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The billionaire, Bollywood and the future of Indian football
MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.
Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.
At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.
Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.
However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.
It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.
This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.
The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.
The dismissal was swift.
“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.
The football association backed down for this season.
Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.
Requests for comment from Bain and Das, via FSDL and the association, were not responded to.
Indian game of two halves
The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.
But the exchange also reflects a conflict within the Indian game.
FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.
Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.
“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”
But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.
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“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”
The Ambanis did not respond to requests for comment made via Reliance.
The family is accustomed to domestic business dominance.
The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.
‘Such a difficult situation’
Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.
The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.
A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.
Reliance did not respond to requests for comment on this email exchange.
The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.
“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.
He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”
Patel did not respond to requests for comment made via the football association.
Business meets Bollywood
Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.
Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.
“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.
The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.
Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.
However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.
FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.
Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.
Star India referred questions to FSDL.
Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.
“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.
Reporting and photo: Reuters
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Family fun meets Premier League coaching: Kuramathi and Campioni experience
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
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Naomi Cavaday hosts exclusive tennis camp at JA Manafaru
Tennis enthusiasts of all levels are encouraged to participate in an engaging five-day tennis camp hosted by former British tennis star Naomi Cavaday, as part of JA Manafaru’s ‘Naturally Better Festive Programme.’
From January 1st to 5th, 2025, Naomi Cavaday will provide expert coaching to both adults and children at the resort’s tennis court from 4 to 5 pm daily. With a career that includes competing at Wimbledon and in all four Grand Slam tournaments, Naomi offers players a unique opportunity to receive personalised guidance from a former WTA professional. Whether participants are beginners or advanced players aiming to refine their skills, her competitive spirit and passion for coaching promise to elevate their performance.
The tennis camp aims to deliver an inspiring and dynamic experience for all participants, offering a chance to learn from Naomi’s extensive expertise. Guests will benefit from high-quality coaching and gain valuable insights into the sport, all within a supportive and enjoyable environment.
Jason Kruse, General Manager at JA Manafaru, expressed enthusiasm for the event, stating, “We are delighted to welcome Naomi Cavaday to host our tennis camp as part of our ‘Naturally Better Festive Programme.’ Her vast experience and genuine love for the game will undoubtedly inspire guests of all ages, helping them improve their skills and enjoy a memorable tennis experience during their stay.”
Naomi Cavaday, a former British tennis player, turned professional in 2006 and competed in WTA events and all four Grand Slam tournaments. She represented Great Britain as the number one player in the Billie Jean King Cup and has achieved significant victories, including matches against top players such as Venus Williams and Martina Hingis. Beyond her playing career, Naomi is a respected commentator for Sky, Eurosport, and the BBC, where she shares her expertise with global audiences. As a coach, she is dedicated to mentoring and developing new generations of tennis players.
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Robert Green hosts football camp at JA Manafaru
This festive season, the idyllic island of JA Manafaru has announced a unique experience for young football enthusiasts, as former England goalkeeper Robert Paul Green hosts an exciting football camp for children. The camp, which commenced on Friday, will be held daily from 4:30 PM to 6:00 PM at the JA Manafaru Football Pitch, running until 30th December 2024.
Robert Green, widely regarded as one of England’s top goalkeepers during his career, brings a wealth of experience and expertise to the pitch. Known for his impressive 20-year footballing journey, Green played at the highest levels, including the Premier League, Football League, and for the England national team. This exclusive opportunity to learn from a football legend will inspire children to develop their skills and confidence both on and off the field.
Career highlights of Robert Green:
- Premier League & Football League Career: Robert Green enjoyed a distinguished career as a goalkeeper in both the Premier League and Football League. He made over 500 professional appearances for clubs including West Ham United, Norwich City, and Queens Park Rangers.
- England National Team: Green earned 12 caps for the England senior national team, representing his country in major international tournaments, including the 2010 FIFA World Cup.
- West Ham United: A standout in Green’s career was his time at West Ham United (2006–2009), where he established himself as one of the Premier League’s top goalkeepers, earning the club’s Player of the Season award in 2007-08.
- Notable Performances: Green’s performances in key matches, including vital saves in high-stakes Premier League encounters, were pivotal to his clubs’ successes. His time with QPR and Norwich City further solidified his reputation as a reliable and skilled goalkeeper.
As part of the festive celebrations at JA Manafaru, this football camp is designed for children of all skill levels, from beginners to more experienced players. The sessions will focus on technique, teamwork, and developing a love for the beautiful game, all while ensuring a fun, safe, and supportive environment.
Each participant in the camp will receive a full set of jersey uniforms as a token, allowing the young players to feel like true athletes while they engage in this unforgettable football experience.
“We’re delighted to welcome Robert Green to JA Manafaru this holiday season. His wealth of experience and dedication to the sport will undoubtedly inspire young players from both near and far. The football camp is a fantastic addition to our “A Naturally Better Festive” programme, and it aligns perfectly with our commitment to providing unique, enriching experiences for families. We look forward to seeing the joy and growth that these sessions will bring to the children, as well as how sports programmes like this will bring the entire resort together, creating a sense of community like a village of good friends,” says Jason Kruse, General Manager.
“As part of our vision to provide guests with both active and wellness-focused activities, we are thrilled to offer this football camp under Robert Green’s expert guidance. Our guests, particularly children, will benefit immensely from the values of teamwork, discipline, and sportsmanship that Robert brings to the pitch. It’s an exciting way for families to celebrate the festive season while fostering a love for the game in a beautiful, tropical setting,” remarks Rita Gupta, Director of Spa & Recreation.
The camp is exclusively available to children staying at the resort, ensuring a special and enriching opportunity for young guests to participate in this exciting initiative.
JA Manafaru, renowned for its exceptional service and award-winning CoolZone, which has earned the Worldwide Kids accreditation for two consecutive years, offers the ideal environment for young children and teens to enjoy a fun and safe experience.
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