Local
SeaTheChange on International Coastal Clean-up Day: Coca-Cola Maldives, MOPA make waves in ensuring ‘Trash Free Seas’
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On September 16, 2023, millions of volunteers around the world will join the International Coastal Clean-up Day, a global movement to remove trash from beaches and waterways. But for Male’ Aerated Water Company (Coca-Cola Maldives), the local bottling partner of The Coca-Cola Company, and its partner, Maldives Ocean Plastics Alliance (MOPA), every day is a coastal clean-up day, and an opportunity to reducing ocean plastics to create ‘Trash Free Seas’ as signified by the International Coastal Clean-up Day.
Coca-Cola Maldives in association with MOPA, has been implementing various projects since 2021 to collect and recycle PET plastic bottles, which are 100% recyclable and versatile. Through these projects, Coca-Cola Maldives has collected over 200,000 kgs of PET bottles in the past two and a half years, preventing them from ending up in landfills or the ocean – a response that aligns with International Coastal Clean-up Day’s goal of ‘Trash Free Seas’.
The projects are part of Coca-Cola Maldives’ commitment to sustainability and aligns with The Coca-Cola Company’s global strategy of creating a World Without Waste. The company aims to collect and recycle a bottle or can for each one it sells before 2030 and make 100% of its packaging recyclable by 2025. It also strives to use at least 50% recycled material in its packaging by 2030.
Coca-Cola Maldives and MOPA are working together on three major projects that aim to create a circular economy for plastic and to clean up our oceans, so that all those that live in the ocean can #SeaTheChange.
“MOPA is proud to partner with Coca-Cola Maldives in addressing the growing problem of plastic waste pollution in our country, and join the global International Coastal Clean-up Day’s message of ‘Trash Free Seas’. We believe in working with manufacturers, importers, retailers, consumers, tapping into corporate social responsibility initiatives to safeguard our pristine environment,” MOPA’s Founder and Chairman Thoriq Ibrahim said.
The first project is the Reverse PET Collection Project, which involves collecting PET bottles from Male, the capital city of Maldives, the adjoining city Hulhumale and the southernmost Addu city, and transporting them abroad for recycling. Since the project’s launch in 2021, it has collected about 150,000 Kgs of waste until the first half of 2023. The project also provides income generation opportunities for local waste collectors and transporters.
The second project is the Island PET Collection Project, which covers 4 inhabited islands across multiple atolls in Maldives. The project collects PET bottles from households, shops, schools and other sources and sends them to Male’ for further processing. It has resulted in the collection of 60,000 Kgs of waste in the first six months of this year. The project also raises awareness among island communities about the importance of proper waste management and recycling.
The third and newest project is the Resort PET Collection Project, which targets the tourism sector in Maldives. The project collects PET bottles from resorts located in several atolls including Shaviyani and Noonu in the north, Kaafu in the central region, and Dhaalu and Addu in the south, and sends them to Male for recycling. Since its launch in December 2021, it has resulted in the recovery of about 7,500 Kgs of waste until the end of Q2 2023. The project also encourages resorts and guesthouses to adopt better waste management practices to ensure that the Maldives’ oceans are free from trash.
Giving a boost to these collection initiatives, MOPA recently inaugurated the first Material Recovery Facility (MRF) in the Maldives. MRFs play a crucial role in waste management, recycling PET plastic, and promoting a circular economy by reducing waste, pollution, greenhouse gas emissions, and extending the life of recyclable materials. The MOPA MRF, was funded by The Coca-Cola Foundation, is located in Hulhumale Phase 2 and is equipped with machinery for sorting, baling, and exporting PET plastic waste for recycling. It also contributes to community employment opportunities and awareness initiatives.
“Maldives is taking significant strides towards a cleaner, greener future. As the state-owned waste management company, we take our responsibility to support PET collection initiatives by producers like Coca-Cola and organisations like MOPA that support the global call for Trash Free Seas. We believe that such collection initiatives are not just about recycling; they are about redefining our commitment to sustainability and safeguarding our pristine environment,” adds Yoosuf Siraj, Managing Director of Waste Management Corporation Limited (WAMCO).
By partnering with local stakeholders such as island councils, resorts and guesthouses, Coca-Cola Maldives and MOPA are also creating value for society and fostering a culture of collaboration and innovation. The projects provide income opportunities to local people, especially women and youth, who are involved in collecting, sorting and transporting PET bottles. The projects also educate people about the benefits of recycling and inspires them to take action for a cleaner and greener future.
As the world celebrates International Coastal Clean-up Day 2023, Coca-Cola Maldives and MOPA invite everyone to join their efforts to #SeaTheChange during and after the International Coastal Clean-up Day and ensure ‘Trash Free Seas’.
Local
Dhiraagu to host Fuvahmulah Run 2025; registrations now open
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Dhiraagu Fuvahmulah Run 2025 is now open for registrations.
For the first time ever, an edition of the Maldives’ largest and most anticipated run is coming to Fuvahmulah City, bringing an exciting new chapter to the Dhiraagu Maldives Road Race (DMRR). Registrations are now open for the 5K, 10K and Half Marathon categories of Dhiraagu Fuvahmulah Run 2025.
