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Carpe Diem Maldives launches Coral Reef Awareness Campaign to mark IYOR 2018

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Carpe Diem Maldives has launched a 12-month social media campaign to celebrate International Year of Coral Reefs 2018.

The new digital campaign led by Carpe Diem Maldives promotes awareness towards the status of the destination’s coral reefs. Recreational and professional divers are invited to share their underwater images through Instagram and Facebook channels using hashtags #maldivesreefawareness #carpediemmaldives and #IYOR2018 stating information to three related Ds – Dive, Date and Depth – on each image.

This year was announced International Year of the Reef for the third time since 1997 by International Coral Reef Initiative (ICRI), an informal partnership between the nations and organisations that strive to preserve coral reefs and related ecosystems around the world. IYOR is a global effort to increase awareness and understanding on the values and threats to coral reefs, as well as to support related conservation, research and management efforts.

Francis Staub, International Coordinator for the Year of the Reef for ICRI states: “We welcome this initiative embracing modern media and recognising public awareness as an essential element of coral reef conservation. Campaigns such as this ensure that the general public understands the value of, and the threats to coral reefs. Furthermore, the ongoing stream of images through #maldivesreefawareness on social media channels provides marine scientists and other stakeholders around the world access to real time data on coral reefs in the Maldives.”

As part of the campaign, regularly visited dive sites across the Maldivian atolls will be captured to show the real time reef status amidst the effects of global warming, while also recording the ongoing recovery and conservation efforts being carried out by organisations such as Coral Reef CPR. At the same time, the digital campaign encourages public engagement and general awareness to the importance of coral reefs globally.

Haris Mohamed, Acting Managing Director for Maldives Marketing and Public Relations Corporation (MMPRC) says: “Recently awarded World’s Leading Dive Destination at the 24th annual World Travel Awards, the Maldives attracts divers from around the world to experience the beauty of our underwater marine life and reefs. This initiative by Carpe Diem Maldives highlights the conservation efforts various organisations are carrying out to ensure our reefs remain resilient and healthy for generations to come. We strongly encourage all divers to the Maldives to share their images on social media with the hashtag #maldivesreefawareness.”

Likewise, PADI Regional Manager for the Maldives Matt Wenger, explains: “Coral reefs are among the most beautiful ecosystems on the planet and PADI works with local communities around the world to ensure that residents understand the value of their local treasure. With close to 1.2 million tourist arrivals a year to the Maldives, initiatives like Carpe Diem’s #maldivesreefawareness are so important to get the message across about the beauty of the underwater world and why we need to do everything we can to protect it. We wholeheartedly encourage all divers to participate in this simple yet effective image sharing campaign.”

The digital campaign, which will run exclusively in the Maldives until December 31 will be promoted to guests on Carpe Diem’s liveaboard dive cruises and at the upcoming resort in Raa atoll.

Carpe Diem Cruises welcome up to 60 divers weekly across all three of their luxury liveaboard cruises. Towards the end of 2018, campaign images posted throughout the year can be submitted to a panel of professional photographers, conservationists and IYOR officials, with a chance of winning a four-night stay in 2019 at the new resort, Carpe Diem Beach Resort and Spa.

Carpe Diem Beach Resort and Spa is a 40-minute seaplane ride from the main Velana International Airport or a 20-minute flight to Dharavandhoo Domestic Airport in Baa atoll combined with a 25-minute speedboat ride. Full-board room rates accommodating two adults and two children or three adults start from USD 899 per villa per night, and for solo travellers in a shared twin-bed Over Water Pool Villa from USD 450.

The resort is already accepting bookings for stays from June 1 onwards.

Since 2008, the award-winning hospitality group Carpe Diem Maldives has been operating luxury dive and surf liveaboard cruises, sharing the beauty of the Maldivian waters with adventurous travellers. Carpe Diem is the only liveaboard operator in the Maldives to offer diving adventures with a team of all-Maldivian dive masters.

With the expansion into resorts, Carpe Diem Maldives becomes the only hospitality brand in the country to offer year-round liveaboard cruises that can be combined with a resort stay.

