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Soneva launches Namoona Baa Initiative, unveils first ‘Eco-Centro’ outside Soneva Fushi
Soneva has officially launched its Namoona Baa initiative with the unveiling of the ‘eco-centro’ complex on the island of Maalhos, Maldives.
Namoona Baa sees the islands of Maalhos, Dharavandhoo, and Kihaadhoo in the Baa atoll pledging to end the open burning of island waste, in a radical shift towards eco-friendly waste management.
The pledge was made by the presidents of Maalhos, Dharavandhoo, and Kihaadhoo island councils, during a workshop on waste held at Soneva Fushi on January 5-8, 2019.
To end the practice of the open burning of waste, which poses a health and environmental hazard and damages tourism, each island will create an ‘eco-centro’ waste-to-wealth centre that will sort, recycle and reuse island waste.
The eco-centro model was pioneered at Soneva Fushi, which is located close to Maalhos. At the resort, food and organic waste, metals, and bottles are chipped, ground down or composted, and turned into things of economic value, such as concrete building blocks and fertiliser. Plastic waste is either recycled or used to create useful new objects.
Soneva has pledged funds from its Soneva Save our Seas programme to support the creation of the eco-centros on Maalhos, Dharavandhoo, and Kihaadhoo. During the January workshop, the island council presidents helped forge a new partnership amongst their islands, Soneva Fushi, and Common Seas, an international NGO dedicated to reducing marine plastic pollution.
The new partnership — part of the international Clean Blue Alliance which supports islands to prevent plastic waste leaking into the ocean — sets a course for Baa atoll, and eventually the Maldives, to become a global leader in halting ocean plastic pollution.
As part of the inauguration of the Maalhos eco-centro, a friendly cricket match took place on the island. Maldivian parliament speaker, former president Mohamed Nasheed, played a game of cricket Tuesday afternoon alongside former Indian international cricketer Harbhajan Singh, and a number of Maldivian cabinet ministers and officials.
The match helped showcase a new recreational area created on the island, which had previously been the site of a rubbish dump. The area has since been transformed into a recreational area under the Namoona Baa initiative.
“What we have brought to our islands in the course of building a life, has taken us over – waste has taken over our reefs, beaches and islands. This waste is now a curse,” Nasheed said.
Prior to playing cricket, President Nasheed, the Maalhos island council president Shujau, and Soneva CEO and co-founder Sonu Shivdasani officially inaugurated the Maalhos eco-centro waste-to-wealth centre – an innovative, waste processing complex modelled on Soneva Fushi’s Eco Centro.
At the complex, the island’s waste is sorted into different categories such as plastic, glass, tin and wood; which is then compacted, crushed, and chipped where possible, and sent for recycling. The new eco-centro has enabled Maalhos to completely stop the open burning of rubbish and waste – making it the first inhabited island in the Maldives to do so.
“The eco-centro is a revolution for Maalhos. After 20 years, we have turned our dump yard into a proper waste centre,” Maalhos island council president Shujau said.
President Nasheed also viewed a photo exhibition highlighting the different components of Namoona Baa, including the local school’s ‘zero-waste’ recycling challenge, surf lessons and tournaments involving local women and girls, and the island’s drinking water plant, Soneva Water, which provides 80 per cent of households with drinking water in reusable bottles, eliminating the need for single-use plastic bottles.
“Maalhos can now produce wealth from its waste. This is just the beginning; and we will roll out the eco-centros to Dharavandhoo and Kihaadhoo this year, and working with the government hopefully to extend the project to the whole of Baa Atoll – making it truly Namoona Baa,” Sonu said.
Dealing with waste, particularly plastic, is a major issue for every island community in the Maldives. Plastic bottles and bags tend to litter streets, island jungle and beaches, while waste is routinely burned in toxic, open bonfires. Human health and guesthouse tourism suffer as a direct result of this practice.
