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Soneva launches Namoona Baa Initiative, unveils first ‘Eco-Centro’ outside Soneva Fushi

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Soneva has officially launched its Namoona Baa initiative with the unveiling of the ‘eco-centro’ complex on the island of Maalhos, Maldives.

Namoona Baa sees the islands of Maalhos, Dharavandhoo, and Kihaadhoo in the Baa atoll pledging to end the open burning of island waste, in a radical shift towards eco-friendly waste management.

The pledge was made by the presidents of Maalhos, Dharavandhoo, and Kihaadhoo island councils, during a workshop on waste held at Soneva Fushi on January 5-8, 2019.

To end the practice of the open burning of waste, which poses a health and environmental hazard and damages tourism, each island will create an ‘eco-centro’ waste-to-wealth centre that will sort, recycle and reuse island waste.

The eco-centro model was pioneered at Soneva Fushi, which is located close to Maalhos. At the resort, food and organic waste, metals, and bottles are chipped, ground down or composted, and turned into things of economic value, such as concrete building blocks and fertiliser. Plastic waste is either recycled or used to create useful new objects.

Soneva has pledged funds from its Soneva Save our Seas programme to support the creation of the eco-centros on Maalhos, Dharavandhoo, and Kihaadhoo. During the January workshop, the island council presidents helped forge a new partnership amongst their islands, Soneva Fushi, and Common Seas, an international NGO dedicated to reducing marine plastic pollution.

The new partnership — part of the international Clean Blue Alliance which supports islands to prevent plastic waste leaking into the ocean — sets a course for Baa atoll, and eventually the Maldives, to become a global leader in halting ocean plastic pollution.

As part of the inauguration of the Maalhos eco-centro, a friendly cricket match took place on the island. Maldivian parliament speaker, former president Mohamed Nasheed, played a game of cricket Tuesday afternoon alongside former Indian international cricketer Harbhajan Singh, and a number of Maldivian cabinet ministers and officials.

The match helped showcase a new recreational area created on the island, which had previously been the site of a rubbish dump. The area has since been transformed into a recreational area under the Namoona Baa initiative.

“What we have brought to our islands in the course of building a life, has taken us over – waste has taken over our reefs, beaches and islands. This waste is now a curse,” Nasheed said.

Prior to playing cricket, President Nasheed, the Maalhos island council president Shujau, and Soneva CEO and co-founder Sonu Shivdasani officially inaugurated the Maalhos eco-centro waste-to-wealth centre – an innovative, waste processing complex modelled on Soneva Fushi’s Eco Centro.

At the complex, the island’s waste is sorted into different categories such as plastic, glass, tin and wood; which is then compacted, crushed, and chipped where possible, and sent for recycling. The new eco-centro has enabled Maalhos to completely stop the open burning of rubbish and waste – making it the first inhabited island in the Maldives to do so.

“The eco-centro is a revolution for Maalhos. After 20 years, we have turned our dump yard into a proper waste centre,” Maalhos island council president Shujau said.

President Nasheed also viewed a photo exhibition highlighting the different components of Namoona Baa, including the local school’s ‘zero-waste’ recycling challenge, surf lessons and tournaments involving local women and girls, and the island’s drinking water plant, Soneva Water, which provides 80 per cent of households with drinking water in reusable bottles, eliminating the need for single-use plastic bottles.

“Maalhos can now produce wealth from its waste. This is just the beginning; and we will roll out the eco-centros to Dharavandhoo and Kihaadhoo this year, and working with the government hopefully to extend the project to the whole of Baa Atoll – making it truly Namoona Baa,” Sonu said.

Dealing with waste, particularly plastic, is a major issue for every island community in the Maldives. Plastic bottles and bags tend to litter streets, island jungle and beaches, while waste is routinely burned in toxic, open bonfires. Human health and guesthouse tourism suffer as a direct result of this practice.

Under the Namoona Baa Initiative, the Maalhos model will be expanded to neighbouring Dharavandhoo and Kihaadhoo, with eco-centro waste-to-wealth centres established on both islands later this year. With government support, it is hoped that the model can be rolled out across the Baa atoll, and eventually the whole of the Maldives.

