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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.
The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.
This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.
Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”
As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”
Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”
The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.
Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.
Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.
The resort is already accepting bookings for stays from June 1 onwards.
Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.
With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.
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OBLU NATURE Helengeli, partners to celebrate inaugural Women’s Dive Month in July

Taking a bold step in championing women in diving, OBLU NATURE Helengeli by SENTIDO, part of the distinguished Atmosphere Core portfolio, and in partnership with TGI Maldives, ELE|NA Ayur spa and Marine Biologist Luca Melodia, have together launched International PADI Women’s Dive Month. This pioneering initiative extends the excitement of PADI Women’s Dive Day on 19th July into a full month, giving more thrill seekers the opportunity to experience the magic of the Indian Ocean.
Following a 2024 “PADI Outstanding Contribution to Women’s Diving” award, both TGI Maldives and OBLU NATURE Helengeli have been continuing their enthusiastic support for introducing more and more women and families into learning how to dive.
Helengeli island provides an incomparable diving experience. The island’s exotic house reef located just metres from the shoreline, and its surrounding dive sites are among the most sought-after in Malé Atoll, ideal for all skill levels, from beginner snorkellers to professional scuba divers. Throughout July, solo women travellers, adventurous families or even groups of friends escaping to this tropical haven, will find special offerings designed to encourage diving and exploration. All guests at the island resort enjoy the fully comprehensive OBLU Island Plan™, and in honour of PADI Women’s Dive Day, guests can enjoy a curated holiday package including wellness sessions, discounted dives, and engaging marine life talks.
Dive centre TGI Maldives boasts over 40 years’ experience supporting women in the sport of ocean diving. Known for their progressive approach to encouraging locals and travellers alike, the dive centre offers exclusive discounts on all dives booked by women throughout July, including the PADI Discover Scuba Dive for beginners. With a dedicated instructor, the discovery session is a safe and rewarding introduction to diving, even for non-swimmers, whilst for the professionals, excursions out into the big blue will unveil the Indian Ocean’s secrets.
TGI Maldives Operations Manager Greta Marcelli highlights the reasons for introducing this year’s Women’s Dive Month festivities, “There’s nothing like seeing guests’ emotions after their first dive. While we celebrate women in diving year-round, PADI Women’s Dive Month in July provides a platform to offer more reasons to join us in paradise. Partnering with the ELE|NA Ayur spa team and Marine Biologist Luca Melodia, we are creating an unforgettable and educational journey. We aim to bring together women, friends, and families for an immersive escape. Guests will enjoy diving, spa wellness classes, and all-inclusive dining. It’s a soulful island adventure into the aquatic world and beyond.”
To enhance the underwater adventure, the island’s ELE|NA Ayur spa team has curated over 18 different wellness activities, rotating throughout the month. From sunrise yoga by the ocean to aqua aerobics and core stability classes, these sessions help improve flexibility, endurance, and stamina, all essential for moving through the water with ease. And as a special treat, women who book a dive experience with TGI Maldives Helengeli will receive discounts on ELE|NA Ayur’s famous signature Coconut Shell and Sand Bundle massages. Drawing on age-old Maldivian healing practices, these unique rejuvenating therapies feature only locally sourced, sustainable ingredients and are just two treatments from the spa’s extensive award-winning menu.
Matt Wenger, PADI Regional Manager for the Maldives, stated, “As a leading PADI certified dive centre in the Indian Ocean, the team at TGI Maldives brings exceptional expertise in introducing ocean enthusiasts of all ages and backgrounds to the wonders of scuba diving. This July, by extending our PADI Women’s Dive Day celebration into a month-long event at the truly stunning OBLU NATURE Helengeli resort, we aim to welcome even more newcomers to the sport while also offering advanced certifications for existing enthusiasts”.
This July, guests are invited to take full advantage of the PADI International Dive Month at OBLU NATURE Helengeli and book their stay with a generous 20% discount on a fully inclusive stay of a minimum of four nights. TGI Maldives is offering 20% discount on all women’s PADI-certified dive courses booked throughout the month of July whilst ELE|NA spa also extends a 20% discount on the Coconut Shell and Sand Bundle signature treatments for every female guest who books a PADI Dive Month course.
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Jet Car: Sun Siyam Iru Fushi unveils ultimate family adventure

