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The billionaire, Bollywood and the future of Indian football

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MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.

Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.

At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.

Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.

However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.

It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.

This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.

The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.

The dismissal was swift.

“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.

The football association backed down for this season.

Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.

Requests for comment from Bain and Das, via FSDL and the association, were not responded to.

Indian game of two halves

The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.

But the exchange also reflects a conflict within the Indian game.

FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.

Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.

“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”

But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.

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“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”

The Ambanis did not respond to requests for comment made via Reliance.

The family is accustomed to domestic business dominance.

The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.

‘Such a difficult situation’

Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.

The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.

A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.

Reliance did not respond to requests for comment on this email exchange.

The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.

“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.

He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”

Patel did not respond to requests for comment made via the football association.

Business meets Bollywood

Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.

Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.

“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.

The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.

Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.

However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.

FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.

Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.

Star India referred questions to FSDL.

Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.

“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.

Reporting and photo: Reuters

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Ellaidhoo Maldives by Cinnamon opens Marine Biology Unit

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Regarded by ‘Lonely Planet’ as one of the premier destinations for diving, Ellaidhoo Maldives by Cinnamon is a tropical haven where lush greenery meets the expansive ocean. Surrounded by vibrant coral reefs brimming with marine life, the resort offers a rare combination of tranquility and adventure, providing guests with an extraordinary connection to nature. However, with global challenges such as climate change, overfishing, and pollution threatening marine ecosystems, the Maldives faces an urgent need to protect its delicate underwater environments.

In response to this growing responsibility, Ellaidhoo Maldives by Cinnamon has taken a significant step in environmental conservation by establishing a dedicated Marine Biology Unit. This initiative aims to promote marine conservation and inspire a collective sense of responsibility among guests, staff, and the local community.

The Marine Biology Unit, formerly the resort’s library, has been transformed into an educational hub promoting sustainable tourism and ecological awareness. Led by Cinnamon Hotels & Resorts’ first and only female marine biologist, the unit brings a unique and empowering perspective to marine conservation efforts. It provides an interactive space for guests to explore the intricate world of marine life, covering topics such as coral health and the behaviour of local fish species.

Daily educational sessions offer insights into the complex ecosystems of the ocean, with topics ranging from the marvels of coral reefs to the fascinating behaviours of the region’s marine life. To spark interest, the unit displays the day’s featured topic at its entrance, encouraging guests to participate. Fish identification checklists are also made available, helping visitors enhance their knowledge as they explore Ellaidhoo’s vibrant reefs.

General Manager of Cinnamon Hotels & Resorts, Sanjeeva Perera, emphasised the significance of this initiative, stating, “The launch of our Marine Biology Unit is the realisation of a long-awaited dream and a meaningful contribution to our ESG initiatives. Our mission is to empower guests and staff to become true stewards of the ocean, fostering a deep respect for marine life that will resonate long after their stay at Ellaidhoo Maldives by Cinnamon. We hope this initiative not only enriches their experience but also builds a foundation of environmental responsibility that extends to the wider community.”

A longstanding advocate for eco-friendly practices, Ellaidhoo Maldives by Cinnamon recognises the critical importance of preserving the island’s extraordinary natural beauty. By involving guests as active participants in environmental protection, the resort aims to create a lasting positive impact, cultivating a shared commitment to safeguarding the pristine marine environment for future generations.

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Uncover the ocean’s secrets at Cinnamon Dhonveli

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Cinnamon Dhonveli Maldives invites you to plunge into an underwater wonderland where adventure meets unparalleled beauty. As one of the Maldives’ most sought-after diving destinations, the resort offers access to breathtaking dive sites that showcase the incredible diversity of marine life, creating a unique dive experience that beckons adventurers from around the globe.

