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Maldives announces halal tourism push, to develop two Muslim-friendly resorts
Maldives has announced plans to develop facilities to tap into the halal tourism market, with at least two dedicated Islamic tourist facilities to be developed over the next three years.
In its Strategic Action Plan 2019-2023 released last week, the island nation’s government had specified developing facilities to tap into the halal tourism market as a key goal in its tourism diversification plans.
Under the plan, the tourism ministry is tasked to liaise with the Islamic ministry and the Attorney General’s Office to formulate the necessary policies, rules and regulations by the end of 2020.
By the end of next year, the tourism ministry will also work with the economic ministry to attract investors to develop halal tourism in the Maldives.
Over the coming year, the ministries of tourism, finance and national planning will also collaborate on identifying a specific island for halal tourism and allocate at least one island for the purpose in the bidding process of tourism islands.
The tourism ministry will also lead the facilitation of an understanding between banks and the economic ministry to introduce new Shari’a compliant finance schemes by the end of 2021 for the development of halal tourism.
Middle East, especially United Arab Emirates and Saudi Arabia, holds much potential for the Maldives’ tourism industry.
In 2018, a total of 52,114 tourists from the region visited the Maldives. From January to August 2019, 42,774) tourists visited the Maldives from the Middle East region — a growth of 14.9 per cent compared to the same period last year.
However, the Maldives does not have dedicated halal tourist facilities.
Local company ADK had earlier tried to develop a halal resort on the island of Gaakoshibee in the northern Shaviyani atoll.
However, the plan later fell through and the island was later sold to Singapore-based SC Capital Partners Group. The island is now home to the Fairmont Maldives Sirru Fen Fushi resort.
In 2016, the state-owned Maldives Centre for Islamic Finance (MCIF) also announced plans to develop a halal resort. However, the plans have not yet materialised.
The Muslim travel market is continuing to be one of the fastest growing sectors in the world. In 2018, there were an estimated 140 Muslim visitors worldwide — up from 131 million in 2017.
In a report titled, “Halal Travellers 2016”, by the consulting firm Amadeus, it is forecasted that halal tourism will expand 50 per cent in terms of volume, and 35 per cent in terms of value over the next five years. It is estimated that with a CAGR of nine per cent Muslim spending on halal tourism will hit USD 283 billion by 2022.
The latest announcement by the government is part of the Maldives’ plans to diversify its multi-billion-dollar tourism industry, the country’s main economic activity.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
JW Marriott Kaafu Atoll Island Resort has announced an exclusive partnership with BABOR, the internationally acclaimed German skincare brand, marking a new chapter in luxury wellness in the Maldives. This collaboration introduces BABOR’s high-performance skincare treatments to the Overwater Spa by JW, offering guests a fusion of advanced formulations and tranquil island experiences.
According to Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, the partnership reflects the resort’s dedication to mindful living, sustainability, and holistic well-being. “Together, we are redefining wellness with transformative treatments at Spa by JW, that harmonise precision skincare with the serene beauty of the Maldives,” Devarapalli noted.
As a first for the country, the resort will offer BABOR’s signature treatments, including the prestigious SeaCreation line. This anti-aging collection utilises marine-based biotechnology and potent oceanic ingredients to revitalise the skin and restore its radiance.
The exclusive Ocean Bliss treatment, crafted specifically for the Overwater Spa by JW, blends BABOR’s SeaCreation products with soothing elements inspired by the surrounding ocean. This luxurious ritual promises visible skincare results and deep relaxation, set within the spa’s four overwater villas, which house six treatment rooms designed to enhance the sensory connection with the Maldivian seascape.
Located in Kaafu Atoll’s largest lagoon and only 15 minutes by boat from Velana International Airport, the JW Marriott Kaafu Atoll Island Resort offers a harmonious blend of luxury and nature. The resort features 80 private pool villas—including 47 overwater pool villas—that merge traditional island design with contemporary elegance. Guests can explore five distinct dining venues and two bars, each showcasing ingredients sourced from the resort’s own JW Garden.
