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Soneva launches Namoona Baa Initiative, unveils first ‘Eco-Centro’ outside Soneva Fushi

Published

6 years ago

February 10, 2020

Soneva has officially launched its Namoona Baa initiative with the unveiling of the ‘eco-centro’ complex on the island of Maalhos, Maldives.

Namoona Baa sees the islands of Maalhos, Dharavandhoo, and Kihaadhoo in the Baa atoll pledging to end the open burning of island waste, in a radical shift towards eco-friendly waste management.

The pledge was made by the presidents of Maalhos, Dharavandhoo, and Kihaadhoo island councils, during a workshop on waste held at Soneva Fushi on January 5-8, 2019.

To end the practice of the open burning of waste, which poses a health and environmental hazard and damages tourism, each island will create an ‘eco-centro’ waste-to-wealth centre that will sort, recycle and reuse island waste.

The eco-centro model was pioneered at Soneva Fushi, which is located close to Maalhos. At the resort, food and organic waste, metals, and bottles are chipped, ground down or composted, and turned into things of economic value, such as concrete building blocks and fertiliser. Plastic waste is either recycled or used to create useful new objects.

Soneva has pledged funds from its Soneva Save our Seas programme to support the creation of the eco-centros on Maalhos, Dharavandhoo, and Kihaadhoo. During the January workshop, the island council presidents helped forge a new partnership amongst their islands, Soneva Fushi, and Common Seas, an international NGO dedicated to reducing marine plastic pollution.

The new partnership — part of the international Clean Blue Alliance which supports islands to prevent plastic waste leaking into the ocean — sets a course for Baa atoll, and eventually the Maldives, to become a global leader in halting ocean plastic pollution.

As part of the inauguration of the Maalhos eco-centro, a friendly cricket match took place on the island. Maldivian parliament speaker, former president Mohamed Nasheed, played a game of cricket Tuesday afternoon alongside former Indian international cricketer Harbhajan Singh, and a number of Maldivian cabinet ministers and officials.

The match helped showcase a new recreational area created on the island, which had previously been the site of a rubbish dump. The area has since been transformed into a recreational area under the Namoona Baa initiative.

“What we have brought to our islands in the course of building a life, has taken us over – waste has taken over our reefs, beaches and islands. This waste is now a curse,” Nasheed said.

Prior to playing cricket, President Nasheed, the Maalhos island council president Shujau, and Soneva CEO and co-founder Sonu Shivdasani officially inaugurated the Maalhos eco-centro waste-to-wealth centre – an innovative, waste processing complex modelled on Soneva Fushi’s Eco Centro.

At the complex, the island’s waste is sorted into different categories such as plastic, glass, tin and wood; which is then compacted, crushed, and chipped where possible, and sent for recycling. The new eco-centro has enabled Maalhos to completely stop the open burning of rubbish and waste – making it the first inhabited island in the Maldives to do so.

“The eco-centro is a revolution for Maalhos. After 20 years, we have turned our dump yard into a proper waste centre,” Maalhos island council president Shujau said.

President Nasheed also viewed a photo exhibition highlighting the different components of Namoona Baa, including the local school’s ‘zero-waste’ recycling challenge, surf lessons and tournaments involving local women and girls, and the island’s drinking water plant, Soneva Water, which provides 80 per cent of households with drinking water in reusable bottles, eliminating the need for single-use plastic bottles.

“Maalhos can now produce wealth from its waste. This is just the beginning; and we will roll out the eco-centros to Dharavandhoo and Kihaadhoo this year, and working with the government hopefully to extend the project to the whole of Baa Atoll – making it truly Namoona Baa,” Sonu said.

Dealing with waste, particularly plastic, is a major issue for every island community in the Maldives. Plastic bottles and bags tend to litter streets, island jungle and beaches, while waste is routinely burned in toxic, open bonfires. Human health and guesthouse tourism suffer as a direct result of this practice.

Under the Namoona Baa Initiative, the Maalhos model will be expanded to neighbouring Dharavandhoo and Kihaadhoo, with eco-centro waste-to-wealth centres established on both islands later this year. With government support, it is hoped that the model can be rolled out across the Baa atoll, and eventually the whole of the Maldives.

