News
Maldives Ministry of Tourism and Lifestyle Capital Partners launch first ever Maldives Ambassador Programme
Maldives.net.mv – The Maldives Ministry of Tourism (MOT), in partnership with Lifestyle Capital Partners (LCP), has announced the launch of the first-ever Maldives Ambassador Programme (MAP) with an official Signing Ceremony at Ministry of Tourism on Thursday 24th November 2016.
The Maldives Ambassador Programme (MAP) will be an invitation-only network of well-connected and socially-active individuals in key target markets, with the aim to not only globally promote Maldives as the ultimate holiday destination but also as a world-class destination for tourism-related ventures.
The Maldives is a country with a proven and growing infrastructure accommodating tourists’ demands for a premium holiday and MAP will therefore provide the Ministry of Tourism with a high-impact tool to relay the country’s key tourism messages directly to decision-makers.
The Hon. Mr Moosa Zameer, the Minister of Tourism for the Maldives, said, “We are very excited by this collaboration as the programme is the first of its kind for the Government of the Maldives. We believe LCP is best placed to execute this programme due to its strong commitment to and deep knowledge of the Maldives, along with their experience in such programmes. LCP’s global network of contacts will continue to ensure that the Maldives remains the preferred tourism and investment choice of ultra-high net worth individuals of every nationality, culture and religion.”
Lynn Villadolid, Founder & Managing Partner of Lifestyle Capital Partners (LCP) said, “We are delighted to be working with His Excellence the Honorable Mr. Moosa Zameer, and the Ministry of Tourism Maldives to spearhead the Maldives Ambassador Programme. Having spent eight years promoting this unique destination to discerning travellers who desire to holiday in the finest beaches in the world, and having witnessed first-hand the gentleness and professionalism of the Maldivian people, we and our appointed brand Ambassadors are pleased to throw our full support behind growing Maldives’ luxury tourism. Simply put, this is the ultimate holiday destination for travellers who don’t want to compromise”.
Drink
SO/ Maldives hosts tequila tasting and Lazuli Bar takeover for National Margarita Day
On 22nd February, in celebration of National Margarita Day, SO/ Maldives turns up the island energy with an exclusive Tequila Tasting, Margarita Experience and beachfront Bar Takeover reaffirming its position as the Maldives’ most modern lifestyle luxury brand. Vibrant, design-led and socially vibrant, SO/ Maldives transforms the occasion into more than a cocktail celebration it becomes a full-sensory journey set against turquoise waters and powder-soft white sands.
A Curated Tequila Journey with Adonai Reyna
Leading the experience is Adonai Reyna, MMI Spirits Ambassador and one of the region’s most decorated mixology talents. With 16 years of experience across Dubai’s most renowned venues and accolades including Winner Havana Club México, Top 25 World Class UAE, Silver Trophy CME UAE and Winner Crystal Head Vodka Mexico, Reyna brings world-class craftsmanship to the shores of the Maldives.
Guests will join him for an immersive tequila tasting experience that delves into the heritage of Mexico’s iconic agave spirit. From understanding the terroir and production secrets to discovering the nuanced flavour profiles of blanco, reposado and aged expressions, the tasting goes beyond the glass. It is a refined exploration of culture, craft and complexity a sensorial journey designed for modern luxury travellers.
The Lazuli Bar Takeover: Where Sunset Meets Spirit
As golden hour approaches, the celebration shifts to the iconic coloured pool bar at Lazuli Beach Club the social heart of the island. Framed by white sand beaches and endless ocean views, Lazuli delivers effortless barefoot sunset vibes with a Riviera-inspired twist.
Under glowing Maldivian skies, Adonai Reyna takes over the bar with a bespoke Margarita menu crafted using premium tequilas, fresh tropical ingredients and innovative mixology techniques. Each cocktail is a statement balancing authenticity with contemporary flair, perfectly aligned with SO/ Maldives’ fashion-forward aesthetic.
