Featured
How Maldivian tourism can survive Covid-19
By Sonu Shivdasani
The Maldives appears to have dodged a bullet. With just 19 cases of the novel coronavirus at the time of writing (with 13 people having already made a full recovery), the country is in an enviable position. As the United States and Europe groan under the strain of major outbreaks, with tens of thousands of deaths, the Maldives looks forward to completely eradicating the virus within a few weeks.
In some respects, the Maldives is lucky. The archipelago straddles the equator, where temperatures rarely dip below the high 20s. We know the virus doesn’t like heat, and it’s notable that the only major contagions have occurred in cold countries, during winter. The Maldives’ unique geography also lends itself towards containment: The government can, and has, rapidly shut down islands and resorts when a suspected case has emerged. If people test negative, the island is immediately reopened. If someone tests positive, the entire island is placed under quarantine to prevent a spread across the country.
But luck has only been the half of it. When other world leaders wasted precious weeks dithering, questioning the science, or dismissing the coronavirus as a hoax, the Solih administration got to work to protect the country: suspending flight routes, conducting widespread testing (the highest per capita testing in South Asia), and eventually closing the border completely. In a country wholly dependent on foreign tourism, the Government’s willingness to act decisively, in spite of the huge economic cost, almost certainly saved lives.
During the pandemic, the government also found its voice. The daily televised briefings by Mabrook Azeez, an undersecretary at the President’s Office, have been clear, consistent and comforting. The contrast with President Trump’s erratic and misleading press conferences couldn’t be starker.
But the question remains: if the Maldives is soon to be virus free, and contemplating reopening its borders, how best to do it? The last thing the country needs is a flood of infected tourists descending upon Hulhulé, forcing another costly shut down.
A good place to start might be with the super-rich. Beginning the process of opening up by allowing private jets to land has a number of advantages: there are few passengers onboard, who can be immediately isolated in the airport’s VIP lounge and tested for the virus upon arrival. If they test negative, they can go on their way. If they test positive, they can proceed to one of the resorts that have been converted into (arguably the world’s nicest) quarantine and isolation centres. Key to this will be rapid testing kits, that can deliver a result in minutes rather than days.
High end clients spend large sums of money compared to other tourists, so even allowing in a few private jets generates considerable revenues. Soneva has received around 20 enquiries from people who would like to travel to the Maldives by private jet. They intend to stay in our resorts for upwards of a month, to escape lockdowns back home. Although they amount to less than a couple of hundred people, these guests will likely spend around $5 million in total, generating some $600,000 in GST for the government.
Looking further ahead, the Maldives will need to start reopening commercial air routes. But testing a handful of private jet passengers at the airport is one thing, testing hundreds of people descending an A350 is quite another. The Maldives will probably begin opening direct flights to other coronavirus-free countries. China looks like a good bet, having all but wiped out the virus. It also has the advantage of being the Maldives’ biggest tourism market, with a number of existing direct flight routes, operated by Maldivian or Chinese carriers, between the two countries. At the moment, however, all Chinese tourists returning from abroad have to spend 14 days in quarantine in China – not a particularly attractive prospect for would-be tourists. The Maldivian government will have to work with its Chinese counterpart on a bilateral agreement, that allows Chinese tourists returning home from the Maldives to avoid quarantine.
Similar arrangements will have to be made with other countries. It might help to categorise them: “A” group countries could be those, like the Maldives, that have completely eradicated the virus. There is no reason not to operate direct, commercial flights between such destinations. “B” group countries might be those with very few remaining active cases — the Maldives might allow flights to and from such countries, but with added precautions. Then there are the “C” group countries with high numbers of cases — where the Maldives should keep in place travel restrictions.
The Maldives has avoided a coronavirus outbreak, although the economic price has been severe. In order to avoid the collapse of its tourism industry, however, the country must now plan to re-open. If the government approaches this challenge with the maturity and competence with which it has handled the crisis thus far, the Maldives may be spared much of the economic, as well as the human, pain of this pandemic.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
Featured
Halloween at Sun Siyam Iru Veli turns fantasy, not fright
Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.
At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.
The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.
Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.
Drink
SO/ Maldives unveils Creation Wines five-course pairing evening
SO/ Maldives will host an exclusive Wine Dinner in collaboration with Creation Wines, led by Carolyn and Glenn Martin, founders of the South African winery. The event will take place at Lazuli Beach Club on 5 November 2025, from 18:30 to 22:00, with a beachfront setting designed for an evening of fine wine, culinary craft and storytelling.
Guests will be served a five-course menu, each course created by the SO/ Maldives culinary team to complement selected vintages from Creation. From the first pour to the final course, the pairings highlight a shared commitment between SO/ Maldives and Creation Wines to creativity, authenticity and the art of living well.
Guided by Carolyn and Glenn Martin, the evening will explore the relationship between food and wine, with insights into their winemaking approach, the vineyard, and their journey from South Africa’s Hemel-en-Aarde Valley to the Maldives.
Creation Wines combines an ancient landscape with a modern estate driven by innovation. Its team draws on the Hemel-en-Aarde terroir to produce wines that aim to be vibrant and expressive, with each bottle telling a story of balance and harmony.
At SO/ Maldives, contemporary design and artistic sensibility provide the backdrop for imaginative experiences. The Creation Wine Dinner reflects this approach, bringing together gastronomy, style and narrative in a single event.
“This dinner is a celebration of creativity, craftsmanship and connection,” said Nyoman Suandari, Director of Culinary at SO/ Maldives. “Each pairing is designed not only to delight the palate but also to evoke emotion—to capture the essence of both land and sea, and of the artistry that unites us.”
Featured
From wellness to culture: Cinnamon Hotels & Resorts embodies new era of Maldivian travel
The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.
According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.
Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.
As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.
The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.
This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.
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