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Maldives unleashes video campaign in India with PVR Cinemas

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W Retreat

The Maldives Marketing and Public Relations Corporation (MMPRC) has tied up with PVR Cinemas pan-India for a 2-week video campaign that will run in all major cinema halls of the PVR auditoriums. The promotion had been timed around the beginning of the summer holiday season in India to catch the attention of the holidaymakers; and during the release of the major
blockbusters — PIKU and Bombay Velvet from 8 May to 21 May 2015.

The cinemas where the Maldives clip will be shown are: New Delhi – PVR Anupam Saket, New Delhi, PVR Vikaspuri, New Delhi, PVR Priya, PVR Plaza, Select Citywalk; Gurgaon – PVR Ambience Mall, PVR MGF Mall; Mumbai — PVR Juhu, PVR Mulund, PVR Goregaon, PVR Phoenix Mills Worli, PVR Phoenix Market City Kurla, PVR Andheri Citi Mall; Bangalore – PVR Forum Mall, PVR Phoenix Market City Whitefield, PVR Banagalore MS Regaliaa Elements Mall, Hyderabad — PVR RK Cineplex, PVR Forum Mall Kukkapally; Chennai – PVR Ampa Mall; Kolkata — PVR Avani, Cinemax Mani Square Mall.

Mohamed Adam, Deputy Managing Director, MMPRC said, “India remains one of the largest source markets for us and we are confident that this new video campaign in PVR cinema halls will enable us to reach out to the target audience. Maldives is a destination that offers a complete experience be it gourmet food, water activities, relaxation on the beach or world-class spa experience. So whether it is for a honeymoon, a family holiday or just an extended weekend getaway — there is something for everyone.”

Indians made up 3.8 per cent of the visitors to the Maldives up to December 2014. A total of 45,587 visitors from India visited Maldives last year which is a growth of 19.9% compared to year 2013. Maldives offers free visa on arrival for all nationalities which is a further incentive for the Indian traveler to visit Maldives.

2015 will see a focus from MMPRC to participate in more consumer driven activities designed to reach out to all segments of the Indian traveler and will see a continued focus to jointly working with all other partners to further increase the number of Indians visiting Maldives.

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Embudu Village achieves Travelife Gold certification for sustainability

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Embudu Village, one of Maldives’ most cherished island resorts, has been awarded the Travelife Gold Certification, a globally recognised mark of excellence in sustainable tourism. The certification encompasses a resort’s environmental footprint, impact in the community, as well as labour standards, and the protection of biodiversity.

Embudu Village previously held the Travelife Silver Certification. Following a recent evaluation, though, the resort successfully met Travelife’s comprehensive criteria for Gold Certification. This accomplishment reflects Embudu’s ongoing commitment to sustainable tourism practices.

Travelife, a leading international sustainability certification body for hotels and resorts, evaluates properties against a strict checklist. Certification is awarded after an in-depth, on-site audit conducted by an independent auditor. The findings undergo a comprehensive quality assurance review before Travelife confers certification status.

Expressing his gratitude in receiving the certification, Ramsay Perera, General Manager of Kaimoo Resorts, said: “Our team is thrilled to be recognised with the Travelife Gold Certification. This reflects our longstanding commitment to sustainable tourism and protecting the natural beauty of Maldives.”

As one of the Maldives’ pioneering resorts, Embudu continues to lead by example, proving that authentic island hospitality can go hand in hand with sustainable practices. With the Travelife Gold Certification, Embudu Village strengthens its promise to offer guests a meaningful holiday experience in the heart of the Maldives.

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Amilla Maldives’ Javvu Spa recognised in Forbes Travel Guide 2025 Star Awards

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Building on Amilla Maldives’ recognition in the Forbes Travel Guide 2025 Star Awards, Javvu Spa is celebrating its own honour in this prestigious global listing.

Nestled within the island’s lush jungle and bordered by the Indian Ocean, Javvu Spa offers a peaceful retreat where modern wellness gently blends with nature’s rhythms. This recognition is a heartfelt acknowledgement of the spa team’s dedication and Amilla’s ongoing focus on personalised, intuitive care for the wellbeing of its guests.

This honour follows Amilla Maldives’ own recognition in the Forbes Travel Guide 2025 Star Awards, positioning the resort as one of a select group of destinations worldwide to be acknowledged for both its resort and spa. The dual recognition reflects a thoughtful commitment to excellence across the guest experience, from island living to holistic wellness.

Javvu Spa’s inclusion in the 2025 Star Awards further strengthens its role as a leading wellness destination in the Maldives, offering guests a serene sanctuary to restore, reconnect and renew.

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Cinnamon Hotels & Resorts introduces curated all-inclusive getaways in Maldives

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Cinnamon Hotels & Resorts is redefining stress-free travel with a trio of curated, all-inclusive offers across its Maldives properties. Each resort—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, and Cinnamon Velifushi Maldives—presents a unique experience, ranging from surfside excitement to secluded luxury, with every aspect of the stay carefully bundled for a seamless holiday.

At Cinnamon Dhonveli Maldives, guests are invited to enjoy five nights of barefoot luxury, with packages starting at USD 3,499 nett for double occupancy in a Water Bungalow or USD 3,999 nett in an Over Water Suite. Tailored for travellers seeking a balance of adventure and relaxation, the offer includes:

  • Return speed boat transfers
  • A 4-course beach dinner featuring steak or seafood
  • A 30-minute spa treatment
  • Snorkelling and swimming experiences
  • A local island visit
  • Unlimited laundry services
  • Premium All-Inclusive privileges

For those in search of tranquillity, the adults-only Platinum Wing at Cinnamon Hakuraa Huraa Maldives offers a refined escape. With a minimum stay of seven nights in a Platinum Water Bungalow, the package is available at USD 6,999 nett for double occupancy and features:

  • Return seaplane transfers with VIP lounge access
  • A 4-course steak or seafood dinner by the beach
  • A 45-minute spa treatment
  • An island-hopping adventure
  • A welcome bottle of wine, fruit basket, and bed decorations
  • Unlimited laundry services
  • Premium All-Inclusive privileges

At Cinnamon Velifushi Maldives, guests can indulge in serene overwater luxury with a seven-night stay starting from USD 6,999 nett for double occupancy in Water Bungalows and higher categories. The package highlights include:

  • Return seaplane transfers with VIP lounge access
  • Premium All-Inclusive privileges
  • A 4-course steak or seafood dinner by the beach
  • A 45-minute spa treatment
  • An island-hopping adventure
  • A dolphin-watching excursion
  • Unlimited laundry services

These exclusive offers are available for stays between 1 June and 31 October 2025, with bookings now open.

Whether it’s catching waves at the iconic Pasta Point at Cinnamon Dhonveli Maldives, enjoying a sunset over the tranquil lagoon at Cinnamon Hakuraa Huraa Maldives, or exploring the pristine waters surrounding Cinnamon Velifushi Maldives, each resort promises a distinct and immersive experience. Cinnamon Hotels & Resorts delivers three unforgettable all-inclusive escapes, designed for effortless relaxation with every detail expertly managed.

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