Under the Namoona Baa Initiative, the Maalhos model will be expanded to neighbouring Dharavandhoo and Kihaadhoo, with eco-centro waste-to-wealth centres established on both islands later this year. With government support, it is hoped that the model can be rolled out across the Baa atoll, and eventually the whole of the Maldives.
In August 2019, Common Seas produced a preliminary report for the Maldivian government showing how the island nation could radically reduce the amount of single-use plastic it consumes, and reduce plastic pollution.
In September 2019, at his maiden address to the UN General Assembly, Maldivian President Ibrahim Mohamed Solih announced a nationwide phase-out of single-use plastics to be implemented by 2023, including phase-outs of single-use plastic bottles and bags. It is one of the most comprehensive phase-outs of single use plastics in the world.
“What we saw in Maalhos today shows how local initiatives can make a significant reduction in the amount of waste an island community produces. Common Seas’ research identifies a handful of policies, that the government could implement quickly, that would go a long way towards meeting President Solih’s commitment to phase out single-use plastics,” Jo Royle, Managing Director of Common Seas, said, during a dinner held at Soneva Fushi after the cricket match.
Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.
In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.
Sixty-two private villas with their own stretch of beach are hidden amongst dense foliage within touching distance of a pristine coral reef. Eight new one- and two-bedroom Water Retreats, perched above the turquoise depths of the Indian Ocean, are scheduled to open to guests by May. Intuitive service is provided by Mr./Ms. Friday butlers.
Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options.
In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.
Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.
Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.
Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.
Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.
Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.
Photos: HAWWA AMANY ABDULLA / THE EDITION
JOALI BEING, the Maldives’ exclusive Well-Living island, will embrace the timeless spirit of a Traditional Christmas this festive season, guided by its core ethos of joy, connection, wellbeing, and family. From 20 December 2025 to 11 January 2026, the island will transform into a sanctuary of festive wonder, where cherished traditions harmoniously blend with transformative wellbeing journeys.
Centred around the theme ‘A Lot Like Holiday,’ the festive celebrations combine beloved seasonal rituals with meaningful travel experiences inspired by JOALI BEING’s Four Pillars of Wellbeing — Mind, Skin, Microbiome, and Energy. Guests will be invited to take part in uplifting activities designed to encourage togetherness, discovery, and personal renewal.
Highlights of the festive programme include:
- Holiday Tree Lighting: A serene celebration beneath a canopy of lights where palm fronds replace fir trees and the sea breeze carries the spirit of the season.
- Gingerbread House Making: A joyful, hands-on tradition for guests of all ages.
- Christmas Picnic: A fresh reimagining of the classic celebration, featuring curated hampers, indulgent flavours, and oceanfront views.
- Christmas Eve Dinner: A refined feast of traditional holiday favourites and JOALI BEING classics, celebrating love, connection, and unity.
- New Year’s Eve Celebration: A night of sparkle, music, and culinary excellence to welcome 2026 in style.
As part of its festive line-up, JOALI BEING will also host a selection of Visiting Experts and global icons offering transformative, purpose-driven experiences:
- Football Workshops with Dimitar Berbatov: The former Manchester United striker, two-time Premier League Champion, and captain of the Bulgarian national team will lead two exclusive sessions (30 December and 2 January), inspiring players of all ages through mentorship and skill development.
- The Quantum Journey with Carlos Aparicio: Through his Biocuántica Original method, Aparicio will guide guests in achieving coherence between heart and mind, fostering resilience and clarity.
- Power of Breathwork with Javier de Prado: Guests will explore the connection between breath and emotion through mindful movement and meditation to restore balance and vitality.
- Awaken Balance and Longevity with Dr Igor Roganin: Integrating Traditional Chinese Medicine and modern diagnostics, Dr Roganin will offer therapies supporting graceful ageing, energy flow, and long-term wellbeing.
The festive calendar extends beyond celebration, inviting guests to experience the Joy of Well-Living through transformative rituals such as cacao ceremonies, Qi Gong, sound baths, and stress management workshops. Culinary highlights will include Japanese dinners, seafood feasts, and interactive masterclasses, while outdoor adventures will offer dolphin cruises, semi-submarine explorations, coral conservation, and Muay Thai sessions — all designed to deepen connection with self, others, and nature.
