Business
Visit Maldives launches virtual event management platform

Visit Maldives has launched its very first virtual event management platform.
The modern platform named, “My Virtual Maldives” will amplify audience engagement and networking by connecting attendees from across the globe through hosted online events ranging from virtual exhibitions, roadshows, webinars to trainings and live marketing events targeting the travel trade and consumers alike.
The web-based format allows the highest accessibility and easy navigation enabling attendees to experience the power of going virtual on the robust platform and its features such as:
- AI-powered matchmaking
- Smart lead generation
- Virtual booths
- Hybrid engagement and networking tools
- Real time support
- Live video calls and text chat
- Secured one-on-one meetings
- Video meetings with screen share
- Networking lounge (two, four or 10 people)
- Fully branded auditorium with live chat, poll and Q&A
- Unlimited attendees
- Doing business in your time zone and local language
- Games and contests for longer attendee engagement
Every area of the platform depicts a unique charm of the Maldives presented in 3D graphics.
The Isles Main Lobby of the platform portrays the natural beauty and the unique geographical formation of the scattered islands surrounded by turquoise lagoons. The Isles Main Lobby directs to the different areas of the platform.
The Barefoot Beach Conference designed for in the theme of “movie under the stars” is designated for webinars, virtual conferences and livestreams, the Sunny side Exhibition Hall inspired by overwater villas is for Virtual Exhibitions, the Underwater Networking Suite depicting the world famous underwater dining is for one-on-one meetings during events, the social wall for attendees to interact virtually during the events through comments and likes, and the contest area for raffle draws.
Additionally, there are other functions such as translation services, interactive features for engagement and the support function that assists users navigate through the platform with ease via a chat function.

The first event hosted on My Virtual Maldives was the Webinar training series (session 1) held to educate the French Travel Trade about the Maldives in French language.
Different types of virtual events targeting the travel trade and consumers in key target markets are scheduled to be held on My Virtual Maldives throughout the course of the year. These events will also create the opportunity for participation by the Maldives tourism industry partners similar to other online and offline activities by Visit Maldives.
Having pivoted marketing activities to digital platforms during the pandemic, Visit Maldives conducted successful online campaigns to remind consumers through immersive content to dream about the Maldives and reassure the target markets through the message that Maldives is one of the safest destinations to travel during this period due to its unique geographic dispersion of islands and stringent safety measures in place.
A digital-first strategy has helped greatly through the virtual world in leaving a mark on the target markets which is reflected today in the tourist arrival numbers.
Visit Maldives have been utilising traditional as well as creative and innovative platforms and means to market the Maldives.
The launch of My Virtual Maldives is a big step forward in marketing the Maldives as a tourist destination. The platform will further the marketing efforts to revitalise Maldives tourism in the face of the pandemic.
Business
Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
Business
BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.
The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.
“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.
In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.
The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.
A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.
Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.
Business
Redefining corporate retreats at Cinnamon Dhonveli Maldives

MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.
Let your next MICE experience be more than a meeting—make it a journey worth sharing.
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