Featured
Soneva launches Namoona Baa Initiative, unveils first ‘Eco-Centro’ outside Soneva Fushi

Soneva has officially launched its Namoona Baa initiative with the unveiling of the ‘eco-centro’ complex on the island of Maalhos, Maldives.
Namoona Baa sees the islands of Maalhos, Dharavandhoo, and Kihaadhoo in the Baa atoll pledging to end the open burning of island waste, in a radical shift towards eco-friendly waste management.
The pledge was made by the presidents of Maalhos, Dharavandhoo, and Kihaadhoo island councils, during a workshop on waste held at Soneva Fushi on January 5-8, 2019.
To end the practice of the open burning of waste, which poses a health and environmental hazard and damages tourism, each island will create an ‘eco-centro’ waste-to-wealth centre that will sort, recycle and reuse island waste.
The eco-centro model was pioneered at Soneva Fushi, which is located close to Maalhos. At the resort, food and organic waste, metals, and bottles are chipped, ground down or composted, and turned into things of economic value, such as concrete building blocks and fertiliser. Plastic waste is either recycled or used to create useful new objects.
Soneva has pledged funds from its Soneva Save our Seas programme to support the creation of the eco-centros on Maalhos, Dharavandhoo, and Kihaadhoo. During the January workshop, the island council presidents helped forge a new partnership amongst their islands, Soneva Fushi, and Common Seas, an international NGO dedicated to reducing marine plastic pollution.
The new partnership — part of the international Clean Blue Alliance which supports islands to prevent plastic waste leaking into the ocean — sets a course for Baa atoll, and eventually the Maldives, to become a global leader in halting ocean plastic pollution.

As part of the inauguration of the Maalhos eco-centro, a friendly cricket match took place on the island. Maldivian parliament speaker, former president Mohamed Nasheed, played a game of cricket Tuesday afternoon alongside former Indian international cricketer Harbhajan Singh, and a number of Maldivian cabinet ministers and officials.
The match helped showcase a new recreational area created on the island, which had previously been the site of a rubbish dump. The area has since been transformed into a recreational area under the Namoona Baa initiative.
“What we have brought to our islands in the course of building a life, has taken us over – waste has taken over our reefs, beaches and islands. This waste is now a curse,” Nasheed said.
Prior to playing cricket, President Nasheed, the Maalhos island council president Shujau, and Soneva CEO and co-founder Sonu Shivdasani officially inaugurated the Maalhos eco-centro waste-to-wealth centre – an innovative, waste processing complex modelled on Soneva Fushi’s Eco Centro.
At the complex, the island’s waste is sorted into different categories such as plastic, glass, tin and wood; which is then compacted, crushed, and chipped where possible, and sent for recycling. The new eco-centro has enabled Maalhos to completely stop the open burning of rubbish and waste – making it the first inhabited island in the Maldives to do so.
“The eco-centro is a revolution for Maalhos. After 20 years, we have turned our dump yard into a proper waste centre,” Maalhos island council president Shujau said.
President Nasheed also viewed a photo exhibition highlighting the different components of Namoona Baa, including the local school’s ‘zero-waste’ recycling challenge, surf lessons and tournaments involving local women and girls, and the island’s drinking water plant, Soneva Water, which provides 80 per cent of households with drinking water in reusable bottles, eliminating the need for single-use plastic bottles.
“Maalhos can now produce wealth from its waste. This is just the beginning; and we will roll out the eco-centros to Dharavandhoo and Kihaadhoo this year, and working with the government hopefully to extend the project to the whole of Baa Atoll – making it truly Namoona Baa,” Sonu said.

Dealing with waste, particularly plastic, is a major issue for every island community in the Maldives. Plastic bottles and bags tend to litter streets, island jungle and beaches, while waste is routinely burned in toxic, open bonfires. Human health and guesthouse tourism suffer as a direct result of this practice.
Under the Namoona Baa Initiative, the Maalhos model will be expanded to neighbouring Dharavandhoo and Kihaadhoo, with eco-centro waste-to-wealth centres established on both islands later this year. With government support, it is hoped that the model can be rolled out across the Baa atoll, and eventually the whole of the Maldives.
In August 2019, Common Seas produced a preliminary report for the Maldivian government showing how the island nation could radically reduce the amount of single-use plastic it consumes, and reduce plastic pollution.
In September 2019, at his maiden address to the UN General Assembly, Maldivian President Ibrahim Mohamed Solih announced a nationwide phase-out of single-use plastics to be implemented by 2023, including phase-outs of single-use plastic bottles and bags. It is one of the most comprehensive phase-outs of single use plastics in the world.
“What we saw in Maalhos today shows how local initiatives can make a significant reduction in the amount of waste an island community produces. Common Seas’ research identifies a handful of policies, that the government could implement quickly, that would go a long way towards meeting President Solih’s commitment to phase out single-use plastics,” Jo Royle, Managing Director of Common Seas, said, during a dinner held at Soneva Fushi after the cricket match.
Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.
In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.
Sixty-two private villas with their own stretch of beach are hidden amongst dense foliage within touching distance of a pristine coral reef. Eight new one- and two-bedroom Water Retreats, perched above the turquoise depths of the Indian Ocean, are scheduled to open to guests by May. Intuitive service is provided by Mr./Ms. Friday butlers.
Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options.
In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.
Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.
Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.
Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.
Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.
Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.
Photos: HAWWA AMANY ABDULLA / THE EDITION
Featured
Cinnamon Velifushi Maldives unveils ECO Park to champion sustainable hospitality

