News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
Celebrating the spirit of modern Maldivian hospitality, VARU by Atmosphere has expanded its culinary offering with two new dining venues: Teppanyaki Over Water and Cellar at NÜ. Designed for both first-time and returning guests seeking authentic, inventive experiences, the additions broaden the resort’s gastronomic landscape.
At Teppanyaki Over Water, seasoned chefs transform the art of teppan grilling into a live culinary performance above the lagoon. Premium seafood, wagyu and sushi are prepared with precision and flair, complemented by sake cocktails and fine soju. The speciality restaurant delivers dishes straight from the grill to the plate, in an ambience that reflects the spirit of Japanese hospitality.
As sunset draws over the Indian Ocean, Cellar at NÜ offers an elegant overwater wine-degustation lounge where evenings unfold with sophistication. Guests can explore rare vintages and special selections paired with curated chocolate, cheese and charcuterie platters. The centrepiece is a six-course Royal Wine Pairing Dinner.
“At VARU, our cuisine, design and service are intuitive and inventively curated,” said Maurice Van Den Bosch, General Manager of VARU by Atmosphere. “We continue to evolve in meaningful ways. With Teppanyaki Over Water and Cellar at NÜ, we’ve created culinary journeys that are intimate, enriching and true to the island’s generous spirit — offering guests new reasons to return, season after season.”
For special occasions, romantic evenings or those wishing to discover new cuisines, the two overwater venues add an extra layer of indulgence and celebration beyond the VARU Plan™, and are available for guests to pre-book.
Located in North Malé Atoll, VARU by Atmosphere has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025, ranking among the top 1% of listings worldwide. Its signature restaurant, Kaagé, has also received the Tripadvisor Travellers’ Choice Award 2025 for the fifth consecutive year, underscoring the resort’s reputation for dining excellence. With these thoughtfully introduced experiences, VARU by Atmosphere invites guests to embrace an unforgettable, Naturally Maldivian island adventure.
Located within The Atollia by Centara Hotels & Resorts in the heart of the picturesque North Malé Atoll, Centara Mirage Lagoon Maldives, a unique, family-focused resort, is celebrating its first anniversary on 13 November 2025. Over the past year, it has become a vibrant destination for families seeking adventure, connection, and unforgettable experiences in a captivating underwater-themed paradise.
The resort features 145 spacious beachfront and overwater villas with open-air baths, Jacuzzis, or private pools, including the signature Mirage category rooms with bunk beds, designed perfectly for families of all sizes. The resort boasts a vibrant water park with slides and splash zones, as well as the Maldives’ first lazy river. Young travellers can explore the Candy Spa, multiple play areas including a pirate-themed playground and the Madame Stingray play area, a dedicated Kids’ Club, and an E-Zone for teenagers. Adults can relax and rejuvenate at SPA Cenvaree, while the whole family enjoys engaging activities and a wide range of culinary experiences across six venues. What makes the resort truly special is that every corner and every activity is designed with families and young travellers in mind, enhancing their Maldives experience.
“Marking our first year is a milestone we are incredibly proud of,” said Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives. “Centara Mirage Lagoon Maldives offers a truly one-of-a-kind concept in the Maldives, an immersive resort designed for families to connect, explore, and create lasting memories together. From our expansive lagoon and water-based adventures to experiences that engage every generation, each element has been thoughtfully crafted to bring families closer while celebrating the beauty of the destination. Over the past year, we have seen how this concept has resonated with travellers from around the world. Being recognised as the ‘Best Family Hotel in the Maldives’ by Little Steps Asia is a proud moment for us and a reflection of our team’s dedication to delivering memorable experiences for every guest.”
As Centara Mirage Lagoon Maldives celebrates this milestone, the resort looks forward to another year of creating joyful memories, meaningful family moments, and immersive experiences in the heart of the Maldives. With each new activity, thoughtful service, and unique discovery, the resort continues to set the standard for family-focused travel, ensuring that every visit leaves guests with stories to cherish for a lifetime.
Villa Park has announced its Festive 2025–2026 programme, running from 20 December 2025 to 6 January 2026. The schedule moves from lagoon-side mornings to music-led evenings on the beach, beginning with a sunset welcome and continuing with beach barbecues, creative workshops, Christmas Eve dinner, Santa’s visit on 25 December, and a New Year’s Eve gala with a midnight countdown. The season concludes with programmes on New Year’s Day and Orthodox Christmas.
Daytime activities include chef demonstrations, shoreline art sessions, and live music. Evenings feature romantic tables, treetop dining for two, and simple set-ups that highlight the island setting. The programme is designed for couples, friends, and families to join as they wish.
Family programming centres on Park Players, presented as the Maldives’ largest kids’ club, with letters to Santa, gingerbread crafts, ocean-themed art, movement classes, story time, and film nights. Group sizes are kept small to ensure attentive supervision.
Villa Park’s family offering has been recognised beyond the festive season, with the resort named among the Best Resorts for Families in the Maldives at the Travel + Leisure Luxury Awards Asia Pacific 2025, a reader-voted accolade reflecting guest feedback on space, programming, and flexible pacing.
Throughout the calendar, private experiences sit alongside larger celebrations, including candlelit beach dining, treetop tastings, floating breakfasts, and open-air cinema for two. Guests can set their own rhythm, whether opting for lively beach gatherings or quiet evenings under lanterns and palms, from sunrise through to the New Year countdown and beyond.
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