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MOPA, partners celebrate first anniversary of Plastic Reverse Logistics Project, accelerate action to tackle plastic waste
The Maldives Ocean Plastics Alliance (MOPA) and its partners on Sunday celebrated the successful completion of the first year of its Plastic Reverse Logistics Project. In a major expansion of their ambitious project to solve plastic waste pollution in Maldives, the NGO unveiled a major new initiative to collect empty PET bottles from resorts.
Launched on December 10, 2020, the Plastic Reverse Logistics Project involves a strong partnership with Happy Market Private Limited (bottlers of ‘Life’ mineralised water), Male’ Aerated Water Company Limited (bottlers of ‘Coca-Cola’ beverages) and Island Beverages Maldives (bottlers of ‘Taza’ mineralised water) who are voluntarily implementing extended producer responsibility in the Maldives.
The collected PET bottles are handed over to Parley Maldives to be recycled and upcycled into everyday items like Adidas sneakers. This national multi-stakeholder partnership project brings together numerous companies with a common vision to create a more sustainable business and a better shared future that makes a difference in people’s lives, communities and our planet.
The project initially involved regulated daily post-consumer collection of PET bottles from over 120 retail outlets, including eateries, restaurants and cafés in the Greater Male’ area. It has since expanded to cover over 263 eateries in Male’ city and its satellite town of Hulhumale’, with over 30,000 Kgs of PET bottles collected in just a year. In the second year, MOPA plans on expanding the project to cover over 300 outlets, including those in the southernmost Addu City.
“Collective action is critical in managing plastic waste responsibly and efficiently. The success of our Plastic Reverse Logistics Project is testament to why enlisting the help of customers and business partners can go a long way in effectively repurposing the growing single-use plastic waste in the Maldives,” says Thoriq Ibrahim, MOPA Founder and President.
Building on this success, MOPA and its partners are expanding the PET collection initiative to include the Maldives’ tourism industry, the mainstay of the island nation’s economy. As resorts are one of the main consumers of PET products in the country, the complementary Resort PET Collection Project aims to recover and recycle empty PET bottles from the more than 150 resorts across the archipelago.
“While we are dedicated to exploring recycling solutions wherever possible, we recognise that focusing our efforts on the Greater Male’ region is not enough. We need to push the envelope and keep increasing the number of partners we work with. We know that many resorts face challenges in recycling their PET bottles and with this initiative we aim to provide them with a win-win solution. We are resolved to explore every possible avenue that helps us manage plastic waste responsibly,” says Sanjay Maniku, Managing Director of Malé Aerated Water Company.
Commenting on the success of the partnership with MOPA, Ali Ihusaan, CEO of Happy Market Private Limited says: “As a responsible business, we care about our natural environment. While packaged drinking water has become an essential part of our daily lives, we recognise the important responsibility we have as a PET manufacturer to reduce and prevent our products from ending up in the seas. We are committed to our partnership with MOPA and be a part of the solution.”
Addressing the complicated challenge of plastic pollution requires a comprehensive approach and a well-coordinated effort. In line with this strategy, the Plastic Reverse Logistics Project and the new Resort PET Collection Project will help recover at least 150,000 Kgs of PET annually from the Maldives and promote behaviour change that will lead to a future where plastic waste is managed responsibly.
“As the Maldivian economy recovers from the unprecedented shocks of the COVID-19 pandemic, there is a need to double down our efforts to ensure that we build back better. While the crisis has highlighted the interconnectedness of our planet, the lessons we have learnt must be put to use in order for us to emerge stronger, to move toward a more sustainable and inclusive economic future,” continues Thoriq Ibrahim, MOPA Founder and President.
“Together with our partners, we hope to achieve systemic change through a circular economy. The success of the Plastic Reverse Logistics Project and our ability to expand it to resorts signal the commitment of our partners, and we are delighted to see their continued dedication to achieving a Maldives without waste.”
