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Maldives announces halal tourism push, to develop two Muslim-friendly resorts
Maldives has announced plans to develop facilities to tap into the halal tourism market, with at least two dedicated Islamic tourist facilities to be developed over the next three years.
In its Strategic Action Plan 2019-2023 released last week, the island nation’s government had specified developing facilities to tap into the halal tourism market as a key goal in its tourism diversification plans.
Under the plan, the tourism ministry is tasked to liaise with the Islamic ministry and the Attorney General’s Office to formulate the necessary policies, rules and regulations by the end of 2020.
By the end of next year, the tourism ministry will also work with the economic ministry to attract investors to develop halal tourism in the Maldives.
Over the coming year, the ministries of tourism, finance and national planning will also collaborate on identifying a specific island for halal tourism and allocate at least one island for the purpose in the bidding process of tourism islands.
The tourism ministry will also lead the facilitation of an understanding between banks and the economic ministry to introduce new Shari’a compliant finance schemes by the end of 2021 for the development of halal tourism.
Middle East, especially United Arab Emirates and Saudi Arabia, holds much potential for the Maldives’ tourism industry.
In 2018, a total of 52,114 tourists from the region visited the Maldives. From January to August 2019, 42,774) tourists visited the Maldives from the Middle East region — a growth of 14.9 per cent compared to the same period last year.
However, the Maldives does not have dedicated halal tourist facilities.
Local company ADK had earlier tried to develop a halal resort on the island of Gaakoshibee in the northern Shaviyani atoll.
However, the plan later fell through and the island was later sold to Singapore-based SC Capital Partners Group. The island is now home to the Fairmont Maldives Sirru Fen Fushi resort.
In 2016, the state-owned Maldives Centre for Islamic Finance (MCIF) also announced plans to develop a halal resort. However, the plans have not yet materialised.
The Muslim travel market is continuing to be one of the fastest growing sectors in the world. In 2018, there were an estimated 140 Muslim visitors worldwide — up from 131 million in 2017.
In a report titled, “Halal Travellers 2016”, by the consulting firm Amadeus, it is forecasted that halal tourism will expand 50 per cent in terms of volume, and 35 per cent in terms of value over the next five years. It is estimated that with a CAGR of nine per cent Muslim spending on halal tourism will hit USD 283 billion by 2022.
The latest announcement by the government is part of the Maldives’ plans to diversify its multi-billion-dollar tourism industry, the country’s main economic activity.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Soneva Fushi, situated within the Maldives’ Baa Atoll UNESCO Biosphere Reserve, has been named winner of the SeiBellissimi Art of Hospitality Award as part of The World’s 50 Best Hotels 2025. The accolade is one of two special awards announced ahead of the official ceremony on 30 October. The award is based on votes from more than 800 members of the Academy, who were asked to identify the hotel where they experienced their single-best hospitality moment within the two-year voting period.
The award recognises the quality of service that ensures guests feel cared for throughout their stay. It celebrates the work of a property and its entire team, acknowledging excellence in areas ranging from reception and housekeeping to amenities and food and beverage services. Voters were asked to consider ambience, unique experiential elements, and the warmth of the hospitality on offer.
Soneva Fushi, the original Soneva resort and regarded as the model for barefoot luxury, is located on one of the Maldives’ largest and least developed islands. The resort comprises 71 private villas, either set amidst dense jungle or positioned above the ocean. Guests are invited to embrace a slower pace of life, with experiences ranging from deserted island picnics and wellness treatments at Soneva Soul to curated events under the Soneva Stars calendar.
Emma Sleight, Head of Content for The World’s 50 Best Hotels, said: “This award celebrates the foundation of hospitality and honours the emotional connection that guests have with a hotel and its team. For three decades, Soneva Fushi has been delivering memorable service at the highest level that puts the guest at the heart of every interaction. A mainstay of The World’s 50 Best Hotels list since the awards’ inception, Soneva Fushi is a worthy winner of the SeiBellissimi Art of Hospitality Award, setting a benchmark of all-encompassing excellence one stay at a time.”
Each villa offers extensive indoor and outdoor living space, private pools and ocean views. A distinctive feature of the resort is its Barefoot Guardians – dedicated butlers assigned to each villa to provide personalised service. Available at all times, they arrange every aspect of the guest experience, from zipline adventures and snorkelling at Hanifaru Bay to stargazing at the observatory or dining in one of 14 restaurants. The Barefoot Guardians also manage the Soneva Stars calendar, which hosts international chefs, wellness specialists and sporting figures.
Antony Paton, General Manager of Soneva Fushi, said: “This award belongs to the entire team at Soneva Fushi. It is a reflection of our shared purpose to create moments of joy, connection and wonder every single day. Being recognised by The World’s 50 Best Hotels affirms that the quiet magic we strive for is not only felt by our guests, but remembered. And that, to us, is the greatest reward.”
Giancarlo Mancino, Chief Executive Officer of SeiBellissimi, added: “At Soneva Fushi, hospitality is a seamless extension of a lifestyle deeply rooted in sustainability, wellness and mindful luxury. Founded with a slow life philosophy, every experience here is a tribute to living in harmony with nature, honouring health-conscious principles, and crafting each moment with genuine care. This devotion to sustainable elegance and the art of well-being is the perfect mirror of SeiBellissimi’s own values: Italian craftsmanship, conviviality, and a respect for quality that goes beyond the ordinary.”
The World’s 50 Best Hotels 2025 ceremony will take place at Old Billingsgate in London on Thursday 30 October, where Soneva Fushi will formally receive the SeiBellissimi Art of Hospitality Award.
Minor Hotels, a global hospitality group operating nine resorts in the Maldives, has announced that three of its properties were recognised at the Travel Trade Maldives (TTM) Awards 2025. The annual awards celebrate achievements across 28 categories, with winners selected through votes cast by guests and travel partners.
