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Positive Growth in Tourism for the First Quarter of 2012

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Maldives Promotion House – Maldives Marketing & Public Relations Corporation (MMPRC) has released the inbound market analysis for this year. According to the report a total of 255,867 tourist arrivals were registered from January to March 2012. This is an increase of 3.3 percent compared to the same period in 2011.

Central and Eastern Europe recorded a growth of 15.7 percent, Western Europe registered 10 percent, East Mediterranean Europe recorded 30.6 percent, North East Asia 12.8 percent, South East Asia 12.1 percent, Oceania 26.2 percent, Americas 8.8 percent, and Middle East 77.8 percent.

However, Southern Europe the centre of European Economic crisis recorded a negative growth of 24.9 percent. Northern Europe also recorded -9.2 percent mainly due to economic recession in the UK.

Germany

26,355 arrivals were registered form Germany for the first quarter of 2012. This is a 20.4 percent positive growth compared to the same period in 2011. With these favourable figures, Germany ranks the third largest market to the Maldives with a market share of 10.3 percent. The reasons for the increase in arrivals are the strong economic conditions in Germany together with the increase in frequency of flights between the two countries.

Switzerland

11,803 arrivals were registered form Switzerland in the first quarter of 2012. This is a 24.5 percent growth compared to the same period in 2011. The reasons for increase in arrivals from Switzerland are due to its healthy economy and easy connectivity and direct flights from Zurich.

China

The total arrival from China market for the period January to March is 46,662 which is a 16.4 percent growth. Although there is a positive growth in the overall arrivals, the number of tourists who visited the Maldives decreased in February and March due to cancellation of charter flights. The Chinese market is expected to perform well in the upcoming months due to resuming of charter airlines with more frequency and flights from additional cities and strong demand for Maldives. The tour operators’ forecast indicates a phenomenal growth in June and July. Recent road shows in five major Cities in China have built visitor and investor confidence in the Maldives. Chinese market is expected to remain by far the largest source market for Maldives.

Russia

The first quarter of 2012, the Russian Market registered a total of 19,919 arrivals with a positive growth of 19.7 percent contributing to 7.8 percent of the market share. Russian market remains unaffected despite the recession in Europe. Eastern European region remains the most important emerging market for Maldives. Maldives took part in MITT Russia fair in March 2012. Russian Market is expected to perform well in the coming months.

South Korea

The total arrival from South Korea market for the period January to March is 4,329 is a 21.7 percent growth. South Korea Market is expected to perform extremely well this year. There is possibility of direct flights from South Korea to Maldives which would further boost the market. Maldives representation at Korean Expo 2012 to be held in Yeosu and KOTFA Fair to be held in Seoul is likely to energize the Korean market.

France

For the first quarter of 2012, Maldives had a total of 25,195 arrivals from France, which is a reduction of -1.3 percent compared to the same period in 2011. French market contributes a total of 9.8 percent to the total market share. France is second most important market in Western Europe after Germany. The slight reduction in the French market is due to the European economic crisis and being the presidential election year in France. Despite the slight reduction, the French market is an important market which has the potential to record a positive growth end of the year.

UK

When comparing the arrivals figures for the past five years, UK registered the highest arrival figures in 2008 accounting for 116,821 visitors. In 2009, the figure dropped to 105,950 and in 2010 there was a slight increase to 114,158 again a reduction in 2011 accounting for 104,508 visitors. Due to economic recession in the UK, the total arrivals from UK market for the first quarter of 2012 registered 24,395 which is a 12 percent decrease. The British market will continue to experience declines to 2015 largely because of the economic recession. UK economy enters recession after contracting for second consecutive quarter. GDP fell by 0.2 percent in first quarter of 2012. According to UNWTO, UK (Longhaul) outbound market is expected to contract in 2012.

Italy

In the first quarter of 2012 Italy recorded a total of 26,939 visitors to Maldives which accounts for 10.5 percent of market share. The Italian market is the hardest hit market for Maldives due to economic crisis in Italy. The decline in arrival figure is also due to closure of club style resorts in Maldives. It is also linked to bankruptcy of major tour operators in Italy. Italian market is not expected to perform well this year. Strict fiscal policies of Italian government also discourage longhaul outbound tourism.

Japan

The total arrivals from Japan for the first quarter of 2012 are 8,114 which is 5 percent decline. Japan market has been a stagnant market for the past 5 years. 2011 earthquake and the tsunami in Japan is a major factor of the decrease in arrivals to Maldives. In order to increase arrivals from Japan it is vital that we re-strategize market segmentation and product adaptation.

India

During the first quarter of 2012 Maldives recorded a total of 6,179 arrivals from India, which is a10.4 percent decline compared to same period of 2011. India contributes 2.4 percent of the total market share of the Maldives tourism. The reason for the market decline in India is financial difficulties faced by some of the airlines. Limited air connectivity between major Indian cities and Maldives is also hindering factor in growth of Indian market. However, it is expected Indian market will perform favourably in the upcoming months.

