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Maldives remains favourite amongst Chinese travellers, new survey finds

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Maldives ranks amongst the most favoured holiday destinations for Chinese travellers over the next year, a new survey by Hotels.com has revealed.

According to Hotels.com’s Chinese International Travel Monitor (CITM) survey, the key factors for Chinese travellers to choose their next holiday destination has safety on top of the list, with historical or heritage reasons and bucket lists being the next two important factors. Taking those factors into account, Singapore is the most favoured destination for Chinese travellers in the next 12 months.

The other nine cities are the Maldives, Sydney, Tokyo, Hong Kong, Bangkok, Australia’s Gold Coast, Hokkaido, Kuala Lumpur and Seoul.

More spending power, longer stays

The survey noted that Chinese tourists, in general, are expected to spend a daily average of USD 446, with average stay of  seven days per visit when they travel. Overall, they are spending more than a quarter (28 percent) of their income on international travel, with millennials being the biggest spenders, allocating 35 percent of their income to travel, it said.

According to the survey, the average amount spent per day, inclusive of accommodation, also increased by eight percent to USD 446 from USD 414 in 2016. For the first time in the survey’s history, shopping is no longer the prime reason for international travel, as leisure, culture and eco tourism are the new flavours.

Looking ahead, Chinese travellers said they intend to spend an average of 10 percent more on travel over the next 12 months.

The new generation

The survey, which was carried out amongst Chinese travellers aged 18 to 57 who have travelled overseas in the past 12 months, said there is a new generation of travellers rising in China – the ‘more generation’. Comprising Chinese travellers of all age groups, they are more educated and increasingly sophisticated in their tastes and expectations. They want more of everything; more time travelling, more locations, more exotic experiences, and they are spending more.

This generation is also providing huge economic benefits to global economies as they are traveling internationally more often and for longer than ever before. In the past year, the number of trips they took worldwide  increased from three to four, and the length of stay from five to seven days. They are also visiting multiple cities per trip, with over 80 percent saying they would not just stay in a single city.

Jessica Chuang, Hotels.com’s Regional Marketing Director for Greater China, SEA and India, believes that with the rising Chinese middle-class with vast disposable income, countries cannot ignore the impact that the Chinese tourist can have on a country’s economy.

“Southeast Asia has been identified as a key market to have significant increased outbound travel of Chinese tourists,” she was quoted as saying.

“Cities and hotels across the region must look at how to best develop solutions that tap into their enormous spending power.”

According to Hotels.com, hotels across Asia Pacific have started to recognise what is needed and have turned to social media and marketing programmes to attract the Chinese traveller, while increasing the number of Mandarin speaking staff, and offering Chinese payment facilities.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.1 percent drop in Chinese arrivals during the first five months of the year.

As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

Photo: CNN

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Centara Grand Lagoon Maldives announces grand opening

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is preparing for the launch of Centara Grand Lagoon Maldives, a serene island retreat set to open on April 1st. To commemorate the opening, the resort is offering an exclusive introductory promotion, allowing guests to enjoy a luxurious escape with a range of benefits. The special offer includes Stay 4, Pay 3 and Stay 7, Pay 5 packages, along with exceptional upgrades available for a limited time.

Centara Grand Lagoon Maldives is the final addition to Centara’s collection of four distinctive properties in the Maldives, each tailored to different traveller preferences. The resort features 142 elegantly designed beachfront and overwater accommodations that harmonise with the surrounding natural beauty. This private island sanctuary seamlessly merges Thai-inspired hospitality with Maldivian charm, offering world-class dining across multiple restaurants and bars, as well as revitalising wellness experiences at the Spa Cenvaree Retreat.

The opening of this property also marks the completion of The Atollia by Centara Hotels & Resorts, a visionary project that aims to redefine experiential travel in the Maldives. As part of this exclusive multi-island destination, Centara Grand Lagoon Maldives offers refined tranquility combined with immersive experiences. Guests staying at the resort also have access to the exciting water attractions and vibrant amenities of the neighbouring Centara Mirage Lagoon Maldives.

Andrew Jansson, Cluster General Manager of Centara Grand Lagoon Maldives & Centara Mirage Lagoon Maldives, expressed enthusiasm about the upcoming opening, stating, “From our picturesque beachfront and overwater villas to our exquisite dining and holistic wellness journeys, our team has worked tirelessly to ensure every aspect of this magnificent property exceeds expectations. We look forward to offering travellers a truly distinctive experience that captures the essence of both Centara’s signature warm hospitality and the beauty of this Maldivian paradise.”

To celebrate the grand opening, Centara Hotels & Resorts is inviting guests to take advantage of the Grand Island Indulgence: Exclusive Introductory Offer. Bookings made before June 30th, 2025, for stays between April 1st and October 15th, 2025, will qualify for the Stay 4, Pay 3 or Stay 7, Pay 5 packages. The offer also includes meal plan upgrades, complimentary sparkling wine and couples’ massages, exclusive access to The Club, a choice of an ocean excursion, and additional perks for CentaraThe1 members.