In August 2019, Common Seas produced a preliminary report for the Maldivian government showing how the island nation could radically reduce the amount of single-use plastic it consumes, and reduce plastic pollution.

In September 2019, at his maiden address to the UN General Assembly, Maldivian President Ibrahim Mohamed Solih announced a nationwide phase-out of single-use plastics to be implemented by 2023, including phase-outs of single-use plastic bottles and bags. It is one of the most comprehensive phase-outs of single use plastics in the world.

“What we saw in Maalhos today shows how local initiatives can make a significant reduction in the amount of waste an island community produces. Common Seas’ research identifies a handful of policies, that the government could implement quickly, that would go a long way towards meeting President Solih’s commitment to phase out single-use plastics,” Jo Royle, Managing Director of Common Seas, said, during a dinner held at Soneva Fushi after the cricket match.

Soneva currently runs two resorts in the Maldives, Soneva Fushi and Soneva Jani, and luxury yacht, Soneva in Aqua. The world-leading luxury resort operator also operates Soneva Kiri resort in Thailand.

In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.

Sixty-two private villas with their own stretch of beach are hidden amongst dense foliage within touching distance of a pristine coral reef. Eight new one- and two-bedroom Water Retreats, perched above the turquoise depths of the Indian Ocean, are scheduled to open to guests by May. Intuitive service is provided by Mr./Ms. Friday butlers.

Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options.

In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.

Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.

Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.

Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.

Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.

Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.

Photos: HAWWA AMANY ABDULLA / THE EDITION

Featured

Sun Siyam Resorts marks Valentine’s season with multi-resort celebrations

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Sun Siyam Resorts is inviting couples to celebrate Valentine’s season across its collection of Maldivian island resorts, with each destination offering a distinct rhythm and character. From unhurried island experiences to celebrations shaped by nature and shared moments, the programme presents couples with a range of intimate ways to reconnect in settings designed to feel personal and considered.

At Sun Siyam Iru Fushi, Valentine’s celebrations will take place from 12 to 14 February, unfolding through a series of tailored experiences focused on togetherness. The programme includes floating breakfasts, sunset moments in private pool villas, secluded island picnics and snorkelling excursions. Evenings feature experiences such as Cinema by Moonlight on the water, live DJ sessions and couple-focused spa rituals, creating a balance between relaxed romance and private time.

From 11 to 14 February, Sun Siyam Iru Veli will present a Valentine’s programme centred on candle-lit dining, beachfront gatherings and personalised experiences across lagoon and sandbank locations. Live performances by Maldivian saxophonist Shahy Siraj will accompany sunsets and evening celebrations, offering couples a setting designed to feel relaxed and timeless.

Throughout February, Sun Siyam Vilu Reef will host a month-long Valentine’s journey inspired by coastal tones and slower-paced island living. The programme includes outdoor dining experiences, sunset performances, beachside theatre and personalised couple activities across dining, spa and excursions, inviting guests to engage with a more extended celebration of the season.

At Siyam World, Valentine’s Day on 13 and 14 February will be marked by a more expressive programme where romance is paired with music, performances and island-wide dining experiences. The celebrations culminate in a signature Valentine’s show, presenting a high-energy approach to the occasion.

From 13 to 20 February, Sun Siyam Olhuveli will offer a week-long Valentine’s escape focused on shared experiences, food and island life. The programme includes evening performances by DJ Slim Belghith and a culinary residency by Italian chef Francesca Gambacorta, alongside beachfront dining, wellness experiences and activities designed for couples to spend time together at a relaxed pace.

Across the Sun Siyam portfolio in the Maldives, Valentine’s season is defined by time spent together through shared meals, music, unhurried days and the natural island setting. Couples are invited to explore seasonal offers and programmes across the collection via the Sun Siyam Resorts website.

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Featured

Ifuru Island Maldives presents intimate Valentine’s escape for couples

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Ifuru Island Maldives has unveiled A Valentine’s Escape, Curated for Two, a Valentine’s season programme featuring a collection of experiences designed for couples seeking connection in a private island setting shaped by natural surroundings and a restrained approach to luxury.

