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MATATO organizes seminar on social media and online branding for hospitality industry

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Maldives.net.mv – Maldives Association of Travel Agents and Tour Operators, MATATO, is pleased to announce a Training workshop for the Hospitality industry, organized in collaboration with McQuire Rens & Jones.

Themed under ‘Social Media Marketing and Online Branding for the Hospitality Industry’ this training is intended to provide the local travel agents and tour operators, hoteliers with the opportunity to affordable and quality training tailored exclusively to for destination marketing.

Maldives attracts over a million tourists annually, with a capacity of 30,510 beds in resorts, hotels, and safari vessels. However, International tourist arrivals grew by 5% in 2013, reaching a record 1,087 million arrivals, while total export earnings generated by international tourism in 2013 reached US$ 1.4 trillion according to the latest UNWTO World Tourism Barometer. Those figures magnify the room for growth for the Maldivian Tourism Industry, especially when the neighboring markets like India, China, and
Russia are the highest contributors to the massive pool of international travelers.

With right tools in practice and correct set of skills, growth of this island destination will be limitless and MATATO intends to be part of this growth through development and capacity management initiatives.

MATATO believes that, continued efforts to provide industry partners with relevant training and development opportunities will create the atmosphere for the stakeholders to come together, to explore the market insights and trends, to get informed about the latest innovations and milestones in marketing and communication and understand the prospects for growth.

As part of this initiative, the first training program collaborated between MATATO and McQuire is scheduled to August 28 and is targeted for marketing managers and executives from travel agencies, Airlines, Hotels and Resorts. The training will be held in Male’, Nasandhura Palace Hotel from 9am to 5pm; cost of the investment for the training is 100USD for members and 120USD for non-members of MATATO.

MATATO intends to continue organizing further trainings and workshops for the hospitality industry.

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Maldives welcomes two million tourists in historic milestone

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For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination.

The target of two million tourists, set for this year, was officially achieved today. To commemorate the occasion, a special ceremony was held at Velana International Airport, where the landmark visitor was welcomed with fanfare.

The two millionth tourist, Astrid Dirnegger from Austria, arrived in Maldives with her husband and two children. As part of the celebrations, she received a variety of souvenirs and a holiday package from SAii Lagoon Resort, offering her family the opportunity to experience the renowned hospitality and luxury of the Maldives.

According to the Ministry of Tourism, the Maldives now hosts an average of more than 6,000 tourists daily, reflecting its sustained popularity among travellers worldwide.

China has emerged as the top source of visitors this year, followed by significant contributions from Russia, the United Kingdom, Germany, Italy, India, the United States, France, Spain, and Switzerland.

This milestone underscores the Maldives’ position as a leading destination for international tourism, renowned for its pristine beaches, turquoise waters, and world-class resorts. As the nation celebrates this historic achievement, the tourism sector looks forward to continued growth and success in the coming years.

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Dhigali Maldives lights up the holidays with festive cheer and tropical magic

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Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.

This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.

The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.

This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.

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Celebration

Sun Siyam Olhuveli’s spiraling Christmas Tree kicks off AstroFest

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Sun Siyam Olhuveli inaugurated the highly anticipated AstroFest 2024-2025 with a spectacular Christmas Tree Lighting Ceremony on December 21, 2024. The event showcased a unique, spiral-designed Christmas tree constructed from sustainable materials, symbolising the solar system and emphasising the resort’s dedication to sustainability and creativity.

Inspired by the elliptical patterns of the solar system, the tree’s design quickly became a focal point of the celebration. Guests participated in decorating the tree, adding a personal touch that embodied the spirit of unity and the festive season. This collaborative effort marked a memorable beginning to AstroFest, a celebration of the cosmos, innovation, and togetherness.

Mohamed Ali, Director of Operations at Sun Siyam Olhuveli, expressed excitement about the event, stating, “The elliptical design of our tree represents not just the beauty of the cosmos but also our dedication to sustainability and guest engagement. This event is a wonderful opportunity for our guests to become a part of our festive story while creating lasting memories.”

The ceremony set the tone for a season of celestial wonder, with AstroFest featuring stargazing sessions, cosmic-themed events, and interactive activities designed to celebrate the mysteries of the universe during the festive season.

As the festive lights illuminated the island, the resort embraced a joyful atmosphere, blending tradition with innovation to offer guests an enchanting holiday experience at Sun Siyam Olhuveli.

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