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Embrace Maldives’ hidden summer with Cinnamon Hotels & Resorts

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Beyond the well-known winter appeal of the Maldives lies an underrated gem—summer. From May to October, the islands transform into a sanctuary of intimate escapes, breathtaking marine encounters, and uninterrupted tranquillity, offering a side of the Maldives that remains one of travel’s best-kept secrets. This year, Cinnamon Hotels & Resorts invites travellers to rediscover summer in the Maldives through curated experiences across its four island resorts, each tailored to romance, diving, adventure, and relaxation.

Cinnamon Hakuraa Huraa Maldives provides an ideal setting for couples seeking a romantic summer retreat. Overwater bungalows offer a tranquil atmosphere, where the gentle lapping of waves sets a soothing rhythm for the days ahead. For those desiring an exclusive adults-only escape, Platinum Island offers elevated privacy and sophistication, creating the perfect environment for seclusion. As the sun sets, private sandbank dinners and candlelit beachside feasts transform ordinary moments into unforgettable memories.

For diving enthusiasts, Ellaidhoo Maldives by Cinnamon offers an unparalleled underwater experience. Home to one of the Maldives’ most vibrant house reefs and in close proximity to iconic dive sites, Ellaidhoo provides exceptional opportunities for marine exploration. Divers can witness the Maldives’ marine life in its full splendour, and encounters with Tripod, the island’s beloved three-finned turtle, add a unique charm to every dive. Whether exploring the legendary house reef or venturing to sites such as Fish Head and Maaya Thila, every descent promises an awe-inspiring glimpse into the ocean’s wonders.

Cinnamon Dhonveli Maldives serves as the ultimate summer playground for thrill-seekers, where the ocean’s energy meets endless opportunities for adventure. Home to the world-renowned surf break, Pasta Point, the island attracts seasoned surfers eager to ride its perfectly peeling waves. Beyond surfing, the resort offers an array of exhilarating water sports, including jet skiing, wakeboarding, paddleboarding, and windsurfing, ensuring every adrenaline-seeker finds an activity suited to their passion. Whether carving through the waves or speeding across crystal-clear waters, Cinnamon Dhonveli Maldives encapsulates the thrill of ocean adventure.

Cinnamon Velifushi Maldives redefines summer living, blending stylish beachfront retreats with effortless indulgence. Days unfold at a leisurely pace, with sun-drenched afternoons by the infinity pool, gourmet dining that highlights the flavours of the sea, revitalising spa treatments, and sunrise yoga sessions designed to awaken the senses. Whether savouring exquisitely crafted dishes, indulging in personalised wellness experiences, or simply embracing the island’s serenity, Velifushi offers an escape where time slows down, allowing guests to immerse themselves in the art of island living.

Far from the winter crowds, summer in the Maldives reveals a season of untold beauty, where the rhythm of the waves sets the pace for unforgettable experiences. Whether diving into vibrant marine ecosystems, embracing barefoot luxury, or savoring moments of pure tranquillity, Cinnamon Hotels & Resorts Maldives welcomes travellers to uncover one of the islands’ best-kept secrets

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Michelin magic in Maldives: Chef Wassim Hallal’s spring residency at Soneva Fushi

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Danish chef Wassim Hallal will be hosting an exclusive residency at Soneva Fushi’s Flying Sauces from March 17 to May 12, 2025, bringing his two-Michelin-starred restaurant, Frederikshøj, to the world’s first fine dining zipline experience. As spring unfolds in the Maldives, guests will have the opportunity to soar along a 200-meter zipline route to reach an elevated dining platform, where breathtaking views, intuitive service, and Hallal’s masterful culinary creations await.

A pioneer of modern Nordic cuisine, Hallal’s passion for gastronomy has driven him to redefine fine dining in Denmark. His culinary journey began at a young age, leading him to refine his craft in some of Europe’s most prestigious kitchens. Under his leadership, Frederikshøj in Aarhus has earned two Michelin stars, recognized for its innovative approach, precision, and use of the finest seasonal ingredients.

During his highly anticipated spring residency at Soneva Fushi, Hallal will bring the essence of Frederikshøj to the Maldives, offering an unforgettable tasting experience that merges contemporary Nordic techniques with the island’s exceptional organic produce. His culinary philosophy pays tribute to the natural world, shaped by his environment and the evolving landscape of modern gastronomy. His style masterfully balances the refinement of French haute cuisine with the boundary-pushing creativity of New Nordic cooking, infused with global influences that drive his innovation.

At Frederikshøj, his commitment to excellence is evident in the meticulous selection of the finest local ingredients. A true culinary craftsman, he embraces experimentation, constantly redefining flavour, texture, and technique to create dishes that leave a lasting impression. Each plate serves as a canvas—an expression of creativity, refinement, and evolution—always seeking to push the boundaries of what is possible.

While in the Maldives, Hallal and his team will seamlessly blend Frederikshøj’s distinctive culinary ethos with Soneva Fushi’s organic seasonal produce, crafting a two-Michelin-starred dining experience designed to surprise, delight, and linger in the memories of guests long after the final course.

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