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Maldivian inflight magazine enjoying success

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MaldivianFollowing the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.

Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.

Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.

The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.

“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com

With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.

“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation

MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.

MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.

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SO/ Maldives marks Earth Hour with 120-day wellness challenge

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In a vibrant celebration of wellness, sustainability, and mindful living, SO/ Maldives unveils an inspiring new initiative “Ignite Your Power: 120 Days Fitness Challenge” launched in harmony with the global movement of Earth Hour.

Blending high-energy fitness with conscious living, the resort invites both guests and team members to embark on a transformative 120-day journey where personal strength meets planetary care. Under the empowering theme “Stronger Earth. Stronger You.”, this initiative reflects SO/ Maldives’ commitment to holistic wellbeing and environmental responsibility.

The launch day, set for Saturday, 28 March 2026, unfolds as a vibrant, full-day wellness immersion. Guests will awaken with invigorating sunrise workouts at the Yoga Deck, including HIIT sessions, Primal Strength Flow yoga, and the dynamic WakeFit 45. The energy continues throughout the day with Aqua Gym sessions and personalised Health & Wellness Assessments, designed to inspire long-term lifestyle changes.

Complementing the fitness journey, SO/ Maldives introduces a thoughtfully curated healthy menu, designed to nourish and energise the body. Each dish is carefully crafted with balanced nutrition in mind and features Klimato calorie-counted options, allowing guests to make informed choices while enjoying vibrant, flavourful cuisine that supports their wellness goals without compromise.

As the sun sets, the heaven changes into a moment of reflection and connection. The resort will dim its lights in tribute to Earth Hour, inviting guests to gather at Lazuli Beach for a magical, candlelit celebration under the Maldivian sky, honouring the planet through unity, mindfulness, and intention.

Further elevating the wellness experience, SO/ Maldives proudly introduces a new line of spa products through an exclusive collaboration with Comfort Zone, a science-led Italian wellness brand, and Dhiyoadhee, a Maldivian brand by Cosmerc. Rooted in innovation and sustainability, these thoughtfully curated products enhance the resort’s spa offerings, delivering transformative treatments that nurture both body and mind while celebrating both global expertise and local heritage.

This multi-dimensional initiative is more than a program, it is a movement. By integrating fitness, sustainability, and luxury lifestyle experiences, SO/ Maldives continues to redefine modern island living, inspiring a community that is stronger, more conscious, and deeply connected to the world around them.

With this launch, SO/ Maldives invites guests to not only transform their bodies, but to be part of a larger purpose, where every movement contributes to a stronger self and a healthier planet.

For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.

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Canareef secures Top Hotel Partner 2026 recognition from German tour operator

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Canareef Resort Maldives has once again strengthened its position as a preferred destination for European travellers, earning the prestigious Top Hotel Partner 2026 recognition from Schauinsland Reisen, one of Germany’s leading tour operators.

This latest accolade reflects the resort’s continued commitment to delivering exceptional guest experiences, particularly among the German market, where Schauinsland Reisen holds a strong presence. The recognition is awarded to top-performing hotel partners who consistently maintain high standards in service quality, guest satisfaction, and operational excellence.

This achievement follows a successful partnership history between the two brands. In 2023, Canareef was honoured with both the Top Hotel Partner award and the distinguished Partner of Excellence title by Schauinsland Reisen. These recognitions highlighted the resort’s dedication to exceeding guest expectations and its strong collaboration with international travel partners.

Nestled in the southernmost atoll of the Maldives, Canareef offers a unique blend of untouched natural beauty, spacious beachfront villas, and authentic Maldivian experiences. Its tranquil setting, combined with diverse leisure activities and warm hospitality, has made it a favored choice among European travelers seeking both relaxation and adventure.

The continued recognition from Schauinsland Reisen underscores the resort’s ability to maintain consistency in quality while evolving to meet the expectations of global travelers. It also reflects the growing demand for the Maldives as a premier long-haul destination in the German-speaking market.

Speaking on the achievement, the management of Canareef expressed gratitude for the ongoing partnership and trust placed by Schauinsland Reisen and its valued guests. The resort remains committed to enhancing its offerings and delivering memorable stays that resonate with travellers worldwide.