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Tennis legend Marion Bartoli leads exclusive lessons at Siyam World Maldives

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From December 10th to 14th, Siyam World Maldives will host an unforgettable event for tennis enthusiasts and sports lovers. In collaboration with LUX Tennis, the resort welcomes former World No. 7 and Wimbledon Champion Marion Bartoli for an exciting LUX Tennis Star Event, featuring private lessons, group clinics, and a Meet & Greet with the tennis legend.

After establishing itself as a premier destination for football camps and hosting some of the sport’s greatest players, Siyam World is now shifting focus to tennis, with Marion Bartoli as the latest star to join its roster of sports icons. Guests will have the opportunity to step onto the court with Bartoli herself, gaining insights and tips from one of the sport’s best, whether they’re experienced players or beginners looking to improve their skills.

In collaboration with LUX Tennis, the resort offers a diverse range of tennis activities, from private one-on-one lessons to energetic group clinics, catering to all levels of players. Additionally, a Complimentary Meet & Greet session provides fans with the chance to take photos, engage in conversation with Bartoli, and hear about her inspiring journey from professional player to tennis icon.

Marion Bartoli is a celebrated former professional tennis player from France, known for her unique playing style and remarkable career achievements. She captured the prestigious Wimbledon Championships singles title in 2013, becoming the sixth player in the Open Era to win the title without dropping a set. Bartoli was also a Wimbledon finalist in 2007 and reached the semifinals at the French Open in 2011. Throughout her career, she earned seven singles and three doubles titles on the WTA Tour. Recognised for her unconventional approach, she played with both hands on her forehand and backhand, distinguishing her from traditional players. Bartoli reached her career-high ranking of World No. 7 on January 30, 2012, and returned to this ranking on July 8, 2013, following her Wimbledon victory.

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Ayada Maldives introduces the sleek Jet Car experience

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Ayada Maldives, renowned for its luxury experiences and stunning oceanic paradise, has introduced an exhilarating new way to explore the island’s turquoise waters: the Jet Car. This innovative, sports-car-inspired watercraft offers guests the ultimate blend of luxury and adventure, providing a one-of-a-kind experience in the Maldivian seas.

The Ayada Maldives Jet Car is more than just a ride; it represents an unforgettable thrill. Designed to resemble a sleek sports car, this watercraft glides effortlessly over the lagoon, offering an exhilarating way to explore the island’s pristine waters in style. Perfect for adventure seekers and luxury enthusiasts alike, the Jet Car presents an unmatched opportunity to experience the breathtaking views and vibrant marine life of the Maldives from an entirely new perspective.

Guests embarking on the Jet Car adventure will feel the excitement as they cruise through Ayada’s stunning waters, creating waves and turning heads along the way. This unique watercraft is not only a visual spectacle but also easy to operate, making it accessible for both experienced water sports enthusiasts and those new to water-based adventures.

The Jet Car experience is available for booking at Ayada Maldives’ Watersports Center, with prices starting from $249 per ride. Each ride promises to be a highlight of any guest’s stay, providing an unbeatable blend of adrenaline and beauty that captures the essence of the Maldives.

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One&Only Reethi Rah welcomes top tennis talents Iga Swiatek and Ugo Humbert for exclusive clinics

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One&Only Reethi Rah in the Maldives is offering tennis enthusiasts of all levels and ages a unique chance to meet and play with two of the world’s top players this November. In collaboration with the global tennis management company LUX Tennis, the resort will host Iga Swiatek, currently ranked No. 2, and Ugo Humbert, currently ranked No. 14, starting from November 21. The event will feature world-class showcases of their skills through clinics, private lessons, and exhibition matches at the exclusive private island resort.

Iga Swiatek, known for her aggressive, all-court play style, powerful serve, and exceptional speed, held the No. 1 ranking globally until recently. Originally from Poland and a favourite on the WTA Tour, she has won an impressive 22 singles titles, including the 2023 WTA Finals and ten WTA 1000 titles.

Ugo Humbert, celebrated for his strong serve and attacking approach, reached his career-high singles ranking of No. 13 in March 2021. Representing France, Humbert has shown his prowess across various ATP tours and ITF circuits, with a remarkable record of six ATP Tour titles from six finals.

The exciting visits of Iga and Ugo add to the tennis program at One&Only Reethi Rah, supported by resident LUX Tennis professionals. Guests can enjoy private lessons and friendly matches on the resort’s superb facilities, which include two floodlit tennis courts and a padel court, all set amidst the stunning Maldivian landscape.

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