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The billionaire, Bollywood and the future of Indian football
MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.
Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.
At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.
Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.
However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.
It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.
This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.
The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.
The dismissal was swift.
“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.
The football association backed down for this season.
Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.
Requests for comment from Bain and Das, via FSDL and the association, were not responded to.
Indian game of two halves
The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.
But the exchange also reflects a conflict within the Indian game.
FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.
Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.
“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”
But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.
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“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”
The Ambanis did not respond to requests for comment made via Reliance.
The family is accustomed to domestic business dominance.
The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.
‘Such a difficult situation’
Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.
The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.
A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.
Reliance did not respond to requests for comment on this email exchange.
The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.
“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.
He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”
Patel did not respond to requests for comment made via the football association.
Business meets Bollywood
Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.
Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.
“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.
The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.
Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.
However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.
FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.
Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.
Star India referred questions to FSDL.
Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.
“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.
Reporting and photo: Reuters
Excursions
Fuvahmulah triumphs at 2024 DRT show as Best Shark Diving spot
Fuvahmulah has been crowned the ‘Best Shark Diving Destination’ at the 2024 Diving Resort & Travel (DRT) Show held in Hong Kong. This prestigious recognition solidifies the Maldivian island’s reputation as a global hotspot for thrilling and sustainable shark diving experiences.
Renowned for its exceptional underwater ecosystem, Fuvahmulah offers divers a unique opportunity to encounter a wide variety of shark species. Among the highlights are its tiger sharks, rare and awe-inspiring predators that attract adventurers from around the world. The island’s pristine waters and vibrant marine life have consistently drawn accolades from the diving community, and this latest achievement underscores its unparalleled appeal.
This award is not only a celebration of Fuvahmulah’s natural beauty but also a testament to the dedication of its local community. Dive centres, guest houses, and tourism professionals have worked tirelessly to showcase the island’s marine wonders while prioritising sustainability and conservation efforts. Their collective passion and hard work have been instrumental in positioning Fuvahmulah as a must-visit destination for divers worldwide.
The recognition at the DRT Show not only celebrates Fuvahmulah’s achievements but also reinforces the importance of preserving its unique underwater ecosystem. As visitors continue to flock to this diving paradise, the island remains steadfast in its commitment to sustainable tourism and marine conservation, ensuring that its breathtaking marine life can be enjoyed for generations to come.
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Six Senses Laamu honoured for groundbreaking marine conservation initiatives
Six Senses Laamu has achieved dual recognition for its innovative marine conservation efforts. The resort was included in Condé Nast Traveller’s prestigious 2024 ‘Bright Ideas in Travel’ list and was awarded the ‘Best Culture, Travel & Lifestyle Environmental Initiative’ at the inaugural Country & Town House Future Icons Awards.
The Future Icons Awards, presented by the UK’s esteemed Country & Town House magazine, celebrate visionary innovators who are redefining sustainability and environmental stewardship. Six Senses Laamu’s Sea Hub of Environmental Learning in Laamu (SHELL) was lauded by judges as ‘an incredible conservation project,’ highlighting its success in bringing together diverse stakeholders to protect marine ecosystems.
Simultaneously, the resort’s inclusion in Condé Nast Traveller’s Bright Ideas in Travel list recognised SHELL and the Maldives Underwater Initiative (MUI) as transformative solutions addressing some of the most critical environmental challenges in the travel industry.
SHELL, which opened in March 2023, represents a groundbreaking partnership between luxury hospitality and marine conservation. It serves as the base for the MUI team, a collaboration involving Six Senses Laamu marine biologists and three renowned NGOs: The Manta Trust, Blue Marine Foundation, and the Olive Ridley Project. Spanning 5,952 square feet, the facility is at the forefront of several pioneering research programs.
The SHELL team’s manta ray research has identified 138 individual manta rays in Laamu waters and developed the world’s first underwater contactless ultrasound scanner for studying manta ray reproduction. Their innovative ‘Eyes on the Reef’ project offers unprecedented 24/7 monitoring of manta ray behaviour at cleaning stations.
In the field of sea turtle conservation, the team has documented 1,383 hatchlings on the resort’s beaches between January and November 2024 alone. They also manage one of the Maldives’ largest turtle identification databases, with over 670 individually identified turtles in the Laamu Atoll. Their advocacy contributed to the designation of Gaadhoo, a vital turtle nesting site, as a Marine Protected Area in December 2021.