Sun Siyam Iru Fushi is once again making waves with the launch of its latest water sports adventure—the Jet Car Experience. Set against the backdrop of the island’s turquoise lagoon, the Jet Car offers an exciting way to explore the ocean in comfort and style. With its sleek automotive-inspired design and smooth performance, this water ride is perfect for families, couples, and friends looking to add a little adventure to their stay. Whether cruising under the sun or capturing perfect picture moments, the Jet Car adds an extraordinary and refreshing twist to island leisure.
Launched in anticipation of the resort’s whimsical Easter festivities, the Jet Car sets the stage for an action-packed holiday in paradise. From Easter egg hunts and creative kids’ programs to beachside feasts, live entertainment, and themed dining events — Easter at Sun Siyam Iru Fushi is a celebration for every generation.

Easter Holiday Offer – book by April 20, 2025, for stays until December 23, 2025. Enjoy free seaplane transfers for one guest with a 4-night stay, plus up to 30% off villas and beach dining. Book a 90-minute spa treatment and receive a 120-minute upgrade for free. Two children can enjoy complimentary wakeboarding or water skiing with two paying adults.
Whether you’re chasing adrenaline or serenity, the Jet Car experience and Easter escape at Sun Siyam Iru Fushi deliver the perfect blend of luxury, adventure, and family-friendly fun.
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Rise of solo travel: Cinnamon Hotels & Resorts Maldives meets the need

As travel becomes more about personal fulfilment and self-discovery, solo journeys are on the rise. In 2024, 16% of holidaymakers are travelling alone which is up from 11% in 2023, whilst searches and bookings for solo travel have also surged by 223% over the past decade. Often seen as a romantic escape, the Maldives is also an ideal destination for independent travellers seeking tranquillity, adventure, and a deeper connection with nature. At Cinnamon Hotels & Resorts in the Maldives, solo travellers can find a collection of bespoke experiences designed to enrich their journey.
Cinnamon Dhonveli Maldives offers the perfect quick escape, just a short speedboat ride from Malé, allowing you to drop your bags and step straight into adventure. With a seamless blend of excitement and relaxation, the resort has earned a devoted following, drawing guests back year after year. Days here are filled with new experiences, whether gliding across crystal-clear waters on a kayak, feeling the rush of windsurfing, or mastering the art of stand-up paddleboarding, while an extensive range of watersports ensures there’s always something to discover. For those seeking the ultimate thrill, big game fishing presents the chance to reel in barracuda or tuna, transforming a day on the water into an unforgettable story to take home.
For those drawn to the underwater world, Ellaidhoo Maldives by Cinnamon offers an unparalleled diving experience, with its legendary house reef regarded as one of the best in the Maldives. Just steps from the shore, divers can glide through vibrant coral formations where reef sharks, eagle rays, and schools of tropical fish create a mesmerising scene. Whether you’re an experienced diver or taking your first plunge, every dive presents the chance to encounter an extraordinary array of marine life, from graceful sea turtles to majestic manta rays. For an added thrill, night dives transform the ocean into an entirely different realm, revealing the nocturnal wonders of the reef, where elusive creatures emerge under the glow of a dive torch.
As part of Ellaidhoo Maldives by Cinnamon’s commitment to sustainability, guests can learn from the resort’s in-house Marine Biologist, who is dedicated to preserving the island’s ecosystem. Solo travellers can engage in educational talks and even participate in hands-on coral planting activities, actively contributing to the restoration of coral reefs while gaining valuable insight into the resort’s marine conservation efforts.
For travellers seeking both elegance and luxury, Cinnamon Velifushi Maldives offers a serene escape surrounded by the endless blue of the Indian Ocean. A standout feature is Marlin Restaurant, where seafood takes centre stage, from succulent lobster and fresh tuna to refined Maldivian specialities. For those eager to explore the Maldives beyond its shores, a visit to the historic Keyodhoo shipwreck or nearby islands like Thinadhoo and Felidhoo provides a glimpse into authentic island life. And finally to unwind, Mandara Spa offers a serene sanctuary, with treatments designed to soothe both body and mind.
Solo travel at Cinnamon Hotels & Resorts in the Maldives is an invitation to embark on a transformative journey. You could be seeking adventure, relaxation, or cultural exploration, however, each resort offers a unique blend of personalised experiences designed to help you discover new facets of yourself. With the Maldives’ endless blue and sunny skies, every moment becomes an opportunity for self-reflection, growth, and unforgettable memories.
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