Nominations for SATA 2018 close with record 500 plus applicants

Nominations for the South Asian Travel Awards (SATA) 2018 have closed with a record number of over 500 nominations.

Nominations for the third edition of SATA, which consists of 36 categories in 10 segments, opened on January 15. During the two-month period, major hotel brands from India, Sri Lanka, Nepal, Bhutan and Maldives filed their nominations.

In a statement, SATA said evaluation of nominees by a jury would be carried in June and July. Online voting would take place from March 25 to June 30, it added.

This year’s edition of SATA is scheduled to take place in India’s commercial capital Mumbai in September.

Launched in 2016 by Maldives-based event management company Highrise, SATA has been endorsed by regional tourism authorities and organisations, including the Federation of Chambers of Commerce and Industry in Sri Lanka (FCCISL), Colombo Chamber of Commerce (CCC), Maldives Marketing and Public Relations Corporation (MMPRC), Maldives Association of Travel Agents and Tour Operators (MATATO), Confederation of Associated Tour Operators (India), Association of Travel Agents (ATA) Maldives, Association of Travel and Tour Operators India (ATTOI), Association of Professionals in Tourism (APT, India), Kerala Hotel General Managers Club (KHGMC), Nepal Tourism Board (NTB) and Liveaboard Association of Maldives (LAM).

SATA is the first ever regional travel awards endorsed by multi national associations, providing the tourism sector of the South Asian region with recognition towards their facilities and service excellence. It aims to encourage and raise service standards in the region’s tourism industry.

The awards’ first edition, which wrapped up with a gala ceremony at the iconic Mount Lavinia Hotel in Sri Lanka, saw an overwhelming support with more than 260 nominations. Major travel media organisations, including Maldives Insider, Asian Traveller, Asian Geographic, Asian Diver and Floating Asia were appointed as media partners of SATA 2016.

More than 414 nominations from the Maldives, India, Sri Lanka, Bhutan and Nepal were received for the 39 categories included in the 2017 edition of SATA, which took place at the southernmost Maldives atoll of Addu in October.

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