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With expansion into resorts, Carpe Diem Maldives appoints Liz Smailes as marketing communications chief

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Carpe Diem Maldives has brought in Minor Hotel Group’s former Area Director of Marketing Communications for the Maldives Liz Smailes as its marketing communications chief, as the company expands its reputable dive and surf liveaboard operations into resorts.

In a statement, Carpe Diem said Liz joined the company in June from Anthem Asia, an investment company in Yangon, Myanmar, where she was a consultant for the past year. Returning to the Maldives, Liz takes on a new role within Carpe Diem as Head of Brand and Marketing Communications and will be responsible for all aspects of the brand expansion, marketing communications and PR strategy, it added.

According to the company, from the UK, Liz will also oversee the company’s European business development. Building on Carpe Diem’s strong name over the last nine years as a liveaboard dive operator of three luxury cruises in the Maldives, Liz joins the company at an exciting time of expansion into resort hospitality, it said.

Agnes Van Linden, Assistant Managing Director of Carpe Diem, said Liz would bring a wealth of experience to the role, having worked previously with brands such as Anantara and Per Aquum.

“I am really delighted that Liz has joined us in this vital role. She brings with her a wealth of leadership experience and proven track record in brand strategy, marketing communications and public relations. We’ve already achieved a lot in the first two months and we look forward to establishing a stronger brand recognition and identity as the company grows,” she said.

Speaking on the appointment, Liz added: “I’m thrilled at this opportunity to develop something new out of a strong foundation. I’m also very excited to join such a unique company with a solid reputation for excellent dive and surf cruises that is now embracing new challenges of resort expansion. It’s a vibrant time for the Maldives too, as we see a new demographic of travellers to the destination. They are seeking a more social environment paired with adventure and excitement, rather than just a romance and honeymoon emphasis, and Carpe Diem Maldives is set to deliver on that market demand.”

Established in 2008, Carpe Diem showcases a collection of three luxury liveaboard cruises, each accommodating 20 guests at a time. Carpe Diem is renowned for delivering a sense of discovery and adventure while enriching guests’ knowledge. The Carpe Diem name has built significant brand recognition within the top echelons of the travel industry for diving and leisure, and is currently developing a resort in the Maldives.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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