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Soneva Secret whispers: Bespoke luxury unveiled in Haa Dhaalu Atoll

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Soneva, the hospitality group synonymous with sustainable luxury, has unveiled its newest masterpiece: Soneva Secret. Nestled in the Maldives’ pristine Haa Dhaalu Atoll, Soneva Secret promises an unparalleled level of bespoke experiences.

Three decades in the making, the resort elevates personalized service to new heights. Accessible by seaplane or speedboat, Soneva Secret boasts 14 stunning beach and overwater villas. These havens seamlessly blend with the breathtaking natural beauty, blurring the lines between indoor and outdoor living.

Unparalleled Service and Bespoke Culinary Experiences

Guests are treated to unparalleled attention with dedicated teams assigned to each villa. A “barefoot guardian” and “barefoot assistant” cater to every need, while a private chef curates bespoke menus for in-villa dining or unforgettable al fresco experiences at scenic island locations.

Six unique villa types are available, including the Crusoe and Castaway Villas, meticulously designed to harmonize with the untouched environment. Encounters with manta rays, dolphins, and even whale sharks promise unforgettable memories.

Soneve Secret 1

Luxury Beyond Accommodation

Soneva Secret goes beyond luxurious accommodations. Guests can embark on curated experiences, from indulging in gourmet delights at the unique “Out of This World” dining tower to enjoying toes-in-the-sand dining at the “So Primitive” firepit.

The resort’s central hub, The Living Room, offers casual dining, a well-stocked library, a boutique, and Soneva’s renowned ice cream, chocolate, cheese, and charcuterie rooms.

Tailored Adventures and Sustainability Efforts

Guests can choose from a variety of tailored tours and experiences, from sunset dolphin cruises to guided snorkeling with marine biologists. The resort’s commitment to sustainability extends beyond its construction and operations. Fresh herbs and vegetables are grown on-site, promoting a paddock-to-plate dining experience. Additionally, Soneva Secret utilizes water production facilities and solar energy to minimize its environmental footprint.

Partnering with the Soneva Foundation Coral Restoration project, the resort houses a coral nursery, actively contributing to the rejuvenation of the marine ecosystem. Environmentally conscious mosquito traps ensure a comfortable stay while protecting the local environment.

Soneva Secret offers a haven of bespoke luxury, exceptional service, and unforgettable experiences, all while prioritizing the preservation of its idyllic island setting.

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Ifuru Island Maldives partners with Toddy to launch lifestyle collection

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Ifuru Island Maldives has unveiled a vibrant new collaboration with Toddy, bringing together contemporary design and authentic island storytelling in a limited-edition lifestyle collection. Thoughtfully curated to reflect the rhythm and color of modern Maldivian living, the collection introduces three distinctive creations: sunglasses, quick-dry beach towels, and lenticular postcards.

The Ifuru x Toddy sunglasses are a bold expression of island artistry, drawing from the kaleidoscopic hues of the Maldivian reef and the unmistakable vibrancy of the parrotfish. Designed for both style and performance, the lightweight Mas (Ainu) shades feature polarised TAC lenses with anti-glare technology and 100% UV400 protection. Crafted with flexible yet durable frames, anti-slip detailing, and protective lens coatings to resist saltwater corrosion, they offer a seamless blend of innovation and effortless sophistication, equally suited for sun-drenched days and ocean-bound adventures.

The quick-dry beach towels reinterpret an icon of Ifuru Island, the resort’s signature three palm trees. Both emblematic and understated, the design is paired with highly functional craftsmanship. Made from absorbent microfiber, the towels are exceptionally quick-drying, lightweight, and compact, designed to move effortlessly from beach to lagoon. With sand-off technology woven into their structure, they offer a refined yet practical solution for guests seeking comfort without compromise, ensuring the island stays with you, but the sand does not.

Completing the collection, the lenticular postcards offer a poetic tribute to the rhythm of island time, shifting from sunlit brilliance to the deep, glowing tones of sunset. With imagery that transforms in motion, each piece captures the fleeting beauty of a single day in paradise, reimagined as an interactive and enduring keepsake.

