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MATATO organizes seminar on social media and online branding for hospitality industry

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Maldives.net.mv – Maldives Association of Travel Agents and Tour Operators, MATATO, is pleased to announce a Training workshop for the Hospitality industry, organized in collaboration with McQuire Rens & Jones.

Themed under ‘Social Media Marketing and Online Branding for the Hospitality Industry’ this training is intended to provide the local travel agents and tour operators, hoteliers with the opportunity to affordable and quality training tailored exclusively to for destination marketing.

Maldives attracts over a million tourists annually, with a capacity of 30,510 beds in resorts, hotels, and safari vessels. However, International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals, while total export earnings generated by international tourism in 2013 reached US$ 1.4 trillion according to the latest UNWTO World Tourism Barometer. Those figures magnify the room for growth for the Maldivian Tourism Industry, especially when the neighboring markets like India, China, and
Russia are the highest contributors to the massive pool of international travelers.

With right tools in practice and correct set of skills, growth of this island destination will be limitless and MATATO intends to be part of this growth through development and capacity management initiatives.

MATATO believes that, continued efforts to provide industry partners with relevant training and development opportunities will create the atmosphere for the stakeholders to come together, to explore the market insights and trends, to get informed about the latest innovations and milestones in marketing and communication and understand the prospects for growth.

As part of this initiative, the first training program collaborated between MATATO and McQuire is scheduled to August 28 and is targeted for marketing managers and executives from travel agencies, Airlines, Hotels and Resorts. The training will be held in Male’, Nasandhura Palace Hotel from 9am to 5pm; cost of the investment for the training is 100USD for members and 120USD for non-members of MATATO.

MATATO intends to continue organizing further trainings and workshops for the hospitality industry.

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ONE Atmosphere: Atmosphere Core enters extended-stay market with fourth brand

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Leading hospitality company, Atmosphere Core has announced the launch of its fourth brand, ONE Atmosphere, marking its strategic entry into the extended-stay segment. Designed for today’s work–live–travel flow, ONE Atmosphere will offer fully serviced apartments that combine the freedom and expanse of residential living with the consistency of hospitality, including branded amenities, seamless concierge services, and thoughtful design details.

Speaking about the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “As travel becomes more fluid and work becomes borderless, guests expect more than a hotel room, they expect a lifestyle solution. They want a space that adapts as they move through different cities, work patterns, and rhythms of everyday life. ONE Atmosphere is designed to meet this shift by offering a reliable model of flexible living that blends the warmth of home with the precision of hospitality. Our spaces will be consistent, functional, design-led, and deeply attuned to how people live today.”

Building on this guest-centred philosophy, the design of ONE Atmosphere will focus on efficient layouts, layered with calming materials and curated local art to create intuitive environments that feel welcoming, practical, and visually inspiring. Every element will aim to enhance comfort and usability while reflecting a sense of place.

ONE Atmosphere apartments will be built for living, not simply staying overnight, with hotel-style services operating quietly in the background. Across all locations, the brand will deliver ‘ONE Experience’, a portable sense of home ideal for long stays, relocations, project assignments, holidays, and hybrid travel. This experience will be further strengthened by a comprehensive suite of amenities and leisure, work, and convenience features, under the ‘ONE Promise’, elevating intelligent serviced living into a lifestyle statement. Together, these amenities and services will create a holistic, flexible environment.

Commenting on the brand’s growth potential, Sandeep Ahuja, Managing Director, ONE Atmosphere, said, “The serviced apartment sector is expanding rapidly yet remains highly fragmented. With ONE Atmosphere, we aim to establish a unified standard that can scale with ease while delivering a consistent, comfortable, and efficient experience. By leveraging the operational discipline we’ve developed across our award-winning resorts in the Maldives, we are confident in our ability to set a new global benchmark for extended-stay hospitality”.

ONE Atmosphere’s launch pipeline features a mix of metropolitan, urban, and leisure destinations across South Asia, Southeast Asia, and Gulf countries, with further international markets under evaluation as part of the brand’s long-term global rollout.

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Entertainment

New Year’s Eve Gala at JEN Maldives Malé by Shangri-La to feature live performance by Nasooh

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JEN Maldives Malé by Shangri-La is preparing to host a vibrant New Year’s Eve Gala Night on 31 December 2025, inviting guests to welcome 2026 with an evening of fine dining, live entertainment, and festive celebration.

The event will be headlined by Mohamed Nasooh, one of the Maldives’ emerging musical talents whose voice has earned national recognition. Nasooh first rose to prominence as a former vocalist of the popular band 2ofus, which represented the Maldives internationally and achieved notable success as the 2nd Runner-Up at the Battle of the Bands International. His growing popularity on TikTok, combined with his expressive vocal performances, has made him a well-loved figure among audiences of all ages.

Guests attending the New Year’s Eve Gala Night can look forward to a memorable live performance from Nasooh, who will bring his distinctive vocal style and stage presence to the celebration as the country ushers in a new year.

Adding to the excitement, the evening will also include a special grand prize, with details set to be announced soon. The announcement has already generated anticipation and is expected to be a highlight of the event.

The Gala Night will offer an elegant dining experience and a festive atmosphere, providing an inviting setting for families, couples, and friends wishing to celebrate the start of 2026 in style. The full programme and menu will be shared in the coming days.

JEN Maldives Malé by Shangri-La welcomes guests to join this exceptional evening—an occasion filled with music, flavour, and celebration marking the arrival of the new year.

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Awards

Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award

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Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.

Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.

This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.

Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”

Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.

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