For BABOR, this partnership marks an important step in its global expansion, solidifying its presence in the luxury wellness market and extending its award-winning skincare offerings to one of the world’s most stunning destinations.
Tim Waller, Co-CEO of BABOR BEAUTY GROUP, highlighted the significance of this collaboration: “In today’s fast-paced world, true luxury lies in moments of tranquility and self-care. Our partnership with JW Marriott Kaafu Atoll Island Resort allows us to craft those moments, offering guests a skincare experience that is as indulgent as it is results-driven.”
With a shared commitment to excellence, JW Marriott Kaafu Atoll Island Resort and BABOR now invite travellers to embark on a wellness journey where cutting-edge skincare and the pristine beauty of the Maldives come together in perfect harmony.
With its postcard-perfect scenery and tranquil seclusion, the Maldives has long been a dream destination. Today, it’s also becoming a premier getaway for families, where multigenerational travel and immersive experiences take centre stage. Whether stargazing from a hammock by the shore or diving into coral-fringed lagoons, the islands offer a harmonious blend of peace and adventure—creating meaningful moments for travellers of every age.
This summer is all about togetherness, whether with family, grandparents, or lifelong friends. Marriott Bonvoy’s exclusive private island resorts across the Maldives welcome guests with the new Family Fun Summer offer. Each resort is easily accessible by speedboat or seaplane and includes a complimentary Full Board upgrade, free stays and meals for children under 12, and activities such as snorkelling, paddle-boarding, and kayaking. Curated family adventures add to the appeal, with the offer bookable until June 15, 2025, for travel through December 20, 2025 (minimum four-night stay required).
The Ritz-Carlton Maldives, Fari Islands invites families to reconnect through refined service, striking architecture, and enriching activities. The Ritz Kids program, part of Jean-Michel Cousteau’s Ambassadors of the Environment, engages children in marine conservation and cultural immersion. Complimentary Coral Garden Snorkelling and nature-inspired activities unfold alongside beach fun and tennis sessions. The resort offers spacious beach and overwater villas, with larger groups enjoying The Ritz-Carlton Estate—complete with a private chef, infinity pool, and dedicated Aris Meeha butler.
JW Marriott Kaafu Atoll Island Resort sits in Kaafu Atoll’s largest lagoon, blending Maldivian tradition with stylish luxury. The Family by JW™ Kids’ Club provides a large indoor-outdoor playground with water features, reading spaces, and nap areas. Complimentary water-sports, marine life encounters, and a Maldivian cooking class offer rich experiences. Families may opt for the Ocean Residence, which includes a spa room, gym, and a waterslide into the lagoon.
Sheraton Maldives Full Moon Resort & Spa, located on Furanafushi Island, offers rustic-chic villas and heartfelt island experiences. The ‘Side by Side’ program includes beach picnics, cooking classes, and nature walks, while kids enjoy the Sheraton Adventure Club. The Family Fun Summer offer includes complimentary speedboat transfers, dining credits, spa discounts, and cultural experiences such as coral planting through ‘Adopt a Coral’.
The St. Regis Maldives Vommuli Resort, set on a remote island in Dhaalu Atoll, is designed for luxurious family escapes. Multi-bedroom villas offer privacy and panoramic ocean views. Guests enjoy curated experiences including private yacht trips, snorkeling, and trampoline classes. Children receive personalized welcomes and can explore the Children’s Club or socialize in the teen lounge. The Family Fun Summer package includes Champagne on arrival and a Sunset Dolphin Cruise.
JW Marriott Maldives Resort & Spa on Vagaru Island, Shaviyani Atoll, is ideal for multigenerational families. Beach and overwater villas include private pools and Thakuru butlers. Children explore over 100 weekly activities at the expansive Little Griffins Kids’ Club. Adults unwind at Spa by JW or savor farm-to-table cuisine. The family package features floating breakfasts, beachfront dinners, professional photography, and exclusive dining offers.