Central to the offering are romantic beach dinners held under the night sky, alongside an exclusive private dining experience at the resort’s Secret Spot. This secluded location is reserved for couples seeking privacy and is available by prior arrangement. Each dining experience is curated by the culinary team and includes bespoke menus, candlelit table settings and personalised service.

For couples wishing to spend time on the water, the resort is introducing a private romantic yacht charter in collaboration with Blend. The experience offers a quiet journey across the lagoon and open waters, with curated refreshments and uninterrupted sunset views. Designed for a limited number of couples, the charter is positioned for occasions such as proposals, anniversaries and Valentine’s celebrations.

Wellness experiences form an additional element of the Valentine’s programme. Couples can book a dedicated spa package focused on shared relaxation rituals in a calm setting. For guests interested in mindfulness, a guided meditation and bonding session led by visiting practitioner Dr. Sha is available on selected dates, offering an opportunity for reflection and balance within the island environment.

Through private dining, ocean-based experiences, spa rituals and mindful moments, A Valentine’s Escape, Curated for Two presents couples with the opportunity to celebrate Valentine’s season in a manner that is personal, unhurried and considered.

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Awards

Atmosphere Core earns triple honours at Layalina Editor’s Choice Awards

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Atmosphere Core concluded 2025 with a strong industry showing, securing three major honours at the Layalina Editor’s Choice Awards 2025 for RAAYA by Atmosphere, Atmosphere Kanifushi Maldives and OBLU XPERIENCE Ailafushi. The accolades underscore the group’s ability to deliver clearly differentiated resort concepts for diverse traveller profiles, while maintaining a consistent emphasis on quality, comfort and guest satisfaction across its portfolio.

At the awards, RAAYA by Atmosphere was named Best New Luxury Resort of the Year – Maldives. Atmosphere Kanifushi Maldives received the title of Best All-Inclusive Luxury Resort, while OBLU XPERIENCE Ailafushi was recognised as Most Stylish Resort – Maldives. The honours are based on Layalina’s independent editorial assessment and established quality benchmarks, celebrating excellence across luxury hospitality, all-inclusive offerings and lifestyle-led design. Layalina is a leading Arab lifestyle publication under 7awi Media Group, with a strong readership and influence across the GCC and wider region.

Collectively, the awards highlight Atmosphere Core’s understanding of evolving travel expectations, delivering experiences that are thoughtful, well-crafted and easy to enjoy, whether guests are seeking tranquillity, variety or social energy.

Each of the recognised resorts brings a distinct identity to the group’s Maldivian portfolio. RAAYA by Atmosphere, located in the Raa Atoll, is defined by its serene environment and castaway-artist concept, encouraging guests to slow down and reconnect through nature, creativity and adventure. Atmosphere Kanifushi continues to stand out for its scale and consistency, offering a generous all-inclusive experience through the Kanifushi Plan™, expansive villas and a long, natural island setting that appeals to both families and couples. In contrast, OBLU XPERIENCE Ailafushi delivers a more dynamic island escape, characterised by contemporary design and a lively social atmosphere that resonates with travellers drawn to shared spaces, movement and modern aesthetics. Together, the accolades reflect a carefully curated portfolio designed to cater to a wide spectrum of travel moods and preferences.

Commenting on the achievement, Ashwin Handa, Chief Operating Officer of Atmosphere Core, said the group was honoured to receive the Layalina Editor’s Choice Awards 2025, recognising the three resorts across distinct categories. He noted that the recognition reflects the company’s carefully curated experiences, shaped by a strong sense of product, space and genuine care, and credited the passion and commitment of the teams, as well as the continued trust of guests, for the achievement.

Central to these successes is Atmosphere Core’s philosophy of the Joy of Giving, which positions hospitality around care, generosity and attention to detail. This approach informs destinations that feel closely connected to their natural surroundings and supports bespoke experiences that anticipate guest needs. The result, the group says, is a style of hospitality that is welcoming, effortless and personal, creating meaningful moments that endure beyond the stay itself.

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