Business
Abu Dhabi’s Jalboot to manage luxury marina in Maldives’ Crossroads integrated destination
Thailand’s premier property development company Singha Estate on Tuesday announced a deal with Abu Dhabi-based Jalboot Holdings to manage its luxury marina at Crossroads, the first and largest integrated tourism destination in the Maldives.
As part of the 10-year exclusive deal, Jalboot will be providing a full spectrum water transport solution for Crossroads, including marina management, water transport and other support services.
“Singha Estate is very excited about this collaboration with Jalboot. They are the perfect partner for Crossroads as our upscale water transportation and services that will bring in the new marina experiences,” Naris Cheyklin, CEO of Singha Estate, was quoted in a statement, as saying.
Jalboot will also open a ‘one stop shop’ retail space at Crossroads’ Township — the project’s leisure and entertainment hub — that will hold agencies for different vessels and spare parts, with a chandlery stocking specialist supplies and equipment. This retail space will include a dedicated VR lounge for visitors to experience virtual tours on many of Jalboot’s vessels available for purchase.
Alongside managing Crossroads’ luxurious berth yacht marina, Jalboot will be providing a comprehensive range of luxury cruise services at the integrated destination totalling six vessels consisting of:
- Round-trip ferry transportation services to and from Velana International Airport and other nearby islands
- A yacht chartering service
- Cutting edge electric Dhoni boats providing inter-lagoon services
Jalboot says its vessels have been uniquely designed for Crossroads, fully equipped with air-conditioning and having the capacity to transport over 4,000 passengers per day. Placing sustainability first, key innovations of the vessels include:
- Water jet propulsion instead of conventional propellers, which can have a damaging effect on precious marine life and corals; suitable for the geography of the Maldives.
- Full-scale Solas standard facilities.
- A catamaran design engineered to enable vessel stability and comfort.
“The creative DNA of Jalboot and Singha Estate are very similar,” Jalboot’s CEO Mohamed Roestali and Group Chief Financial Officer Thomas Rebollini said.
“Singha Estate is a very progressive organisation that has brought the first marina and the first inter-linked resort of its kind to the Maldives. Amongst our many similarities, Jalboot has trail-blazed the creation of a water transport network in the UAE as well. Together, we can create an experience unlike any others in the Maldives.”
According to Jalboot, plans are also underway for inter-island transportation to be completely electric-powered, as it aims to make a significant future investment on marina and yacht management in light of the growth potential of the Maldives market.
Visitors to Crossroads can also look forward to enjoying a show, where Jalboot will showcase new models of luxury vessels. Additionally, the marina is expected to include an upscale boardwalk, featuring a stylish dining experience, hosting celebrity chefs and world renowned DJs.
From the marina management collaboration, Jalboot says it plans to enhance employment opportunities among Maldivian communities by sharing its specialised know-how with a local team at Croassroads marina via a specially formed start-up group.
Founded in 2013, Jalboot Holdings is a leading integrated provider of vessel design, construction and operation of sightseeing and passenger transfer ferry services based in Abu Dhabi. The company has surged to the frontline of the marine transport service industry, and in addition also provides private and commercial boat charters.
Developed by Singha Estate, Crossroads spans nine islands in the Emboodhoo Lagoon and will have a plethora of dining, retail, entertainment, recreational and leisure-lifestyle offerings, including a 50-berth marina. In addition to Hilton’s Curio Collection resort, which will be set exclusively on one of the islands within the integrated destination, Crossroads will also be home to Hard Rock Hotel Maldives and Hard Rock Cafe Maldives — the first development in the Maldives by world-class entertainment and lifestyle brand Hard Rock International.
With its close proximity of a 15-minute boat ride from the Maldives main Velana International Airport and capital Male, Crossroads aims to captivate leisure travellers and family markets with a development spanning nine islands, boasting 1,300 rooms and a retail space of over 11,000 square metres.
The project’s leisure and entertainment hub, The Township will house a variety of international restaurants, retail outlets, a world-class wellness spa, a Maldives Discovery Centre with coral preservation and coral propagation activities, a diving centre, a multi-purpose hall, a kids club, and a cultural centre. World-renowned partners at the Township include Hard Rock Café Maldives, Café del Mar, and two of Asia’s 50 Best Restaurants, Ministry of Crab and Nihonbashi.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Business
Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
Business
Coca-Cola Maldives launches World Cup-themed promotion
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
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