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Joint Meeting of the Two Commissions in Asia Pacific and UNWTO Regional Ministerial Conference

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The 27th Joint Meeting of the United Nations World Tourism Organization (UNWTO) Commission for East Asia and the Pacific (CAP) and the UNWTO Commission for South Asia (CSA)& UNWTO Regional Ministerial Conference on Positioning Tourism in a Wider Socio-Economic Contextwas hosted in Maldives from 3rd-4th June 2015, at Bandos Island Resort& Spa, Maldives. Countries from East Asia and South Asia were represented in the commission meeting, with affiliated members and numerous international organizations.

The Opening Ceremony held on 3rd June 2015 at Bandos Island Resorts & Spa, was enhancedby the presence of His Excellency President Abdul Yameen Abdul Gayoomas the Guest of Honor, and comprisedof some very special and important events for the Maldives tourism industry. This includes the Visit Maldives 2016 Year Campaign being nationally launched by His Excellency Yameen Abdul Gayoom. This campaign is a destination marketing initiative by the Maldives Marketing & PR Corporation (MMPRC) with the objective of increasing tourist arrivals to the Maldives. This event was followed by the endorsement of the Open letter campaign by the Maldives, during the ceremony where the Dr. TalebRifai, Secretary General of UNWTO presented the open letter to His Excellency President Yameen Abdul Gayoom. This campaign is a joint effort by UNWTO and World Travel and Tourism Council (WTCC) to maximize travel and tourism’s contribution economic growth and development. By accepting this open letter, His Excellency endorsed this campaign geared towards encouraging world leaders to acknowledge tourism’s potential to generate growth, development and employment.

The Ministerial Conference on Positioning Tourism in a Wider Socio-Economic Context was held in conjunction with the Joint Commission meetings with two main objectives:

To take stock of the event to which UNWTO’s Open Letter initiative has achieved its main objective of advocating that countries duly recognize the socio-economic contribution of tourism to their national economies;
And to examine national policies that will engender strategies to ensure that the projected growth in tourism demand will translate into socio-economic benefits for non-tourism sectors of the Asia-Pacific economies.

Ministers of Tourism, Deputy Ministers and senior government officials discussed and debated the next steps in strengthening government awareness and support to enable advancement of the tourism sector. Stimulating discussions enabled open sharing of national and regional insights, experience and expertise from various tourism experts. The main focus of the Joint Commission Meeting and the Ministerial Conference was on the developments in the world tourism industry, remarks and milestones achieved by the tourism industry and also the challenges and obstacles faced by the industry and how to overcome those challenges were also discussed.

Honorable Minister of Tourism, Mr. Ahmed Adeeb Abdul Gafoor, hosted a special Gala Dinner on 3rd June, honoring and welcoming the delegates to the Maldives. Ministers, senior government officials, Maldivian tourism industry pioneers and a huge number of industry participants also attended the dinner and were part of this social function. A very significant ceremony also took place during the dinner, where Maldivian Industry leaders signed the Private Sector Commitment to Global Code of Ethics for Tourism (GCET) and the five prominent enterprises and associations signing this commitment included the Maldives Association of Tourism Industry (MATI), Crown &Champa Resorts, Sun Island Resorts & Spa, Centara Hotels & Resorts Maldives and Canareef Resort Maldives. Private By signing this commitment they pledge their commitment to observe the principle of the Code; respecting human rights and cultural heritage, protecting the environment and vulnerable groups, working towards social inclusion, gender equality, and accessibility – that is, abiding by highest moral values that we as a society have accepted as fundamental in the 21st century.

The CAP-CSA Joint Commission meeting is UNWTO’s principal annual event in the Asia Pacific Region, and the meetings took place in Bandos Island Resort & Spa on 4th June 2015. The Joint Commission Meeting was chaired by Dr. Mahesh Sharma, Minister of State, Culture and Tourism, India and was co-chaired by Mr. Rolando Cañizal, Assistant Secretary of Tourism, of Philippines. Honorable Minister of Tourism, Mr. Ahmed Adeeb Abdul Gafoor lea the delegation from Maldives for the joint commission meeting. Key topics discussed during the meetings this year included UNWTO’s program of work for the region, Asia’s use of TripAdvisor as a source of consumer’s data and other statutory issues related to the UNWTO Asia-Pacific Member States.Mr. Mohamed Umar Maniki, Chairman of MATI, honoring the delegates and extending them to warm hospitality of Maldives, hosted a farewell dinner on the evening of 4th June at Bandos Island Resorts & Spa. The efforts of the chairman were complimented with participation from senior government officials and tourism industry leaders in this social gathering.