The coloured pool bar becomes the centre of attention, drawing guests together in a vibrant yet relaxed atmosphere where music flows, cocktails sparkle and the shoreline becomes the ultimate dancefloor.
At SO/ Maldives, experiences are designed to blend global culture with island glamour. The National Margarita Day takeover is a natural extension of the brand’s identity vibrant, creative and unapologetically stylish.
Whether guests are tequila connoisseurs, sunset seekers or social explorers, 22nd February promises an unforgettable celebration where Mexican heritage meets Maldivian rhythm.
For more information or to book your perfect getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.
Featured
City Iftar experience curated at JEN Maldives by Shangri-La
JEN Maldives by Shangri-La is welcoming the holy month of Ramadan with a series of Iftar evenings at Lime Restaurant, inviting guests to gather in the spirit of reflection, gratitude and togetherness.
Recognising Ramadan as a time that brings families, friends and communities closer, the hotel has curated an Iftar experience designed to go beyond dining. The focus is on creating a welcoming environment where traditions are observed, conversations unfold naturally and shared moments are celebrated around the table.
Located in the heart of Malé, Lime Restaurant provides a warm and contemporary setting suited to a range of gatherings, from colleagues reconnecting after work to families and friends breaking fast together. Each evening reflects the generosity associated with Ramadan, featuring carefully prepared dishes, live cooking stations and a selection of sweet treats that balance traditional flavours with creative touches.
Iftar at JEN Maldives by Shangri-La is shaped by attentive service and thoughtful hospitality. Guests are welcomed into an atmosphere that blends comfort with understated elegance, allowing space for reflection while enjoying a relaxed dining experience. The hotel’s culinary and service teams work closely to ensure consistency, quality and authenticity throughout the season.
Whether for intimate gatherings or larger group celebrations, the venue offers flexibility supported by a culinary programme rooted in care and attention to detail. The Ramadan offering is designed to ensure guests feel at ease while enjoying a distinctive Iftar experience in the capital.
Throughout the holy month, JEN Maldives by Shangri-La invites guests to come together at Lime Restaurant to experience evenings defined by flavour, generosity and meaningful connection, in keeping with the true spirit of Ramadan.
Drink
Provence comes to Maldives with Château Minuty dinner at Milaidhoo Maldives
Milaidhoo Maldives is hosting a wine pairing dinner celebrating Provençal elegance and gastronomy on 4 March 2026 at the resort’s Shoreline Grill. The evening will feature wines from Château Minuty and will be hosted by Sébastien Nore, Global Strategy and Export Director of Château Minuty, offering guests insight into the winery’s heritage and approach to fine winemaking.
Originally from Limousin, France, Nore brings extensive experience in the international beverage industry. His career includes roles with Kronenbourg Wineries and PepsiCo France, followed by senior leadership positions at Diageo and Baron Philippe de Rothschild. He has played a key role in expanding Château Minuty’s global presence and currently oversees the winery’s strategy, sales, communication and marketing, with a focus on innovation and the refined character of Provençal rosé.
During the dinner, guests will enjoy a curated selection of Château Minuty wines, paired with a bespoke menu created by the Shoreline Grill culinary team. The featured wines include:
- Château Minuty M de Minuty Rosé Magnum 1.5L – Artist Edition 2024
- Château Minuty Prestige Rosé 2024
- Château Minuty Rosé et Or 2024
- Château Minuty 281 2024
Beyond this event, the dinner reflects Milaidhoo Maldives’ wider commitment to gastronomy. The resort’s Gourmet Plan is designed for guests with a strong interest in food and wine, offering personalised, multi-course dining experiences throughout their stay. Each menu is crafted to highlight the relationship between carefully selected ingredients and complementary wines, with an emphasis on authenticity and balance.
The Château Minuty dinner marks the fourth wine-focused event hosted by Milaidhoo Maldives this year, underscoring the resort’s ongoing focus on curated culinary experiences. The evening is positioned as a sensory journey, combining refined flavours, thoughtful pairings and a convivial island setting.
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