As Canareef celebrates this milestone, it reaffirms its position as a leading hospitality provider in the Maldives, dedicated to excellence, sustainability, and authentic island experiences.

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Kandooma Maldives hosts recycling initiative for Global Recycling Day

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Earlier this month, in celebration of Global Recycling Day, Holiday Inn Resort Kandooma Maldives brought sustainability to life through a vibrant, team-driven initiative that transformed everyday waste into creative works of art.

Centred around the theme “Don’t Think Waste – Think Opportunity”, the resort invited colleagues from across all departments to participate in a Sculpture Competition designed to reimagine discarded materials and give them new purpose. The result was a showcase of ingenuity, collaboration and environmental awareness, demonstrating that sustainability can be both impactful and inspiring.

The winning entry, Waste to Wonder, was created by the resort’s Front Office team using bottle tops and recycled glass to form a striking framed mosaic, bound together with discarded wire.

Second place was awarded to the Recreation team for Varah Majaa, a playful yet purposeful installation featuring broken fins reimagined as turtle flippers, combined with old fishing nets and aluminium cans. The piece delivers a clear visual message on the impact of marine pollution and the importance of protecting our oceans and marine-life.

The team from Kandooma Spa secured third place with Tanya, a thoughtful creation crafted from old magazines, egg trays and discarded paper waste. Inspired by the work of marine veterinarians dedicated to sea turtle conservation, the piece also celebrates female leadership in science and environmental protection.

The quality of the entries are a powerful reminder that innovation and creativity thrive across every area of the resort, not only within traditional creative roles such as marketing and design.

The initiative aligns with the United Nations Sustainable Development Goals, particularly Responsible Consumption and Production (SDG 12), which encourages waste reduction through reuse, recycling and responsible resource management. It also supports IHG Hotels & Resorts’ Journey to Tomorrow, the company’s commitment to drive positive change for people, communities and the planet.

Commenting on the initiative, Sharon Garrett, Director of Marketing & Sustainability at Holiday Inn Resort Kandooma Maldives, said: “This Global Recycling Day, we turned waste into something worth celebrating. Our teams came together for our creative sculpture challenge with one brief: transform what would have been discarded into something meaningful. Every department brought their ideas to life, and the energy, craft and care on display made judging no easy task.”

“The array of entries and their themes was inspiring, while our Front Office team won with their recycled glass mosaic, I was personally drawn to the Engineering team’s entry made from recycled mechanical bits and pieces to resemble a Heron. It is now in pride of place in our Chef’s Garden called Magey Bageecha for all to see.”

Sharon reinforced that for Holiday Inn Resort Kandooma Maldives, sustainability is not another marketing gimmick or campaign.

“Sustainable practices are ingrained in our Kandooma culture and special calendar days like Global Recycling Day enable us to inspire and show that we are building that culture together and that it’s an ongoing commitment requiring focus and fun,” she added.

The resort’s General Manager Mark Eletr, Sustainability Officer Krisel Magallon and the Sustainability ‘EcoAction’ Team led the initiative, creating an engaging platform that encouraged participation, collaboration and awareness with prizes. A panel of judges, including resort guests, added a unique and inclusive perspective to the event.

In addition, the resort’s Sustainability Officer, Krisel Magallon, hosted a Recycling Workshop that covered the dos and don’ts of waste segregation, how to identify recyclable materials, and the environmental and economic benefits. The workshop included valuable interactive discussions among participants on the best recycling practices in the Maldives, together with practical recycling solutions that could be implemented at Kandooma.

Holiday Inn Resort Kandooma Maldives continues to embed sustainability into its daily operations, from reef conservation and responsible waste management to community engagement and guest education. Initiatives such as the Sculpture Competition and the Recycling Workshop reinforce the resort’s commitment to fostering a culture where sustainability is lived, shared and celebrated.

Located in the South Malé Atoll, just 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a lively island resort known for its excellent diving, surfing and family-friendly experiences. With a range of villas, multiple dining venues, a dedicated kids’ club, and the Kandooma Spa by COMO Shambhala, the resort offers a relaxed and accessible private-island Maldivian escape.

Guests and partners are invited to learn more about the resort’s sustainability initiatives in the Kandooma Green Book, available here.

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