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Preferred Hotels & Resorts boosts I Prefer loyalty programme

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Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty programme

From a new flexible member rate and an Elite Platinum offer to the brand’s first-ever I Prefer e-gift cards and more than 25 new participating hotels worldwide, these programme enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, “Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts, was quoted in a statement, as saying.

“We are confident that the decisions we’ve made to enhance the programme will provide travellers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible member rate

Recognising the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new flexible member rate that offers access to savings of 10 per cent or higher on top of the best available rate when they book stays at more than 300 participating hotels.

The new flexible rate is also fully cancellable up through day of arrival, providing travellers with the peace of mind needed if travel plans get disrupted.

Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ global reservations team.

The new rate is available now for travel through December 31.

Elite Platinum offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 per cent bonus points earning per eligible stay – the newly launched Elite Platinum offer features daily breakfast for two and a resort credit of $100 per stay that can be used toward on-property expenditures.

Available for travel now through December 31, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico).

Members can access this benefit by visiting PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer e-gift cards

For the first time ever, Preferred Hotels & Resorts is offering I Prefer e-gift cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations.

The I Prefer e-gift cards may be purchased exclusively online now in denominations of $100 and $250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean.

As an additional gesture of hospitality, every purchase comes with 20 per cent more value in the form of a $20 or $50 bonus card, respectively. To purchase I Prefer e-gift cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27.

Newest hotel options for I Prefer travels

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty programme with access to authentic hotel experiences to suit every travel need.

More than 25 new properties have recently joined Preferred’s prestigious loyalty programme, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting loyalty status, points

Preferred Hotels & Resorts is also extending the points expiration date for all I Prefer members globally through December 31.

In March, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, regardless of their travel activity this year.

With more than 3.5 million travellers currently enrolled in membership, I Prefer is complimentary to join. Travellers who would like to take advantage of these exclusive promotions are invited to enrol in the program via IPrefer.com/enroll.

Celebration

Alila Kothaifaru Maldives unveils Maldives Summer Escape for Eid al Adha

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Alila Kothaifaru Maldives has introduced its Maldives Summer Escape offer as part of its positioning for Eid al Adha travel, combining accommodation benefits with seasonal dining and guest experiences for families, couples and small groups.

Available for stays through to 31 October 2026, the offer is designed to support longer stays and multigenerational travel, with a focus on dining flexibility and island-based experiences within a private resort setting.

To mark the Eid period, the resort will present a series of guest experiences linked to the occasion. On 27 May, guests will be offered an Eid breakfast at Seasalt Restaurant, featuring live Arabic cooking stations prepared by Egyptian chefs, alongside dishes such as foul medames, manakish and shakshuka.

An Eid-themed dinner buffet will also be held the same evening, with regional dishes and live cooking stations forming part of the dining programme. On other days, guests will also have the option of visiting a nearby local island to observe traditional Eid celebrations in a Maldivian community setting.

From 27 to 29 May, Mirus Bar will host a series of evening activations including a shisha lounge and DJ sets. The resort said the programme is intended to create a social setting suited to both couples and groups.

The Maldives Summer Escape offer includes daily breakfast and three-course à la carte dinners at selected venues, along with a USD 75 dining credit that can be used for alternative experiences such as Teppanyaki, The Shack or private dining.

Additional benefits include 15 per cent off treatments at Spa Alila, 20 per cent off food and beverage purchases, and 20 per cent off return seaplane transfers.

The resort said the offer is particularly suited to families and groups, with villa accommodation designed to provide both shared living space and privacy, while also appealing to couples through its more understated approach to island stays.

Thomas Weber, General Manager of Alila Kothaifaru Maldives, said the resort had designed the offer around the significance of Eid and the expectations of guests travelling during the period.

“Eid is a deeply meaningful time, centred on togetherness, reflection, and shared moments,” he said. “For those choosing to celebrate away from home, we’ve curated an experience that feels both intimate and considered — where thoughtful dining, unhurried surroundings, and the natural beauty of the island come together to create something truly memorable.”

Through the combination of seasonal programming, dining inclusions and additional guest benefits, Alila Kothaifaru Maldives is presenting the Maldives Summer Escape as an option for Eid travel in the Maldives.

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Celebration

Centara Maldives resorts to mark Songkran with Thai-inspired celebrations

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Centara Hotels & Resorts Maldives has invited guests to celebrate Songkran this April across its resorts in the Maldives, marking the Thai New Year through a series of experiences inspired by the brand’s Thai heritage.

The hotel group said the celebrations would reflect Thai culture and hospitality while adapting traditional Songkran elements to island settings in the Maldives. Across its resorts, the festival is being presented through activities centred on renewal, togetherness and shared experiences.

At Centara Mirage Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, the celebration is set to take place in a family-focused setting. The resort said guests could take part in water activities, beach games and poolside gatherings, followed by a Songkran carnival by the sea. Evening dining experiences will feature Thai flavours in a setting designed for families and groups.

At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the programme will include a beachfront parade and traditional Thai games. The resort said evening events would continue with a Thai-inspired dining experience, cultural performances and entertainment. Activities for younger guests will also be included as part of the celebrations.

Centara Ras Fushi Resort & Spa Maldives, which caters to adults, is also marking Songkran with its own programme. The resort said guests could expect beachside activities, evening dining experiences and entertainment shaped around the festival’s themes of joy and togetherness.

Centara Hotels & Resorts Maldives said the Songkran celebrations across its properties are intended to give guests an opportunity to experience Thai-inspired traditions in the Maldives while creating shared holiday experiences during the festival period.

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Featured

You & Me Maldives unveils curated Premium All Inclusive programme

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You & Me Maldives, the adults-only luxury retreat under The Cocoon Collection, has announced the launch of its new Premium All Inclusive experience, aimed at enhancing island stays through a more seamless and comprehensive offering in the Indian Ocean.

The Premium All Inclusive experience is designed to begin from the point of arrival. Guests receive complimentary access to The Cocoon Collection Lounge at the seaplane terminal at Velana International Airport, where services are provided to ensure a smooth transition before the journey to the resort.

On arrival at the island, guests are welcomed in their villas with a chilled bottle of sparkling wine and a selection of canapés. The Premium All Inclusive plan includes unlimited premium beverages by the glass, featuring a curated range of wines, signature cocktails, top-shelf spirits, international beers and non-alcoholic options. The in-villa minibar is replenished daily with soft drinks, international beers, red and white wines, as well as assorted snacks. For stays of five nights or more, guests also receive two bottles of premium liquor from a selected list, provided once during the stay.

The experience further includes a range of activities. Guests staying a minimum of three nights are offered one sunset cruise and one snorkelling excursion per stay, while those staying seven nights or more are entitled to a catamaran cruise. Unlimited use of snorkelling equipment and non-motorised water sports, including canoeing, kayaking and paddle boarding, is also included, subject to weather conditions.

Dining forms a central part of the Premium All Inclusive concept. Guests can enjoy three themed dining evenings, including a seafood barbecue under the stars featuring prawns, lobster and oysters. For stays of five nights or more, guests may also take part in a complimentary group cooking class, with a choice between ethnic or Italian cuisine, led by the resort’s culinary team.

Wellness offerings are also incorporated into the programme, with guests able to participate in up to three complimentary sunrise yoga sessions per stay, subject to availability.

The introduction of the Premium All Inclusive experience reflects the resort’s focus on personalised service and carefully curated stays. The offering is positioned to appeal to couples seeking relaxation, romance or activity-led experiences within an adults-only island setting.

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