The coral reef monitoring program at Six Senses Laamu has also yielded impressive results, with coral cover on the house reef increasing by up to 55 percent. The team has identified 36 different coral genera on the house reef and 47 throughout the Laamu Atoll while conducting pioneering research on coral spawning patterns.
SHELL’s influence extends beyond research to impactful conservation campaigns, such as the #ProtectMaldivesSeagrass initiative, which has led to the protection of over 910,000 square meters of seagrass meadows across 37 resorts. The facility also features an interactive gallery with LED display floors, educational viewing booths, and advanced technology designed to engage guests of all ages in marine conservation.
By blending scientific research, conservation, and luxury tourism, Six Senses Laamu continues to redefine sustainable travel in the Maldives. These prestigious accolades highlight the resort’s unwavering commitment to protecting marine ecosystems while providing enriching experiences for its guests.
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Across Maldives: Shaff Naeem embarks on record-breaking dive expedition
Shaff Naeem, the Asian record holder for the 50-hour dive in 2022, has announced his next ambitious endeavour: Across Maldives. This unprecedented long-distance dive will span the length of the Maldives, starting from the northernmost tip of Haa Alif Atoll and ending at the southern edge of Seenu Atoll. Officially unveiled at the Malaysia Dive Expo in June 2024, the event will unfold in two phases over the next two years.
Phase 1: Malé Region World Record Event (February 2025)
The first milestone in Shaff’s journey will be a world record attempt in the Malé region. He and his team will embark on a single dive from Hulhumalé to Malé, covering a minimum distance of 14 kilometres underwater. This event aims to set a new world record while garnering global attention for the Across Maldives expedition.
Phase 2: Main Across Maldives Event (2026)
The main event will see Shaff dive across the entire Maldivian archipelago, covering 460 kilometres in a month. This ambitious journey will require meticulous planning and execution, supported by a technical team comprising local and international experts.
A Scientific and Community-Focused Expedition
The Across Maldives expedition is not just a test of endurance but also a platform for meaningful contributions to science and community engagement. The team will collect vital environmental data, including information on underwater terrain, the impact of climate change, and the presence of microplastics in Maldivian waters.
The expedition will also feature workshops and events on local islands, aimed at raising awareness about ocean conservation and sharing findings from the journey. By connecting with local communities, the initiative hopes to inspire Maldivians to engage deeply with their marine environment.
With the backing of local and international partners, Shaff’s team is working closely with the Maldives’ Ministry of Tourism, Ministry of Defence, and Maldives Police Services to ensure a safe and secure dive route. The Maldives Marketing and PR Corporation (MMPRC) is promoting the event globally, showcasing the country’s unparalleled beauty and diving opportunities. International dive magazines have also spotlighted the project, amplifying its reach and significance.
Support and Fundraising Goals
Fundraising efforts are currently underway for Phase 1 of the project. Donations will support the organisation of world record dives, scientific research, and community engagement sessions. In addition, a documentary chronicling the journey is in production, slated for release in 2026.
Key areas of fund utilisation include:
- World Record Attempts: Organising logistics and acquiring gear for the dives.
- Research Expedition: Collecting open-access data on environmental DNA, microplastics, and coral reef health.
- Community Engagement: Conducting educational and awareness events across Maldivian islands.
- Documentary Production: Capturing the historic expedition for a global audience.
Supporters of the expedition can choose from various tiers of rewards, ranging from on-screen credits in the documentary to exclusive memorabilia like event keychains, t-shirts, personalised underwater photos, and a limited-edition coffee table photobook.
For Shaff, Across Maldives is more than a record-breaking attempt—it’s a tribute to his late father. Reflecting on his father’s words of encouragement, Shaff shared: “One of the last things my father said to me before he passed was that he wouldn’t be surprised if I dived all across the Maldives. This attempt is something I am dedicating to him. I sincerely thank you all for your support in making this journey a reality.”
To learn more or contribute to this groundbreaking project, visit the official event website at www.acrossmaldives.org. For details on Shaff Naeem’s previous achievements and ongoing efforts, visit www.oceansixfifty.org.
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