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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

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Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.

The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.

This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.

Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.

Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”

Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”

The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.

Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.

Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.

The resort is already accepting bookings for stays from June 1 onwards.

Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.

With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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Chef Jake Norman and Molly O’Donoghue join Niva Dhigali for November programme

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Niva Dhigali Maldives will welcome visiting chef Jake Norman and British pickleball champion Molly O’Donoghue for a curated programme of island experiences this November, bringing together dining and active wellbeing in the Maldives.

Norman began his culinary career making pizza in the markets of Guadalajara, Mexico, before working in several London restaurants, including St John, Ottolenghi and Sabor. He now leads the kitchen at Updown Farmhouse in Kent, where his cooking focuses on seasonal ingredients, live-fire techniques and Mediterranean influences.

On 18 November, Norman will host an exclusive dinner at Faru, presenting a menu that combines Mediterranean flavours with influences from Mexico and the Middle East, while incorporating ingredients sourced from the Maldives.

The shared dining experience will feature Indian Ocean produce, grilled dishes and smoky flavours, with a menu designed to reflect the setting and encourage guests to dine at a relaxed pace.

The programme will also include pickleball sessions hosted by British champion Molly O’Donoghue. A national champion in mixed and women’s doubles, as well as a European champion in mixed doubles, O’Donoghue first discovered the sport while studying in Australia. She has since competed internationally and worked to introduce the sport to players around the world.

At Niva Dhigali, O’Donoghue will conduct beginner sessions and advanced coaching, giving guests of different skill levels the opportunity to learn, play and develop their technique.

Located in Raa Atoll, Niva Dhigali Maldives is surrounded by tropical vegetation, a lagoon and the Indian Ocean. The November programme, featuring Norman’s dining experience and O’Donoghue’s pickleball sessions, forms part of the resort’s approach to offering guest experiences centred on food, wellbeing and the island environment.

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Centara Mirage Lagoon Maldives develops next generation of dive instructors

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Against the backdrop of the Maldives’ world-renowned marine environment, Centara Mirage Lagoon Maldives is nurturing the next generation of dive professionals as the exclusive Best Dives Maldives resort authorised to deliver the PADI Instructor Development Course (IDC).

Bringing together Divemasters from Best Dives Maldives operations across the Maldives, the two-week programme reflects the resort’s growing role as the group’s dedicated training hub, supporting the development of the next generation of PADI Open Water Scuba Instructors while reinforcing its commitment to excellence in diving education.

Designed exclusively for certified Divemasters, the IDC combines comprehensive classroom learning with practical teaching workshops, confined and open water assessments, Emergency First Response Instructor Development, and Scuba Dive Instructor training. Participants entered the programme having already fulfilled PADI’s rigorous prerequisites, including logged dives, professional certifications, and medical clearances, before progressing to the Instructor Examination, the final step towards becoming a PADI Open Water Scuba Instructor.

Sharing his thoughts, Cluster General Manager Jorge Fernandez stated, “Our vision extends beyond delivering exceptional guest experiences. Across Centara Mirage Lagoon Maldives and its neighbouring Centara Grand Lagoon Maldives, we are committed to supporting the long-term growth of the Maldives’ diving industry through education, professional development, and marine stewardship. As the exclusive PADI Instructor Development Course centre within the Best Dives Maldives network, our resort plays a vital role in developing the next generation of dive professionals, strengthening industry standards, and reinforcing our commitment to advancing the Maldives as one of the world’s leading diving destinations.”

“Centara Mirage Lagoon Maldives has become the dedicated home of professional instructor development within the Best Dives Maldives network,” said Shimal Mohamed, Base Leader, Best Dives Maldives at Centara Mirage Lagoon Maldives. “Hosting the PADI Instructor Development Course allows us not only to develop future dive professionals, but also to maintain consistent training standards across our operations. It is a responsibility we are proud to uphold while supporting the career progression of our teams throughout the Maldives. We are equally committed to bringing more Maldivians into the diving profession, creating meaningful career pathways for local talent and helping the industry grow from within.”

With its protected lagoon, vibrant house reef, and diverse marine ecosystem, the resort offers an ideal environment for instructor development, allowing candidates to gain hands on teaching experience in conditions that closely reflect real world diving environments. Beyond delivering certification, the programme strengthens knowledge, confidence, and instructional skills, ensuring graduates are well prepared to guide and inspire future divers.

As the exclusive PADI Instructor Development Course provider within the Best Dives Maldives portfolio, Centara Mirage Lagoon Maldives continues to play a pivotal role in advancing professional dive education while enhancing the Maldives’ reputation as one of the world’s premier diving destinations. Alongside its instructor development programmes, the resort welcomes guests of all experience levels, from first time divers discovering the underwater world to experienced enthusiasts seeking unforgettable marine encounters.

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