In August 2019, Common Seas produced a preliminary report for the Maldivian government showing how the island nation could radically reduce the amount of single-use plastic it consumes, and reduce plastic pollution.

In September 2019, at his maiden address to the UN General Assembly, Maldivian President Ibrahim Mohamed Solih announced a nationwide phase-out of single-use plastics to be implemented by 2023, including phase-outs of single-use plastic bottles and bags. It is one of the most comprehensive phase-outs of single use plastics in the world.

“What we saw in Maalhos today shows how local initiatives can make a significant reduction in the amount of waste an island community produces. Common Seas’ research identifies a handful of policies, that the government could implement quickly, that would go a long way towards meeting President Solih’s commitment to phase out single-use plastics,” Jo Royle, Managing Director of Common Seas, said, during a dinner held at Soneva Fushi after the cricket match.

Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.

In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.

Sixty-two private villas with their own stretch of beach are hidden amongst dense foliage within touching distance of a pristine coral reef. Eight new one- and two-bedroom Water Retreats, perched above the turquoise depths of the Indian Ocean, are scheduled to open to guests by May. Intuitive service is provided by Mr./Ms. Friday butlers.

Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options.

In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.

Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.

Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.

Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.

Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.

Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.

Photos: HAWWA AMANY ABDULLA / THE EDITION

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From wellness to culture: Cinnamon Hotels & Resorts embodies new era of Maldivian travel

Published

6 days ago

October 23, 2025

m@ldives

The Maldives continues to strengthen its position as one of the world’s premier island destinations, achieving global acclaim while maintaining steady growth in visitor arrivals. The country was recently named Best Beach Destination at the World Tourism Awards 2025 in Brussels and ranked among the Top Ten Countries for Food in the Condé Nast Traveller Readers’ Choice Awards 2025.

According to the Ministry of Tourism, the Maldives recorded over 1.7 million tourist arrivals as of 21 October 2025 — a 10% year-on-year increase. The destination is on course to meet its ambitious target of 2.3 million arrivals by year-end, with the final quarter expected to bring the highest influx of visitors as the nation enters its peak travel season.

Sustained demand from key markets including India, China, Russia, and the United Kingdom, alongside rising interest from the Middle East and Europe, continues to fuel this growth. The trend reflects a broader global shift towards experience-led travel, where visitors seek meaningful, immersive stays rather than conventional leisure holidays.

As arrival numbers climb, the focus within the Maldives tourism industry is evolving from volume to value. Hospitality brands are responding by offering experiences that highlight authenticity, sustainability, and cultural engagement. Among them, Cinnamon Hotels & Resorts — which operates four properties across the Maldives — is redefining the concept of island travel through wellness, cuisine, and culture.

The brand’s approach extends beyond accommodation, curating distinctive experiences that deepen the guest journey. From spa rituals rooted in Asian wellness traditions at Mandara Spa and Chavana Spa to private beachfront dinners celebrating the region’s rich culinary heritage, each stay is designed to be both restorative and enriching. Guests who book directly also receive exclusive credits and tailored experiences, reinforcing the Maldives’ growing appeal as a destination for conscious and immersive travel.

This direction mirrors the Maldives’ evolving tourism strategy, which prioritises authenticity and quality over volume. As the nation edges closer to another record-breaking year, its success lies not only in the number of arrivals but in its ability to offer enduring, high-calibre experiences — a vision shared by Cinnamon Hotels & Resorts as it continues to shape the future of island hospitality across the region.

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Centara Maldives unveils bespoke National Day escapes for UAE holidaymakers

Published

6 days ago

October 23, 2025

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As one of the most notable occasions in the GCC calendar, UAE National Day presents the perfect opportunity to plan a dream island getaway at one of Centara Hotels & Resorts’ Maldivian destinations. Travellers can discover their own piece of paradise across four distinctive properties: Centara Grand Lagoon Maldives, Centara Mirage Lagoon Maldives, Centara Ras Fushi Resort & Spa Maldives, and Machchafushi Island Resort & Spa Maldives, The Centara Collection. Each resort offers a seamless blend of elegance, comfort, island activities, and rejuvenating spa experiences — the ideal way to celebrate the spirit of the occasion with a tropical touch.

