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Maldivian inflight magazine enjoying success

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MaldivianFollowing the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.

Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.

Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.

The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.

“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com

With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.

“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation

MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.

MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.

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Kandooma champions collaboration as cornerstone of sustainability progress

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At a time when the global tourism industry is being called upon to take greater responsibility for its environmental and social footprint, Holiday Inn Resort Kandooma Maldives is reinforcing a clear message: meaningful sustainability progress is not possible in isolation. Collaboration, transparency and partnerships are essential to achieving long-term impact.

In 2025, the resort placed sustainability and regeneration firmly at the centre of its operations, taking the decisive step to be independently audited as part of the process to achieve Green Globe certification. According to General Manager Mark Eletr, the process underscored the importance of working alongside like-minded partners to tackle some of the Maldives’ most complex sustainability challenges – particularly waste management.

“Waste is one of the most difficult aspects of sustainability for any island resort, but it is also a destination-wide challenge,” said Eletr. “As an archipelago, the Maldives faces unique constraints, and no single resort can solve these issues alone. Collective effort and shared responsibility are critical.”

Eletr emphasises that guest education is a critical first step in effective waste management and resource conservation, alongside working closely with procurement partners to reduce packaging and replace materials such as polystyrene and single-use plastics with more sustainable alternatives.

“It’s an uncomfortable reality we face, but education is fundamental to addressing these challenges,” he said.

“Many visitors don’t always realise that the Maldives is an island nation where each resort operates like a self-contained village, responsible for everything from wastewater treatment and drinking-water production to the management of all waste streams. There are no quick fixes – only sustained action, cooperation, and a collective willingness to rethink how we operate.”

He cites a simple but powerful example: “In many of our guests’ home countries, waste systems are highly advanced, with compulsory recycling, careful sorting, and specialised collection for hazardous items such as batteries. Here in the Maldives, we do not yet have safe, large-scale facilities to process certain materials. That is why we ask guests to take used batteries home with them, where they can be disposed of responsibly through established recycling systems.”

Rather than viewing these challenges as insurmountable, Kandooma has embraced collaboration as a catalyst for progress. While the resort acknowledges it is still early in its journey, Eletr believes sharing both successes and lessons learned is vital.

“For us at Kandooma, building partnerships has been transformative. Even small wins matter if they encourage others to take their first steps, adapt our ideas, or find solutions that work for them,” he said. “Opening ourselves up to scrutiny and criticism is part of that process. If we keep our efforts behind closed doors, we miss the opportunity to inspire change or discover better solutions together.”

During the Green Globe audit, Kandooma’s partnerships were closely examined, highlighting the role collaboration plays in strengthening sustainability outcomes.

In 2024, the resort partnered with Parley for the Oceans, supporting the Maldives tourism industry’s commitment to Parley’s AIR strategy – Avoid, Intercept, Redesign. Through this ongoing partnership, Kandooma actively intercepts plastic waste, participates in clean-ups on uninhabited islands, and continues to reduce single-use plastics across its operations, something that IHG Hotels & Resorts embraces globally as part of its Journey to Tomorrow.

In 2025, the resort established a partnership with Secure Bag, a company that purchases waste materials and transforms them into new, usable products. Guided by the belief that every resource deserves a second life, this collaboration supports a circular economy approach, reducing landfill impact while giving materials renewed purpose and value.

As a four-star resort, Kandooma recognises it does not have the same resources as ultra-luxury properties. Instead, it has embraced creativity and collaboration to support causes aligned with its values. One such partnership is with the Manta Trust, an organisation dedicated to the conservation of manta rays and their habitats.

Unable to fund a full-time, tertiary-qualified marine biologist on-site, the resort developed an alternative approach that engages guests directly. Kandooma introduced a collection of silver and gold manta ray pendants, with US$5 from every piece sold, donated to the Manta Trust.

“It’s a modest contribution, but it’s realistic, sustainable for our business, and it sparks conversations with our guests,” Eletr explained. “It brings people into the story of what we’re trying to protect and why it matters.”

Beyond this donation based effort, the resort also hosts the annual “Manta Month” each September to draw more attention to the graceful creatures which can be observed in their natural environment in the waters surrounding Kandooma.

As part of its commitment to openness, Kandooma has developed a publicly available Sustainability Guide, outlining key initiatives, partnerships and actions across environmental, social and governance areas. The guide known as the Green Book is accessible online and designed to inform guests, partners and industry peers alike.

Holiday Inn Resort Kandooma Maldives is proud to be Green Globe certified, joining a global community of tourism businesses meeting one of the industry’s most respected sustainability standards. Green Globe certification requires verified compliance with more than 40 rigorous criteria covering environmental stewardship, social responsibility, cultural heritage and sustainable management, with a strong emphasis on transparency, continuous improvement and measurable outcomes.