Family experiences will take centre stage through B’Kidult, JOALI BEING’s signature concept that blends play and purpose. The programme will feature engaging activities for all ages, including the Laughing Boocha Mixology Class, Beach Boot Camp for Teens, Healthy Nice Cream Kitchen, and Family Pilates sessions — all aimed at nurturing learning, joy, and togetherness.
A stay at JOALI BEING promises a journey of renewal and self-discovery, allowing guests to return home with a sense of lightness in body, mind, and spirit. Rates begin at USD 5,706 per night for two guests sharing an Ocean Pool Villa on a bed-and-breakfast basis.
As the festive season draws near, Centara Hotels & Resorts Maldives invites guests to celebrate the holidays amid the beauty of the Indian Ocean. Each of its distinct island destinations blends the warmth of Maldivian hospitality with the timeless traditions of the season. From family-friendly adventures to serene adult escapes, guests can choose from four remarkable properties — Centara Grand Lagoon Maldives and Centara Mirage Lagoon Maldives within The Atollia by Centara Hotels & Resorts, and Centara Ras Fushi Resort & Spa Maldives and Machchafushi Island Resort & Spa Maldives, part of The Centara Collection.
Centara Grand Lagoon Maldives
Just a short speedboat ride from Malé International Airport, Centara Grand Lagoon Maldives offers a sanctuary of tranquillity and privacy. Located within The Atollia, the resort presents a wealth of world-class dining, exhilarating water sports and excursions, and holistic wellness experiences at the serene SPA Cenvaree Retreat. Elegant beachfront and overwater villas provide the perfect setting for a memorable festive escape.
This year, the resort introduces the theme ‘Crystal and Bubbles’, a celebration that captures the glamour and sparkle of the season. From 22 December to 7 January, guests can enjoy a calendar of curated activities and entertainment beneath glittering crystal-inspired décor.
Families can look forward to treasure hunts, cupcake decorating, and pyjama parties leading up to Santa’s grand arrival on Christmas Day, while couples can indulge in elegant gala dinners and wine tastings. Each day brings new delights — from Boduberu masterclasses and festive workshops to themed dinners and karaoke nights.
The celebrations culminate in a New Year’s Eve gala, featuring cocktails, live entertainment, and fireworks beneath the stars. The festivities continue into January with island cinema nights, sandcastle competitions, and Orthodox celebrations that showcase local culture and cuisine.
Centara Mirage Lagoon Maldives
Located within The Atollia, Centara Mirage Lagoon Maldives embodies the signature spirit of Centara’s Mirage brand — a lively, family-focused resort inspired by the wonders of the ocean. The property features diverse dining options, a kids’ club, and the renowned SPA Cenvaree, complemented by the playful Candy Spa for younger guests. A sprawling outdoor water complex — complete with a lazy river, splash zone, and multiple pools — forms the heart of the island’s entertainment.
Festivities begin on 3 November with a joyful cake-mixing ceremony and continue through 7 January with an Orthodox Day celebration. Guests can join daily activities such as sunrise yoga, beach fitness sessions, and family games, or unleash their creativity through crafts including tote bag painting and festive T-shirt design.
Evenings are filled with BBQs under the stars, themed buffets, live music, Boduberu drumming, and mixology contests. Young travellers can enjoy pyjama parties, gaming challenges, and movie nights at the E-Zone, while families come together to welcome the New Year at the Mirage Carnival Celebration, complete with cocktails, a grand buffet, and live performances.
Centara Ras Fushi Resort & Spa Maldives
For those seeking an adults-only escape, Centara Ras Fushi Resort & Spa Maldives offers a tranquil haven where indulgence meets serenity. Guests can unwind in beachfront or overwater villas, explore the lagoon’s marine life, and savour moments of connection during a thoughtfully curated festive programme running from 15 December to 6 January.