Austria

7,152 arrivals were registered form Austria from January-March 2012. This is an 11.4 percent growth compared to the same period in 2011. Although Austria is a small market, with its favourable economic conditions and high percentage of the population with disposable income and propensity to travel, the market has maintained a positive growth.

South East Asia

In terms of population the main countries in the region are Indonesia, Malaysia, Philippines, Singapore and Thailand. 4,515 arrivals were registered between January to March 2012. This is a 12.1 percent increase to the same period in 2011. South East Asian market shares 1.8 percent of the total arrivals to the Maldives.

Americas

USA is a huge market that needs to be tapped into with the right strategy. Many of the obstacles that have been faced include the distance and lack of direct and convenient routes topped with the lack of marketing budget to launch an aggressive campaign to penetrate to this market. Despite the obstacles, 3,566 arrivals were registered from the USA from January to March. This is a 6.6 percent increase compared to the same period in 2011. Much interest has been generated amongst the Americans with the emerging trend in live aboard cruises in the Maldives.

Middle East

The first quarter of 2012 Maldives attracted a total of 4,344 arrivals from Middle East market which recorded an unparalleled growth of 77.8 percent compared to the same period last year. In particular it is important to note the exceptional growth from the Saudi Arabian market.

The opening of Middle Eastern based hotel chains in Maldives is a contributing factor for the positive growth. Middle East remains as 1.7 percent of the total market share.

Spain and Portugal

The first quarter of 2012 Maldives attracted 1219 and 609 from Spain and Portugal respectively. A decrease in outbound travel from Spain has been observed by 1.33 percent compared to the same period in 2010. Historically these two markets have been relatively small markets for Maldives.

South Africa

The total arrival from South Africa market for the period January to March is 576 is a 21.2 percent decrease. South Africa is a potential market with better air connectivity.

Northern Europe

The total arrival from Denmark, Finland, Norway and Sweden market for the period January to March is 1,237, 596, 800, 1,866 respectively. Denmark and Norway showed a positive growth where as there is decline in Finland and Sweden market. Scandinavian economies are recovering their former level of economic growth and are expected to maintain sound growth in coming years. The main obstacle for the market growth is the limited air connectivity. With better air connectivity these are potential markets to the Maldives.

Easter Mediterranean Europe

The total arrivals from Israel recorded 713 during the first quarter of 2012 which is a growth of 61.7 percent compared to same period last year. Turkey also recorded a positive growth of 20 percent accounting for 1,088 visitors to Maldives. The reason for the growth in Turkish market is the opening of Turkey owned resort in Maldives. Turkey also remains an extremely potential market with better air connectivity. Charter operations are expected from Turkey during the year which would contribute to the positive growth.

Maldives has a target of attracting 1 million tourists during 2012. A strategic digital and social media campaign is in place. Road shows and other strategic marketing activities are been planned for the year ahead. Maldives Marketing & PR Corporation has a policy to carry out joint promotions and marketing campaigns with airlines, tour operators and other stakeholders.

News

MIC appoints Ali Shakir as Group General Manager

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Maldives Inflight Catering Pvt Ltd (MIC) has announced the appointment of Ali Shakir as the Group General Manager. With over 27 years of experience in the hospitality industry, Ali Shakir will now oversee operations for the Maldives Inflight Kitchen, Hulhule Island Hotel, and Madifushi Private Island Maldives.

Ali Shakir, who most recently served as General Manager at OBLU NATURE Helengeli by SENTIDO, played a pivotal role in the resort’s redevelopment and reopening. Prior to that, he joined Atmosphere Core in 2019 as Resort Manager at VARU By Atmosphere, where he was instrumental in the pre-opening of several properties, including OBLU XPERIENCE Ailafushi, OBLU SELECT Lobigili, OZEN RESERVE BOLIFUSHI, and VARU By Atmosphere. His wealth of experience also includes key positions at prestigious resorts such as Angsana Velavaru, Hulhule Island Hotel, and Paradise Island Resort and Spa.

Ali is no stranger to MIC, having spent more than 15 years at Hulhule Island Hotel, where he rose through the ranks to become Executive Assistant Manager before departing in 2019.

Commenting on his new role, Ali Shakir expressed his enthusiasm:
“I am honored to rejoin MIC and lead the operations of these iconic properties. This company has always held a special place in my career, and I am excited to work with the talented team to drive further success and innovation.”

Ibrahim Shareef Mohamed, Managing Director of MIC, welcomed Ali to the leadership team, praising his extensive experience and strategic vision:
“We are delighted to have Ali back at MIC. His proven track record in the hospitality sector, combined with his in-depth knowledge of Hulhule Island Hotel and his previous achievements, makes him the ideal leader to take us forward. I have no doubt that under his leadership, MIC will continue to set benchmarks for excellence.”

Ali Shakir holds a General Managers Program certificate from Cornell University, USA, and a General Hotel Service certification from the Institute of Hotel and Catering Service, Maldives.