Centara Grand Lagoon Maldives

Located a short speedboat ride from Malé International Airport, Centara Grand Lagoon Maldives provides an elegant island retreat ideal for celebrating special moments with family and friends. The resort features a range of overwater villas and beachfront residences, each complete with a private pool, jacuzzi, or both — offering guests an opportunity to truly unwind and disconnect from the outside world.

Set within The Atollia by Centara Hotels & Resorts, the resort offers an array of experiences, from exciting water sports and excursions to restorative wellness treatments at the tranquil SPA Cenvaree Retreat. Dining choices include international buffets at The Gallery, modern Mediterranean flavours at Bluefin, and light bites at Coco Drift’s swim-up bar. Guests can also toast to the occasion with a refreshing drink at Sunset Social.

In celebration of UAE National Day, Centara Grand Lagoon Maldives invites guests to reconnect with loved ones through an exclusive stay package. Guests booking before 15 December for stays until 20 December can enjoy four nights for the price of three or seven nights for the price of five, with complimentary round-trip transfers included.

Additional benefits include:

Upgrade to the Half Board Plus meal plan when booking a Room with Breakfast
Club access
Complimentary sparkling beverage at Sunset Social on the first evening
One complimentary couples’ treatment at SPA Cenvaree Retreat
A 15% discount and triple points for CentaraThe1 members

Centara Mirage Lagoon Maldives

Nestled in the scenic North Malé Atoll, Centara Mirage Lagoon Maldives offers a vibrant, underwater world-themed escape perfect for families. The resort combines play and relaxation through its lazy river, splash zones, and water playgrounds, alongside the acclaimed SPA Cenvaree, a Candy Spa for children, and a lively kids’ club. Accommodation includes oceanfront and overwater villas, complemented by diverse dining experiences.

Families can enjoy the ultimate island holiday where children stay, play, and dine for free on all stays before 15 December. Perfect for the UAE National Day long weekend, the offer includes:

Special room rates
Complimentary round-trip speedboat transfers
Free stays and meals for up to two children aged 11 and under
A 15% discount and triple points for CentaraThe1 members

Centara Ras Fushi Resort & Spa Maldives

For couples and solo travellers seeking tranquillity, Centara Ras Fushi Resort & Spa Maldives offers an adults-only sanctuary designed for relaxation and connection. Guests can wake to panoramic sea views from oceanfront or overwater villas with direct lagoon access. The resort features world-class dining, a yoga pavilion, award-winning SPA Cenvaree, and water sports including windsurfing, parasailing, and snorkelling.

To mark UAE National Day, guests can take advantage of 30% off all villas (and 45% off for CentaraThe1 members), along with 50% off transfers for stays of two to four nights. The package also includes:

Sparkling beverage and fresh fruit upon arrival in overwater villas
A three-course poolside dinner under the stars for Half Board Plus guests and above
Buy-one-get-one-free spa treatments
20% discount on food and beverages
10% off water sports and excursions
Complimentary snorkelling and kayaking equipment

Bookings and stays are valid until 10 January 2026.

Machchafushi Island Resort & Spa Maldives, The Centara Collection

Set amidst breathtaking ocean views and a UNESCO-protected marine reserve, Machchafushi Island Resort & Spa Maldives, The Centara Collection caters to adventure seekers and nature enthusiasts alike. Home to an award-winning house reef and several renowned dive sites, guests can spend their days exploring coral reefs or discovering a historic shipwreck, followed by spa treatments and gourmet dining.

Guests can enjoy 45% off flexible rates for CentaraThe1 members and 30% off for non-members, along with 30% off seaplane transfers for stays of two to six nights until 10 January 2026.

The offer includes:

Handmade chocolates and tropical fruit upon arrival in overwater or pool villas
A complimentary picnic lunch for families or a private beach dinner for couples (Half Board Plus and above)
Buy-one-get-one-free spa treatments
Complimentary stays and meals for children aged six and under
20% discount on à la carte dining and floating breakfasts (Club Pool Villas only)
10% discount on water sports and excursions
Complimentary snorkelling gear and kayak use

For more information or reservations, guests can visit Centara Hotels & Resorts and explore exclusive UAE National Day offers available across all Maldivian properties.

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Holistic journeys at One&Only Reethi Rah: Year of global wellness expertise

Published

1 week ago

October 22, 2025

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One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.

Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.

Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.

In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.

The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.

Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance

Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.

For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.