Looking ahead, Kandooma remains committed to strengthening partnerships, engaging guests in responsible travel choices, and contributing positively to the protection of the Maldives’ unique natural and cultural heritage.

For more information, visit the resort’s website

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Patina Maldives, Khyber unite for Holi festival dining experience

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This Holi, Patina Maldives, Fari Islands welcomes iconic Indian restaurant Khyber for a three-night takeover that brings the spirit of the festival to life through shared tables, bold flavours and joyful connection.

Rooted in craft and culture, the collaboration brings together two brands that value authenticity, thoughtful hospitality and meaningful experiences. Khyber’s time-honoured recipes from India’s North-West Frontier meet Patina’s design-led, modern sensibility, creating a dining moment that feels both grounded and forward-looking.

More than a pop-up, the takeover is a celebration of heritage meeting place. Set against the Indian Ocean, guests are invited to gather, connect and mark Holi in a way that feels communal and elevated.

A name that for over five decades has embodied heritage and excellence, Khyber has become a cultural landmark, welcoming global travellers, dignitaries and tastemakers from around the world, including Shakira, Brad Pitt and, most recently, UK Prime Minister Keir Starmer.

“This association with Patina Maldives is a celebration of elevated hospitality,” said Sudheer Bahl and Ishaan Bahl, Founders of Khyber. “Both brands share a commitment to authenticity, excellence and crafting memorable experiences that go beyond expectations. With Khyber’s enduring legacy rooted in Indian heritage and culture, we are honoured to bring this rich narrative to one of the world’s most acclaimed resorts.”

Adding to the celebration, Tom Bray, Director of Lifestyle at Patina Maldives, shared, “This is about bringing people together through flavour, colour and easy island energy.”

Taking place from 3 to 5 March the experience features a festive menu designed to be shared and savoured, capturing the warmth and generosity of Holi.

To book email reservations.maldives@patinahotels.com, tel. +960 4000555, or visit the resort’s website

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Noku Maldives strengthens reef protection through coral propagation

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Noku Maldives, Vignette Collection has announced the launch of its Coral Propagation Programme, a new reef enhancement initiative guided by the brand’s purpose-led pillar, Means for Good.

Set within the tranquil waters of Noonu Atoll, Noku Maldives is home to a naturally vibrant marine environment — and this programme reflects the resort’s long-term commitment to nurturing it with care, intention, and respect for the ocean that surrounds the island.

Supporting Natural Growth, One Fragment at a Time

At the heart of the initiative is a gentle and nature-led method using “fragments of opportunity” — naturally broken coral fragments that are collected and carefully secured onto coral frames to encourage healthy regrowth. These fragments are stabilised in an environment that supports their development, allowing new coral to establish and flourish over time.

Designed with both short-term progress and lasting impact in mind, the Coral Propagation Programme will monitor key indicators of success within its first year, including stronger, healthier coral growth and increased fish activity around the coral frames — a positive sign that biodiversity is thriving and marine life is naturally gathering around these new habitats.

Over time, the initiative aims to support the natural expansion of reef habitats by creating structured micro-environments that encourage marine life and contribute to the long-term resilience of the surrounding reef ecosystem.

A Wider Commitment to Ocean Stewardship

The Coral Propagation Programme forms part of Noku Maldives’ broader conservation focus — including the protection of one of the island’s most distinctive natural features: its lush and thriving seagrass meadows.

Unlike many destinations where seagrass is removed or covered, Noku Maldives has chosen to protect and celebrate this important ecosystem. As part of its participation in the Maldives Resilient Reef Industry Circle, the resort has pledged to safeguard at least 80% of its seagrass area, recognising its vital role in supporting marine biodiversity and strengthening environmental resilience.

Seagrass meadows are essential to the lagoon’s natural balance. They provide a nursery habitat for juvenile fish species, help stabilise sediment and reduce beach erosion, and are widely recognised as powerful natural carbon sinks — absorbing CO₂ up to 35 times faster than rainforests. Seagrass also plays a key role in supporting green sea turtles, who rely on it as a primary food source and can graze up to 2 kilograms per day.

Noku Maldives will continue ongoing seagrass monitoring through regular assessments of species composition, blade height, algae content, and ecosystem health markers measured across set quadrats. Of the eight seagrass species found in the Maldives, four have already been identified within the resort’s lagoon — a promising indicator of biodiversity and habitat richness.

A Stay That Leaves Something Behind

Through Means for Good, Noku Maldives, Vignette Collection invites guests to connect with the destination in a way that feels meaningful — where luxury is not only experienced, but thoughtfully shared with the place that makes it possible.

The Coral Propagation Programme is a step forward in ensuring that the island’s reefs, lagoon life, and underwater landscapes remain protected for generations to come — a living symbol of what happens when nature is given the space, care, and time to return.

For more information and reservations, please visit the hotel website or email us at noku.reservations@ihg.com.

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