A walk through Cinnamon Velifushi Maldives now begins not only with sweeping ocean views and warm hospitality, but also with a spark of inspiration. The recently inaugurated ECO Park at the resort offers guests an immersive introduction to sustainability in practice, encouraging a deeper understanding of how mindful choices can shape a more responsible future.
In alignment with Cinnamon Hotels & Resorts’ ongoing ESG commitments in the Maldives, this green haven has been established to serve both operational and educational purposes. A new administration office within the park oversees various eco-initiatives, while the grounds are home to over 250 plants sourced from India and Sri Lanka. At its core, the park aspires to transform every visitor into an advocate for the planet’s wellbeing.
Guests were invited to participate in a tree-planting initiative, leaving behind a living legacy in a nursery that is set to blossom into a butterfly garden. They were also given an insight into the resort’s waste management systems, including a tour of the on-site incinerator and digester, which support broader environmental efforts.
The visit extended to the organic garden, where fresh, island-grown produce makes its way onto guests’ plates, reinforcing the relationship between sustainable practices and everyday indulgences.
“Our vision goes beyond creating beautiful stays,” commented Sanjeeva Perera, Area General Manager for Cinnamon Hotels & Resorts Maldives. “With the ECO Park, we hope to connect our guests to the very environment they enjoy here, and demonstrate that hospitality and sustainability can flourish together.”
As the ECO Park continues to evolve, so too does Cinnamon Velifushi Maldives’ commitment to mindful hospitality. Guests depart not only with cherished memories, but with a renewed appreciation for the delicate balance between luxury and responsibility.
This winter, those booking a stay of four nights or more at Cinnamon Velifushi Maldives can enjoy complimentary speedboat transfers and curated indulgences—allowing more time to savour the moment. Bookings are now open until 31 October 2025 for stays between 1 May 2025 and 31 October 2026.
Excursions
OBLU NATURE Helengeli by SENTIDO hosts Dive Month for female journalists

PADI Women’s Dive Day, observed globally on 19th July, serves as an invitation for more women to engage with the underwater world, gain new skills, and become stewards of the ocean. At OBLU NATURE Helengeli by SENTIDO, this vision was extended into a month-long celebration, welcoming solo travellers, adventurous women, and families to take part.
As part of its inaugural International Women’s Dive Month, the resort hosted seven international female journalists for three days of scuba diving, storytelling, and shared experiences. The initiative was held in collaboration with dive centre TGI Maldives and ELE|NA Ayur Spa, a leader in wellness within the Maldives.
Alain Trefois, General Manager at OBLU NATURE Helengeli by SENTIDO, noted the significance of the occasion, stating that the belief in diving being accessible to all was brought vividly to life. He described the gathering of journalists from London to Almaty as a powerful meeting of East and West, united by encouragement and camaraderie both above and beneath the waves—an atmosphere the resort strives to cultivate.
Set against the backdrop of a vibrant house reef just steps from the shore and world-renowned dive sites nearby, Helengeli provides an ideal environment for both novice and experienced divers. For many of the visiting journalists, it marked their first time experiencing life beneath the surface—and it was only the beginning. Through a thoughtfully curated programme blending scuba diving with ocean-inspired wellness treatments, rejuvenating spa rituals, and insightful marine conservation talks, the resort created an immersive and holistic journey that left a lasting impression.
The heartfelt hospitality, expertise, and dedication of the resort’s operations team played a central role in the experience, ensuring that every element ran seamlessly and with sincere warmth.
Joining the journalists on their dives was Greta Marcelli, Operations Manager at TGI Maldives, who reflected on the joy of witnessing first-time divers. She described diving with such a diverse and pioneering group of women as profoundly inspiring and shared that Women’s Dive Month was introduced not only to celebrate women in diving but to foster connection, confidence, and a sense of community.
The media group, comprised entirely of women, brought together voices from across Europe and Central Asia. Among them were Ms. Dorothee Elisabeth Pfaffel of Augsburger Allgemeine and Allgäuer Zeitung (Germany), Ms. Camilla Rocca of Forbes and StyleCorriere (Italy), Ms. Irina Buchnaya of STEPPE (Kazakhstan), Ms. Míra Németi of Marie Claire (Hungary), Ms. Ivana Bednářová of Prestige Magazine (Czech Republic), Ms. Tamara Rybicka of Zwierciadlo (Poland), and UK-based freelance journalist Ms. Monica Daisy Meade. Their varied backgrounds in luxury, lifestyle, travel, and culture journalism brought a rich and global perspective to the occasion.
As the final dives came to a close, it was clear that the gathering had evolved beyond a press trip. It became a movement, a meaningful moment, and a memory in motion—one that each journalist will carry forward, with salt in their hair, stories in their hearts, and a lasting connection to the sea.
Celebration
Fari Islands Festival 2025: New chapter in cultural and creative luxury

