News
Island Apothecary launched in Maldives

Island Apothecary launched its first line of products for the Maldivian market at Meraki Coffee Roasters on 09 December 2016. The launch featured a trial station with 25 products from 6 collections where visitors could test the formulations firsthand.
Island Apothecary is an artisan line of skin care products handcrafted in small batch apothecary tradition. Founded by Aminath Shafana, the company provides a holistic approach to self-care rituals. Shafana has extensive experience in the business of formulating and hand crafting solutions for spas.
The ingredients are wild harvested and forest garden certified raw botanical, and natural minerals. They are also all plant-based, and oils therapeutic grade and cold pressed, while being paraben and synthetic ingredient free.
Featured
Inner shifts and island rhythms: mindful August at Vakkaru Maldives

This season at Vakkaru Maldives, transformation begins from within. Set against the ever-changing light, tides, and natural rhythms of the island, the resort is launching a series of immersive programmes and curated stays throughout August. These initiatives are designed to guide guests towards reconnection—with themselves, with each other, and with the sea.
The island’s atmosphere is one of intention and exploration, shaped by three visiting specialists whose presence brings depth and meaning to the resort’s wellness offerings. Among them is Executive Coach and Psychologist Dr Jonathan Marshall, who will be in residence from 6 to 16 August. His arrival signals a unique opportunity for guests to explore authenticity, purpose, and mindful awareness.
A psychologist trained at Stanford with post-doctoral studies at Harvard, Dr Marshall’s methodology draws on the work of leading thinkers such as Irvin Yalom, Daniel Goleman, Ron Heifetz, and Otto Scharmer. His coaching style is far from formulaic, offering instead a measured and reflective process that weaves psychological insight, narrative reframing, and presence-led practices to support meaningful inner shifts.

During his time at the resort, Dr Marshall will host one-on-one coaching and small group sessions that touch on leadership, resilience, and mindfulness. His experience—spanning elite athletes, Silicon Valley innovators, and academic institutions—finds a more intimate expression at Vakkaru, where the tranquillity of the island amplifies personal reflection.
Rather than encouraging guests to simply disconnect, Dr Marshall views the setting as an invitation to tune in. His residency will include three complimentary group sessions: Knowing Your Mind, which delves into emotional wellbeing and psychological safety; Purpose, Passion, and Direction, which guides participants through values-based realignment; and Hypnosis: Myth, Magic, or Medicine?, a practical exploration of how hypnosis can support performance, manage anxiety, and shift habits. Guests may also opt for a guided experience of hypnosis if they wish.
Private coaching sessions, available for individuals or couples, can be tailored to specific personal or relational goals, with some incorporating guided hypnosis upon request. Rates begin at US$575++ per hour or US$850++ for 90-minute sessions, inclusive of a personalised consultation.
Complementing Dr Marshall’s inward-facing work is the return of Daria Gudkova, a therapist trained in Himalayan traditions, whose approach combines intuitive touch, breath, and energy for a deeply grounding experience. Her residency continues until 24 August.
Joining the wellness team is Dr Thilini Madushani Kularathna, an Ayurvedic doctor from Sri Lanka who blends classical methods with contemporary insights. Her treatments and consultations are designed to support guests in rediscovering their body’s natural rhythms, often overlooked in the pace of modern life.
For guests seeking more structured pathways to reconnection, the resort has introduced two curated experiences. Wellness Your Way is a three-night minimum stay that includes a Signature Spa Treatment at Merana Spa, a personalised Ayurvedic consultation and follow-up treatment with Dr Thilini, a private yoga session, and a floating breakfast served in the privacy of one’s pool. It is crafted for those who wish to restore their wellbeing on their own terms.
Ocean Journeys, spanning five nights, is ideal for those who find renewal in water and wilderness. Guests begin with a guided snorkel or dive at the Blue Hole alongside the resort’s marine biologist, followed by a new off-island experience that includes traditional line fishing with a local crew and dining on their freshly grilled catch beneath the stars. The journey continues with a full day on a remote sandbank, where snorkelling, picnicking, and immersion in the raw beauty of the Baa Atoll offer a sense of freedom and simplicity.
For those arriving during these radiant weeks, Vakkaru Maldives offers not just a luxury escape, but an invitation: to pause, reflect, and reconnect—with self, with loved ones, and with the natural world.
Featured
Gili Lankanfushi commits to seagrass meadow conservation

