News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
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SO/ Maldives introduces ‘Fight Fit’ wellness activation
On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.
Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.
A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.
The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.
The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.
Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.
In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.
Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.
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SO/ Maldives introduces ‘Fight Fit’ island fitness experience
On Friday, 25 April 2026, redefining the boundaries of luxury wellness, SO/ Maldives unveils its high-energy “Fight Fit” island activation, an immersive celebration of strength, movement, and mindful living. As part of the resort’s ongoing 120 Days Fitness Challenge, this dynamic experience is brought to life in collaboration with Fight Soul Maldives, a leading local fitness collective dedicated to showcasing the art and discipline of combat sports.
This exclusive Maldives activation transforms the island into a vibrant stage where guests are invited not only to participate but to witness and connect with authentic local skill and passion. Through this partnership, SO/ Maldives proudly highlights homegrown talent, offering a deeper cultural dimension to the guest experience.
At the heart of the activation is the Muay Thai Guest Workshop, where guests can train alongside skilled fighters from Fight Soul Maldives. Designed for all fitness levels, the sessions introduce the fundamentals of Muay Thai through interactive drills, technique building, and high-energy group engagement creating a powerful and memorable connection to the sport.
The experience extends across the island with a curated lineup of fitness and wellness activities, including sunrise yoga, beach combat training, aqua yoga with DJ beats, and sunset fight showcases. Each activation is thoughtfully designed to blend seamlessly with the natural beauty of the Maldives, turning the resort into a holistic wellness playground.
Complementing the physical journey, guests can enjoy a specially designed healthy menu, crafted to fuel performance and support balanced living, reinforcing SO/ Maldives’ commitment to wellbeing from within.
Further enhancing the wellness offering, guests are invited to experience an exclusive skincare workshop and immersive ritual, alongside the launch of premium products from Comfort Zone. Rooted in science and sustainability, this experience introduces guests to transformative skincare practices that elevate both body and mind.
As the sun sets, the island pulses with energy through foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions, where Fight Soul Maldives athletes take center stage showcasing their expertise and passion in a captivating display of strength and artistry.
With “Fight Fit,” SO/ Maldives creates more than just an event it delivers a bold lifestyle statement where local collaboration, global wellness trends, and immersive luxury come together in perfect harmony.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com or call +960 664-9100.
News
Earth Day at Sun Siyam Iru Fushi: Sustainability-focused island experiences
Sun Siyam Iru Fushi, a haven of peace within the Sun Siyam’s Luxury Collection, reinforces its commitment to luxury island living by highlighting a series of eco-conscious experiences. These initiatives define a vision for purpose-led travel within the resort’s Premium Island Indulgence lifestyle, connecting guests to the environment, local people, and Maldivian culture through sincere and unpretentious engagement. From reef restoration to traditional heritage crafts and preventing food waste, the resort seeks to balance the elegance of island living with a deep-rooted respect for the natural world.
The Pattern of Island Living
The way nature flourishes within remote archipelagos in the heart of the ocean remains a captivating subject for many travellers. On a weekly basis, the resort offers a guided nature exploration led by the Chief Gardener and Resident Marine Biologist to connect guests with the island’s indigenous flora and fauna. This experience blends ecological education with cultural insights, detailing how reptiles, birds, and emblematic trees first colonised these coral islands. By addressing contemporary challenges like soil erosion, the program provides practical examples of how eco-conscious tourism helps mitigate environmental impact and preserve the Maldivian landscape.
Marine Regeneration: Adopt a Coral Frame
A growing trend in 2026 is Regenerative Tourism where travellers actively participate in restoration. A central pillar of the resort’s marine conservation efforts is the Adopt a Coral Frame programme. Led by Maldivian Marine Biologist, Shah, the experience begins with an introduction to coral biology and the environmental challenges facing the world’s oceans. Guests participate in the delicate process of fixing coral fragments onto the frame using approved techniques, before the structures are transitioned to the Nemo Garden underwater park. This initiative offers a symbolic way for guests to contribute directly to the long-term health of the local reef ecosystem. Additionally, the presence of an environmental expert at the resort acts as the bridge between daily operations and its environmental responsibility.

Citizen Science: Conservation Snorkelling
For a more immersive and purposeful guest experience, participants are invited to act as citizen scientists during a ninety-minute reef health survey. Utilising CoralWatch Charts, guests assist in primary data collection, with the results subsequently uploaded to the University of Queensland database under the participant’s name to contribute to international marine research. Each session concludes with a briefing on observed fish species and the vital functions of the reef ecosystem. Additionally, if any individual turtle or group of turtles is spotted around the island, the resort’s Marine Biologist will identify the species and report its presence to the Olive Ridley Project. This contribution helps researchers better understand the population dynamics and migration patterns of sea turtles within the Maldives.
Marine Advocacy and Youth Discovery
Beyond individual excursions, the resort extends its educational reach through specialised certification and youth-focused programming. Divers may participate in dedicated sessions exploring the preservation of endangered shark and ray species, earning a Shark and Ray Ecology Certification upon completion. Simultaneously, the Discover the Ocean initiative at the Kids Club offers a bespoke one-hour experience for younger guests, utilising interactive games and marine facts to foster a refined appreciation for ocean conservation from an early age.

Cultural Heritage and Traditional Knowledge
Eco-conscious living at Sun Siyam Iru Fushi is also viewed through the lens of traditional Maldivian craftsmanship. Weekly demonstrations of organic coconut oil extraction highlight a homemade method. Guests observe the gentle heating of fresh coconut milk to produce pure oil, a sustainably sourced product utilised in the resort’s wellness treatments.
The Pledge on Food Waste
In a direct effort to reduce the environmental footprint of island dining, the resort has committed to The Pledge on Food Waste. This initiative introduces à la minute live cooking and curated individual portions at the buffet to ensure freshness while minimising surplus. Additionally, the team observes a No Bin Day, utilising creative preparation techniques to ensure total ingredient utility and promote a circular approach to food management.

“The advancement of sustainable practices is supported by acclaimed organisations that provide vital knowledge, ensuring that our commitment leads to meaningful success. Meanwhile, simple on-island actions remain highly impactful and are deeply appreciated by guests. Furthermore, as a Maldivian operating a resort within my own country, environmental stewardship is more than just professional ethics—it is a profound civic mission,” highlighted Abdulla Atham, Resort Manager.
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