Niyama Private Islands Maldives received the award for Best Family Resort. The property is known for offering experiences for all ages, with facilities including a playground, splash park, and gourmet kitchen at its children’s club, alongside an extensive schedule of activities. Young guests are provided with age-appropriate experiences such as snorkelling safaris, cooking classes, surf lessons, and outdoor cinema evenings.
Accommodation includes a variety of spacious villas and pavilions, such as the newly renovated Deluxe Family Beach Pool Villa. Combined with diverse dining options, recreational activities, and personalised service, the resort seeks to provide both adventure and relaxation for families.
Avani+ Fares Maldives Resort was named Best Beach Resort, reflecting its setting of white sands, turquoise lagoons, and coconut groves within Baa Atoll, a UNESCO Biosphere Reserve. The resort offers contemporary villas, including Beach Pool Villas and Two-Bedroom Beach Pool Villas, with direct beach access.
Since opening in 2023, Avani+ Fares has aimed to introduce a laid-back approach to Maldivian holidays, combining modern design with the natural environment. Guests can participate in activities ranging from water sports and wellness to dining and cultural programmes.
NH Collection Maldives Havodda Resort was awarded Best Dive Resort, recognised for its accessible house reef and marine biodiversity. Located close to the shoreline, the reef offers opportunities for snorkellers and divers of all levels, with frequent encounters with species such as reef sharks, turtles, rays, and tropical fish.
The resort also provides access to the dive sites of Gaafu Dhaalu Atoll, where PADI-certified instructors guide guests through channels, thilas, and reef walls.
In addition to these three awards, Minor Hotels’ properties received 12 finalist nominations across seven categories. These included its newest addition, NH Maldives Kuda Rah Resort, which was shortlisted in three categories.
The group’s nominations at the TTM Awards 2025 were:
- Best Beach Resort: Avani+ Fares and NH Collection Maldives Havodda
- Best Family Resort: Niyama, Avani+ Fares, and NH Maldives Kuda Rah
- Best Boutique Resort: NH Maldives Kuda Rah
- Best Culinary Resort: Niyama
- Most Picturesque Resort: NH Collection Maldives Havodda
- Best Surf Resort: Niyama
- Best Dive Resort: Avani+ Fares, NH Collection Maldives Havodda, and NH Maldives Kuda Rah
This festive season, Sirru Fen Fushi – Private Lagoon Resort, located in Shaviyani Atoll, Maldives, will host an extensive programme of events under the theme Symphony of the Island. Running from 22 December to 7 January, the schedule brings together globally acclaimed performers and specialists, from award-winning musicians and Michelin-starred chefs to a World Cup football champion, wellness practitioners, mixologists, and even a NASA astronaut.
The resort’s New Year’s Eve celebrations will be headlined by Rami Jaffee, Grammy-winning keyboardist of the Foo Fighters, accompanied by violinist, cellist, and vocalist Jessy Greene (formerly Foo Fighters and Pink), and drummer and producer Erik Aldenius of Billy Idol. The All-Star Band will also feature Todd Morse, multi-instrumentalist and songwriter from The Offspring, and Bill Reynolds, Grammy-nominated bassist and producer, formerly of Band of Horses, creating a powerful line-up to welcome 2026.
Onu Onu Beach Bar will host award-winning bartenders throughout the festive period. On 30 December, Harrison Kenny, associated with the World’s 50 Best Bars, will present alongside Millie Tang, one of Australia’s leading bartenders. On 3 January, Pham Quoc Dat, Head Mixologist at The Haflington in Vietnam (Asia’s 50 Best Bars 2024), will take over the bar with a signature showcase.
Culinary highlights include the arrival of Chef Valentino Cassanelli, Head Chef of Michelin-starred Lux Lucis in Italy, who will collaborate with the resort’s Executive Chef Girish Sharma on 8 and 10 December. Cassanelli will also host his own signature four-course dinner. On 3 January, Jean-Philippe Blondet, Chef Patron of Alain Ducasse at The Dorchester, will present a four-hands dining experience at Azure alongside Chef Girish.
Sports and wellness sessions will be led by Christoph Kramer, Football World Cup Champion and television football expert, former professional tennis player and coach Alexandra Viktorovitch, Traditional Chinese Medicine acupuncturist and trainer Josiah Ngai, and yoga instructor and sound healer Tamuna Lomidze. Guests will be able to book one-to-one sessions throughout the festive programme.
On 6 January, the resort will present a special performance by Daria Pavlenko, Principal Ballerina of the Mariinsky Ballet in St Petersburg.
NASA Astronaut and U.S. Navy officer Dominic Antoneli will share first-hand insights into life in space, recounting stories of exploration and discovery.
The season will begin on 22 December with the island illuminated by festive décor and Christmas Eve sunset drinks at Onu Onu Beach. On Christmas Day, celebrations will include a beach arrival by Santa in Maldivian style, followed by a festive brunch and a lobster and champagne dinner, with entertainment from fire dancers, magicians, and musicians.
The New Year’s programme begins with a sunset journey from Spa Beach to Central Park, before a gala dinner at RAHA Market. The evening will feature the All-Star Band, ballet performances, acrobats, and a fire and laser show, concluding with an after-party to welcome 2026. On 1 January, guests can enjoy a New Year’s brunch accompanied by live jazz and tropical rhythms.
Orthodox Christmas Eve on 6 January will include a gourmet buffet at RAHA Market, seafood dining at Azure, and a performance by ballerina Daria Pavlenko, followed by a beach party with international DJs. On 7 January, celebrations will conclude with a Cristal Champagne golden-hour sunset and beachside à la carte dining.
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