MIC is a joint venture between Maldives Airports Company Limited and SATS Ltd, renowned for its inflight catering services to airlines and private jets. Beyond the Maldives Inflight Kitchen, MIC also manages Hulhule Island Hotel, the only airport hotel at Velana International Airport, and the luxurious Madifushi Private Island Maldives in Meemu Atoll.

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Tips & Advice

Flying after scuba diving: Essential guidelines for safe travel

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Scuba diving in the Maldives offers an unparalleled experience, with its vibrant coral reefs, diverse marine life, and crystal-clear waters. However, one crucial aspect that divers must consider is the timing of their flights after diving. Understanding the recommended waiting periods before flying is essential to ensure safety and prevent decompression sickness. Here’s what you need to know.

Understanding Decompression Sickness

Decompression sickness, also known as “the bends,” occurs when nitrogen bubbles form in the bloodstream and tissues due to rapid changes in pressure. This can happen if a diver ascends too quickly or flies too soon after diving. The reduced cabin pressure in an airplane can exacerbate the formation of these bubbles, leading to serious health risks.

Recommended Waiting Times

The waiting time before flying after scuba diving depends on the type and number of dives completed. Here are the general guidelines:

  1. Single Dive: If you have completed a single, no-decompression dive, it is recommended to wait at least 12 hours before flying. This allows sufficient time for the body to eliminate excess nitrogen.
  2. Multiple Dives or Multiple Days of Diving: For divers who have completed multiple dives or have been diving over several days, the recommended waiting period extends to 18 to 24 hours. This longer duration helps ensure that nitrogen levels in the body have decreased to safe levels.
  3. Dives Requiring Decompression Stops: If your dive profile included decompression stops, it is crucial to wait at least 24 to 48 hours before boarding a flight. Decompression dives involve higher nitrogen absorption, necessitating a longer off-gassing period.

Seaplane and Domestic Flights

Many tourists visiting resorts and other islands in the Maldives travel by seaplane or domestic flights. While these flights generally operate at lower altitudes compared to international flights, the same waiting time guidelines apply. The reason is that even at lower altitudes, the risk of decompression sickness remains significant due to the changes in pressure.

Practical Tips for Divers

  • Plan Your Dives and Flights: When planning your diving trip, consider your flight schedule. Ensure that you have ample time between your last dive and your flight to adhere to the recommended waiting periods.
  • Stay Hydrated: Proper hydration can aid in the elimination of nitrogen from the body. Drink plenty of water before and after your dives.
  • Monitor Your Health: Pay attention to any symptoms of decompression sickness, such as joint pain, dizziness, or difficulty breathing. If you experience any of these symptoms, seek medical attention immediately.
  • Use Dive Computers: Modern dive computers can help track your nitrogen levels and provide personalized recommendations for safe flying times based on your dive profile.

Flying after scuba diving requires careful consideration and adherence to safety guidelines to prevent decompression sickness. By following the recommended waiting times and taking necessary precautions, divers can enjoy their underwater adventures in the Maldives and travel safely. Always consult with dive professionals or medical experts if you have any concerns about your health and safety.

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News

Riaan Drever appointed Cluster General Manager of Pullman Maldives Maamutaa and Mercure Maldives Kooddoo

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Pullman Maldives Maamutaa and Mercure Maldives Kooddoo, idyllic island escapes nestled in the Gaafu Alifu Atoll, has announced the appointment of Mr. Riaan Drever as their new Cluster General Manager, effective July 1, 2024.

Mr. Drever brings over two decades of global hospitality expertise to his role, including an impressive 11-year tenure within the Maldives itself. Driven by a deep passion for exceeding guest expectations, he has carved a successful career overseeing luxurious resorts and spearheading innovative hospitality projects.

A true visionary leader, Mr. Drever is renowned for his commitment to excellence and dedication to blending luxurious experiences with authentic Maldivian culture. “I’m excited to continue contributing to the Maldives’ hospitality sector alongside the local team and Accor,” shared Mr. Drever, “ensuring every guest achieves their dream vacation.”

As the Maldives continues to be a top travel destination, Mr. Drever’s leadership promises to further solidify its reputation for exceptional hospitality.

Island Hopping for Every Traveler

Perfectly situated in the southern Maldivian atolls, both Pullman and Mercure cater to diverse traveler preferences. Marine enthusiasts will be captivated by the chance to encounter up to 13 different shark species!

  • Pullman Maldives Maamutaa: This five-star, all-inclusive haven boasts 18 hectares of lush greenery surrounding a natural lake. From gourmet dining to romantic cocktails and thrilling water sports, Pullman offers the perfect blend of adventure and relaxation.
  • Mercure Maldives Kooddoo: This adults-only retreat offers a more intimate experience. Nestled on Kooddoo Island, it’s just a 50-minute domestic flight from Malé. Unwind and explore the island’s hidden gems at your own pace, indulging in delectable local flavors.

Memories Made to Last

Under Mr. Drever’s visionary leadership, Pullman Maldives Maamutaa and Mercure Maldives Kooddoo promise an unforgettable Maldivian escape. Discover endless possibilities and create memories that will last a lifetime. Book your stay today and experience paradise!

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