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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

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Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.

The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.

This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.

Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.

Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”

Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”

The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.

Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.

Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.

The resort is already accepting bookings for stays from June 1 onwards.

Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.

With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.

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From zero experience to professional careers: Atmosphere Foundation celebrates Divemaster graduates

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Atmosphere Foundation has celebrated the graduation of the second batch of its ‘Zero to Divemaster’ Scholarship Programme, bringing the total number of young Maldivians trained through the initiative to 20 as the Foundation continues to build pathways into professional careers in the country’s diving industry.

Ten participants completed the second batch of the three-month programme, which takes students through a structured training pathway from PADI Open Water Diver to Advanced Open Water Diver, Emergency First Response, Rescue Diver and, ultimately, professional Divemaster certification.

Delivered in partnership with Moodhu Bulhaa Dive Centre in Vilimalé, the programme is designed to enable Maldivians to enter the professional diving industry even without previous diving experience. The second batch, comprising five women and five men, began training in July following the completion of the inaugural cohort.

The latest graduation builds on strong outcomes from the first batch, which began in April 2026 with 10 participants. All 10 successfully obtained their professional Divemaster certifications, while nine have since secured employment across safari vessels, resorts and island-based dive centres.

The 90 per cent employment rate among the first batch highlights the programme’s success in translating professional training into direct employment opportunities within the Maldives’ tourism and marine sectors.

Beyond technical diving skills, the programme provides participants with training in safety, emergency response and the responsibilities associated with working as a professional Divemaster. The progressive training structure is intended to equip graduates with both the qualifications and practical competencies required to work in professional diving environments.

A key component of the initiative is the level of financial support provided to scholarship recipients. Atmosphere Foundation covers tuition, required certification and registration fees, while also providing accommodation and meals during the programme. The scholarship for the second batch additionally covered training materials and dive insurance, helping remove financial barriers that could otherwise prevent participants from pursuing professional diving qualifications.

By covering both the cost of training and participants’ day-to-day living requirements during the course, the programme allows scholarship recipients to focus on developing their diving skills and completing the demanding progression towards Divemaster certification.

The programme also links scholarship support with a longer-term commitment to the Maldives. Participants agree to work within the country’s diving and marine industry for at least two years after successfully completing their certification, helping ensure that the skills developed through the initiative contribute directly to the local workforce.

With diving forming an important part of the Maldives’ tourism industry, the initiative seeks to expand opportunities for Maldivians to develop specialised skills and pursue careers in an area where trained professionals are required across resorts, liveaboards and local dive centres.

The results of the first cohort provide an early indication of the programme’s potential. While only three graduates had secured jobs when the second batch was launched in July, that figure has since increased to nine, reflecting continued progression into employment following certification.

Following the completion of two batches, Atmosphere Foundation has confirmed that the Zero to Divemaster Scholarship Programme will continue, providing further opportunities for Maldivians seeking to enter the professional diving industry.

With 20 participants now having completed the programme across its first two cohorts, Zero to Divemaster is developing from a training initiative into an employment pathway, combining internationally recognised diving qualifications with practical skills, financial support and a direct connection to career opportunities within the Maldives.

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Sea turtle hatchlings make their way to the ocean at Cinnamon Velifushi Maldives

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At Cinnamon Velifushi Maldives, seven sea turtle hatchlings recently emerged from the sand and made their way towards the Indian Ocean, their tiny flippers carrying them across the beach before disappearing into the blue. It was a fleeting moment, but one that offered a beautiful reminder that the beaches of the Maldives are more than places to escape to. They are living environments where some of the ocean’s most extraordinary stories begin.

For a sea turtle hatchling, the distance between nest and ocean may be measured in metres, but it marks an important first chapter in a much longer journey.

Sea turtles nest throughout the year in the Maldives, with nesting activity recorded across almost all of the country’s atolls. Green turtles account for the majority of recorded nests, while hawksbill and olive ridley turtles have also been documented. Recent research into nesting activity in the Maldives found that nests typically take around two months to hatch.

Once they emerge, however, the hatchlings are immediately faced with a challenging journey. Their instinctive movement towards the ocean is one of the most vulnerable stages of their lives. Natural predators are only part of the challenge. Artificial lighting can disorient hatchlings and lead them away from the water, while pollution, fishing activity, habitat loss and the effects of climate change continue to present threats throughout their lives.

Surrounded by the waters of Vaavu Atoll, Cinnamon Velifushi Maldives sits within a rich marine environment where encounters with the natural world extend far beyond the shoreline. The waters around the atoll are home to an abundance of marine life, from colourful reef fish and rays to sharks, dolphins and sea turtles, making the ocean an ever-present part of the island experience.

At Cinnamon Velifushi Maldives, these seven hatchlings were only visitors for a matter of minutes before the ocean carried them away. But for those fortunate enough to witness their first journey, they left behind something much bigger: a reminder that in Vaavu Atoll, some of the Maldives’ most memorable experiences are the ones nature chooses to create itself.

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Pullman Maldives Maamutaa adds six Leopard Sharks to Maldives identification database

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Pullman Maldives Maamutaa continues its ongoing marine conservation journey with the identification of Six Individual Indo-Pacific Leopard Sharks along the resort’s house reef. The sharks were documented through photographic observation and submitted to the MIYARU, the Maldives’ national non-profit organisation and research network focused on collaborative shark research and conservation.

The six identified sharks namely Atlas (LS081), Aurelian (LS083), Kikongo (LS090), Ambala (LS091), Ingwe (LS096), and Fowler (LS097) – can each be recognized by their distinctive patterns of dots and spots. Similar to a human fingerprint, these natural markings are unique to every shark, enabling marine researchers to identify individuals when they are encountered again.

By documenting these individual sharks, Pullman Maldives Maamutaa is contributing to a growing body of knowledge about the species and how it uses local reef habitats. Each sighting adds another piece to the wider picture of leopard shark presence and movements in the Maldives, supporting continued awareness, research and conservation.

For Pullman Maldives Maamutaa, conservation is about creating meaningful connections with the natural world. From a passing encounter with a leopard shark to learning how individual animals can be recognized beneath the surface, every discovery can offer a new perspective on the living reef.

The identification of these six leopard sharks reflects the resort’s continued approach to marine conservation through attentive observation, responsible marine experiences and collaboration with conservation partners.

As monitoring continues, Pullman Maldives Maamutaa invites guests to discover its house reef not simply as a destination beneath the surface, but as a living environment shared with an extraordinary diversity of marine life.

With every sighting, every photograph and every new record, the resort continues to build a deeper understanding of the waters surrounding Maamutaa – inspiring greater appreciation for the wildlife that calls the Maldives home.

Kayla Shortt is Pullman Maldives Maamutaa’s in-house Marine Biologist and PADI IDC Staff Instructor, who coordinated the in-water observations, photographic documentation and identification submissions that resulted in the six individual records.

Originally from South Africa, she has worked across five-star resorts in the Maldives since 2021, bringing together her experience in marine tourism and practical conservation.

Her expertise spans reef-health monitoring, turtle rehabilitation and shark behavior, with a particular focus on creating greater awareness and understanding of the marine environment.

At Pullman Maldives Maamutaa, Kayla makes marine science engaging and accessible, connecting guests with the underwater world while supporting the resort’s ongoing conservation efforts. Through her work, she contributes to a deeper understanding of the Maldives’ marine environment and the remarkable wildlife that calls it home.

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