Gili Lankanfushi, a pioneer of sustainable barefoot luxury in the Maldives, has reinforced its dedication to marine conservation through an ambitious seagrass preservation initiative. As part of its long-standing sustainability efforts, the resort has pledged to conserve 1,250m² of seagrass within its lagoon—representing more than 80% of the area’s total seagrass coverage.
This significant commitment was announced at the recent Seagrass Industry Leaders Circle launch event, held on Dhiffushi Island in Kaafu Atoll. The gathering brought together representatives from 17 leading resorts, each pledging to protect seagrass meadows—often referred to as the ‘lungs of the sea’ due to their essential role in carbon capture and supporting marine life.
Gili Lankanfushi’s pledge was delivered by resident Marine Biologist and Sustainability Manager, Renald Yude, who highlighted the ecological importance of seagrass ecosystems. “Seagrass plays a vital role in carbon sequestration, biodiversity support, and coastal protection,” he stated. “Preserving this habitat is not only essential for marine health but also a vital step in our global climate response.”
The resort’s approach to conservation is grounded in scientific research and regular monitoring. Yude and his team conduct standardised quadrat-based surveys to assess canopy height, algal cover, sediment type, species composition, and wildlife sightings. These studies ensure a data-driven understanding of the health and development of the seagrass meadows, which serve as nurseries and sanctuaries for species such as turtles, rays, seahorses, and juvenile reef fish.
Gili Lankanfushi’s involvement in the July 2025 event underscores its leadership in marine conservation across the Maldives. Organised by Maldives Resilient Reefs and the Blue Marine Foundation, and officially inaugurated by the Maldives’ Deputy Minister of Tourism and Environment, the event included a pledge-signing ceremony and educational workshops focused on the importance of protecting seagrass ecosystems.
Beyond seagrass preservation, Gili Lankanfushi continues to champion a wide range of sustainability initiatives. The island’s Coral Lines project provides a nursery for coral restoration, allowing new corals to grow and be reintroduced to the reef. Guests are invited to engage with this initiative, learning about coral rehabilitation and even adopting corals as part of the programme.
The island’s commitment to sustainability extends to its infrastructure and daily operations. All villas are built using sustainably sourced materials such as plantation teak, bamboo, palm wood, and recycled telegraph poles. Toiletries are offered in refillable ceramic containers to reduce plastic use, while a dedicated desalination plant supplies all drinking water in reusable glass bottles.
Partnerships with organisations such as the Manta Trust and the Olive Ridley Project further support the protection of vulnerable marine species, including manta rays and injured sea turtles. The resort also prioritises sustainable fishing practices, works to minimise single-use plastics, and provides sustainability training for all staff.
Located in the pristine North Malé Atoll, just 20 minutes by speedboat from Malé International Airport, Gili Lankanfushi offers a serene retreat for couples, families, and solo travellers alike. With its eco-conscious ethos, stunning natural setting, and signature ‘no news, no shoes’ philosophy, the resort remains a benchmark for responsible luxury in the Maldives.
News
SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture

Marking International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a guest philosophy that reimagines the butler tradition through a culturally grounded, psychologically attuned lens. While many luxury resorts in the Maldives reference local heritage, few have embedded it so intentionally into the heart of their service ethos. Edhurun signals a deeper shift—one that translates cultural insight into a refined Maldivian expression of hosting, quiet in tone yet elevated in execution.
Derived from the Maldivian word for “mentor,” Edhurun is not a job title but a principle: the art of knowing—without being asked. It forms a foundation of the brand’s people philosophy, Rayyithun, ‘The People of the Islands,’ and will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a portfolio-wide rollout to follow.
“This isn’t about adding another luxury label to service,” says Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing what gets in the way—and honouring a kind of attention that feels instinctive, not rehearsed. Edhurun reflects that belief.
Why Edhurun
In Maldivian culture, the Edhurun is a mentor—respected not for instruction, but for presence. They guide through example, listen more than they speak, and possess a quiet authority grounded in trust. This is the spirit that defines the new hosting model at SIX & SIX. Hosts aren’t assigned to serve; they’re aligned with intention. Hospitality here is not transactional—it’s a choreography of rhythm, ease, and emotional awareness.
Attention is not announced. It’s simply felt.
More Than a Butler: A Translator of Place
Unlike traditional butler systems that prioritise efficiency and task execution, Edhurun is shaped by emotional intelligence, refined sensitivity, and narrative memory. Guests are not matched by villa category or booking tier, but by intention—whether seeking solitude, celebration, restoration, or creative clarity.
There are no scripts. Instead, subtle gestures signal understanding: a villa layout adjusted to mirror how a guest moved the day before. A note in the guest’s native language—brief, unsigned. A bottle of vintage wine uncorked quietly, timed to the hour it was enjoyed the night before. Even discreet safety arrangements are managed seamlessly. It’s hospitality pared back to its essence—where the rarest gesture isn’t attention, but understanding.
“Edhurun isn’t a role you train into, it’s a mindset you cultivate,” said Marc Gussing, Director of Operations for SIX & SIX PRIVATE ISLANDS. “Our guests arrive with high expectations—and rightly so. They notice what’s off before it’s said. What we offer isn’t less service, it’s sharper and more personal. It takes a different kind of awareness to get that right.”

