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Refreshing Sprite Zero Sugar launched as Coca-Cola expands zero-sugar beverage line-up in Maldives

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Coca-Cola Maldives has announced the launch of Sprite Zero Sugar, a fresh and invigorating addition to their no-sugar beverage line-up in the Maldives. With the introduction of the Sprite Zero Sugar 330ml can, the brand aims to provide a wider selection of no-sugar alternatives to cater to the ever-curious and discerning consumers in Maldives.

Sprite Zero Sugar features the same crisp, lemon-lime taste that has made Sprite a fan favourite for decades, but with zero sugar, zero calories, and no artificial flavours. The introduction of Sprite Zero Sugar aligns with Coca-Cola’s global strategy to reduce sugar content across its portfolio, reflecting the brand’s commitment to give its fans the power of choice without sacrificing what’s important to them.

Sprite Zero Sugar is the latest sugar-free offering from the brand, joining the ranks of the popular Coke Zero and Diet Coke, already available in the Maldives. This exciting new launch is designed to meet the evolving preferences and needs of consumers, who are increasingly seeking out more and wider range of refreshing options without compromising on taste.

“We are thrilled to introduce Sprite Zero Sugar to the Maldives, as it underlines our commitment to offering more choices for consumers while staying true to the refreshing lemon-lime taste of the original Sprite,” said Pankaj Sinha, Managing Director for Coca-Cola in the Maldives. “Our portfolio of zero sugar beverages has been growing in popularity, and we are confident that Sprite Zero Sugar will be a welcome addition to quench the thirst of those who want a calorie-free alternative.”

The launch of Sprite Zero Sugar in the Maldives will initially include the 330ml can, with plans to introduce the 500ml can later in the year, offering even more value to consumers. Sprite Zero Sugar 330ml cans will be available at major retail stores, supermarkets, and local shops throughout the Maldives starting today. Consumers can easily spot Sprite Zero Sugar from store shelves by looking out for the crisp black labelling on Sprite’s iconic green background.

“Sprite has become a fan-favourite among consumers in Maldives as their go-to beverage to beat the heat and stay cool all-year-round,” added Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC). “We believe the launch of Sprite Zero Sugar will give existing and new fans of the iconic lemon-lime taste of Sprite even more choice, while further enhancing our commitment to meeting the evolving needs of consumers in the Maldives.”

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing
the world for 137 years. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt. Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Atmosphere Foundation launches annual dive training scholarship for Maldivians

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Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.

Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.

The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.

To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.

“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”

Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.

Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026

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Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.

As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.

“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.

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