“This collaboration is a celebration of Maldivian talent and storytelling,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Partnering with Toddy allows us to showcase local artistry while creating meaningful, design-led pieces that resonate with our guests long after their stay.”

Founded by siblings Fayaz and Riyaz, Toddy has grown from humble beginnings into a proudly Maldivian brand rooted in storytelling. Inspired by generations of cultural narratives from ancient seafaring legends to mythical tales, each design carries a sense of history reimagined through a modern lens, positioning Toddy as a distinctive voice within the region’s creative landscape.

“Working with Ifuru on this was something special. We got to take the feeling of the island and turn it into a small collection, each piece carrying a bit of its colour, movement, and calm. At Toddy, we’ve always believed the best things you take with you are the ones that hold a memory. These are made to travel, but more importantly, to bring you back to those moments at Ifuru. Big thanks to the team for trusting us to help tell their story through design,” shared Riyaz.

The Ifuru x Toddy collection is available exclusively at Ifuru Island Maldives, offering guests a unique opportunity to connect with the destination through thoughtfully designed, locally inspired pieces.

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Awards

Reethi Faru Resort earns 2025 British Airways Holidays Customer Excellence Award

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Reethi Faru Resort has been recognised with the 2025 British Airways Holidays Customer Excellence Award for exceptional service, facilities, and guest experiences.

This prestigious accolade positions the resort among the highest-rated hotels globally, based on verified guest reviews collected by British Airways Holidays in collaboration with Feefo, the world’s leading platform for authentic buyer feedback.

Guests evaluated their stays across key aspects including location, service quality, cleanliness, and sleep comfort, resulting in an overall score out of five. Reethi Faru Resort achieved an outstanding rating of 4.9/5.

Mark Hall, Head of Product and Sourcing at British Airways Holidays, said: “Congratulations to Reethi Faru Resort on this outstanding achievement. Delivering such consistent excellence truly reflects the dedication and care your team puts into every stay and every customer. At British Airways Holidays, we value partners who share our commitment to putting customer experience at the heart of everything we do, reflected in our Customer Excellence Awards. Reethi Faru Resort is a shining example of that. We’re proud to work with you and celebrate this success.”

For Reethi Faru Resort, the award underscores a philosophy centred on delivering not just stays, but memorable island experiences where thoughtful service meets unspoiled natural beauty.

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The Standard Maldives curates sustainability-focused Earth Hour programme

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The Standard, Maldives invites guests to switch off, slow down and come together for an evening that celebrates sustainability through atmosphere, flavour and connection. On 28 March 2026, the resort will dim non-essential lighting across the island, transforming the night into a thoughtfully curated experience where low light sets the mood and meaningful moments take centre stage. From 6.00 PM to 8.30 PM, guests are encouraged to enjoy dinner earlier in the evening at any of the resort’s restaurants as the island begins to power down. As darkness falls, The Standard, Maldives offers a series of experiences designed to show that saving energy can feel effortless—and still be vibrant.

The evening’s culinary highlight is a Japanese Affair Set Dinner, served beachside at Kula Beach from 6.30 PM to 9.30 PM, priced at USD 85 per person. Refined flavours, open skies and the natural ambience of the shore come together for a dining experience that proves everything tastes better under the stars.

As the lights go out, the energy shifts to Todis Beach, where guests are invited to go off the grid with glow-in-the-dark cocktails and mocktails, available àla carte from 8.30 PM to 9.30 PM. A ‘Buy One, Get One Free’ offer encourages guests to sip, glow and keep the night going, proof that low power does not mean low spirit. The atmosphere is elevated further with a bonfire and live, unplugged acoustic guitar performance, creating an intimate setting for conversation, storytelling, stargazing or quiet reflection. With rhythms guided by nature rather than electricity, the evening embodies the essence of Earth Hour in a way that feels relaxed and social.

By blending conscious choices with carefully crafted experiences, The Standard, Maldives reinforces its commitment to sustainability while staying true to its ethos of elevated yet unpretentious hospitality.

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