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Gulf mall operators rein in expansion as retailers reel from COVID-19

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DUBAI (Reuters) – Mall operators in the Gulf region are delaying new mega-projects as the coronavirus pandemic and low oil prices upend a retail industry built around huge centres catering to tourists and wealthy locals.

Majid Al Futtaim (MAF), the Middle East’s biggest mall-operator, told Reuters it had delayed the launch of its fifth and largest centre in Oman, the 145,000 square-metre (1.5 million sq-ft) Mall of Oman, because retailers did not have the cash at hand to fit out stores.

In Dubai, Emaar Malls EMAA.DU halted construction on two projects, according to two sources familiar with the plans. They are a mall near the site of the Expo 2020 world fair, which has been delayed by a year to next October, and a 185,000 square-metre mall in the Dubai Hills residential area, the people said.

Emaar Malls, owner and operator of the world’s largest shopping centre, Dubai Mall, did not respond to a request for comment.

“In malls under construction, timelines are being revisited. This is a fluid situation,” MAF’s Chief Executive Alain Bejjani told Reuters. “We will see how it goes and adapt,” he added. “It will be the case for the coming 12 months.”

Luxury malls, featuring international brands and entertainments such as dancing fountains and indoor ski slopes, have been the cornerstone of the oil-producing region’s retail industry, especially during the blistering summer months.

A growing population and steady stream of tourists has seen more projects planned in recent years even as competition has intensified and footfall has levelled off.

Last year, Alpen Capital forecast the Gulf retail sector to grow from $253 billion in 2018 to $308 billion in 2023.

‘All in tough spot’

The pandemic has changed the game in a matter of months, though.

Brick-and-mortar retailers have been among the worst hit by coronavirus closures. At Dubai’s Mall of the Emirates last week, several shop fronts were boarded up and rental dispute notices hung in some shop windows, a visitor said.

EFG Hermes forecast a 20% drop in Dubai store-based sales in 2020 if foreign visitors were allowed entry in the third quarter, and a 40% drop if travel bans remain until year-end.

MAF, which operates 27 malls across the Middle East, said retailers in the Gulf region were not expecting a meaningful recovery for the sector in the next 18-24 months. Foot traffic at its malls in the United Arab Emirates in May was less than half of what it was a year ago, it added.

“They are all in a tough spot. They’re focusing on liquidity issues,” Bejjani said.

He said the impact was being felt, from retailers to companies in their supply chain. Some of the firms will “throw in the towel” this year, he added.

Kuwait’s Alshaya Group, the Gulf’s largest franchise operator with brands including Starbucks, Pottery Barn and The Cheesecake Factory, provided a grim outlook in April in an internal staff video seen by Reuters.

“Today, less than 5% of our stores are open … Our revenues have shrunk by 95%, whilst our cost base has stayed the same,” said acting Chief Executive John Hadden. “This is not sustainable for any business anywhere in the world.”

Alshaya declined to comment.

Race to go online

The slow move to online sales in the region has compounded retailers’ problems.

Though malls reopened last month in the region’s two largest markets, Saudi Arabia and the UAE, some customers still worry about COVID-19.

“I just looked at things from a distance and didn’t buy anything,” said Sahimaa in Riyadh. “I couldn’t get myself to touch anything.”

A senior executive at a large fashion conglomerate, who declined to be named, said 96% of sales last year in the Gulf came from malls, versus 4% from e-commerce.

“To get 80% from online, vs 20% brick and mortar – that’s not gonna happen in the next 20 years,” the executive said.

Online sales in Saudi Arabia accounted for about 0.8% of retail sales in 2018, and 1.5% in the UAE, according to a Boston Consulting Group report. By contrast, online grabbed more than 14% of retail sales in the United States in 2018, research firm Digital Commerce 360 found.

Many mall operators have offered a digital platform for shops to place products online to help cope with the pain.

MAF has placed some of the shops that sell household items on its Carrefour shopping marketplace, for example. Emaar Malls helped its tenants at Dubai malls place products on Namshi, an e-commerce website it owns, and Noon.com.

“People still stood on the fence, thinking e-commerce is in the future. Because of corona, they were forced to use the available technologies,” said Rabih Khoury, partner at Dubai-based venture capital firm Middle East Venture Partners.

“You have to have the digital part. If you don’t have it, it is as if you don’t have a key location at a mall.”

Reporting and photo: Reuters

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Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), to speak at Hotelier Maldives GM Forum 2024

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Hotelier Maldives has announced that Etienne Ng, Regional Director for Southeast Asia at Weixin Pay (WeChat Pay), will be a featured speaker at the Hotelier Maldives GM Forum 2024. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

Etienne Ng leads Weixin Pay’s operations across Southeast Asia, where the platform has seen substantial growth. His session at the forum will primarily focus on Chinese travel trends and their spending behaviour. He will also highlight the role of digital payments in enhancing guest experiences and operational efficiency within the hospitality industry.

Ali Naafiz, Editor of Hotelier Maldives, commented on the announcement: “Etienne Ng’s participation at the Hotelier Maldives GM Forum 2024 will offer attendees valuable insights into the growing impact of digital payments in the tourism and hospitality sectors. His experience in managing Weixin Pay’s expansion in Southeast Asia makes him a key voice in discussions about the future of payment solutions in the industry.”

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives

With Etienne Ng joining the lineup of speakers, the Hotelier Maldives GM Forum 2024 will offer attendees insights into the latest developments in digital payment technologies and their applications in the Maldivian hospitality sector.