Similar to DMRR, Dhiraagu Fuvahmulah Run will award attractive cash prizes for winners of different categories. The company has announced that at this year’s DFR, Dhiraagu will be awarding a total prize pool of MVR 232,000 amongst the winners.
The event is scheduled to take place on Friday, 2 May 2025, organised in collaboration with Fuvahmulah City Council, Women’s Development Committee of Fuvahmulah and the Athletics Association of Maldives. The race aims to promote Fuvahmulah as a promising running destination while fostering a vibrant running community in the Maldives.
Fuvahmulah is a one-island atoll, situated all on its own on the vast ocean in the south of Maldives, just below the equator. The island runs a length of 4.5 kilometre, making it one of the biggest in Maldives and is home to a living working community of more than 9000 people.
Fuvahmulah is a unique island in the Maldives, distinct from the country’s typical coral atolls due to its formation as a single island atoll. Located in the southern part of the archipelago, it is known for its diverse ecosystem, freshwater lakes, rich agricultural lands, and vibrant marine life. The island is a popular destination for diving enthusiasts, particularly for encounters with tiger sharks. Unlike other Maldivian islands, Fuvahmulah has a varied landscape with lush vegetation and rocky beaches, offering a different experience from the usual tropical island scenery. Its strong cultural heritage and close-knit community further add to its charm.
Participants of Dhiraagu Fuvahmulah Run 2025 can now register via www.dfr.mv and secure their spots in this historic race. Registrations will remain open until 28 February 2025 or until the allocated slots of 1,500 are reached.
The Dhiraagu Maldives Road Race is the first and only international run held in the Maldives, listed in the Association of International Marathons and Distance Races (AIMS) World Running Calendar with a World Athletics-certified race route. The expansion of the race to Fuvahmulah reflects Dhiraagu’s commitment to fostering a healthier, more active community and supporting local tourism by showcasing the unique beauty of the Maldives.
Business
Visit Maldives presents cultural, food festival to celebrate 2025
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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.
The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.
This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.
On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.
The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.
“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”
Action
Across Maldives: Shaff Naeem embarks on record-breaking dive expedition
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Shaff Naeem, the Asian record holder for the 50-hour dive in 2022, has announced his next ambitious endeavour: Across Maldives. This unprecedented long-distance dive will span the length of the Maldives, starting from the northernmost tip of Haa Alif Atoll and ending at the southern edge of Seenu Atoll. Officially unveiled at the Malaysia Dive Expo in June 2024, the event will unfold in two phases over the next two years.
Phase 1: Malé Region World Record Event (February 2025)
The first milestone in Shaff’s journey will be a world record attempt in the Malé region. He and his team will embark on a single dive from Hulhumalé to Malé, covering a minimum distance of 14 kilometres underwater. This event aims to set a new world record while garnering global attention for the Across Maldives expedition.
Phase 2: Main Across Maldives Event (2026)
The main event will see Shaff dive across the entire Maldivian archipelago, covering 460 kilometres in a month. This ambitious journey will require meticulous planning and execution, supported by a technical team comprising local and international experts.
A Scientific and Community-Focused Expedition
The Across Maldives expedition is not just a test of endurance but also a platform for meaningful contributions to science and community engagement. The team will collect vital environmental data, including information on underwater terrain, the impact of climate change, and the presence of microplastics in Maldivian waters.
The expedition will also feature workshops and events on local islands, aimed at raising awareness about ocean conservation and sharing findings from the journey. By connecting with local communities, the initiative hopes to inspire Maldivians to engage deeply with their marine environment.
With the backing of local and international partners, Shaff’s team is working closely with the Maldives’ Ministry of Tourism, Ministry of Defence, and Maldives Police Services to ensure a safe and secure dive route. The Maldives Marketing and PR Corporation (MMPRC) is promoting the event globally, showcasing the country’s unparalleled beauty and diving opportunities. International dive magazines have also spotlighted the project, amplifying its reach and significance.
Support and Fundraising Goals
Fundraising efforts are currently underway for Phase 1 of the project. Donations will support the organisation of world record dives, scientific research, and community engagement sessions. In addition, a documentary chronicling the journey is in production, slated for release in 2026.
Key areas of fund utilisation include:
- World Record Attempts: Organising logistics and acquiring gear for the dives.
- Research Expedition: Collecting open-access data on environmental DNA, microplastics, and coral reef health.
- Community Engagement: Conducting educational and awareness events across Maldivian islands.
- Documentary Production: Capturing the historic expedition for a global audience.
Supporters of the expedition can choose from various tiers of rewards, ranging from on-screen credits in the documentary to exclusive memorabilia like event keychains, t-shirts, personalised underwater photos, and a limited-edition coffee table photobook.
For Shaff, Across Maldives is more than a record-breaking attempt—it’s a tribute to his late father. Reflecting on his father’s words of encouragement, Shaff shared: “One of the last things my father said to me before he passed was that he wouldn’t be surprised if I dived all across the Maldives. This attempt is something I am dedicating to him. I sincerely thank you all for your support in making this journey a reality.”
To learn more or contribute to this groundbreaking project, visit the official event website at www.acrossmaldives.org. For details on Shaff Naeem’s previous achievements and ongoing efforts, visit www.oceansixfifty.org.
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