W Maldives, located on a heart-shaped island in North Ari Atoll, brings bold energy to the tropics. A recent renovation introduced the Splinterworks Vertex—Maldives’ first sculptural water slide. The redesigned villas, dynamic dining, and the WET Deck with vibrant nightlife offer a balance of fun and relaxation. Guests also enjoy a Sunset Dolphin Cruise and access to the stunning house reef at DOWN UNDER.
The Westin Maldives Miriandhoo Resort in Baa Atoll, the country’s first UNESCO Biosphere Reserve, offers a wellness-focused family retreat. Guests sleep soundly with Westin’s signature Heavenly® Beds and Sleep Well amenities. Kids benefit from the Savvy Sleep program, while the whole family can join yoga classes or recharge with WestinWORKOUT® activities. The summer offer includes painting sessions, dolphin cruises, photo shoots, and beach games.
Le Méridien Maldives Resort & Spa on Thilamaafushi Island, Lhaviyani Atoll, is a stylish, eco-conscious retreat inspired by the French Riviera. Families enjoy creative workshops, conservation projects, and lively events like pool parties, trivia nights, and stargazing. The Family Fun Summer package offers paddleboarding, snorkeling, padel matches, karaoke, and dolphin cruises—all set against serene turquoise waters and a thriving house reef.
Marriott Bonvoy members can earn and redeem points for their stays and experiences at these luxurious family-friendly resorts. Booking a multi-bedroom villa includes an added bonus of 25,000 points—making each family journey even more rewarding.
Renowned for its exceptional Thai hospitality and authentic Maldivian experiences, Machchafushi Island Resort & Spa Maldives, The Centara Collection, stands out as a premier destination for all occasions. Surrounded by turquoise blue waters and pristine white beaches, this tropical paradise invites guests to partake in a vibrant celebration of Songkran, the Thai New Year, on April 13th. The festivities include a traditional parade, thrilling activities, and a lavish dinner buffet under the stars, all complemented by signature island adventures.
Located in the heart of the Indian Ocean, the resort features 112 spacious beachfront and overwater villas, each just steps from a lively house reef waiting to be explored. Guests can enjoy a range of culinary experiences across the island, from authentic Thai cuisine at Suan Bua, to Italian dishes at Mare Azzurro, and international favourites at Reef. As an all-inclusive retreat, the resort caters to every type of traveller—whether couples seeking romance or families in search of discovery and fun-filled days.
On April 13th, the Songkran celebrations begin with a colourful parade featuring performers dressed in traditional Thai attire. Guests can then head to Water Sport Beach for an exciting array of traditional Thai games, such as Wing Sam Ka (three-legged race), Chuk Kra Yoa (tug of war), and Yeab Look Pong (bomb balloon), where participants tie balloons around their ankles and try to pop those of their opponents.
As the sun sets and the stars emerge, guests are treated to a sumptuous buffet-style dinner celebrating Songkran. Live cooking stations serve favourites like authentic pad Thai, sticky rice, and flavourful clay pot dishes. Grilled meats and fresh seafood are served alongside Thai-inspired desserts such as Kanom Tuay (steamed coconut custard) and Kluay Tab (grilled banana with honey caramel). With toes in the sand and the soothing sound of waves nearby, it offers the perfect atmosphere to gather with loved ones and savour the festivities.
In addition to the Songkran celebrations, April presents ideal diving conditions for those eager to explore the house reef. With crystal-clear visibility of over 30 metres, divers can encounter a fascinating shipwreck, vibrant coral formations, and marine life including nurse sharks, white tips, black tips, lemon sharks, leopard sharks, and rays. The resort’s dive centre provides all necessary equipment and expert guidance to ensure both an unforgettable and environmentally conscious underwater adventure.
This April 13th, Machchafushi Island Resort & Spa Maldives, The Centara Collection, offers guests an immersive blend of Thai culture and Maldivian charm. With rich cultural moments, thrilling island activities, and unforgettable culinary delights, Songkran at the resort promises a celebration to remember.
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