News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
Awards
Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards
Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.
The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.
The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.
“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”
Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.
News
Huvafen Fushi expands wellness offering with Aromatherapy Associates treatments
Huvafen Fushi Maldives is expanding its wellness offering with two new longevity-focused treatments from Aromatherapy Associates, available now at Huvafen Spa, the resort’s iconic underwater spa.
The launch arrives as longevity becomes the defining word in luxury travel. Virtuoso’s 2026 travel data reinforces the shift, naming longevity tourism as luxury travel’s breakout segment, with wellness-focused hotel bookings up 28% and travellers increasingly seeking sleep optimisation, metabolic health support and measurable, long-term outcomes over one-off spa treatments. The Global Wellness Summit’s Future of Wellness 2026 report identifies women’s healthspan as a defining trend of the year, as spa and wellness destinations increasingly launch programmes tailored to female physiology across every life stage, from perimenopause through to menopause and beyond.
The new Recovery Reset and Pause & Reset treatments combine the therapeutic power of essential oils with advanced hands-on techniques, offering two distinct approaches to modern wellbeing: one supporting physical recovery and resilience, the other addressing the changing needs of women’s health.

Recovery Reset: restorative bodywork for active lifestyles
Recovery Reset is an advanced restorative body treatment designed to support muscular recovery, mobility and long-term physical wellbeing. Going beyond traditional aromatherapy massage, it introduces a range of advanced bodywork techniques:
- Myofascial release – to help release deep-held tension and improve mobility
- Advanced deep-tissue massage – to target areas of muscular tension
- Targeted bodywork – to support physical recovery and ease of movement
- Therapeutic aromatherapy – combining expert touch with powerful essential oil blends
- Hot stone therapy – to further support muscular recovery and restoration
Ideal for active lifestyles, travel fatigue and guests seeking a deeper approach to massage, Recovery Reset brings together physical recovery and the restorative benefits of aromatherapy in one deeply therapeutic experience.
Pause & Reset: nurturing support through hormonal change
Pause & Reset is a nurturing treatment dedicated to women’s wellbeing, created to support the physical and emotional effects associated with hormonal change – from PMS and post-pregnancy through to perimenopause and menopause. As the sense of smell is closely connected to emotion and wellbeing, essential oils can offer valuable support during these transitions.
Following a personalised aroma consultation, guests select from three Aromatherapy Associates essential oil blends before experiencing an enhanced treatment incorporating:
- Inhalation – using the guest’s personally selected essential oil blend
- Balancing breathwork – to encourage relaxation and reconnection
- Body brushing – to awaken the body and prepare for treatment
- Restorative abdominal massage – providing a deeply nurturing focus to the treatment
- Hand and foot reflex techniques – focusing on the endocrine and reproductive systems
- Together, the treatments reflect a more holistic approach to longevity, recognising the importance of recovery, movement, rest and emotional wellbeing throughout different stages of life.
Aromatherapy Associates has been a pioneer in therapeutic aromatherapy for more than 40 years, combining expertly crafted essential oil blends with the healing power of touch to create transformative experiences for body and mind.
“We are delighted to introduce these new Aromatherapy Associates treatments,” said Tri Wardani, Director of Spa. “Our approach to wellness continues to evolve alongside the needs of our guests, and these new treatments allow us to offer highly personalised experiences that support both physical and emotional wellbeing in some of the Maldives’ most extraordinary spa settings.”
Guests can experience Recovery Reset and Pause & Reset at the underwater spa at Huvafen Fushi Maldives, alongside a curated selection of Aromatherapy Associates products to continue their wellbeing journey beyond the treatment room.
Awards
Kandooma Maldives secures family resort and sustainability honours at LUXlife Awards
Holiday Inn Resort Kandooma Maldives has received two honours in the 11th annual LUXlife Hospitality Awards, named Best Family Resort 2026 – Maldives and recipient of the Sustainability Excellence Award 2026 – Maldives.
The LUXlife Hospitality Awards recognise businesses and individuals demonstrating excellence across the global hospitality industry, from hotels and resorts to dining, travel and wellness experiences.
For Kandooma, the two awards recognise areas that have become an important part of the island experience: creating memorable Maldives holidays for families while continuing to strengthen its approach to responsible tourism and environmental stewardship.
Speaking about the resort’s latest accolades, General Manager Andrew Drummond said the recognition comes at an exciting time for Kandooma.
“These awards recognise two areas that are incredibly important to us, and the timing couldn’t be better. We are delighted to have our family offering recognised, particularly as we have some exciting new developments ahead that will make the family experience at Kandooma even stronger when we become Kandooma Maldives on 1 October. The Sustainability Excellence Award is equally meaningful for our team. Sustainability is something we want to keep building on, finding practical ways to reduce our impact, protect the natural environment around us and, importantly, bring our guests along on that journey,” he said.
Kandooma’s family offering combines spacious accommodation, a dedicated Kandoo Kids’ Club, family activities on land and water, and the freedom of an island where days can be as active or relaxed as each family chooses.
Sustainability has also become increasingly embedded in resort operations and the guest experience, with initiatives spanning renewable energy, waste reduction and recycling, marine conservation, environmental education and community engagement.
The LUXlife Hospitality Awards 2026 are determined through LUXlife Magazine’s independent, merit-based research and evaluation process. Nominees are assessed against criteria including service quality, guest satisfaction, brand reputation and overall performance within their field. The awards are designed to recognise achievement on merit rather than the size, location or market influence of the organisation.
Located in South Malé Atoll, approximately 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a private island resort known for its relaxed atmosphere, natural beauty and strong connection to the ocean.
The resort offers 146 contemporary Garden, Beach and Overwater Villas, together with extensive family experiences, the Kandoo Kids’ Club, exceptional scuba diving including nearby Kandooma Thila, surfing, island dining and Kandooma Spa by COMO Shambhala.
Holiday Inn Resort Kandooma Maldives will transition to Kandooma Maldives from 1 October 2026, operated by HPL Hotels & Resorts, a subsidiary of Hotel Properties Limited. For stays and further information, visit www.Kandooma-Maldives.com.
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