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The billionaire, Bollywood and the future of Indian football

Published

5 years ago

July 5, 2020

MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.

Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.

At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.

Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.

However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.

It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.

This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.

The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.

The dismissal was swift.

“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.

The football association backed down for this season.

Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.

Requests for comment from Bain and Das, via FSDL and the association, were not responded to.

Indian game of two halves

The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.

But the exchange also reflects a conflict within the Indian game.

FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.

Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.

“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”

But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.

“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”

The Ambanis did not respond to requests for comment made via Reliance.

The family is accustomed to domestic business dominance.

The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.

‘Such a difficult situation’

Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.

The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.

A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.

Reliance did not respond to requests for comment on this email exchange.

The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.

“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.

He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”

Patel did not respond to requests for comment made via the football association.

Business meets Bollywood

Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.

Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.

“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.

The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.

Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.

However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.

FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.

Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.

Star India referred questions to FSDL.

Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.

“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.

Reporting and photo: Reuters

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Nova Maldives, PADI partner for transformative Ocean Adventure Week with India Black this July

Published

1 week ago

March 25, 2025

m@ldives

This summer, Nova Maldives, the soulful island resort, is proudly partnering with the world’s leading scuba diving organisation, PADI, to host a unique ocean adventure week from 13 to 20 July, in celebration of PADI’s 11th Women’s Dive Day on 19 July 2025.

Nova & PADI’s Transformative Ocean Adventure Week will be co-hosted by PADI AmbassaDiver, conservation advocate, and broadcaster India Black, and PADI Regional Manager for the Maldives Matt Wenger, inviting ocean lovers from around the world to immerse themselves in diving, conservation, and community, while discovering the transformative power of the ocean and promoting sustainable diving practices.

Taking place at Nova’s stunning South Ari Atoll location, this event will feature guided dives, marine conservation workshops, and sustainability-focused training. Guests will have the rare opportunity to explore the protected pristine waters of the South Ari Marine Protected Area (SAMPA), witness diverse marine life, including manta rays and whale sharks, and deepen their understanding of ethical diving and ocean stewardship.

Leading the way alongside PADI AmbassaDiver India Black is PADI Regional Manager Matt Wenger, who brings nearly three decades of experience as a PADI Pro. Now in his tenth year overseeing PADI’s presence in the Maldives, Matt has played a key role in expanding PADI’s reach across both luxury resorts and emerging local island destinations. His dedication to sustainability and marine conservation aligns closely with PADI’s Three Pillars of Change, ensuring that responsible diving and environmental awareness remain at the heart of this experience. A passionate storyteller and advocate for ocean conservation, India Black has dedicated her career to inspiring people to adventure further, care for themselves, and protect the planet. Having spent time rehabilitating sea turtles in the Whitsundays, paddling 110km across Hawaii’s Alenuihaha Channel, and championing marine protection initiatives worldwide, her connection to the ocean runs deep. For India, the water has always been a place of healing and personal growth, and she hopes this event will encourage others to experience the same. With Matt’s deep expertise in the Maldives diving scene and India’s mission to connect people with the ocean, this event promises to be an inspiring, educational, and immersive week for all participants.

“The ocean has given me so much — peace, perspective, and connection — and I’m so passionate about helping others find that too,” says India Black. “This week is about more than just diving; it’s about learning how we can all play a part in protecting the marine world while building unforgettable memories in it.”

Hosted at Nova’s soulful island resort located in the breathtaking South Ari Atoll, the event offers guests a curated programme of conservation-focused activities, dives, and educational workshops designed to deepen their understanding of ocean protection. With India and Matt’s expertise, throughout the week, guests will experience:

Manta Quest Snorkelling – Head off in search of majestic manta rays in their natural habitat.
Whale Shark Snorkelling – Swim alongside the Maldives’ gentle giants in an unforgettable encounter.
Turtle Quest – Discover the Maldives’ endangered sea turtles while learning about conservation efforts to protect them.
Ocean Clean-Up Dive – Take hands-on action by removing marine debris from the reef.
Blue Planet Movie Nights – Unwind under the stars with screenings of BBC’s Blue Planet series, deepening appreciation for the underwater world.
Marine Conservation Talks & Workshops – Attend presentations on whale shark research, coral conservation, and PADI AWARE’s initiatives[ma1] , exploring sustainable diving and marine protection.
Women’s Dive Day Celebration – A special PADI Women’s Dive Day event to encourage and empower more women to embrace diving and ocean conservation.

As partners of the MWSRP (The Maldives Whale Shark Research Programme) and accredited by Manta Trust as Responsible Manta Tourism Operator Nova is proud to support the conservation of the Maldives’ beautiful gentle giants. At the heart of the event is a commitment to sustainable tourism, ocean conservation, and community connection, values that align closely with India’s own mission. Having built a platform dedicated to encouraging others to adventure further, love themselves better, and protect the planet, India hopes to inspire attendees to see themselves as stewards of the ocean.