Villa Nautica will embrace the festive spirit from 20 December 2025 to 6 January 2026, offering guests an easy island rhythm that flows from bright mornings by the water to music-filled evenings on the sand. The season begins with illuminated beaches and relaxed barbecues, gradually building through creative afternoons and live performances. Christmas Eve will feature a gala dinner, followed by Santa’s arrival on 25 December. The celebrations will culminate in a vibrant New Year’s Eve countdown with fireworks, before settling into a calm reset on New Year’s Day and concluding with Orthodox Christmas.
The programme balances practicality with a relaxed, unpretentious atmosphere. Mornings will bring sunrise yoga, family pool activities, and interactive cooking sessions, while evenings will feature poolside soirées, wine-paired dinners, and sunset cruises. With simple yet photogenic settings, the lagoon and sky take centre stage in shaping the mood. Guests—whether couples, friends, or families—can participate freely without losing the island’s easy pace.
For younger visitors, the festivities will centre around the kids’ club, where cookie and cupcake decorating, beach games, origami and craft sessions, storytelling, and cosy movie nights will take place. Small groups and attentive care ensure that creativity and play remain the focus, allowing parents to enjoy uninterrupted moments around the island.
A highlight of the season will be the Champagne Lucky Draw & Disco. From 1 to 31 December, each bottle of champagne purchased at resort bars or restaurants will serve as an entry to the draw. Guests are advised to keep their entry stubs for the live draw, held at 01:00 during the New Year’s celebration, where the prize will be a seven-night stay in a Water Villa for two.
Throughout the festive period, private experiences will feel as memorable as the larger celebrations. Guests may enjoy candlelit dinners on the sand, floating breakfasts, or early morning snorkelling sessions to begin the year anew. Whether seeking a lively shoreline celebration or a quiet evening stroll beneath lanterns and palms, Villa Nautica offers an atmosphere where every festive moment can glow in its own way.
JOALI BEING, the world’s first well-being island, has announced the launch of its new global brand campaign titled “Joyful Journeys of Well-Living.” The campaign celebrates the art of self-discovery, inviting travellers to reconnect with their inner selves through bespoke and transformative experiences.
Building upon JOALI BEING’s core philosophy of the “Joy of Weightlessness,” the campaign embodies the essence of harmony between mind, body, and spirit. It encourages guests to explore holistic pathways designed to restore balance and inspire personal growth.
Joyful Journeys of Well-Living serves as an invitation to travellers seeking meaningful change and renewal. The campaign narrates stories of individuals discovering joy through purposeful living, mindful connection, and immersive well-being experiences at JOALI BEING.
The visuals capture the island’s tranquil landscapes and nurturing spaces — from oceanfront sanctuaries to treetop villas and transformative healing sessions led by resident experts. The campaign presents JOALI BEING as more than a destination; it is a journey towards well-being, creativity, and self-transformation.
Each guest journey at JOALI BEING is founded on the resort’s Four Pillars of Well-Being — Mind, Skin, Microbiome, and Energy. Through tailored programmes, guests can embark on integrative wellness experiences encompassing sound therapy, movement and fitness, hydrotherapy, nutritional guidance, and energy-healing sessions curated by specialists.
The island features a series of advanced well-being spaces, including:
- CORE: a movement and fitness zone
- AREKA: a transformative treatment centre
- KAASHI: a hydrotherapy hall
- SEDA: a sound-healing room
- Ocean Sala: an open-air meditation and relaxation deck
Each space is designed to nurture a profound connection with nature and the self.
The Joyful Journeys of Well-Living campaign has been conceptualised and produced by JOALI BEING’s in-house team in collaboration with creative partners and visual storytellers from across the globe. The multi-platform campaign integrates film, digital, and print media to convey JOALI BEING’s ethos — a celebration of joy, transformation, and harmony.
The visual narrative draws inspiration from the natural beauty of the Maldives, reflecting JOALI BEING’s immersive design philosophy. The imagery captures the rhythm of the ocean, the play of light, and the flow of energy that define the spirit of the island.
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
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