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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

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Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.

The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.

This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.

Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.

Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”

Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”

The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.

Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.

Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.

The resort is already accepting bookings for stays from June 1 onwards.

Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.

With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.

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Siyam World achieves snorkelling world record with 307 participants

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Siyam World, a five-star resort owned and operated by Sun Siyam, has entered the Guinness World Records for organising the highest number of people snorkelling simultaneously at a single venue.

The resort achieved the record through the ‘Snorkel World 300’ event held on Friday morning.

The event, conducted with Free Dive Maldives, included participants from 13 islands across Noonu Atoll, Baa Atoll, Haa Alifu Atoll and Haa Dhaalu Atoll. While the target was more than 250 participants, a total of 307 people took part.

Fahud Faiz of Free Dive Maldives, who played a central role in organising the event, said the outcome was possible due to the cooperation of Siyam World and the work of multiple contributors.

Fahud said Siyam World’s management supported the initiative and that both Siyam World and Free Dive Maldives shared the approach needed to carry out the event.

At the conclusion of the event, all participants received an official Guinness World Records medal. This was the first time participants of a Guinness World Records event in the Maldives were awarded the medal.

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World-first overwater padel tennis court launched at Meyyafushi Maldives

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Meyyafushi Maldives, a new five-star premium all-inclusive boutique resort, has introduced what it describes as a world-first in resort recreation: a fixed overwater padel tennis court. Positioned above clear lagoons and framed by sweeping sunset views, the court offers guests an opportunity to play and unwind in a distinctive setting surrounded by panoramic ocean vistas.

Located in the Lhaviyani Atoll, the overwater court allows players to take part in a match while immersed in the natural calm of the surrounding seascape. Guests staying at the resort are offered one hour of complimentary padel tennis as part of the premium all-inclusive package. The setting provides a secluded and tranquil space for both beginners and experienced players to practise with the sound of the ocean beneath.

“Padel tennis has become one of the fastest-growing sports in the world, and we wanted to bring it to life in the most spectacular way possible,” said Ahmed Siaar, Cluster General Manager of BeKind Hotels & Resorts. “Playing on water, surrounded by endless blues, transforms the game into something transcendent – it’s active luxury at its finest.”

The overwater court forms part of Meyyafushi’s wider range of facilities, which include an underwater dining restaurant, an overwater wine cellar, water pool suites with slides, a mini bowling lane, and an adults-only sky bar featuring a glass-bottom infinity pool. Each facility has been created to offer experiences that encourage connection, exploration and wellbeing.

With uninterrupted sunset views and a distinctive overwater location, Meyyafushi Maldives’ padel tennis court marks a global first for the sport, bringing together physical activity, landscape and design in a single setting.

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Kuramathi Maldives to host 2-week Campioni football experience in 2026

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Kuramathi Maldives, available exclusively through Kuoni in the United Kingdom, has announced the return of the Campioni Soccer Academy next summer. The two-week programme, set once again against the turquoise expanse of the Indian Ocean, will transform the island’s football pitch into a world-class training ground for young players aged 4 to 16.

The 2026 edition will welcome two celebrated English football legends: Stuart Pearce MBE and Wes Brown, as well as UEFA ‘A’ licensed coach Adrian Whitbread. Together, they will lead two consecutive weeks of training sessions designed to inspire, challenge, and uplift children of all abilities.

  • Week One: 27 July – 1 August 2026: Led by Stuart Pearce MBE and Adrian Whitbread
  • Week Two: 3 – 8 August 2026: Led by Wes Brown and Adrian Whitbread

The experience begins with a beachfront welcome reception where families meet the visiting football icons, collect their bespoke training gear, and prepare for the week ahead. From Monday to Saturday, daily sessions will focus on essential skills, teamwork, strategy, and sportsmanship. Participants will receive consistent personal feedback from the professionals, offering a rare chance to learn directly from top-level athletes in an unforgettable setting.

Parents may use the opportunity to relax around the resort, confident that their children are safe, active, and engaged, or they may join the popular mid-week Parents’ Game — a light-hearted fixture that brings all ages together on the pitch.

Reflecting on the 2025 edition, Stuart Pearce MBE commented: “This year’s Campioni Soccer Academy at Kuramathi was fantastic, and I can’t wait to return in Summer 2026 to meet a new group of families. The work we get to do with Campioni is always inspiring, in every training session I see potential. Campioni isn’t just about learning new football skills; it’s about inspiring young minds to dream big and work hard.”

Wes Brown added: “Seeing kids improve through the week of coaching is always what I enjoy most about Campioni. I can’t wait to be at Kuramathi next summer; the Maldives feels like the perfect destination for kids and families to have a great experience.”

The 2025 programme also welcomed young players from local Maldivian academies in Thoddoo and Rasdhoo for a special session with John Barnes MBE and Adrian Whitbread. Kuramathi and Campioni intend to continue this initiative in 2026, offering young Maldivian talents the chance to train with football greats.

More than a training camp, Campioni at Kuramathi is positioned as an immersive island experience. It is a place where childhood ambitions are nurtured, evening matches unfold under tropical skies, and young athletes are inspired by the magic of the Maldives.

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