The events were concluded with a special technical tour organized by Ministry of Tourismfor the delegates on 5th June 2015, aimed at exposing the participants to the unique Maldivian tourism products and the Maldivian hospitality. The first half of this technical tour included a photo flight excursion, where the delegates took a tour of the Male’ atoll area in the Twin Otter seaplanes of Trans Maldivian Airways, flying over the pristine lagoons and islands of Maldives, taking a closer look at the scenic details enabling them to truly appreciate the beauty of the paradise on earth.This was followed by a high tea organized by Kuramathi Island Resort, where the locals where exposed to the outstanding Maldivian hospitality.

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Villa Nautica’s festive glow: Yoga at sunrise, fireworks at midnight

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Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.

The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.

For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.

A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.

Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.

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JOALI BEING launches global campaign ‘Joyful Journeys of Well-Living’

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JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.

Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.

Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.

The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.

Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.

The island features a series of advanced well-being spaces, including:

  • CORE: a movement and fitness zone
  • AREKA: a transformative treatment centre
  • KAASHI: a hydrotherapy hall
  • SEDA: a sound-healing room
  • Ocean Sala: an open-air meditation and relaxation deck

Each space is designed to nurture a profound connection with nature and the self.

The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.

The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.

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Season of renewal: Noku Maldives unveils ‘Tides of Transformation’ celebrations

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Noku Maldives, Vignette Collection, has unveiled its Festive Season 2025/2026 celebrations under the evocative theme “Tides of Transformation.” Drawing inspiration from the natural rhythms of the island—the shifting tides, the coloured skies, and the soft glow of bioluminescence—the programme invites guests to embrace renewal, reflection, and meaningful celebration.

The theme is rooted in moments when the world appears to pause just long enough for change to unfold. At Noku Maldives, transformation is not rushed; it emerges gently, in harmony with nature. Beneath star-filled skies and glowing tidal waters, renewal takes shape through quiet awakenings, moments of stillness, and the subtle power of beginning anew.

This festive season, the resort celebrates not only the joy of togetherness but also the beauty of becoming. From the bioluminescent shimmer illuminating the lagoon at night to the delicate unfurling of petals at dawn, each element reflects the island’s reminder to return to one’s essence. As the tides shift and the stars realign, guests are invited to welcome the coming year with intention and clarity.

Guests will experience a carefully curated programme centred on renewal, reconnection, and elevated island living:\

  • Celestial Celebrations: Gala evenings inspired by celestial paths and cosmic rhythms, where music, artistry, and light converge beneath the open sky.
  • Ocean-Led Rituals: Signature experiences influenced by the ebb and flow of the tides, including moonlit beach walks, sunset ceremonies, and coastal gatherings.
  • Wellness Journeys: Mindful practices designed to restore and realign, from sunrise yoga and transformative spa treatments to meditative island rituals.
  • Elevated Festive Dining: Seasonal menus crafted with fresh island ingredients, bringing together flavours of the land and sea.
  • Family Moments & Island Adventures: A series of meaningful activities for families, including creative workshops, stargazing evenings, and island traditions that bring loved ones closer.

Each component has been designed to echo the central theme, encouraging guests to slow down, reconnect with themselves, and enter the new year with renewed purpose.

“Tides of Transformation” serves not only as a festive concept but also as an invitation to reflect, embrace gentle change, and step into the year ahead with renewed clarity. Whether through quiet moments by the lagoon, shared celebrations under the stars, or the simple joy of island life, guests will discover a season shaped by stillness, beauty, and the transformative rhythm of the tide.

Noku Maldives welcomes travellers from around the world to celebrate a festive season inspired by the serenity and natural wonder of its island setting.

For more information and reservations, guests may visit the resort’s website or contact noku.reservations@ihg.com.

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