Recruitment Beyond Credentials
This new model challenges traditional ideas of what qualifies someone to host at the highest level. While many will come from leading global brands, the programme also welcomes those with natural emotional depth, cultural fluency, and humility—qualities rarely listed on a CV. Training blends guest psychology, local heritage, and the quiet art of observation. Hosts learn how to hold space rather than fill it. How to recognise when silence carries more meaning than words. How to respond without overtaking.
This approach also informs inclusive recruitment. Alongside seasoned professionals, the programme seeks women, elders, and individuals with intuitive, interpersonal strengths. Their lived experience doesn’t lower standards—it deepens them. Their inclusion isn’t symbolic—it’s strategic.
A Cultural Anchor
Rayyithun—The People of the Islands—anchors the SIX & SIX people philosophy. It reframes hospitality not as performance, but presence. Roles like healer, builder, poet, or guide are treated not as tasks but as expressions of identity and care.
Seasonal apprenticeships, community-based learning, and co-created curriculums with island elders ensure that traditional knowledge systems remain living, not preserved. Through oral traditions, rituals of welcome, and intergenerational exchange, hosting becomes cultural stewardship. For the global traveller who has seen it all, this offers something quietly different—where culture isn’t displayed, but felt.
For the Traveller Who Has Seen It All
In today’s luxury landscape, privacy and comfort are givens. What sets an experience apart is how it makes you feel— without ever needing to announce itself. Here, Edhurun finds its quiet power.
It doesn’t deliver excitement—it reflects intention. The host becomes an extension of the guest’s rhythm, responding to energy and mood in subtle, almost unspoken ways, yet deeply profound. The luxury lies not in what is offered, but in how it’s received. In presence, not performance. In listening, not leading. In a sense of ease that doesn’t feel curated—it simply is.

A Signature of the Brand
As SIX & SIX PRIVATE ISLANDS evolves as a lifestyle-led luxury brand, Edhurun will become a defining signature across all six islands. Following its debut at RAH GILI, the model will be implemented at DHON MAAGA, with future resorts adapting the principle to reflect their own narrative while upholding the same commitment to intention- led hospitality. A structured mentorship and performance framework will guide its consistency and growth.
“This isn’t just a reinterpretation of butler service. It’s a return to something older—and in many ways, more refined,” says Laith Pharaon. “The kind of hosting where nothing is announced, but everything is understood. Where stillness carries weight. And where true luxury doesn’t need to be seen to be felt.”
Edhurun is just one expression of Rayyithun, the brand’s people philosophy that will continue to take shape through other roles rooted in Maldivian life—from the Masverin (Fishermen) and Raaverin (Toddy Tappers), to the Beruverin (Drummers) and Beysverin (Healers). Each reflects a different way of being—and a different way of caring, with more to come as the story unfolds.
This is the way of the Edhurun. And they walk it quietly—beside you.
Headquartered in Malé, SIX & SIX PRIVATE ISLANDS operates luxury and ultra-luxury resorts in the Maldives. By taking a fresh approach to hospitality—one rooted in simplicity, artistry, intuitive service, and honest, natural connections—SIX & SIX gives guests complete freedom to curate their own, unique journeys. The company will open six independently branded resorts in its first phase of development, with openings scheduled from 2025 through 2029.
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