Connect with us

News

Maldivian inflight magazine enjoying success

Published

on

MaldivianFollowing the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.

Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.

Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.

The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.

“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com

With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.

“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation

MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.

MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Awards

Ifuru Island Maldives secures repeat honour in Luxury Lifestyle Awards’ Top 100

Published

on

Ifuru Island Maldives is celebrating an extraordinary achievement, earning recognition among the TOP 100 Hotels & Resorts of the World 2025 by the Luxury Lifestyle Awards for the second year in a row, marking another milestone in the resort’s journey of excellence.

Ifuru Island Maldives has been honoured for the second consecutive year in the TOP 100 Hotels & Resorts of the World 2025, a prestigious accolade by the Luxury Lifestyle Awards that celebrates the “Best of the Best” in global hospitality. This recognition affirms the resort’s position as one of the world’s most distinguished properties, with a reputation for exceptional service and vibrant lifestyle offerings that bring the island experience to life.

Adding to this remarkable achievement, General Manager Marcel Sawyer has been recognised globally among the Top 100 General Managers of the World, highlighting his exceptional leadership and vision that have shaped Ifuru Island Maldives into a celebrated lifestyle destination. Under his guidance, every guest experience reflects the resort’s vibrant spirit and commitment to excellence.

Offering the perfect escape in the heart of Raa Atoll, Ifuru Island Maldives is a secluded paradise with a full kilometre of pristine white sand and stunning Maldivian sunsets, featuring a seamless blend of vibrant shared areas and peaceful private retreats. With 147 well-appointed accommodations including private pools and direct beach access, the resort has earned global recognition for its outstanding hospitality and remains a preferred destination for families, couples, friends, or solo travellers seeking unforgettable island experiences.

“Being recognised among the Top 100 Hotels & Resorts of the World for the second consecutive year is a true honour for both our team and myself. This achievement reflects the passion, dedication, and teamwork behind every experience we create, and our continued commitment to delivering exceptional service, memorable moments, and vibrant experiences for every guest,” shared General Manager, Marcel Sawyer.

With this honour, Ifuru Island Maldives continues to reinforce its position as a leading lifestyle destination, offering guests unforgettable experiences, vibrant moments, and the authentic warmth of Maldivian culture.

Continue Reading

Cooking

Sebastian Frank to present ‘Roots & Waves’ menus at Nova Maldives in May 2026

Published

on

Sebastian Frank, acclaimed chef and owner of Berlin’s two-Michelin-starred restaurant Restaurant Horváth, will be a guest chef at Nova Maldives from 10 to 15 May 2026, presenting an exceptional culinary residency. Originally from Austria, Frank has developed a distinctive culinary signature through his philosophy of “emancipated vegetable cuisine” — a radically personal approach that moves far beyond conventional fine dining.

For Nova, Sebastian Frank has created a series of new menus under the theme “Roots & Waves” — bold, uncompromising and defined by clarity. The menus express the essence of his cuisine: no artifice, no luxury for luxury’s sake. Instead, seemingly simple ingredients take centre stage, elevated through precise craftsmanship, creative techniques and the transformative power of time. The result is food with purpose, character and lasting impact.

At the heart of Chef Sebastian’s emancipated vegetable cuisine is an uncompromising focus on vegetables and fruit. During his residency at Nova, ingredients such as aubergine, spinach and pumpkin will play a central role, reflecting his commitment to regional and seasonal produce. By exploring their flavours in multiple dimensions, Chef Sebastian creates a completely new culinary experience. The predominantly vegetarian focus not only reflects his personal philosophy, but also aligns seamlessly with Nova’s sustainability-led concept.

During the residency, Chef Sebastian will host two exclusive gourmet dinners at Flames Restaurant on 10 and 15 May 2026. On 12 May 2026, guests will also have the opportunity to take part in a vegetable-focused cooking class at Soul Kitchen, where Chef Sebastian will present the signature recipe of his iconic dish “Celery – Mature and Young”. The celery component of this dish undergoes a unique maturation process lasting an entire year.

An optional, trend-setting non-alcoholic beverage pairing will be available alongside the menus, featuring tea infusions, house-made vegetable juices, premium oils and refined reductions. All menus are offered either fully vegetarian or, alternatively, with locally sourced fish or meat components.

Sebastian Frank describes his philosophy in his own words: “Restriction is focus, and vegetables are my strongest form of expression. I continually engage with my culinary roots, which enables me to create dishes that emotionally resonate with people. I am very much looking forward to introducing Nova’s guests to my emancipated vegetable cuisine — with refined dishes that unite Maldivian and regional ingredients.”

