News
Velaa Private Island celebrates third anniversary of Fehikuramaa CSR Initiative
Velaa Private Island is marking the third anniversary of its Corporate Social Responsibility (CSR) initiative, Fehikuramaa, as it solidifies its dedication to sustainability in the Noonu Atoll. Beyond the opulence of its exclusive offerings, Velaa Private Island has embraced a conscientious approach to living, addressing waste management challenges and championing a holistic commitment to sustainable development.
Launched in 2021 to tackle pressing waste management issues in the Maldives, Fehikuramaa has evolved into a comprehensive program encompassing initiatives from combatting ocean pollution to introducing home composting to reduce food waste. The initiative reflects Velaa Private Island’s dedication to fostering a sustainable environment and responsible living.
Expanding its impact to neighboring local island communities, Velaa Private Island aims to strengthen their resilience against the escalating solid waste crisis. Fehikuramaa aspires to cultivate a sustainable waste management culture by promoting an environmentally friendly mindset through awareness campaigns, training sessions, and unwavering support.
This week, the home compost and gardening program of 2023 was initiated at Kendhikolhudhoo school. Wayne Milgate, General Manager of Velaa Private Island, emphasizes the initiative’s essence, stating, “Fehikuramaa translates broadly to ‘Let’s make the environment greener’ in Dhivehi, encapsulating our core mission. The journey thus far has witnessed extraordinary support from local communities and the younger generation, underscoring a collective commitment to a sustainable future.”
Fehikuramaa represents more than an initiative; it signifies a commitment to reshape waste disposal and management practices across the Maldivian islands. It is a testament to the belief that collective participation is crucial in preserving the pristine beauty of this remarkable part of the world.
In the upcoming phases, the CSR initiative will conduct intensive awareness, waste management, and sustainability guidance sessions across all 13 inhabited islands of the Noonu atoll. Subject matter experts will lead these sessions, adhering to established guidelines and the regulatory framework of the Maldives.
Complementing these awareness efforts, tangible actions over the years include Velaa Private Island distributing reusable water bottles and tote bags to entire communities. Water dispensers have been installed in schools, waste segregation bins donated to all the islands in the atoll, and school sessions covering topics such as recycling, reducing single-use items, waste separation, composting, littering, and environmentalism.
Velaa Private Island’s narrative seamlessly intertwines with sustainability against the backdrop of the idyllic Maldives. Fehikuramaa is not just an initiative; it’s a ripple of change spreading across the atolls, inviting communities to join hands in preserving the delicate balance of this unique ecosystem.
Featured
Hideaway Beach Resort & Spa announces exclusive collaboration with Maldivian
Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.
The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.
Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”
Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.
In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.
The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.
Celebration
Patina Maldives unveils festive season of culinary delights and unforgettable experiences
Patina Maldives, Fari Islands, a trailblazer among tropical island destinations, is redefining seasonal celebrations with a festive program that blends classic Christmas traditions with a contemporary Maldivian flair. Highlights include a net-zero dinner by candlelight, a Japanese-Scandinavian sake experience, captivating performances by international artist Kelis, and ancient healing practices led by renowned practitioner Yuki Nishikubo. This enchanting lineup invites travellers to create lasting memories with loved ones.
From December 15, 2024, to January 15, 2025, the resort will present a range of tailored experiences, events, and pop-ups, encompassing gastronomy, wellness, sports, and family fun. Festivities begin on December 15 with the grand opening of Santa’s House—an enchanting wonderland of gifts and seasonal delights at the Fari Art Atelier—culminating in the highly anticipated Christmas Tree Lighting Ceremony on December 21.
On December 22, the Fari Beach Club Party will feature a sizzling BBQ feast, a laid-back coastal ambiance, and live performances by Hong Kong violinist Olivia Xiaolin and DJ Arthur Yeti. Christmas Eve will be celebrated with a special seasonal dinner at Portico restaurant, accompanied by live jazz from Indonesia’s Batavia Collective. Christmas Day will include holiday fun such as trivia, cocktails, canapés at Fari Beach Club, and a visit from Santa Claus.
Between Christmas and New Year’s Eve, culinary adventures will continue. On December 26, the Net Zero Candlelight Dinner at Roots restaurant will offer a starlit, eco-friendly dining experience accompanied by a performance from British singer-songwriter Portia Emare. The menu, inspired by slow food philosophies, highlights pure, seasonal ingredients. December 27 will see Helios restaurant hosting a Bedouin Night, featuring Middle Eastern flavours, fire and belly dancers, and live music.
On December 28, a Sake pairing dinner at Kōen will merge Japanese culinary artistry with Scandinavian emphasis on premium ingredients, creating a sophisticated dining experience paired with sake by the resort’s sommelier. The Fari Marina Village Festival on December 29 will bring together traditional Christmas market charm and vibrant local culture, with live music, performances, and local vendors.
As the new year approaches, beachside sundowners at the Stargazing Pier on December 30 will set a relaxing tone for the evening, featuring craft cocktails, canapés, and a curated wine selection. The New Year’s Eve celebration promises a spectacular farewell to 2024, featuring global cuisines, performances by local and international musicians, and dazzling midnight fireworks. Grammy-nominated artist Kelis will headline the evening at Amarta, a Skyspace installation by artist James Turrell, with DJ Tom Yeti leading an electrifying countdown to 2025.
The new year will begin with an exclusive creative collaboration between Japanese artist and designer Verdy and Patina Maldives. On January 4, Verdy will take over the decks at Fari Beach Club’s poolside party as part of the Fari Marina Festival. From January 5-10, Verdy’s Osaka-meets-NYC pizzeria, Henry’s PIZZA, will pop up at Farine, serving sensational slices and limited-edition Verdy x Patina Maldives merchandise.
Wellness enthusiasts can enjoy a range of treatments featuring products from Noble Panacea and Haeckels throughout the festive period. Renowned practitioner Yuki Nishikubo will return for a holistic wellness residency, offering shiatsu and acupuncture treatments to promote relaxation, stress relief, and increased energy.
Families can look forward to a host of activities designed to foster connection and joy, including a family football contest, padel and tennis tournaments, the Patina Triathlon, and the “Amazing Race.” Additional offerings include gingerbread house decoration, a family movie night under the stars, and a dedicated kids’ adventure zone.
News
OV Traveller Club unveils new era of regenerative luxury
On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”
The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.
Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.
Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.
Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.
The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.
The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.
Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.
Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.
The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.
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