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Ahead of launch, LUX* North Male Atoll appoints hospitality expert Markus Iseli as General Manager

LUX* Resorts and Hotels has appointed Swiss-born hospitality expert Markus Iseli as the General Manager of its upcoming property in the Maldives, LUX* North Male Atoll.
In a statement, LUX* said Iseli will be taking charge of every aspect of the mould-breaking resort as it prepares for its opening in early 2018. Extensive experience overseeing the positioning and launching of new openings and start-ups, coupled with his expertise in design and construction, make Iseli the perfect person to take the helm of LUX* North Male Atoll at this crucial stage in its development, it added.
“I am excited and grateful to have been chosen to become a part of this amazing pre-opening team for LUX* Resorts and Hotels’ second property in the Maldives,” Iseli was quoted in the statement, as saying.
“With such great architectural design, state-of-the-art services and facilities, and the support of a handpicked group of dedicated team members, combined with my knowledge and appreciation of high-end luxury hotels and resorts, I believe we can create truly different guest experiences that are not only unique but extraordinary.”

A Royal Beach Villa at LUX* North Male Atoll. PHOTO/ LUX*
A civil engineer by profession, Iseli brings over three decades of high-level hospitality experience, which has seen him graduate from service and guest relations positions to the most senior levels of hotel management.
He began his career in Switzerland as an apprentice cook, working his way up through various F&B positions before moving to Germany to assume the role of Chief Steward at Hilton International Munich Park, where he managed banquets and conferences for up to 800 people.
From here, his professional trajectory took him into executive roles in international luxury hospitality, seeing Iseli recruited by the likes of Hilton Worldwide, Intercontinental, Four Seasons and Shangri-La, as well as a number of other properties recognised as Leading Hotels of the World.
His life in hotels has taken him all over the globe; Iseli has variously made his home in Germany, Kenya, Sudan, the United Arab Emirates, Turkey, Portugal, Syria, the Seychelles, South-East Asia, Oman and Saudi Arabia over the years, giving him an unparalleled understanding of the needs and expectations of travellers from countless cultural backgrounds.
Before joining LUX*, Iseli was the Managing Director behind the opening of Canyon Ranch Kaplankaya in Bodrum, Turkey.
When LUX* North Male Atoll, located on the six hectare picnic island of Olhahali, opens early next year, its oversized penthouse architecture and easygoing South Beach ambience are set to bring a new level of luxury to the Maldivian hotel scene. The resort features 67 double-storey residences, five restaurants and bars, an expansive LUX* Me spa complex, and comprehensive diving and water sports facilities — all coupled with contemporary architectural design elements such as private terraces, rooftop lounges, outdoor decks, private gardens and 13m private pools.
The Mauritius-based LUX* Resorts and Hotels already runs the LUX* South Ari Atoll resort in the Maldives.
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Barceló Nasandhura Malé named Best City Hotel at TTM Awards 2025

Barceló Nasandhura Malé has been awarded Best City Hotel at the TTM Awards 2025, held on 28 August at Adaaran Select Hudhuran Fushi.
The recognition reflects the passion, hard work, and dedication of the team at Barceló Nasandhura, whose commitment to excellence has been evident since the property opened earlier this year. The hotel has focused on creating memorable guest experiences and setting new standards for city hospitality, which contributed to this achievement.
The TTM Awards, part of the Maldives’ largest travel trade show, celebrates the country’s hospitality sector across 28 categories, bringing together leading travel and tourism professionals from the region.
As it marks this milestone, Barceló Hotel Group reaffirmed its dedication to shaping the future of city hospitality in Malé.
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Sun Siyam unveils new identity and signature experiences

