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Reebok slams CrossFit in outrage over CEO’s tweet
Sports footwear giant Reebok has decided to end its partnership with CrossFit Inc. later this year following an insensitive comment by the fitness organization’s chief executive concerning protests against racial injustice roiling the US.
Reebok said Sunday it would make the move once it fulfils its current contract obligation as the title sponsor for the 2020 CrossFit Games.
“Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement Sunday.
CrossFit chief executive Greg Glassman tweeted, “It’s FLOYD-19” on Saturday after the Institute for Health Metrics and Evaluation classified racism and discrimination as a public health issue.
Human rights groups expressed outrage at the tweet, calling it insensitive to the current events and the death of George Floyd, a black man who died in police custody on May 25 in Minneapolis, Minnesota.
Floyd was killed when officer Derek Chauvin, who is white, kneeled on his neck for nearly nine minutes.
Chauvin has been charged with second-degree murder and manslaughter, while three other officers have been charged with abetting murder and manslaughter.
Reebok and CrossFit previously signed a deal that named the athletic footwear company as the title sponsor for the CrossFit Games.
Other affiliates like CrossFit Magnus also decided to cut ties with the Washington, DC-based global fitness organization.
“After eight years as a CrossFit affiliate we are ending our affiliation,” CrossFit Magnus spokesman Nick Hurndon wrote in a social media post.
“We will no longer continue to ‘carry your water,’ as it is antithetical to anything we stand for and only serves the continuation of systemic racism.”
CrossFit has over 13,000 gyms in more than 120 countries and generates some US$4 billion in annual revenues.
Reporting and photos: AFP
Featured
Angsana Velavaru marks reopening of upgraded futsal ground
Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.
The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.
Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.
The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.
The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.
Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.
Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.
Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.
Featured
Coco Collection brings conservation and low-waste living into resort experience
Coco Collection, a Maldivian-owned resort brand, has invited guests to experience a more conscious approach to luxury at Coco Palm Dhuni Kolhu and Coco Bodu Hithi.
Across its two island resorts, Coco Collection has incorporated environmental responsibility into the guest experience through its Coco Cares philosophy. From nature-led experiences inspired by the islands’ ecosystems to culinary offerings based on fresh, locally grown ingredients, the resorts have been designed to reflect the natural setting of the Maldives while integrating sustainability into daily operations.
At Coco Palm Dhuni Kolhu, this commitment is reflected in the Maldives’ veterinary-led Marine Turtle Rescue Centre, which is operated in partnership with the Olive Ridley Project. As a founding partner of the facility, the resort provides care for injured sea turtles and supports marine conservation awareness. Since its establishment, the centre has treated and released 152 injured turtles, with a rehabilitation success rate of 60%. The resort also continues seagrass preservation efforts aimed at protecting marine habitats and supporting biodiversity in the surrounding waters.
Coco Palm Dhuni Kolhu also applies low-waste practices, mindful sourcing, and resource-conscious operations across the resort. This approach extends to Coco Farm, where homegrown produce, handcrafted preserves, and garden-to-table dining experiences are used to bring local flavour and seasonality to the table.
At Coco Bodu Hithi, the same approach is reflected in its food and beverage offerings. To mark Earth Day, the resort has introduced a green-inspired cocktail experience focused on eco-conscious mixology, using fresh ingredients grown on the island.
The resort said its low-waste approach informs all aspects of the guest experience, with attention given to responsible resource use. From the choice of herbs and fruits to preparation and presentation, the offering is intended to reflect respect for the natural environment.
This approach also extends across the resort’s wider culinary programme, which focuses on locally sourced ingredients, house-made preserves, and dishes inspired by the Maldives’ natural produce. Through seasonal menus, conscious sourcing, and resource management, Coco Bodu Hithi aims to offer an experience that combines hospitality with environmental responsibility.
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Atmosphere Foundation opens applications for dive training programme
Atmosphere Foundation, in collaboration with Moodhu Bulhaa Dive Centre, has opened applications for the first batch of a new programme that will sponsor 10 Maldivians per year to pursue professional dive training.
The initiative is aimed at supporting the career development of young Maldivians and increasing the number of qualified local professionals in the tourism industry. As tourism remains the Maldives’ main economic sector, the programme is designed to help Maldivians enter the field, build their skills from the ground up, and progress in their careers.
Under the programme, selected candidates will receive fully funded training and support to complete a range of internationally recognised dive certifications. The programme will cover full professional training, all certification fees, accommodation, meals and insurance.
Applicants must be aged 18 and above. Successful candidates will be required to work in the Maldives for a specified period after completing their course, helping ensure that the country’s tourism and marine sectors benefit directly from the skills developed through the initiative.
Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation, said the programme reflects the foundation’s commitment to creating practical opportunities for Maldivians to grow and succeed.
“This programme is about opening a pathway for young Maldivians who are passionate about the ocean and want to build a profession in diving. By investing in training and development, we are helping create more opportunities for Maldivians to take up skilled roles in an industry that is central to the country’s economy. We hope this initiative will support participants not only in gaining qualifications, but also in building long-term careers in the Maldives,” he added.
Atmosphere Foundation has continued to support community development through a range of initiatives focused on education, skills development, youth empowerment and social wellbeing. Through its programmes and partnerships, the foundation works to create opportunities that strengthen communities and contribute to long-term national development.
The dive training initiative adds to the foundation’s broader efforts to support Maldivians through programmes that deliver direct benefits, expand access to opportunity and encourage personal and professional growth.
Applications for the first batch are now open, with the submission deadline set for 15 April 2026. For applications and further information, interested individuals may contact info@moodhubulhaa.com or call +960 7788141.
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