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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.
The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.
This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.
Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”
As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.
Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”
Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”
The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.
Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.
Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.
The resort is already accepting bookings for stays from June 1 onwards.
Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.
With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.
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Is this the most scenic Padel Tennis court in the world?

If you’ve ever dreamed of playing your favourite sport with the sound of the ocean in your ears and palm trees swaying overhead, SAii Lagoon Maldives, Curio Collection by Hilton, may have just made that dream a reality. The resort has unveiled its latest lifestyle-driven feature – the first-ever GZ19 padel tennis courts in the Maldives – and it might just be the most breathtaking setting for a game of padel anywhere in the world.
Nestled on the white sands of SAii Lagoon Maldives, part of the award-winning CROSSROADS Maldives integrated destination, the courts are set against a stunning backdrop of turquoise waters, lush coconut palms, and an endless blue sky. Whether you’re a seasoned padel enthusiast or a curious beginner, this idyllic setting adds an unforgettable layer to your sporting experience.
The courts are open to both in-house guests and the local community, aligning with the resort’s vision of promoting wellness and active lifestyles while connecting with the surroundings. It’s not just a facility; it’s an invitation to stay fit, have fun, and soak in the Maldives’ natural beauty in a completely new way.
Michael Marshall, CEO of S Hotels & Resorts Public Company Limited, recently shared his excitement about this new addition, highlighting the group’s commitment to enriching the guest journey through innovative and health-conscious experiences.
“At S Hotels & Resorts, we’re always looking for fresh ways to elevate the guest experience and support wellness through lifestyle-driven offerings,” he noted.
Padel tennis – a fast-growing sport combining elements of tennis and squash – has been making waves globally, and now guests at SAii Lagoon can be part of the trend while enjoying world-class views. The addition of the GZ19 courts not only adds a dynamic recreational option for guests but also strengthens the resort’s position as a hub for premium leisure and wellbeing in the Maldives.
Whether you’re smashing volleys at sunset or rallying with friends under the tropical sun, this may just be the most scenic padel match you’ll ever play.
Game, set, Maldives.
Excursions
Underwater adventure awaits at Pullman Maldives Maamutaa’s Aqua Week 2025

Pullman Maldives Maamutaa is inviting travellers to experience the extraordinary with the unveiling of its vibrant Maamutaa House Reef — a thriving underwater ecosystem situated just 100 meters from the resort’s shoreline. Boasting rich marine biodiversity and easy access, this reef presents a rare opportunity to explore the aquatic wonders of the Maldives without venturing far from shore.
The reef is home to an impressive array of marine life, including graceful green and hawksbill turtles, blacktip and whitetip reef sharks, schools of colourful parrotfish and angelfish, as well as occasional sightings of eagle rays and octopuses. According to the resort’s in-house marine biologist, the reef is not only highly accessible but also remarkably active, offering guests the chance to engage directly with a thriving marine ecosystem.
Visitors begin their journey with a swim through a flourishing seagrass bed — a crucial habitat in its own right — before reaching the reef drop-off, where the underwater spectacle unfolds. The reef’s hard and soft coral formations remain in excellent condition, protected by the atoll’s geography and sustained by strong ocean currents.
From July 13 to 20, 2025, Pullman Maldives Maamutaa will host Aqua Week 2025, an immersive celebration of underwater discovery, innovation, and environmental responsibility. This event marks the official launch of Phase 1 of the resort’s Seagrass Mapping & Awareness Project, offering guests the opportunity to participate in guided snorkeling tours, collect visual data, and learn about the importance of seagrass meadows in supporting marine biodiversity and mitigating climate change.
Aqua Week will also feature several high-profile collaborations. Insta360 will lead underwater content creation workshops, enabling guests to capture their marine adventures in 360-degree detail. Edge K5 will provide smart drive underwater scooters for a more dynamic exploration of the reef. Additionally, certified mermaid Gloria Xue will offer mermaid classes, host underwater photoshoots, and perform captivating mermaid shows in the resort’s Aqua Villa.
Bringing together sustainability, technology, and immersive storytelling, Aqua Week 2025 promises to be a memorable celebration beneath the waves.
As part of its broader commitment to environmental sustainability and in line with Green Globe’s certification standards, Pullman Maldives Maamutaa has launched a comprehensive three-phase Seagrass Mapping & Awareness Project. The initiative aims to highlight the ecological significance of seagrass meadows, which serve as nurseries for marine life and play a key role in carbon sequestration.
The project includes:
- Phase 1 (July): Seagrass identification and mapping in collaboration with resort staff and guests.
- Phase 2 (August–September): Guided snorkeling tours to collect visual data and raise awareness, continuing during Aqua Week.
- Phase 3 (October): The premiere of a short documentary film that captures the project’s progress and outcomes.
- This initiative not only contributes to the protection of a vital marine habitat but also encourages guest participation in meaningful conservation efforts.
The reef at Pullman Maldives Maamutaa serves as the foundation for a range of signature guest experiences designed to educate, inspire, and engage:
- Expert-led guided snorkeling tours
- Discover Scuba Diving (DSD) sessions directly from the beach
- Night snorkeling under UV light to reveal biofluorescence
- Citizen science programs focused on seasonal seagrass research
- Kids’ Ocean Explorers — a playful educational program tailored for young marine enthusiasts
Whether seasoned divers, casual snorkellers, or curious beginners, guests at Pullman Maldives Maamutaa can enjoy direct access to the wonders of the Indian Ocean with ease and unforgettable reward.
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New era of luxury Wellness: Pilates Reformer arrives at St. Regis Maldives Vommuli Resort

Setting a new standard in luxury wellness, the iconic St. Regis Maldives Vommuli Resort is expanding its holistic offerings with the introduction of Pilates Reformer—a dynamic full-body workout renowned for its ability to lengthen, strengthen, and restore. Against the backdrop of turquoise waters and lush island serenity, guests will soon be invited to experience this transformative practice as part of a thoughtfully curated wellness journey.
With a growing global demand for integrative fitness experiences, Pilates Reformer has become a favourite for those seeking mindful movement and functional strength. Utilising a specially designed apparatus, the method elevates traditional Pilates through resistance-based training that enhances flexibility, balance, and core stability, while remaining gentle on the joints. At St. Regis Maldives, certified instructors will guide guests through personalised sessions tailored to a variety of goals, from rehabilitation and toning to posture improvement and stress relief.
The addition of Pilates Reformer complements the resort’s deep-rooted commitment to wellness, extending far beyond conventional spa treatments. Central to this philosophy is the overwater Iridium Spa—a serene sanctuary that offers more than indulgence. Guests can engage in Ayurvedic consultations, guided meditation, and holistic health screenings conducted by in-house wellness doctors. These screenings integrate Heart Rate Variability (HRV) technology with the ancient Ayurvedic technique of Nadi Pareeksha, a traditional pulse diagnosis, to identify imbalances and customise each guest’s path to optimal well-being.
Whether seeking deep relaxation, detoxification, or enhanced physical performance, the resort’s integrative approach ensures that every element of a guest’s stay contributes to overall wellness. Daily yoga, breathwork sessions, oceanfront meditation, and nutrition guidance are seamlessly woven into the island’s natural rhythm to create a truly transformative retreat.
Private Pilates Reformer classes will be offered to suit all experience levels, providing an inspiring way for guests to reconnect with both body and mind. With its iconic overwater villas, pristine beaches, and impeccable service, St. Regis Maldives Vommuli Resort continues to redefine luxury through the lens of well-being.
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