This approach fits seamlessly with the ethos of Nova Maldives, where enjoyment, sustainability and modern lifestyle converge to create an exceptional fine-dining experience in the heart of the Indian Ocean.

“We are delighted to welcome Chef Sebastian Frank, a true pioneer of vegetable-led cuisine, to Nova,” says Abdulla Aboobakuru, General Manager of Nova Maldives. “We are excited to experience his creative dishes that combine Maldivian ingredients with regional produce. Maldivian cuisine lends itself surprisingly well to vegetarian and even vegan interpretations — traditional fish curry, for example, is now often prepared with sweet potato or jackfruit. Curries featuring pumpkin, aubergine, okra or chickpeas are also popular, alongside vegetarian snacks such as fried plantain or breadfruit. Our guests at Nova will be able to enjoy this diversity throughout the residency.”

For bookings and more information on the island resort, visit Nova’s website.

Continue Reading

Featured

The Ritz-Carlton Maldives, Fari Islands unveils Masters of Crafts programme for 2026

Published

on

The Ritz-Carlton Maldives, Fari Islands has unveiled its Masters of Crafts programme for 2026, presenting a year-long series of residencies and collaborations designed to celebrate artistry, innovation and cultural exchange. The programme brings together internationally recognised figures across culinary arts, mixology, wellness, sport, music and design, inviting guests to engage with craftsmanship at its highest level within one of the Maldives’ most distinctive island settings.

The 2026 calendar reflects the resort’s focus on transformative travel and experiential learning, uniting masters from diverse disciplines who share a commitment to excellence. Throughout the year, guests will have the opportunity to explore a wide range of experiences, from surf coaching with a world-class athlete and guided stargazing with an astronomer, to Michelin-starred dining, bar takeovers by leading mixologists, immersive wellness practices and encounters with contemporary artists. The programme is shaped by the resort’s Blue Prescription philosophy, which emphasises wellbeing, balance and the restorative power of the natural environment.

The year opens in January with the return of movement coach and founder of the Jacy Method, Jacy Cunningham, who will lead a four-day training series focused on resilience, strength and mindful movement. His sessions will take place across the resort’s gardens, beach and spa spaces, combining high-intensity training with breathwork and connection to the surrounding seascape. Later in January, singer-songwriter and producer Madison McFerrin will present a series of three performances, including a sunset gathering, a candlelit concert and a relaxed morning coffee session, offering guests an intimate introduction to her neo-soul, R&B and jazz-influenced sound.

In February, the culinary and beverage programme will be highlighted by chef Maurizio Bufi of the Michelin-starred Il Fagiano and head mixologist Rama Redzepi, who will host a series of dining and cocktail events at the resort’s Italian restaurant. Their collaboration will combine regional Italian cuisine with curated cocktail pairings, marking the opening of the Behind the Bar series for 2026.

March will see the arrival of award-winning floral designer Harijanto Setiwan, who will host workshops, a botanical afternoon tea and culinary experiences featuring edible flowers, alongside children’s workshops and in-villa floral installations using locally sourced and sustainable materials. In April, astronomer and author Tom Kerss will guide guests through a programme of stargazing experiences, introducing both adults and children to the constellations visible from the Maldives and the stories, science and mythology behind them. Later in the month, mindset mentor Harriet Mandak will lead a three-night retreat for couples, offering guided workshops and shared activities designed to support conscious partnerships.

In June, a trio of leading Asian bars from The World’s 50 Best Bars list will take part in a series of bar takeovers and workshops as part of the resort’s fifth anniversary celebrations, bringing together The St. Regis Bar Jakarta, Punch Room Tokyo and Bar Sathorn Bangkok. In July, big wave surfer Nic von Rupp will return to the resort during the Maldives’ peak surf season, offering coaching sessions for both adults and children around selected surf breaks in the atoll.

The autumn programme continues in October with chef Jean-Philippe Blondet of Alain Ducasse at The Dorchester, who will present a series of fine dining events at the resort’s Beach Shack. In November, fermentation specialist Alexis Goertz will curate a five-day programme of workshops and tastings focused on gut health and probiotic cuisine during the Thanksgiving period. The year concludes in December with a mixology residency by Moebius, ranked among the world’s leading bars, followed by a mindfulness session led by author and wellbeing advocate Virginia Gambardella, integrating meditation, oceanfront reflection and alcohol-free mixology.

Through its 2026 Masters of Crafts programme, The Ritz-Carlton Maldives, Fari Islands continues to position itself as a destination for immersive, high-level experiences that combine cultural exchange, wellbeing and creative expression within a refined island setting.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.