News
Soneva announces opening of third Maldives retreat: Soneva Secret, a haven of barefoot luxury and personalized experiences
Soneva is set to expand its presence in the Maldives with the opening of its third retreat by the end of 2023. Co-founder Sonu Shivdasani confirmed the news during a webinar with WGSN, where he provided a glimpse into the upcoming property.
The new resort, named Soneva Secret, will offer a remote and highly private experience, catering to those seeking a personalized getaway. With an estimated cost of US$40 million, the property will feature a collection of luxurious villas and residences, designed to celebrate the beauty of nature.
Shivdasani revealed that each villa at Soneva Secret was built at a cost exceeding US$3 million, showcasing the brand’s commitment to providing a truly lavish experience for its guests. To ensure personalized service, each villa will be equipped with its own private butler, chef de partie, and runner, attending to guests’ needs and preferences.
While the opening is anticipated to take place at the end of the year, further details about Soneva Secret will be unveiled in September, building anticipation among luxury travelers and avid fans of the brand.
In addition to the upcoming property, Shivdasani expressed the brand’s aspirations for future expansion. Plans include the opening of a fourth Soneva Maldives resort and a debut in Japan, specifically in Okinawa. However, these ventures have yet to be confirmed, leaving enthusiasts eager for further announcements from Soneva.
Soneva currently operates three properties in the Maldives, namely Soneva Fushi, Soneva in Aqua (the company’s chartered yacht), and Soneva Jani. The brand has also established a presence in Koh Kood, Thailand, with Soneva Kiri.
Developed by the visionary husband and wife team, Sonu and Eva Shivdasani, Soneva’s core philosophy revolves around the acronym SLOW LIFE: sustainable, local, organic, wellness, learning, inspiring, and fun experiences. This commitment to holistic well-being is reflected in the brand’s carefully crafted spas, wellness programs, and cuisine, all under the umbrella of its signature holistic spa brand, Soneva Soul.
With the forthcoming opening of Soneva Secret, Soneva continues to redefine luxury hospitality in the Maldives and beyond. Travelers seeking exclusive, nature-focused experiences coupled with unparalleled service can look forward to immersing themselves in the world of Soneva.
Family
JA Manafaru launches Easter programme with family-focused experiences
This spring, the magic of the Maldives meets the joyful charm of Easter with a specially curated family getaway at JA Manafaru. Designed to help guests make the most of the island experience, the Residences Offer combines spacious villa living with thoughtful touches such as a dedicated butler, seamless arrivals, and curated daily moments. Adding to the sense of occasion, the resort will host a series of lively Easter celebrations and egg-themed activities, filling the island with playful moments for guests of all ages.
At JA Manafaru, luxury is defined by personalised service and meaningful gestures that create a sense of ease, knowing everything has already been taken care of. This attention to detail begins the moment guests touch down at Velana International Airport, where dedicated CIP airport service ensures a smooth arrival. From there, guests are whisked away by seaplane, a transfer that is complimentary for stays of five nights or more, soaring above the Maldives’ turquoise lagoons and coral atolls for a journey that feels like an adventure in itself.
As part of the Residences Offer, guests can enjoy up to 30% savings on their stay while spending their Easter break in one of three opulent hideaways, such as the stylish overwater Two Bedroom Ocean Residence with Family Infinity Pool, surrounded by uninterrupted panoramas of the Indian Ocean. The Two Bedroom Beach Residence with Two Private Pools offers a refined two-storey beachfront sanctuary, while the Three Bedroom Beach Residence with Two Private Pools elevates the experience even further with its own private spa pavilion featuring a steam room and sauna, making it ideal for larger families.
Setting the tone for a truly magical Easter celebration in the Maldives, guests are welcomed with a bottle of bubbly and a generous fruit basket on arrival. Throughout your stay, a dedicated Thakuru, the resort’s private butler, is also on hand to quietly take care of every detail, allowing families to settle in and savour each moment together. Thoughtful touches continue with personalised tags waiting on the island bikes, daily turndown amenities, and a complimentary laundry service before departure, ensuring the experience feels effortless from start to finish.
Guests visiting over the Easter weekend can also look forward to a joyful programme of seasonal festivities on Sunday, April 5th, designed to get the whole family involved. The celebrations begin at 11.00am with the grand arrival of the Easter Bunny, setting the tone for a day filled with playful moments and sweet surprises. Afterwards, guests can hop over to Kakuni for a lavish Easter feast featuring seasonal dishes, decadent desserts, and a lively egg-smashing activity for kids.
Little ones can continue the adventure with an exciting island-wide Easter egg and treasure hunt, followed by a visit to the petting zoo, where they can spend time with the resort’s fluffy bunnies. As the day winds down, Easter-themed turndown amenities await in guest villas, adding a final hint of festive magic to the evening.
At JA Manafaru, Easter is less about grand gestures and more about the small moments that bring families closer, like sharing a meal, laughing together, or watching the sun set after a day well spent. Secure your Easter family getaway now and experience a one-of-a-kind celebration that feels joyful, relaxed, and quietly unforgettable.
For bookings and more information, please visit the resort’s website.
News
Ifuru Island Maldives partners with Toddy to launch lifestyle collection
Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.
The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.
The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.
“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”
Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.
“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.
The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.
Awards
Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award
Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.
This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.
Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.
Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”
For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.
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