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Joint Meeting of the Two Commissions in Asia Pacific and UNWTO Regional Ministerial Conference

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UNWTO

The 27th Joint Meeting of the United Nations World Tourism Organization (UNWTO) Commission for East Asia and the Pacific (CAP) and the UNWTO Commission for South Asia (CSA)& UNWTO Regional Ministerial Conference on Positioning Tourism in a Wider Socio-Economic Contextwas hosted in Maldives from 3rd-4th June 2015, at Bandos Island Resort& Spa, Maldives. Countries from East Asia and South Asia were represented in the commission meeting, with affiliated members and numerous international organizations.

The Opening Ceremony held on 3rd June 2015 at Bandos Island Resorts & Spa, was enhancedby the presence of His Excellency President Abdul Yameen Abdul Gayoomas the Guest of Honor, and comprisedof some very special and important events for the Maldives tourism industry. This includes the Visit Maldives 2016 Year Campaign being nationally launched by His Excellency Yameen Abdul Gayoom. This campaign is a destination marketing initiative by the Maldives Marketing & PR Corporation (MMPRC) with the objective of increasing tourist arrivals to the Maldives. This event was followed by the endorsement of the Open letter campaign by the Maldives, during the ceremony where the Dr. TalebRifai, Secretary General of UNWTO presented the open letter to His Excellency President Yameen Abdul Gayoom. This campaign is a joint effort by UNWTO and World Travel and Tourism Council (WTCC) to maximize travel and tourism’s contribution economic growth and development. By accepting this open letter, His Excellency endorsed this campaign geared towards encouraging world leaders to acknowledge tourism’s potential to generate growth, development and employment.

The Ministerial Conference on Positioning Tourism in a Wider Socio-Economic Context was held in conjunction with the Joint Commission meetings with two main objectives:

To take stock of the event to which UNWTO’s Open Letter initiative has achieved its main objective of advocating that countries duly recognize the socio-economic contribution of tourism to their national economies;
And to examine national policies that will engender strategies to ensure that the projected growth in tourism demand will translate into socio-economic benefits for non-tourism sectors of the Asia-Pacific economies.

Ministers of Tourism, Deputy Ministers and senior government officials discussed and debated the next steps in strengthening government awareness and support to enable advancement of the tourism sector. Stimulating discussions enabled open sharing of national and regional insights, experience and expertise from various tourism experts. The main focus of the Joint Commission Meeting and the Ministerial Conference was on the developments in the world tourism industry, remarks and milestones achieved by the tourism industry and also the challenges and obstacles faced by the industry and how to overcome those challenges were also discussed.

Honorable Minister of Tourism, Mr. Ahmed Adeeb Abdul Gafoor, hosted a special Gala Dinner on 3rd June, honoring and welcoming the delegates to the Maldives. Ministers, senior government officials, Maldivian tourism industry pioneers and a huge number of industry participants also attended the dinner and were part of this social function. A very significant ceremony also took place during the dinner, where Maldivian Industry leaders signed the Private Sector Commitment to Global Code of Ethics for Tourism (GCET) and the five prominent enterprises and associations signing this commitment included the Maldives Association of Tourism Industry (MATI), Crown &Champa Resorts, Sun Island Resorts & Spa, Centara Hotels & Resorts Maldives and Canareef Resort Maldives. Private By signing this commitment they pledge their commitment to observe the principle of the Code; respecting human rights and cultural heritage, protecting the environment and vulnerable groups, working towards social inclusion, gender equality, and accessibility – that is, abiding by highest moral values that we as a society have accepted as fundamental in the 21st century.

The CAP-CSA Joint Commission meeting is UNWTO’s principal annual event in the Asia Pacific Region, and the meetings took place in Bandos Island Resort & Spa on 4th June 2015. The Joint Commission Meeting was chaired by Dr. Mahesh Sharma, Minister of State, Culture and Tourism, India and was co-chaired by Mr. Rolando Cañizal, Assistant Secretary of Tourism, of Philippines. Honorable Minister of Tourism, Mr. Ahmed Adeeb Abdul Gafoor lea the delegation from Maldives for the joint commission meeting. Key topics discussed during the meetings this year included UNWTO’s program of work for the region, Asia’s use of TripAdvisor as a source of consumer’s data and other statutory issues related to the UNWTO Asia-Pacific Member States.Mr. Mohamed Umar Maniki, Chairman of MATI, honoring the delegates and extending them to warm hospitality of Maldives, hosted a farewell dinner on the evening of 4th June at Bandos Island Resorts & Spa. The efforts of the chairman were complimented with participation from senior government officials and tourism industry leaders in this social gathering.

The events were concluded with a special technical tour organized by Ministry of Tourismfor the delegates on 5th June 2015, aimed at exposing the participants to the unique Maldivian tourism products and the Maldivian hospitality. The first half of this technical tour included a photo flight excursion, where the delegates took a tour of the Male’ atoll area in the Twin Otter seaplanes of Trans Maldivian Airways, flying over the pristine lagoons and islands of Maldives, taking a closer look at the scenic details enabling them to truly appreciate the beauty of the paradise on earth.This was followed by a high tea organized by Kuramathi Island Resort, where the locals where exposed to the outstanding Maldivian hospitality.

Awards

Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award

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Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.

Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.

This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.

Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”

Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.

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Blue Mind Theory brought to life at InterContinental Maldives Maamunagau

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InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.

The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.

Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”

Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.

Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.

Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.

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Noku Maldives unveils long-term Sea Turtle Conservation Programme

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Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.

The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.

As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.

The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.

The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.

“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”

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