News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
Dusit Thani Maldives, a premier Thai-inspired luxury resort, has announced an exclusive partnership with beOnd Airlines, a premium leisure airline renowned for its exceptional services and luxury. This collaboration offers travellers a unique opportunity to enjoy exclusive privileges when booking their stay at Dusit Thani Maldives through beOnd Airlines.
Passengers flying with beOnd are eligible for a special offer at Dusit Thani Maldives, including discounts of up to 10% for stays between November 1, 2024, and April 30, 2025. Dusit Gold members receive additional discounts and privileges, further enhancing the benefits for loyal guests.
To access these exclusive offers, passengers must present a valid beOnd booking reference and use the booking code FLYDTMD when making a reservation at Dusit Thani Maldives.
This partnership strengthens the seamless travel experience that both Dusit Thani Maldives and beOnd Airlines aim to deliver to their discerning guests.
“We are thrilled to collaborate with beOnd Airlines and offer their passengers an opportunity to experience the unique blend of luxury and serenity at Dusit Thani Maldives,” said Jean-Louis Ripoche, Area General Manager, Maldives. “This partnership allows us to create more memorable stays for travellers looking to explore the beauty of the Maldives with the convenience and style that both Dusit Thani and beOnd Airlines are known for.”
The Waldorf Astoria Maldives Ithaafushi invites guests to step back in time with its “Sixties Glamour” festive theme, capturing the elegance and charm of a bygone era. From December 15 to January 7, the resort transforms into a sixties-inspired setting with a chic colour palette of blue, white, silver, and black, adorned with pearls, bold accents, and iconic decorations. Guests will experience a world of vintage style, complete with family-friendly activities, unforgettable events, culinary delights, and festive experiences.
“We’re delighted to once again invite our guests to enjoy the magic of the holidays with us,” said General Manager TJ Joulak. “Our ‘Sixties Glamour’ program invites guests to embrace the spirit of the season in an atmosphere of timeless elegance and create unforgettable memories with loved ones.”
The resort offers a variety of spacious accommodations suitable for couples and families, from overwater villas to Ithaafushi – The Private Island, providing the ultimate island escape. A full calendar of events and sixties-inspired holiday decor ensures that guests are surrounded by festive cheer and celebrations, including the following highlights:
Guests can embrace the season’s magic with events for all ages. Highlights include a Christmas Tree Lighting Ceremony at Peacock Alley on December 17, featuring festive music and seasonal treats. On December 25, Santa Claus and his team will bring joy to NAVA Beach with gift-giving and a chance to meet Santarina and the elves. A sixties-themed fashion show for kids and teens will also offer young guests an opportunity to showcase their style on the runway.
For the season’s major celebrations, a grand tent will host Christmas Eve and New Year’s Eve festivities, complete with world-class cuisine and captivating entertainment. Additionally, “Cinema Under the Stars” at the Lagoon Pool provides a unique experience with a movie night under the Maldivian sky.
The resort’s 11 distinctive dining venues will elevate the holiday dining experience with exclusive, specially crafted menus. Signature options include “Timeless Pairing” at Amber, featuring oysters and champagne, and the “Festive Flavours of Japan” at ZUMA, offering an elegant tasting menu. At Terra, “Dom Perignon Prestige” pairs gourmet dishes with Dom Perignon Champagne, while Yasmeen presents a festive buffet inspired by Lebanese street food. Guests can also enjoy a curated wine experience at Rock, savour fresh lobster and champagne by the ocean at Mirror Pool, and partake in festive brunches at ZUMA and Tasting Table. The “Maldivian Charm” dinner highlights local flavours, while “A Tale of Two Wines” at Glow features Bordeaux and Burgundy wines paired with gourmet cuisine. Another unique experience awaits at Li Long’s Laba Festival feast.
Guests seeking relaxation can enjoy holistic wellness practices led by visiting experts, Shree and Dr. Syed, including Himalayan Sound Bath Meditation, Acupuncture, and Pranic Healing. For younger guests, special wellness activities include “Splash and Fun” at the Aqua Wellness Pool, a “Beauty Camp” for girls, and a “Fitness Boot Camp” for children.
This holiday season, Waldorf Astoria Maldives Ithaafushi invites guests to create unforgettable memories surrounded by the glamour and warmth of the sixties.
Cooking
Domenico Carella and Fabrizio Margarita unite for innovative culinary experience at Patina Maldives
Patina Maldives has announces an exclusive culinary pop-up, Ultra Milano by Domenico Carella, taking place from November 9th to November 13th, 2024. This exclusive experience will showcase the innovative culinary and mixology talents of Domenico Carella, a renowned figure in the food and beverage industry.
Carella has built an impressive career as a professional chef, bartender, and manager. With over a decade of experience, he has mastered the art of blending ingredients and flavours to create dishes that perfectly balance texture and taste. His culinary journey has taken him around the world, earning accolades such as Manager of the Year in Asia by “That’s Shanghai” in 2015.
At this event, Domenico Carella’s mixology will complement Fabrizio Margarita’s pizza artistry, reimagining dining with a sustainable flair at Veli Bar in Patina Maldives, Fari Islands.
Carella’s approach to food and beverage emphasises environmental respect and sustainability. His holistic vision ensures that all departments, from the kitchen to the bar, work harmoniously, aligning the procurement of raw materials to create a unified and sustainable operation.
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