The Fari Islands Festival, a pioneering celebration of cultural connection and creativity, will be held from 19 to 22 September 2025, across The Ritz-Carlton Maldives and Patina Maldives. Rooted in the Fari Islands’ founding vision as ‘The Home of Island Artistry’—where ‘Fari’ means “beautiful” in Dhivehi—the festival brings to life the archipelago’s deeper ethos of celebrating nature, craft and connection.
Uniting international talent and regional voices under the theme of shared creativity and consciousness, the event features five core pillars: Culinary Artistry, Sonic Immersion, Nature Amplified, Body, Mind & Soul, and Creative Artistry. These elements shape a dynamic three-day programme designed to inspire transformation and meaningful exchange, while redefining luxury through a lens of ecological and emotional intelligence.
Among the highlights, marine scientist and National Geographic Explorer Gibbs Kuguru will collaborate with the Olive Ridley Project, engaging guests in marine conservation efforts. Through donations and educational encounters, attendees will support ongoing turtle rescue and rehabilitation work across the Indian Ocean. In the culinary sphere, nutritionist Rosemary Ferguson will host two intimate, wellness-oriented lunches—one at Wok Society, Patina Maldives and another at La Locanda, The Ritz-Carlton Maldives—focusing on seasonal nourishment and balance, complemented by curated juices throughout the festival.

Danico Bar of Paris, a mainstay in the World’s 50 Best Bars, will lead nightly cocktail showcases and a special masterclass featuring its famed Chicha Morada. The wellness programme also includes transformative facials and experiences from Allies of Skin, with participation from the brand’s founder Nicolas Travis and practitioner Leyen Tran.

Creative workshops will be led by STPI Creative Workshop and Gallery from Singapore, offering hands-on sessions in craft and expression for all levels. Daily schedules begin with grounding rituals by Bamford, followed by ocean excursions, creative exploration, and intimate dialogues led by Fari Voices—regional changemakers at the forefront of cultural and ecological innovation.

As evening falls, the festival transforms into a celebration of sound and reflection. The opening night features a performance by renowned poet and artist Rupi Kaur, set against the ethereal backdrop of Skyspace Amarta by James Turrell. The second evening blends sound and taste at EAU Bar, where DJ Kim Turnbull and bar takeovers by Danico and Nutmeg & Clove promise an immersive experience. The final night culminates in the Fari Marina Fiesta, headlined by French Kiwi Juice (FKJ), whose unique blend of jazz, funk and electronica sets the tone for a soulful close beneath the stars—followed by a final performance by Kaur.
The Fari Islands, conceived as a departure from the conventional ‘one island, one resort’ model, offer an interconnected hospitality experience. Patina Maldives champions artistic innovation and mindful luxury, while The Ritz-Carlton Maldives brings timeless refinement through its Circle of Life philosophy. Together, they create a destination designed for deep connection and thoughtful discovery.

Integral to this ecosystem is Fari Campus, the Maldives’ first dedicated island for staff accommodation, education, and development—an investment in local talent and a commitment to empowering communities through comprehensive skills training and growth opportunities.
Oscar Postma, General Manager of The Ritz-Carlton Maldives, noted the festival reflects the resort’s commitment to beauty in both detail and depth. Anthony Gill, General Manager of Patina Maldives, added that the festival is a collective invitation to engage with purpose, through taste, movement and story.
Ultimately, the Fari Islands Festival is more than an event—it is an evolving expression of place, people and possibility. It aims to honour the Maldives’ heritage and environment, while empowering guests to become thoughtful stewards of the cultural and natural richness that defines this extraordinary destination.
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