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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.
The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.
This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.
Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”
As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”
Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”
The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.
Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.
Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.
The resort is already accepting bookings for stays from June 1 onwards.
Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.
With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.
Featured
Finolhu replants 1,200 coral colonies to strengthen house reef

Finolhu, a Seaside Collection Resort, has completed a four-day coral transplantation programme, reinforcing its ongoing commitment to marine conservation. Led by the resort’s marine biologist, Ivanna Tobar, the initiative involved the replanting of approximately 1,200 coral colonies from Finolhu’s nurseries to its house reef, strengthening one of the Maldives’ most critical marine ecosystems.
The programme was notable for its collaborative approach, bringing together four marine biologists from neighbouring resorts—JOALI BEING, Westin, Coco Palm, and Dusit Thani. Visiting experts Philippa Darby-shire Jenkins (JOALI BEING), Rosalie Bailie (Coco Palm), Harry Longin (Westin), and Louna Marchand (Dusit Thani) took part in hands-on transplantation dives, equipment preparation, and reef health management activities, including the removal of invasive pincushion sea stars.
Steven Phillips, General Manager of Finolhu, said the initiative extended beyond coral restoration: “This represents a unique opportunity to unite resorts, share expertise, and promote marine conservation at the highest level. Healthy reefs are essential not only for the Maldives’ biodiversity but also for the wellbeing of local communities and the sustainable future of tourism. Through this collaborative effort, we have created a lasting impact in safeguarding these underwater landscapes for our guests and for generations to come.”
Coral conservation remains crucial in the Maldives, where reefs provide natural protection against coastal erosion, support fisheries relied upon by local communities, and sustain the nation’s tourism industry. Pressures such as rising sea temperatures, pollution, and human activity have intensified threats to these ecosystems, making restoration work increasingly vital to preserve the country’s natural heritage and marine resilience.
The four-day initiative combined restoration activities with knowledge exchange. Morning briefings prepared participants for the day’s dives, while afternoon sessions focused on reef assessments and equipment readiness for subsequent activities. This integrated approach not only accelerated restoration but also enhanced regional expertise in reef management.
The event forms part of Finolhu’s wider environmental stewardship strategy. Alongside coral restoration, the resort manages a coral nursery, monitors reef health, and develops sustainable marine practices to ensure the vitality of its house reef. Guests are also encouraged to engage with conservation initiatives through experiences such as the Coral Conservation Package, which combines education with hands-on involvement in reef restoration projects.
Action
Freediving with tiger sharks: Shark Expedition Fuvahmulah collaborates with marine biologist Andriana Fragola

Shark Expedition Fuvahmulah, renowned for its world-class scuba diving encounters, has announced an exciting expansion: the chance to freedive with tiger sharks in the Maldives’ southernmost atoll.
Fuvahmulah, often hailed as the “Tiger Shark Capital of the World,” is the only place on the planet where year-round encounters with tiger sharks are virtually guaranteed. With more than 280 identified resident tiger sharks, the island has become a bucket-list destination for divers and marine enthusiasts alike.

The newly introduced freediving experience offers a unique way to interact with these apex predators. Unlike scuba diving, freediving takes place without bubbles or heavy gear, allowing participants to connect with tiger sharks in a quieter, more natural way. This approach often makes the encounter more comfortable for the sharks and more intimate for the diver.
Guiding these expeditions is Andriana “Andy” Fragola, a marine biologist, shark diver, and conservationist currently based in Hawaii. Andy holds a Master’s Degree in Marine Conservation Biology with a focus on shark microbiology and has dedicated her career to shark research, conservation, and public education. Through her work in media and content creation, she strives to raise awareness about the importance of shark conservation and inspire people to take action to protect marine ecosystems.
“Freediving with tiger sharks is a raw and transformative experience,” says Andy. “Being eye-to-eye with these incredible animals without the barrier of scuba gear allows you to see them for what they truly are—powerful, intelligent, and essential to the health of our oceans.”
Shark Expedition Fuvahmulah ensures that all freediving activities are conducted under strict safety protocols. With experienced professionals like Andy leading the dives, participants can expect both an exhilarating and responsible adventure.

Why this experience stands out:
- Eye-to-eye encounters with tiger sharks in their natural habitat.
- A deeper, more personal connection with marine life.
- Expert-led guidance ensuring safety and conservation awareness.
In addition to freediving, Shark Expedition Fuvahmulah offers a range of packages, including accommodation options, making it easier for adventurers to fully immerse themselves in the island’s extraordinary marine environment.
For bookings and more information:
📧 Email: sales@scuba-expeditions.com
📱 WhatsApp: +960 9894653
🌐 www.scuba-expeditions.com
Excursions
Experience ocean encounters: Manta Month at Holiday Inn Resort Kandooma Maldives

Holiday Inn Resort Kandooma Maldives has announced the return of Manta Month this September, following the success of last year’s initiative. Now established as an annual programme, the celebration offers guests of all ages the opportunity to engage with the ocean while supporting marine conservation, with a particular focus on the manta ray.
Throughout the month, guests are invited to take part in guided excursions to known manta hotspots, led by the resort’s experienced team, who share insights into manta behaviour and conservation. Awareness talks highlight the story of a manta rescued near the island, serving as a reminder of the resort’s continuing efforts to protect marine life. Children can enjoy manta-themed arts and crafts as well as beach games, while the wider community will join reef and island clean-up activities, with collected waste repurposed into manta sculptures. In addition, proceeds from manta pendant sales at the resort’s retail boutique will be donated to The Manta Trust, extending support for research and protection initiatives.
Located close to several of the Maldives’ top ten dive sites, Holiday Inn Resort Kandooma Maldives places importance on the wellbeing of the ocean and its ecosystems, a priority shared by both guests and staff. The resort’s sustainability initiatives are aligned with IHG’s purpose, True Hospitality for Good, through its Journey to Tomorrow programme, which supports the United Nations Sustainable Development Goals and demonstrates a commitment to long-term environmental protection.
Commenting on the event, Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, said: “What started as a special event last year has now grown into an annual month-long celebration. Kandooma Manta Month is not just about seeing these magnificent creatures up close, but about creating meaningful experiences that inspire awareness, responsibility, and care for our ocean environment.”
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