With the expertise of Dive & Sale Maldives, a trusted name in the diving industry for over 03 decades, guests are ensured a top-tier diving experience. Their seasoned instructors bring a wealth of knowledge and passion for the ocean, guiding you through renowned sites like Aquarium, HP Reef, Maldives Victory, Madi Miyaru Kan, Lankan Manta Point, Banana Reef, and Colosseum and much more. Each excursion reveals a vibrant underwater world filled with stunning corals and a kaleidoscope of fish, where graceful manta rays, majestic eagle rays, and playful turtles await your discovery.

The dedicated team from Dive & Sale Maldives enriches your diving adventures with insights into the intricate relationships within this underwater paradise, ensuring that your experience is not only thrilling but also educational. Their commitment to safety and marine conservation further enhances your dive, allowing you to explore with peace of mind while contributing to the preservation of this magnificent ecosystem.

At Cinnamon Dhonveli Maldives, we believe in celebrating the beauty of our oceans while promoting sustainability and conservation. Our commitment to protecting the marine environment means that guests can dive with a sense of purpose, knowing they are contributing to vital conservation efforts.

Whether you are a seasoned diver or just starting your journey, Cinnamon Dhonveli Maldives offers a captivating blend of adventure, beauty, and serenity. Discover the depths of the Indian Ocean, create lasting memories, and immerse yourself in the vibrant culture of Maldives. For those seeking more than just an escape, Cinnamon Dhonveli Maldives invites you to uncover the wonders that lie beneath the waves, forging unforgettable moments in a world where nature’s beauty remains untamed and eternal.

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Velassaru Maldives’ Coral Project invites guests to help rebuild Maldives’ reefs

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Velassaru Maldives has announced the launch of the Velassaru Coral Project, a new initiative designed to engage guests in marine conservation while supporting coral restoration and promoting marine biodiversity. This immersive project allows guests to actively participate in building an artificial reef, fostering a deeper connection with the environment during their stay.

As part of this initiative, guests can purchase a coral frame, which is adorned with coral fragments collected and secured by Velassaru’s marine team. Each frame includes a personalised plaque, offering participants the opportunity to leave a lasting legacy in the Maldives. Over the following two years, guests receive biannual updates on the progress of their coral, with photos and videos documenting its growth and development.

Velassaru’s dedication to education ensures that participants understand the essential role coral reefs play in sustaining marine life and supporting local communities. Though they cover only a small fraction of the ocean floor, coral reefs are home to 25% of all marine species, providing shelter and sustenance to fish, invertebrates, and other sea creatures.

Certified and novice divers alike are invited to explore the artificial reef near the Immersion Dive Centre, where professional guides lead dives and offer insights into the coral regeneration process and the thriving marine ecosystem around the reef.

A highlight of this manmade reef is “The Dome,” an impressive 4-meter by 6-meter structure situated 10 meters below the water’s surface. Sunk on September 12, 2024, The Dome offers an accessible dive site for Velassaru guests to explore and nurture. During underwater excursions, divers are encouraged to monitor the health of the corals, maintaining fragments secured with zip ties and fishing line.

In addition to enhancing guest experiences, the Velassaru Coral Project aims to gather essential data for coral research. Each dive at the artificial reef includes an assessment of coral health, with detailed records on coral colour, size, and species. Regular checks also monitor environmental factors such as water temperature and quality, as even a two-degree rise can cause coral bleaching. The team will remain vigilant in observing common coral diseases like white syndrome and pests that threaten coral health.

Sharks have occasionally been sighted near smaller reefs close to the artificial site, and the Velassaru team hopes to see more shark sightings as coral and fish populations grow. These predators play a vital role in balancing the ecosystem and ensuring the health and diversity of the surrounding reefs.

All data collected from the Velassaru Coral Project will be shared with Coral Watch, a global database that compiles information on coral health and conservation efforts. Through this contribution, Velassaru guests are not only helping restore the Maldives’ reefs but are also supporting coral research and preservation worldwide.

By involving guests in this unique, hands-on experience, Velassaru Maldives aims to encourage coral growth, enhance marine biodiversity, and provide a meaningful, educational experience for all visitors. Together, these efforts contribute to a sustainable future for the oceans.

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