Business
Nominee evaluations for SATA 2018 begins

Evaluation of nominees for South Asian Travel Awards (SATA) 2018 kicked off on Tuesday.
In a statement, organiser Highrise said a panel of multi national experts will be evaluating the Maldives based nominees from Tuesday to Sunday at Mookai Hotel in capital Male. The jury is based on the number of nominees from major participating destinations, and includes Amal Goonetilleke, Rinku Madan and Hinna Khalid, it added.
“They are chosen on the basis of their entrepreneurial experience, their achievements and their commitment to supporting and knowledge about the tourism and service industry. They play a key role in reviewing the nominees and selecting the finalists during the Awards competition,” the statement read.
“The jury members then give feedback through an online system designed for evaluation process with individual login.”
Amal Goonetilleke
With over three decades of experience in the field of tourism and hospitality, Amal specialises in sales and marketing for hotels and resorts. Presently a marketing consultant for hospitality companies with local and international affiliations, she is well versed in multiple disciplines of sales and marketing across global markets and segments such as corporate, MICE, leisure, and revenue management.
She is recognised as one of the leaders in hospitality focused sales and marketing in her native Sri Lanka. She held the position of Vice President at The Hotels Association of Sri Lanka, Vice President at Colombo City Hotels Association and Chairperson at PATA Sri Lanka Chapter, and was a Board Member of the Sri Lanka Promotions Bureau.
In recognition of her contribution to the industry, she was awarded the Zonta Woman of Achievement Award for Tourism in 2009 and Women in Management – Tourism Gold Award in 2015.
Rinku Madan
Rinku recently completed her studies in Global Journalism at Harvard University, with the objective of pursuing her writing skills in the area of global luxury travel. She had earlier studied at the French Culinary Institute in the area of food writing. Having worked with luminaries like Alan Richman and Andrew Fischer, she is amongst the very few certified food writers in India with a global experience.
Her penchant for understanding food and other finer aspects of life commenced more than a decade ago, as the chef at a seven-star members-only restaurant. This was followed by her stint as the Editor of Times Nightlife Guide. She further honed her journalism skills through weekly columns at The Economic Times and The Sunday Times, and with leading business and general dailies in the Times Group fold and the BBC Good Food Guide. She was also a producer at the CNN International Bureau, New Delhi for a brief period.
Rinku’s experience in writing feature articles on food, restaurants, cuisines and luxury properties enhanced her skills, and enabled her to pursue luxury as a focus area, not only as a writer but also as a food stylist and consultant in the field of food and beverage.
Hinna Khalid
Hinna is a professional consultant, researcher, lecturer and writer who has contributed immensely to educating and empowering people. She has completed a Masters in Arts in Applied Social Research at University of West of England, a Post Graduate Diploma in Social Science Research Methods at University of Bristol, and a Post Graduate Diploma in PHC Management at Mahidol University. She is now a Doctoral Student of Philosophy at Management and Science University, Malaysia (MSU).
She has over 25 years of experience in administration, having worked at policy level and managing institutions. Her experience includes collaboration and working with UNDP, WHO, ROSA, UNICEF, IMF and World Bank representatives and several other stakeholders.
Hinna has made contributions to policy dialogues for the Ministry of Gender, Ministry of Home affairs, Male City Council. She had previously headed the Vice Presidential Secretariat, and had also served as the focal point for Commonwealth’s decentralisation and regionalisation projects in Maldives.
According to Highrise, evaluations will be held in six cities, including Male, Colombo, Bangalore, New Delhi, Kathmandu and Paro. During the evaluation, each property has to do a presentation of 10 minutes before a panel consisting of multi-national judges, it said.
Nominations for the third edition of SATA, which consists of 36 categories in 10 segments, closed in April with a record 500 plus nominations.
Jumeirah, Soneva, Sun Siyam Resorts, Coco Collection, Villa Hotels, The Kingsbury, Amaya Hotels and Resorts, Adaaran Resorts Maldives, Heritance Hotels, Jetwing Hotels, Cinnamon Hotels and Resorts, Marriott and Taj Hotels are some of the well-known brands that have been nominated for the awards.
Online voting is ongoing, and will be carried out via the official website till June 30.
SATA 2018 gala is scheduled to take place in India’s commercial capital Mumbai from September 14-15.
Launched in 2016 by Maldives based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).
SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.
The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.
More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in the 2017 edition of SATA, which took place at the southernmost Maldives atoll of Addu in October.
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
Business
BBM: Stronger hospitality platform via Hotelier Maldives Awards, culinary development

Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.
That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.
Supporting the Ecosystem, Not Just the Event
BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.
This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:
- Watersports Personality of the Year
- Diving Personality of the Year
- Airport Representative of the Year
- Resort Manager of the Year
These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.
Hotel Asia and the Rise of Culinary Confidence
For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).
This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.
To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:
- 2023 — Chef Mohamed Adhil
- 2024 — Chef Ahmed Mazim
Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.
Backing Global Exposure for Local Talent
BBM has directly sponsored Maldivian chefs to represent the country at global events, including:
- HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
- La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
- FHA 2018 in Singapore, supporting emerging talent
- Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
- Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
- World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative
Creating Spaces for Knowledge Transfer
Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:
- Chef Bruno Ménard, holder of three Michelin stars
- Chef Edwin Leow, gold medalist at the IKA Culinary Olympics
These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.
Recognition with Purpose
BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.
“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”
Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.
Business
Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.
This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.
Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.
A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”
The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.
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