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Maldives announces halal tourism push, to develop two Muslim-friendly resorts

Maldives has announced plans to develop facilities to tap into the halal tourism market, with at least two dedicated Islamic tourist facilities to be developed over the next three years.
In its Strategic Action Plan 2019-2023 released last week, the island nation’s government had specified developing facilities to tap into the halal tourism market as a key goal in its tourism diversification plans.
Under the plan, the tourism ministry is tasked to liaise with the Islamic ministry and the Attorney General’s Office to formulate the necessary policies, rules and regulations by the end of 2020.
By the end of next year, the tourism ministry will also work with the economic ministry to attract investors to develop halal tourism in the Maldives.
Over the coming year, the ministries of tourism, finance and national planning will also collaborate on identifying a specific island for halal tourism and allocate at least one island for the purpose in the bidding process of tourism islands.
The tourism ministry will also lead the facilitation of an understanding between banks and the economic ministry to introduce new Shari’a compliant finance schemes by the end of 2021 for the development of halal tourism.
Middle East, especially United Arab Emirates and Saudi Arabia, holds much potential for the Maldives’ tourism industry.
In 2018, a total of 52,114 tourists from the region visited the Maldives. From January to August 2019, 42,774) tourists visited the Maldives from the Middle East region — a growth of 14.9 per cent compared to the same period last year.
However, the Maldives does not have dedicated halal tourist facilities.
Local company ADK had earlier tried to develop a halal resort on the island of Gaakoshibee in the northern Shaviyani atoll.
However, the plan later fell through and the island was later sold to Singapore-based SC Capital Partners Group. The island is now home to the Fairmont Maldives Sirru Fen Fushi resort.
In 2016, the state-owned Maldives Centre for Islamic Finance (MCIF) also announced plans to develop a halal resort. However, the plans have not yet materialised.
The Muslim travel market is continuing to be one of the fastest growing sectors in the world. In 2018, there were an estimated 140 Muslim visitors worldwide — up from 131 million in 2017.
In a report titled, “Halal Travellers 2016”, by the consulting firm Amadeus, it is forecasted that halal tourism will expand 50 per cent in terms of volume, and 35 per cent in terms of value over the next five years. It is estimated that with a CAGR of nine per cent Muslim spending on halal tourism will hit USD 283 billion by 2022.
The latest announcement by the government is part of the Maldives’ plans to diversify its multi-billion-dollar tourism industry, the country’s main economic activity.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Immersed in nature: marine life encounters at Cinnamon Hotels & Resorts

As the world comes together to celebrate World Wildlife Day, there is no better time to explore the turquoise waters surrounding Cinnamon Hotels & Resorts’ four Maldivian properties. These waters, home to some of the most captivating marine creatures, provide a glimpse into a thriving underwater ecosystem brimming with life. Experts from Dive & Sail, the official dive operator at the resorts, share insights into the marine marvels awaiting guests beneath the waves.
“Each of the four resorts in the Maldives by Cinnamon Hotels & Resorts boasts a unique marine ecosystem,” says Adam Ali from the Dive & Sail team. He highlights the vibrant coral gardens of Ellaidhoo, the world-famous surf breaks and manta ray encounters near Dhonveli, and the diverse underwater landscapes that make each location a window into the wonders of the ocean.
At Cinnamon Velifushi Maldives, divers and snorkelers frequently encounter nurse sharks gliding through the waters, while the pristine lagoons of Cinnamon Hakuraa Huraa Maldives offer sightings of stingrays and colourful reef fish. The diversity of species across these resorts underscores the Maldives’ rich marine heritage, providing unforgettable underwater adventures.
One of the most sought-after experiences for divers and snorkelers is encountering manta rays and whale sharks. “The Maldives is one of the best places in the world for manta ray sightings, and they are often spotted in the channels near Cinnamon Velifushi Maldives and Cinnamon Dhonveli Maldives,” explains Ibrahim Shaah, a seasoned instructor at Dive & Sail. Recalling a particularly memorable dive, he describes being surrounded by half a dozen manta rays, their graceful movements almost hypnotic, with one even looping around the divers as if performing a dance.
Ellaidhoo Maldives by Cinnamon, renowned for its house reef, offers some of the best opportunities for close-up shark encounters. “Diving here, especially at night, is a surreal experience,” says diver Mohamad Amjey. He describes a moment of stillness as a school of reef sharks moved past him like shadows in the dark, an exhilarating yet peaceful experience.
Beyond providing exceptional underwater encounters, Cinnamon Hotels & Resorts remains committed to marine conservation. “Sustainable diving and snorkelling practices are essential to protecting these fragile ecosystems,” the team at Dive & Sail emphasises. The dive centres educate guests on responsible marine interactions, encouraging them to maintain a safe distance from marine life and avoid contact with corals.
The resort group also plays a crucial role in reef restoration through coral propagation initiatives. By planting coral frames and monitoring their growth, Cinnamon Hotels & Resorts contributes to preserving the reefs that support an incredible array of species. Guests are invited to take part in these efforts, fostering a deeper connection with marine conservation.
On this World Wildlife Day, the vibrant marine life of the Maldives is celebrated as a dream destination for ocean enthusiasts. Whether experienced divers or first-time snorkelers, guests at Cinnamon Hotels & Resorts in the Maldives are encouraged to discover, appreciate, and safeguard this underwater wonderland. After all, the true beauty of the ocean lies not only in what is witnessed but in the efforts made to protect it for future generations.
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Sun Siyam Olhuveli and Guraidhoo star in High Road, Low Road grand finale

