News
Velaa Private Island celebrates third anniversary of Fehikuramaa CSR Initiative
Velaa Private Island is marking the third anniversary of its Corporate Social Responsibility (CSR) initiative, Fehikuramaa, as it solidifies its dedication to sustainability in the Noonu Atoll. Beyond the opulence of its exclusive offerings, Velaa Private Island has embraced a conscientious approach to living, addressing waste management challenges and championing a holistic commitment to sustainable development.
Launched in 2021 to tackle pressing waste management issues in the Maldives, Fehikuramaa has evolved into a comprehensive program encompassing initiatives from combatting ocean pollution to introducing home composting to reduce food waste. The initiative reflects Velaa Private Island’s dedication to fostering a sustainable environment and responsible living.
Expanding its impact to neighboring local island communities, Velaa Private Island aims to strengthen their resilience against the escalating solid waste crisis. Fehikuramaa aspires to cultivate a sustainable waste management culture by promoting an environmentally friendly mindset through awareness campaigns, training sessions, and unwavering support.
This week, the home compost and gardening program of 2023 was initiated at Kendhikolhudhoo school. Wayne Milgate, General Manager of Velaa Private Island, emphasizes the initiative’s essence, stating, “Fehikuramaa translates broadly to ‘Let’s make the environment greener’ in Dhivehi, encapsulating our core mission. The journey thus far has witnessed extraordinary support from local communities and the younger generation, underscoring a collective commitment to a sustainable future.”
Fehikuramaa represents more than an initiative; it signifies a commitment to reshape waste disposal and management practices across the Maldivian islands. It is a testament to the belief that collective participation is crucial in preserving the pristine beauty of this remarkable part of the world.
In the upcoming phases, the CSR initiative will conduct intensive awareness, waste management, and sustainability guidance sessions across all 13 inhabited islands of the Noonu atoll. Subject matter experts will lead these sessions, adhering to established guidelines and the regulatory framework of the Maldives.
Complementing these awareness efforts, tangible actions over the years include Velaa Private Island distributing reusable water bottles and tote bags to entire communities. Water dispensers have been installed in schools, waste segregation bins donated to all the islands in the atoll, and school sessions covering topics such as recycling, reducing single-use items, waste separation, composting, littering, and environmentalism.
Velaa Private Island’s narrative seamlessly intertwines with sustainability against the backdrop of the idyllic Maldives. Fehikuramaa is not just an initiative; it’s a ripple of change spreading across the atolls, inviting communities to join hands in preserving the delicate balance of this unique ecosystem.
Awards
Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award
Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.
Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.
This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.
Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”
Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.
Featured
Blue Mind Theory brought to life at InterContinental Maldives Maamunagau
InterContinental Maldives Maamunagau Resort, located amid the clear waters of Raa Atoll, has introduced an experiential interpretation of the Blue Mind Theory through a new tailored package. The scientifically rooted concept suggests that being near, in, on, or under water can enhance happiness, calmness, and a sense of connection, while also boosting creativity and reducing stress. According to a UK survey by the Ocean Conservation Trust, 94% of participants reported improvements to their wellbeing after interacting with the ocean.
The resort offers direct access to one of the Maldives’ most vibrant marine environments and has curated a selection of wellness, adventure, and relaxation experiences aligned with the restorative principles of the Blue Mind Theory. Situated within the Maldives’ largest natural lagoon, its colourful house reef is home to blacktip reef sharks, turtles, and manta rays. As a key partner of The Manta Trust, InterContinental Maldives provides opportunities for guests to swim with manta rays in their natural habitat and learn about conservation efforts guided by experts.
Insights from The Manta Trust help illustrate the theory in practice. Meral Hafeez, Project Manager at the organisation, observes that encountering manta rays for the first time often brings a profound emotional response: “Time seems to slow down, fear is replaced with wonder, and what remains is a palpable sense of joy. Much of this stems from the grandeur the sea evokes – you are constantly humbled by its immensity. Feeling a sense of awe increases wellbeing and deepens our connection to the world.”
Drawing on this specialist knowledge, the resort’s Blue Mind package includes overwater meditation, guided seaside yoga, tailored treatments at AVI Spa, snorkelling sessions with The Manta Trust, and a private dinner under the stars. Guided yoga and meditation sessions held at dawn and dusk promote mindfulness while synchronising with the natural rhythm of the ocean. AVI Spa offers treatments inspired by marine elements and water-based techniques to reduce anxiety, restore balance, and support circadian wellbeing.
Guests may also choose a five-course dinner with champagne on a remote sandbank, offering a uniquely tranquil setting surrounded entirely by the Indian Ocean. The resort’s secluded location enhances its suitability for practising the principles of the Blue Mind Theory, supported by ongoing involvement from The Manta Trust.
Residence rates begin at USD 4,745++ per night, inclusive of a variety of tailored experiences.
Featured
Noku Maldives unveils long-term Sea Turtle Conservation Programme
Noku Maldives, Vignette Collection, has announced the launch of a dedicated Sea Turtle Conservation Programme, developed in partnership with the Atoll Marine Conservation Centre (AMCC). Beginning on 25 November 2025, this long-term initiative strengthens the resort’s commitment to the Vignette Collection pillar Means for Good, reflecting a considered approach to environmental stewardship and responsible hospitality.
The waters surrounding Noku Maldives support a naturally thriving ecosystem, characterised by extensive seagrass meadows, coral-rich shallows, and warm lagoons that provide an essential refuge for sea turtles. In recent years, the island has recorded multiple nesting events along its shores — a rare and significant indicator of the health of its marine environment. The new programme aims to safeguard and enhance this natural heritage.
As part of the collaboration, a full-time AMCC marine biologist will be stationed on the island to lead a comprehensive portfolio of conservation activities. This will include monitoring the local sea turtle population, assessing reef and coral health, supporting long-term scientific research, and conducting fieldwork and outreach initiatives across neighbouring islands.
The programme will also enhance guest engagement through educational talks, guided snorkelling experiences, and hands-on conservation workshops, offering visitors the opportunity to connect with the underwater world in an enriching and meaningful way.
The initiative complements Noku Maldives’ growing suite of Means for Good activities, which already include reef conservation studies, coral restoration projects, cultural experiences, and community-led programmes. Together, these efforts underpin the resort’s commitment to delivering stays that are rooted in authenticity, responsibility, and deep respect for the natural environment.
“Our lagoon has always been a peaceful refuge for sea turtles and marine life,” said Hussain Shahid, General Manager of Noku Maldives. “This partnership with AMCC reflects our dedication to protecting these waters and ensuring they continue to flourish. By bringing conservation, community involvement, and guest education together, we hope to create meaningful and lasting impact for the atoll.”
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