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As Hotel Asia Exhibition returns, Alan Palmer sets eyes on nurturing Maldivian talent

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By Shamman Zahir

South Asia’s largest hospitality tradeshow, Hotel Asia will take place this October after a hiatus due to the pandemic with the much-awaited International Culinary Challenge kicking off a day ahead. The exhibition, organised by Maldives Exhibition and Conference Services and supported by Bestbuy Maldives, is to be held at Dharubaaaruge, for which several resorts, hotels, restaurants, food and beverage establishments have also confirmed participation.

Alan Palmer who has been the Programme Director since its inception in 2002 reflects on how the Hotel Asia Exhibition and International Culinary Challenge is going to be after a three-year break due to the COVID-19 pandemic. This year’s exhibition marks the 16th edition of this jam-packed event, with over 600 competitions over the course of four days of the International Culinary Challenge. The timing also coincides with the Maldives celebrating the golden jubilee of tourism.

Palmer has an impressive career spanning 59 years having got his start at the age of 16. Since 1963, his career has taken him to various continents during their key development stages of the hotel industry of the respective countries such as Switzerland and Singapore.

Palmer’s first visit to the Maldives was in 1996 when he arrived in the country as a judge for a competition organised by the tourism ministry. His next visit was for Hotel Asia, which was started by Maldives Exhibition and Conference Services and Bestbuy Maldives with just tents and canopy. It has come a long way since!

“The idea behind Hotel Asia was born with the idea in mind to showcase Maldivian talent, to give Maldivians an international stage to compete and learn from world-class chefs from around the globe, all the while attracting interest from local youth and businesses to join in the industry,” Palmer says.

As tourism is the biggest contributor to the Maldivian economy, it was a necessity to establish a platform like Hotel Asia. As demand grew, since 2011, Maldives Exhibition and Conference Services and Bestbuy Maldives have held the event year up until 2019 when COVID-19 shut the tourism industry down.

At Hotel Asia, 15 judges from around the globe certify the winners, and some winners are sent abroad for further training and competitions thanks to the generous support of Bestbuy Maldives. The platform, spearheaded by Maldives Exhibition and Conference Services and Bestbuy Maldives, is committed to the development of Maldivian talent. With a waitlist of companies, it is clearly popular, but it is not without its hurdles. The infrastructure improvements are vital to provide space for more exhibitors, as new hotels open up across the archipelago.

“Understandably, Maldives being a small island nation needs a convention centre that is functional to implement as a MICE (Meetings Incentives Conferences Exhibitions) market,” Palmer says.

“Despite Maldives being scattered, the resolve and organisation of hotels sending their chefs and the chefs themselves to have the commitment to make the journey despite logistical challenges to participate is admirable.”

Palmer’s advice to the youth is that if they remained consistent and persevere, they would be able to climb the ladder as a chef and a judge beyond their home soil to be renowned globally. There is a career to be made to those who have the passion and maintain a standard. As the Programme Director of the International Culinary Challenge, the aim is to nurture more local talent and skilled professionals. The vision for the future is to further improve and expand the exhibition to cater to the evolving needs of the industry.

The 16th edition of the Hotel Asia Exhibition and International Culinary Challenge, organised by Maldives Exhibition and Conference Services and sponsored by Bestbuy Maldives, will be held from October 10-12, 2022 at Dharubaaaruge in capital Male. The free to enter exhibition estimates a turnout of 4,000 people this year.

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SATA 2025 announces partnerships; confirms Hotelier Maldives, Maldives Insider as Media Partners

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Hotelier Maldives and Maldives Insider have been confirmed as official Media Partners of the South Asian Travel Awards (SATA) 2025. The announcement was made during a signing ceremony held at Hulhulé Island Hotel, Maldives, where SATA unveiled its distinguished partners for the 9th edition of the annual awards.

Now in its ninth year, SATA has become a key platform for recognising excellence in South Asia’s tourism and hospitality sector. The partnership with Hotelier Maldives and Maldives Insider will strengthen the awards’ regional visibility and ensure extensive coverage of the event across Maldives and beyond.

This year’s awards ceremony will take place from 19th to 20th September 2025 at Cinnamon Grand Colombo, Sri Lanka, bringing together industry leaders, stakeholders, and innovators from across South Asia.

In addition to the media partnership, SATA 2025 also announced its corporate partners. Honda Marine has been named the Platinum Partner, while The Hawks, Velana International Airport, and Allied Insurance Company of the Maldives join as Gold Partners. Renaatus Realty has been confirmed as the Silver Partner, and Hulhulé Island Hotel continues as the official Hospitality Partner in the Maldives.

Speaking at the ceremony, SATA organisers noted that the strong lineup of partners reflects the growing importance of collaboration within the tourism and hospitality industry. With the support of its partners, SATA 2025 aims not only to celebrate outstanding achievements but also to foster long-term cooperation and sustainable growth in the region’s tourism sector.

The awards are endorsed by leading national tourism bodies and associations across South Asia, including the Sri Lanka Tourism Development Authority, Nepal Tourism Board, Visit Maldives Corporation Limited, and several travel and hotel associations across the region.

This year’s evaluation process was conducted by a panel of nine jury members representing different countries, including tourism leaders from India, Sri Lanka, Bangladesh, Nepal, Bhutan, Spain, and the Maldives.

Through partnerships with media outlets such as Hotelier Maldives and Maldives Insider, SATA 2025 will ensure broad engagement across key markets, strengthening its position as one of South Asia’s most prestigious hospitality and travel award platforms.

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BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

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Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.

The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.

AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”

Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”

“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.

Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.

This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.

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2025 sees Maldives reach 1 million tourist mark in record time

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Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.

Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.

“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.

“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.

Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.

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