Days begin with sunrise yoga, meditation, and Pilates sessions, while creative workshops invite guests to make botanical scrubs, organic face masks, and coconut-leaf crafts. More energetic visitors can join Thai boxing classes, beach volleyball, and boot camps.
As the sun sets, the resort transforms into a scene of celebration, with tree-lighting ceremonies, carol singing, cocktail hours, and themed dinners. Culinary highlights include seafood barbecues, Kin Khao dinners, and traditional Maldivian feasts. The New Year’s Eve Gala Dinner, inspired by an underwater theme, promises an evening of fine dining, live music, and dancing beneath the stars, followed by a warm Orthodox Day gathering to close the season.
Machchafushi Island Resort & Spa Maldives, The Centara Collection
Situated in South Ari Atoll, Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, captures the essence of Maldivian island life — where nature, culture, and the ocean intertwine. Offering 112 beachfront and overwater villas overlooking a UNESCO-protected marine reserve, the resort provides an idyllic setting for meaningful festive celebrations.
Running from 7 November to 6 January, the programme begins with a cake-mixing ceremony and tree-lighting event, followed by Santa’s jet-ski arrival to delight guests of all ages. Children can take part in creative workshops, pizza-making, and scavenger hunts at Camp Safari, while adults enjoy beachside yoga, meditation, and wellness sessions.
Families can join sandcastle competitions, outdoor movie nights, and karaoke sessions, or explore local heritage through storytelling and cultural activities. As evening falls, the island comes alive with Fire & Ice pool parties, wine-pairing sessions, seafood feasts, and live DJ nights. On Christmas Eve, guests are treated to a festive buffet at Reef or a fine dining experience at Mare Azzurro, leading up to a New Year’s Eve island celebration of music and dance. The season concludes with a relaxed beach gathering on 6 January, featuring traditional dishes and festive cocktails.
Centara Hotels & Resorts Maldives invites guests to embrace the season’s joy across its enchanting island collection — where every sunrise brings celebration, every sunset brings connection, and every moment becomes a cherished memory beneath the Maldivian sky.
Jen Maldives Malé by Shangri-La has been named ‘Leading Business Hotel – Maldives’ at the prestigious South Asian Travel Awards (SATA) 2025, held this year in Colombo, Sri Lanka.
The award recognises outstanding achievements in travel, tourism, and hospitality across South Asia, underscoring the hotel’s continued commitment to delivering exceptional service, modern business facilities, and a seamless experience for both corporate and leisure travellers.
General Manager Juan Carlos Diago expressed his gratitude, stating, “We are truly honoured to receive this recognition from SATA. The award is a testament to the passion, dedication, and hard work of our entire team, who consistently go above and beyond to deliver exceptional services to our guests. We share this achievement with our valued guests and partners who continue to trust and support us.”
Situated in the heart of Malé, the capital of the Maldives, Hotel Jen Malé Maldives by Shangri-La has long been a preferred choice for business travellers seeking convenience, comfort, and efficiency. The property offers state-of-the-art amenities, versatile meeting and event spaces, and a balance of work and leisure. Guests regularly commend the hotel’s professionalism and consistency in delivering high standards, making each stay both productive and memorable. Whether for a short stopover or an extended business visit, Hotel Jen continues to set the benchmark for world-class service in a dynamic urban setting.
Director of Sales Mariyam Shafiyya Steinhilber added, “We are deeply honoured to receive the Best City Hotel Award. Winning this award reflects the passion and dedication of our entire team, from our front-line staff to our management. Every department has played a vital role in creating the outstanding guest experiences that make our hotel a leader in the city’s hospitality landscape.”
The South Asian Travel Awards brings together leading industry figures from Sri Lanka, India, Nepal, Bhutan, Bangladesh, and the Maldives, and has become one of the region’s most respected platforms for recognising excellence and innovation in tourism and hospitality.
As Jen Maldives Malé by Shangri-La celebrates this milestone, the team remains dedicated to enhancing service standards and redefining the business travel experience in the Maldives and beyond.
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