John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event. Hotelier Maldives will soon announce additional speakers, presenters, and panel discussions, further shaping the forum’s agenda.

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John Bevan, CEO of dnata Travel Group, announced as Keynote Speaker for Hotelier Maldives GM Forum 2024

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The Hotelier Maldives GM Forum 2024 is set to welcome John Bevan, CEO of dnata Travel Group, as the keynote speaker. The GM Forum, the largest gathering of hospitality professionals in Maldives, will take place on September 19 at CROSSROADS Maldives.

John oversees 30 travel brands in various sectors across 20+ countries. He joined dnata in November 2017 as CEO B2B Europe after serving as COO of Spafinder Wellness in Miami. In May 2018, his role at dnata expanded to include all B2B and B2C trading brands within the UK.

John, who has held several non-executive director posts in travel, as well as served on the board of both the UK’s Institute of Travel & Tourism and Association of British Travel Agents, will share his insights on the evolving landscape of global travel and its implications for the Maldives’ hospitality sector. His keynote address is highly anticipated, given his leadership role at dnata Travel Group, a global powerhouse in travel services.

“We are thrilled to have John Bevan as our keynote speaker this year. His vast experience and forward-thinking approach will provide invaluable perspectives to our attendees. The GM Forum is a platform for knowledge exchange and innovation, and having a leader of John’s caliber underscores our commitment to excellence,” Ali Naafiz, Editor of Hotelier Maldives, said.

This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.

Sponsors and partners of GM Forum 2024 include:

  • Ooredoo Maldives: Digital Partner (Title Sponsor)
  • Bestbuy Maldives (BBM): Silver Sponsor
  • Dhivehi Insurance: Silver Sponsor
  • Fuel Supplies Maldives: Silver Sponsor
  • Manta Air: Aviation Partner
  • Male’ Aerated Water Company: Beverage Partner
  • Atmosphere Wellness: Wellness Partner
  • Souvenir Marine: Transport Partner
  • Printlab: Printing Partner
  • CROSSROADS Maldives: Venue Partner
  • Lights Out: Coverage Partner
  • Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
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Noku Maldives to rebrand under IHG’s Vignette Collection in December 2024

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IHG Hotels & Resorts has announced a partnership with Roxy-Pacific Holdings Pte Ltd – a real estate and hospitality leader in Asia Pacific – to introduce its Vignette Collection brand to the Maldives.

The conversion deal will see Noku Maldives, Vignette Collection, a 50-key private villa resort on the idyllic island of Kudafunafaru, join IHG’s Luxury & Lifestyle portfolio, one of the world’s largest, in December 2024 after refurbishment under the Vignette Collection brand – a family of one-of-a-kind properties unique in their identities, yet united by the vision to offer a more authentic way to travel and backed by the reassurance of IHG’s trusted reputation and leading loyalty offer.

Chris Anklin, Senior Director, Development, South East Asia and Korea, IHG Hotels & Resorts said: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll – a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.

“This adds to the record conversion activities IHG enjoyed in the first half of this year – representing 41% of openings and 55% of signings globally across most of our brand portfolio. Throughout this region, more than half of our signings are now conversions, which is a testament to the attractiveness of our brands, the strength of IHG’s enterprise platform and our ability to convert and rebrand in short time frames. As we gear up to our December launch, we look forward to welcoming guests to Noku Maldives, Vignette Collection – our fifth IHG property in the Maldives – as the Vignette Collection brand joins Six Senses, InterContinental and Holiday Inn in a broad portfolio of experiences with a stay for every guest and every occasion.”

Chris Teo, Deputy CEO & Executive Director, Roxy-Pacific Holdings Pte Ltd: “Maldives is a bucket list travel destination with enduring appeal, which is enjoying strong and consistent demand. It has set its sights on a two million arrival target this year – a 10% increase on 2023 – as it positions itself as a leading sustainable tourism location, and we’re providing an idyllic getaway from which travellers can explore its many wonders.”

“We know our guests seek meaningful and authentic stay experiences as they embed themselves in local cultures and connect with the communities around them. As part of a quickly growing brand family, Noku Maldives, Vignette Collection will retain its distinctive identity, supported by IHG’s scale and IHG One Rewards loyalty programme. Together with IHG, we look forward to providing guests with an elevated resort experience that will inspire them to stay longer and discover the natural wonders around them.”

Noku Maldives, Vignette Collection is a 45-minute seaplane ride from Velana International Airport or a 40-minute flight to Maafaru Domestic Airport, followed by a 15-minute speed boat ride to the island.

With a land area of almost 90,000 square metres, it features 30 overwater villas and 20 beachfront villas, most of which have a private pool. With the smallest villa at 175 square metres, the property boasts some of the largest villas in the Maldives – perfect for couples, friends and families to enjoy unforgettable stays.

Facilities include two restaurants and bars, outdoor swimming pool, fitness centre, spa, retail outlet and a diving and watersports centre offering access to a rich diversity of marine life, including grey reef sharks, stingrays and sea turtles.

IHG launched Vignette Collection in August 2021 to offer a different price point to the upscale conversion brand voco and complement its existing Luxury & Lifestyle portfolio. The brand has grown globally to 18 open hotels, including Convent Square Lisbon, Vignette Collection in Portugal, The Halyard Liverpool, Vignette Collection in the UK, Sindhorn Midtown Hotel Bangkok, Vignette Collection and Dinso Resort & Villas Phuket, Vignette Collection in Thailand, Th8 Palm Dubai Beach Resort in UAE and Hotel X Brisbane Fortitude Valley in Australia.

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