“My journey with the ocean has shaped who I am today, and I’ve learned that once you truly connect with the sea, you can’t help but want to protect it,” she says. “I’m so excited to dive alongside Nova’s guests, share what I’ve learned, and hopefully spark that same love for the water in them.”

Nova’s General Manager, Abdulla Aboobakuru, adds: “This event embodies everything we stand for at Nova — community, connection, and sustainability. Partnering with PADI and India Black gives us an incredible opportunity to not only showcase the natural beauty of the Maldives but also inspire guests to become lifelong ocean advocates.”

The Nova x PADI Transformative Ocean Adventure Week from 13 to 20 July 2025 is available to book exclusively through Nova , with limited spots available. Full Board Plus rates start at USD 493/night in a Beach Villa and USD 694/night in a Water Villa (inclusive of tax) based on two adults sharing when booked direct.

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Join football legend Teddy Sheringham at Amilla Maldives

Published

3 weeks ago

March 17, 2025

m@ldives

Amilla Maldives has announced that football legend Teddy Sheringham will be returning to the resort this April. From 2nd to 8th April, Sheringham, celebrated for his pivotal role in Manchester United’s treble-winning team, will be inspiring the next generation of footballers with a series of training sessions.

Sheringham, whose 24-year career has cemented him as one of football’s most respected figures, will lead daily sessions from 4:00pm to 6:00pm for young football enthusiasts aged 4 and above. The week-long experience will offer a unique opportunity to train under the guidance of a world-class footballer.

“We are delighted to welcome Teddy back to Amilla Maldives,” said Narelle McDougall, General Manager. “His passion and commitment to inspire young players makes this a truly special event.”

Football fans need no introduction to Sheringham’s remarkable career, and this event promises to be a memorable week of football, camaraderie, and the chance to train with one of the greatest players of his generation.

For reservations, contact reserve@amilla.com.

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Vieri brothers to lead football camp at Siyam World Maldives this April

Published

3 weeks ago

March 14, 2025

m@ldives

Calling all parents whose kids spend more time perfecting their goal celebrations than, actually passing the ball! This April 19th to 21st, 2025, Siyam World Maldives is bringing football royalty to the island, as legendary striker Christian Vieri and pro coach Max Vieri host an unforgettable kids football camp. This is not your usual “run drills until your legs give up” training. It’s about skills, fun, friendships, and, let’s be honest, giving parents a little peace and quiet.

This fun-filled camp is designed for kids aged 5 -12 years, and promises to focus on developing real football skills, building new friendships, and soaking in the Maldivian magic. And don’t worry parents, you’ll have some well-deserved time to relax, or at least enjoy a break from being the constant referee.

Christian Vieri, Serie A Golden Boot winner, goal-scoring machine, and all-around football icon has scored over 230 goals for clubs like Juventus, Inter Milan, and Atlético Madrid. Now, he’s heading to Siyam World’s pitch to pass on his legendary skills to the next generation.

And because we all know kids listen better to someone other than their parents, his brother, Max Vieri, former pro footballer and expert youth coach, will be on hand to keep them focused on actual training).

Why This Camp is Unmissable:

Kids train with legends – Hands-on coaching from Christian & Max Vieri.
Late afternoon sessions – No 5 AM wake-ups, just football under the golden Maldivian sky.
A holiday for the whole family – Kids play, parents relax (or cheer from a sun lounger).
It’s football, but fun – No pressure, just unforgettable memories on and off the pitch.

A Mother’s Perspective: It’s More Than Just Football

Jessica Gasper, whose children Preston and Sienna attended the January football camp with Daniel Agger, shares her experience: “I thought my kids would have fun, but I didn’t expect the confidence and friendships they’d come away with. Watching them train with a footballing legend, play on a world-class pitch, and come home each day buzzing with stories, it was priceless. And let’s be honest, having a few hours to myself each afternoon? It was the first time in years my husband and I truly relaxed on vacation. A holiday within a holiday! If you’re thinking about it, just do it, your kids will thank you forever.”

Following in the Footsteps of Football Greats

Siyam World Maldives has a rich legacy of hosting world-class football camps, having featured some of the biggest names in football history, including: Francesco Totti, Alessandro Del Piero, Rio Ferdinand, Owen Hargreaves, Daniel Agger, Esteban Cambiasso and more.

With Christian and Max Vieri now joining this lineup, Siyam World continues to be the ultimate destination for young footballers and their families.

When & Where?

Where: Siyam World Maldives
Date: April 19th to 21st, 2025
Ages: 5-12 years old
How to Book: Visit Siyam World or email stay@siyamworld.com.
Limited Spots Available!
This exclusive football camp is expected to sell out fast.

This once-in-a-lifetime experience combines professional football training with the fun and relaxation of a tropical holiday. Parents, this might be your only chance to watch your kids practice without worrying about shattered living room vases.