RTÉ One’s High Road, Low Road, in collaboration with Visit Maldives, selected Sun Siyam Olhuveli Maldives and the local island of Guraidhoo as the two locations for the grand finale of Season 4 of the popular Irish series.
As part of the show’s format, two actresses embarked on surprise trips, each experiencing a distinct side of the Maldives. The premise of High Road, Low Road revolves around two celebrity guests exploring a destination in contrasting ways—one enjoying a luxurious ‘high road’ experience, while the other embraces the ‘low road,’ focused on local immersion and cultural exploration.
Actress Neilí Conroy, known for her adventurous spirit, took part in the high road experience, indulging in the luxurious offerings at Sun Siyam Olhuveli. Surrounded by turquoise waters and pristine sandy beaches, she experienced world-class hospitality, exclusive spa treatments, gourmet dining, and the ultimate in luxury travel.
Meanwhile, Denise McCormack, with a passion for cultural exploration, opted for the low road experience on Guraidhoo, one of the Maldives’ vibrant local islands. She immersed herself in the island’s authentic Maldivian charm, engaging with the community, visiting local shops, and experiencing the island’s culture and traditions firsthand.
The collaboration between Visit Maldives, Sun Siyam Olhuveli, and Guraidhoo provided viewers with an exciting opportunity to explore the Maldives’ diverse offerings, ranging from lavish getaways to culturally enriching adventures.
Florante Abuton Jr., Assistant PR and Communications Manager for Sun Siyam Olhuveli, expressed enthusiasm about the collaboration, stating, “We are thrilled to be part of High Road, Low Road and to showcase the Maldives in all its diverse glory. This collaboration highlights how travellers can enjoy both the luxury of Sun Siyam Olhuveli and the authentic beauty of local islands like Guraidhoo. Whether seeking a lavish escape or a deeper cultural connection, the Maldives offers it all.”
The episode recently aired on RTÉ One, providing Irish audiences with a glimpse into the varied experiences available in the Maldives. Both Sun Siyam Olhuveli and Guraidhoo demonstrated the country’s multifaceted appeal, solidifying its status as an ideal destination for all types of travellers.
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The Westin Maldives unveils exclusive ‘Around-The-Clock’ all-Inclusive retreat

The Westin Maldives Miriandhoo Resort has introduced its exclusive ‘Premium All-Inclusive Around-The-Clock’ package, offering a memorable blend of adventure and relaxation on the untouched shores of Baa Atoll, a UNESCO Biosphere Reserve. This thoughtfully designed experience invites travellers to immerse themselves in the natural beauty of the Maldives, seamlessly combining luxury, nature, and culture for a truly unique island retreat.
Guests begin their journey with a scenic 30-minute seaplane flight from Malé, arriving at the resort’s pristine natural island, where turquoise waters meet powder-white sands. This holistic wellness resort features 69 spacious villas, both beachside and overwater, blending modern luxury with the serene beauty of the Maldives.
Mornings start with a nourishing breakfast at Island Kitchen, where fresh, locally sourced ingredients fuel the day ahead. For lunch, guests can explore a variety of vibrant options, from the Asian-inspired street food at Hawker to the eclectic offerings at Island Kitchen, or opt for the privacy and tranquility of in-villa dining. As dusk settles, they can enjoy an exquisite dinner at Island Kitchen, Hawker, or the sophisticated Pearl, renowned for its refined Japanese cuisine and breathtaking ocean views. For a more intimate experience, private beach dinners and in-villa dining are available upon request. Throughout the day, guests can enjoy unlimited beverages at all dining outlets and in their villas, ensuring that every moment feels like a celebration.
The package invites guests to discover the vibrant marine life of Baa Atoll on a private turtle snorkelling excursion, where sea turtles glide through the picturesque underwater world. Guests can explore Brother Island, where thriving coral reefs shelter reef sharks and colourful fish. For those seeking a more leisurely experience, the resort’s dolphin cruise offers a magical opportunity for families to witness these playful creatures in their natural habitat. Watersport enthusiasts can embark on exhilarating rides, while those seeking a more tranquil adventure can enjoy complimentary ocean kayaking through the island’s crystal-clear waters.
Moments of tranquility await at the Heavenly Spa by Westin, perched over the lagoon and inspired by the elements of nature. Guests can indulge in a rejuvenating 60-minute couple’s treatment, combining traditional techniques with modern wellness practices. For those looking to maintain their fitness routine, the WestinWORKOUT Fitness Studio, open 24/7, features state-of-the-art equipment with panoramic ocean views.
The resort warmly welcomes families, offering complimentary stays and dining for children under 12. The Westin Family Kids Club engages young guests aged four to 12 with fun and educational activities that provide an enriching introduction to Maldivian culture.
To elevate the guest experience, the package also includes daily minibar replenishments, high tea with the chef, and the convenience of daily laundry services. Guests can capture lasting memories with a complimentary photoshoot or unleash their creativity in painting classes, inspired by the island’s natural beauty. Marriott Bonvoy members enjoy exclusive rewards, including bonus points, further enhancing their stay and offering perks for future travels.
Whether seeking a romantic escape, an unforgettable family adventure, or a solo retreat, the ‘Premium All-Inclusive Around-The-Clock’ package is designed to fullfill every desire.
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