Sun Siyam has unveiled a milestone transformation as it celebrates 35 years of Maldivian hospitality. More than a visual refresh, the brand’s evolution introduces a new statement anchored in The Home of the Maldivian Spirit, reinforcing its position as one of the Maldives’ most culturally authentic resort operators. The transformation enhances guest journeys through the introduction of Signature Experiences across all six resorts and strengthens customer relationships via Siyam Rewards.
The group has unified its five Maldivian resorts and Sri Lankan retreat under a single identity, The House of Siyam. To provide greater clarity for guests and partners, properties are now grouped under three distinct collections: Luxury, Privé, and Lifestyle.
- Luxury Collection: Representing the highest calibre of island indulgence, led by Sun Siyam Iru Fushi, this collection offers premium exclusivity.
- Lifestyle Collection: Designed for energetic adventure and diverse experiences, Sun Siyam Olhuveli and Siyam World form part of this portfolio.
- Privé Collection: Centred on privacy and bespoke comfort, Sun Siyam Iru Veli, Sun Siyam Vilu Reef, and Sun Siyam Pasikudah in Sri Lanka comprise this category.
A central feature of the transformation is the introduction of Signature Experiences, designed to extend beyond villa stays and integrate Maldivian heritage and imagination into every visit. Guests may participate in Maldivian Roots, a weekly culinary and cultural series, book the Maldives’ first overwater photo studio, the Insta Villa, or enjoy the atmosphere at the Sun Siyam Beach Club. Other offerings include the Wow Welcome, Hidden Treasure Chests, Plant Based Bliss dining, and Moonlit Cinemas.
The brand has also launched Siyam Rewards, a digital membership programme offering personalised itineraries, room upgrades, and optional carbon offsets. Members benefit from rewards starting with their first booking. Each stay contributes to marine conservation and community projects through the group’s sustainability initiative, Sun Siyam Care.
Reflecting on this milestone, Ahmed Siyam Mohamed, Founder, Owner & Managing Director, said, “When we founded Sun Siyam in 1990 and later opened our first resort in 1998, our goal was simple: to share the warmth of our islands and our people with the world. This transformation keeps that soul alive while giving us the space to innovate for the next generation of free-spirited travellers.”
Chief Executive Officer Deepak Booneady added, “This rebrand is not just about design, it is about experience. It is about cultural authenticity, purpose-driven hospitality and creating moments that spark joy. With the Maldives’ widest choice of villas, the region’s most generous premium all-inclusive plan and now our Signature Experiences, we are setting the stage for the future of island travel.”
The redesigned website, sunsiyam.com, brings the new brand identity across all touchpoints with a look and feel that is both distinctly Maldivian and modern.
The rebrand was developed with leading industry experts: JHAGGER&CO as brand advisors; StudioSixty7, led by Lee McNichol and Jose Rivero, for interior restyling; and Dominik Ruhl, a Maldives hospitality pioneer, for operational standards and experiences. Implementation was carried out by Sun Siyam’s operations team, General Managers, Resort Managers, and brand, sales, marketing, and public relations teams, coordinated by Abdulla Thamheed, VP of Operations.
The outcome is a design system that retains Maldivian heritage while embracing a contemporary edge.
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The St. Regis Maldives Vommuli Resort wins ‘Best Design Resort’ at TTM Awards

The St. Regis Maldives Vommuli Resort has been named ‘Best Design Resort’ at the TTM Awards 2025, an accolade that recognises architectural excellence combining innovation with distinctive aesthetics. The award highlights the resort’s position as one of the Maldives’ most striking luxury properties, known for its design vision and refined guest experiences.
Located on a private island in Dhaalu Atoll, the resort is distinguished by its architectural concept created by Singapore-based WOW Architects. Its design draws inspiration from the natural environment of the Maldives, incorporating organic forms and local motifs with a modern interpretation. Among the resort’s most notable structures are the Whale Bar, shaped in the likeness of a whale shark, and the overwater Iridium Spa, designed to resemble a seashell, both exemplifying the seamless integration of luxury and nature.
The property’s design approach extends across its 77 private villas, positioned to offer either ocean or jungle views. Each villa is designed to blend with the island landscape, integrating sustainable elements while maintaining comfort, privacy, and style. The resort’s spaces reflect a balance between contemporary lines and Maldivian influences, creating a distinct sense of place.
The TTM Awards, presented annually during Travel Trade Maldives (TTM), recognise outstanding contributions to the region’s hospitality sector. This year’s award reinforces The St. Regis Maldives Vommuli Resort’s reputation as a leader in design and attention to detail.
Since its opening, the resort has become known for uncompromising luxury, featuring celebrated dining options, an extensive wine cellar, and curated experiences supported by the signature St. Regis Butler Service. The recognition at the TTM Awards 2025 further strengthens its status as a global benchmark in design-led hospitality.
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