile, Maurice Lucien Van Den Bosch recently returned to the Atmosphere Core family as General Manager of RAAYA by Atmosphere.
Born in Australia, Maurice Lucien Van Den Bosch draws from the country’s renowned laid-back yet dynamic culture in his leadership style, fostering a spirit of inclusivity, adventure, and warm hospitality. He brings over 24 years of expertise in resort management, with a demonstrated ability to exceed profit targets, cost-effectively develop new projects, and lead culturally diverse teams with motivation and efficiency.
Maurice’s extensive experience includes leadership roles at some of the world’s top hospitality brands in the Maldives, Sri Lanka and the Caribbean. A familiar face within the Atmosphere Core family, Maurice has served as General Manager at both OZEN LIFE MAADHOO and Atmosphere Kanifushi.
As the General Manager of RAAYA by Atmosphere, Maurice will leverage his deep understanding of the brand to lead the resort with a focus on anticipating, crafting, and elevating guest experiences. “The culture and hospitality inspired by the Joy of Giving resonate deeply with me, and this shared value brings me back to the Atmosphere family”, Maurice said. “At RAAYA by Atmosphere, we are creating a castaway island experience of choice, a guest experience like no other, with a fine balance of escapism and energy. And I look forward to foster a collaborative working environment so that we create unforgettable moments for our guests.”
Ashwin Handa, Senior Vice President of Operations at Atmosphere Core, emphasised the importance of a strong leadership team. “At Atmosphere Core, we foster a people-first culture built on trust, collaboration, and mutual respect, ensuring that every employee takes pride in their work. This dedication extends to curating experiences that guests cherish and return for. Maurice’s deep industry expertise and understanding of our brand, combined with Milan’s people-centric approach, will significantly enhance our operations and guest satisfaction across our resorts”.
Atmosphere Core is a dynamic international hospitality company with three distinctive lifestyle brands, THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts. The company operates nine resorts in the Maldives and has a strong pipeline of one resort in the Maldives, one resort in Sri Lanka, and fourteen hotels and resorts across India – all set to open within the next three years. Distinctive design, an authentic sense of place, inspiring service styles, and the freshest and finest cuisine lend a unique flavour to every Atmosphere Core property.
Business
Maldives makes export of baled PET waste for recycling with support from The Coca-Cola Foundation
The Coca-Cola Foundation and partners have announced that a container of baled post-consumer Polyethylene Terephthalate (PET) plastic was exported from Male as a part of Sustainable Island Waste Management and Plastic Recycling Initiative.
Completed on World Cleanup Day 2024, the event also marked the handover of The Coca-Cola Foundation (TCCF)-funded infrastructure, which includes pickups and balers, to the government-owned Waste Management Corporation (WAMCO).
The TCCF-funded initiative is a collaboration between the Maldives Ocean Plastics Alliance (MOPA), and WAMCO, and represents an important development to strengthen the PET collection process and address the issue of plastic waste in the Maldives.
This initiative will export baled PET to Malaysia and China for recycling. While PET bottles have been exported in the past, baling the waste significantly improves the efficiency of storage and transport, marking an advancement in the process.
The overall objective of the TCCF-funded Island PET Collection Project is to help provide a countrywide solution for plastic waste recycling in Maldives by establishing both the infrastructure and systems required.
Currently, much of the waste in Maldives is disposed of or incinerated in K. Thilafushi industrial island, and this project represents a shift toward better waste management practices.
The project focuses on expanding PET collection systems beyond Greater Male’, improving collection efficiency across the nation until local recycling capacity is developed.
“This project is a turning point for the Maldives in our fight against plastic waste,” said MOPA President Ahmed Maumoon. “By educating communities and aligning with national partners like WAMCO, we are not only improving how waste is managed today but also setting the stage for long-term sustainability and environmental health.”
By collaborating with WAMCO, MOPA has supported the roll-out of community education programs and has worked to ensure the infrastructure deployed with funding from TCCF, such as compactors and pickups are used effectively across Greater Male’ and across other islands.
“This initiative represents a crucial step toward improving plastic waste management and enhancing recycling efforts in the Maldives,” said WAMCO Managing Director Mujthaba Jaleel. “By equipping islands with the tools and infrastructure needed to collect and process PET waste, we are not only helping address the immediate challenge of plastic pollution but also building a foundation for a more sustainable future.”
WAMCO’s role is pivotal in overseeing the operational aspects of PET waste collection, ensuring that baling and export processes run efficiently.
“Our commitment to this project extends beyond waste collection,” said Carlos Pagoaga, President, The Coca-Cola Foundation. “By funding work of MOPA and WAMCO, we aim to foster a culture of sustainability in the Maldives and help support a circular economy.”
Events
Italian and Spanish media experience Maldivian paradise on exclusive journey with Atmosphere Core
From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.
“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”
The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.
This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.
Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.
At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.
Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.
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