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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018
Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.
The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.
This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.
Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”
Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”
The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.
Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.
Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.
The resort is already accepting bookings for stays from June 1 onwards.
Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.
With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.
Action
Canareef Resort highlights sea turtle conservation on World Turtle Day
In celebration of World Turtle Day, Canareef Resort Maldives hosted an impactful marine conservation awareness talk last evening at the resort’s Dhoaraa Bar. The interactive session drew a passionate crowd of guests and team members eager to learn about protecting the fragile marine ecosystems surrounding the island.
Located in the highly biodiverse Addu Atoll—a designated UNESCO Biosphere Reserve—Canareef Resort sits directly upon one of the most vital sea turtle habitats in the entire Indian Ocean region. The surrounding pristine waters are home to over 1,200 marine species, including two distinct, endangered residents: the Green Turtle (Chelonia mydas) and the Hawksbill Turtle (Eretmochelys imbricata).
During the presentation, the conservation talk highlighted the fundamentally different and crucial ecological roles these two species play on the same reef:
- Green Turtles serve as essential marine grazers, maintaining the health of seagrass beds. Their grazing promotes fresh seagrass growth, which absorbs carbon dioxide and acts as a vital nursery ground for juvenile fish. Without them, these essential seagrass beds can collapse.
- Hawksbill Turtles, recognised by their narrow, pointed beaks, feed predominantly on sea sponges. By keeping fast-growing sponge populations in check, they prevent them from smothering coral colonies, giving the reef the valuable space it needs to regenerate.
The talk also directly addressed the modern challenges facing sea turtle survival, including plastic pollution, accidental entanglement in fishing gear (bycatch), and light pollution. Marine experts reminded the audience that while sea turtles have successfully navigated the Earth’s oceans for over 100 million years—long before the Maldivian islands even formed—their future survival now rests heavily on human action.

To bridge the gap between awareness and everyday action, Canareef Resort shared a practical roadmap detailing how everyone can directly assist in local conservation efforts:
- In the Water: Swimmers and divers are advised to maintain a respectful three-meter distance from turtles, avoid flash photography, and never step on coral structures.
- On the Beach: Everyone is encouraged to keep beaches completely clear of personal items like sunloungers and bags at night so nesting turtles and hatchlings face no obstructions. Additionally, avoiding the use of torches on the beach after dark helps prevent confusing hatchlings as they navigate toward the ocean using the natural bright horizon.
- Active Reporting: Anyone on the island can support active tracking networks by reporting any distressed or entangled turtles directly to the resort’s reception or the Diverland dive centre team.
Canareef Resort Maldives continues to actively support regional environmental frameworks, highlighting the work of national turtle monitoring by the Maldives Marine Research Institute (MMRI) and regional protections like the Addu Biosphere rules. Through engaging educational sessions like the World Turtle Day talk, the resort reaffirms its commitment to sustainable tourism, preserving Addu Atoll’s breathtaking natural legacy for generations to come.
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InterContinental Maldives celebrates World Oceans Day with conservation-focused experiences
In celebration of three key events for marine conservation, InterContinental Maldives Maamunagau Resort has announced its guest programme for World Reef Awareness Day, World Environment Day and World Oceans Day.
Taking place during the first week of June, guests are invited to participate in a week-long series of immersive experiences designed to foster meaningful engagement with marine conservation, sustainability, education and community connection. The programme features a diverse range of activities and experiences across the resort, developed in collaboration with the resort’s team and partners: The Manta Trust and Ocean Group. Through interactive sessions, wellness activities and conservation-focused initiatives, guests will have the opportunity to learn about, celebrate and support marine life while deepening their connection to the natural environment.
Family Activities and Entertainment
To mark World Reef Awareness Day on 1 June, the resort’s Planet Trekkers kids’ club will host an ocean-themed origami class in partnership with The Manta Trust for junior guests. InterContinental Maldives has been working with The Manta Trust since 2019, one of the world’s leading manta ray research organisations, to help achieve global conservation through research, education, and collaboration. After an educational day, families can gather in the Planet Trekkers garden for a screening of Finding Nemo under the stars.
Celebrations continue on 8 June, for World Oceans Day, with the Finding Nemo theme continuing to inspire interactive family activities across the island. Guests can take part in the Finding Nemo Expedition, an island-wide treasure hunt designed to engage participants in marine discovery and adventure. Younger guests will also be invited to enjoy ocean-themed cookie decorating and face-painting activities throughout the day.

Families can display their creativity in the Marine Animal Sandcastle Building Competition, which also incorporates a shoreline clean-up initiative to encourage environmental stewardship. Children participating will be celebrated and receive certificates and an Ocean Protector badge in recognition of their involvement and creativity in the Marine Animal Sandcastle Competition at the Ocean Guardians Ceremony. As the day draws to a close, guests can come together for a special screening of A Turtle’s Tale: Sammy’s Adventures, before heading to the pool bar for an Ocean Quiz, testing their knowledge of marine life and ocean conservation through a fun and interactive trivia challenge.
Ocean-Inspired Wellness Offerings
Throughout the three-day marine and environment-focused celebrations, guests can indulge in the 90-minute Ocean Bliss Ritual at the AVI Spa, a rejuvenating, ocean-inspired treatment designed to restore body and mind. The experience begins with a mineral-rich sea salt body scrub, followed by a detoxifying seaweed clay wrap, leaving skin feeling smooth, nourished and deeply refreshed. The AVI Spa draws inspiration from the Indian Ocean and is designed in natural harmony with its surroundings, making it a tranquil haven for relaxation, rejuvenation, and restoration.

Culinary Experiences
InterContinental Maldives will present an exclusive Ocean to Table dining experience curated by Chef Arun at the resort’s flagship Mediterranean restaurant, The Lighthouse. The refined, ocean-inspired culinary journey will highlight responsibly sourced seafood and vibrant island flavours, thoughtfully crafted to celebrate the beauty and sustainability of the Indian Ocean. Set against panoramic 360-degree views of the resort and surrounding turquoise waters, guests can savour the finest seasonal ingredients and locally inspired flavours in an unforgettable overwater dining setting. InterContinental Maldives also offers a variety of exceptional onsite dining experiences, including The Fish Market for fresh ocean flavours in a scenic setting, Café Umi for all-day dining excellence, and The Collective for relaxed yet delicious dishes. Guests seeking a more tranquil adults-only escape can unwind at The Retreat, while tropical cocktails and fine wines can be enjoyed at the Sunset Bar and the Wine Cellar.
Environment Initiatives
A key element of the programme is guest education and participation. There will be the opportunity to participate in a Coral Restoration Workshop, offering insight into the vital conservation work carried out by the Manta Trust to help restore coral reefs in the Maldives and beyond. The interactive session will provide a deeper understanding of reef preservation and the importance of protecting marine ecosystems for future generations.

As part of the resort’s sustainability initiatives, guests will be invited to give back to the island through a lagoon clean-up. The week will culminate with an educational interview session hosted by the Ocean Group, exploring sustainable fishing practices, and a commemorative cake-cutting ceremony with the Manta Trust, bringing guests and the resort community together in support of ocean awareness and conservation.
Action
The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay
The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.
Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.
Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.
“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.
Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.
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