News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
Travellers continue to return to the Maldives in search of clear lagoons, warm hospitality and meaningful experiences that reflect both the destination and their personal interests. As visitor expectations evolve, research shows a growing preference for stays that feel tailored rather than standardised. A recent Mews survey reports that 68% of travellers prefer personalised experiences instead of generic rewards, with even stronger interest among Gen Z and affluent travellers.
Recognising these preferences, Cinnamon Hotels and Resorts Maldives has refined its Book Direct value offering. The updated structure allows guests who book directly to select two curated experiences from each resort’s personalised list while also receiving resort credits for stays of three nights or more. This credit can be used across dining, wellness and recreational activities, giving guests the freedom to shape their time on the island according to their interests and pace.
Members of Cinnamon Discovery, the brand’s loyalty programme, can access an expanded set of Book Direct benefits based on their membership tier. Silver members may select two experiences, Gold members may select three experiences and Platinum members receive all experiences listed at the resort they book.
- Four course dinner by the beach
- Island hopping adventure
- Dolphin safari
- 45 minute spa treatment
Resort credit available: USD 150 per room per stay for bookings of three nights or more
- Four course dinner by the beach
- Balinese massage
- Island hopping adventure
- Guided swim and snorkel session
Resort credit available: USD 100 per room per stay for bookings of three nights or more
Cinnamon Hakuraa Huraa Maldives
- Sunset fishing
- Island hopping adventure
- Sparkling bottle of beverage
- 1 hour double kayak experience
Resort credit available: USD 100 per room per stay for bookings of three nights or more
Ellaidhoo Maldives by Cinnamon
- Four course dinner by the beach
- Balinese massage
- Sunset fishing
- Dolphin safari
Resort credit available: USD 100 per room per stay for bookings of three nights or more
For more information on Book Direct benefits, detailed terms and eligibility, guests are encouraged to visit Cinnamon Hotels & Resorts.
ananea Madivaru Maldives is hosting Chef Frank Fol, founder of We’re Smart World and a recognised figure in plant-based gastronomy, for a dedicated culinary programme aimed at strengthening and refining the resort’s plant-based dining concepts.
Chef Fol is visiting the island from 8 to 14 December, working closely with the culinary team to develop and enhance plant-forward offerings across the resort’s dining experiences. The programme focuses on integrating contemporary plant-based techniques with locally relevant ingredients and presentation styles, aligning with evolving guest preferences for balanced and conscious dining.
As part of the visit, an internal tasting menu is scheduled to take place, bringing together Chef Fol and the resort’s senior leadership. During the session, Chef Fol will present a selection of plant-forward dishes developed throughout his stay, offering insight into his culinary philosophy and approach to modern vegetable-led cuisine.
ananea Madivaru Maldives stated that the collaboration is intended to support the continued development of its food and beverage concepts, with a particular emphasis on broadening high-quality plant-based options available to guests across its restaurants.
Following the tasting session, the resort will issue a formal press release outlining the programme outcomes, including details of the dishes, concepts, and future plans. Visual assets and supporting media materials will also be made available as part of the official announcement.
The visit forms part of ananea Madivaru Maldives’ wider efforts to evolve its culinary offerings in line with global dining trends while maintaining a strong focus on quality, creativity, and guest experience.
Kuramathi Maldives has announced the arrival of esteemed holistic wellness practitioner Imron Zulfikar, who will undertake an exclusive residency at the resort from 15 December 2025 to 3 January 2026. During this period, guests will have the opportunity to participate in bespoke wellness experiences crafted by a recognised expert in integrative health.
Throughout his residency, Imron will conduct a series of private wellness sessions designed to restore balance, promote renewal, and enhance long-term wellbeing. His practice brings together ancient therapeutic traditions and contemporary fitness science, resulting in personalised programmes that support harmony, mobility, and emotional resilience. Signature offerings include:
- Watsu Water Healing Journey: A restorative treatment conducted in warm water, combining elements of shiatsu, massage, and gentle movement to release deep tension, soothe the nervous system, and foster a sense of tranquillity.
- Chakra Balance Therapy: A holistic session that aligns mind and body through crystal healing, guided meditation, and calming massage techniques.
- Meridian Deep Release Massage: A therapeutic blend of deep tissue massage and acupressure aimed at easing chronic tension, improving flexibility, and stimulating energy flow.
- Accu Glow Facial: A rejuvenating facial incorporating acupuncture and customised skincare to activate collagen production, detoxify the skin, and enhance natural luminosity.
- Oriental Slim Detox Massage: A treatment grounded in Traditional Chinese Medicine, combining acupuncture and massage to promote lymphatic drainage and support detoxification.
Imron is an accomplished wellness lifestyle coach and holistic fitness specialist with more than ten years of experience in acupuncture, tension release therapies, yoga, Pilates, and personal training. His integrative methodology nurtures physical alignment, emotional balance, and overall vitality.
He has worked with numerous luxury resorts and an impressive roster of high-profile clients, including Serena Williams, Emma Watson, Richard Branson, and members of the UAE Royal Family. Celebrated for his intuitive approach and refined technique, Richard Branson has previously referred to Imron as having “golden hands.”
Kuramathi Maldives looks forward to offering guests this exceptional opportunity to engage in transformative, individually tailored wellness experiences during Imron’s residency.
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