News
Visit of ITB 50 year’s ambassador to Maldives
Maldives.net.mv – The world’s leading travel trade show InternationaleTourismus-Börse/ International Tourism Exchange (ITB) to be held in Berlin, Germany will be celebrating its 50th Anniversary with the motto of ‘From Berlin with Love’. This festive occasion is marked by visiting different destinations around the world and offering personal gratitude to local representatives. 50 events from 50 destinations all over the world were selected; each is related to one of the following topics: tourism, politics, social issues, nature or history. The 50 ITB Ambassadors from Berlin will travel to selected destinations and officially meet the country representatives.
The category selected for Maldives is Honeymoon; the ambassadors to Maldives Mr. & Mrs. Family Trause will be spending their honeymoon at Bandos Island Resort from 13 – 20 December 2015. The ambassadors were welcomed to Maldives by the Deputy Minister of Tourism Hon. Hussain Lirar, in a special ceremony held in the resort. Speaking in this ceremony the Deputy Minister highlighted the developments that the destination has achieved over the years, he also highlighted the significance of Maldives being the partner country of ITB 2016. During this ceremony the Deputy Minister received a limited ITB Buddy Bear from Berlin as a gift from the ambassadors. A traditional boat model was gifted to the ambassador from the Deputy Minister.
Maldives will be the host country of ITB 2016, held from 9th – 13th March 2016. As the official partner country of the fair, Maldives will be hosting the opening ceremony of ITB 2016 to be held at the City Cube Berlin on 8th March 2016. Starting from 10th March 2015 till the beginning of ITB 2016, Maldives together with ITB will be promoting the event on different media platforms.
The year 2016 will be marked as the Visit Maldives Year and being the partner country of ITB 2016 is the most prominent activity of Visit Maldives Year 2016. Visit Maldives Year is the marketing campaign with the objective of increasing tourist arrivals to 1.5 million with a significant increase in tourism receipts. Numerous international and national activities have been planned for 2016 to celebrate VMY.
Germany is a significant market to Maldives in terms of tourist arrivals; it is the second largest market to Maldives by the end of October 2015 with 8.4% of Market share. By the end of this period a total of 1,024,775 tourists visited Maldives.
Meditation
Four Seasons Kuda Huraa introduces ŪRJĀ, a new naturopathy wellness island
Four Seasons Resort Maldives at Kuda Huraa has unveiled ŪRJĀ Naturopathy Island – the next evolution of holistic healing in the Maldives. Named after the Sanskrit word for vitality, ŪRJĀ is a wellness destination with a difference. Its programme balances naturopathic principles with scientific expertise, shifting the focus from surface-level relaxation to meaningful restoration.
ŪRJĀ was created with a clear intention: to move beyond the sameness of many modern spa experiences and offer something deeper. A space where ancient knowledge, natural healing and personal empowerment come together in harmony. Beyond buzzwords, trends and quick fixes, ŪRJĀ is designed for genuine, ongoing healing, not momentary escape.

Many treatments at ŪRJĀ feature AION A®, the powerful healing mineral discovered in an ancient Roman quarry in Würenlos, Switzerland by visionary Swiss naturopathic researcher Emma Kunz (1892–1963). Named it after the Greek for “without limitation”, AION A® supports detoxification, soothes inflammation, and encourages healing via positively charged ion exchange.
A Grounded Vision of Wellbeing
Rather than chasing the latest wellness protocol, ŪRJĀ takes a holistic path rooted in knowledge, education and integrity. In a world defined by stress, digital overwhelm and physical fatigue, it asks: what do guests truly need now?
The answer is timeless: Naturopathy, practicing for centuries what the modern world now calls ‘biohacking’, restores balance, supports natural healing, and guides enduring, sustainable habits.

Rooted in this philosophy, ŪRJĀ’s programmes unite nutrition, movement, detoxification and energetic realignment, for lasting wellbeing. The imparting of knowledge is central to the experience. Guests learn about the body’s innate intelligence, the importance of rhythm and nourishment, and how small, consistent changes can restore vitality. Diagnostics, consultations and personalised guidance empower them to return home with deeper understanding and practical tools for everyday wellbeing.
ŪRJĀ’s philosophy also recognises the growing need for stillness. In a world of constant stimulation, moments of silence and reflection become powerful therapeutic tools. Experiences encourage guests to reconnect with nature, their breath, and the peace found within.
ŪRJĀ invites guests to rediscover something simple yet profound: the body already knows how to heal. Sometimes it simply needs the right environment, guidance and silence to remember.

Naturally Inspired
Accessed from the Resort’s main jetty via a small Maldivian dhoni, ŪRJĀ offers a deep immersion in elemental rhythms – a living reflection of its ethos of vitality through nature. Over-water treatment suites, open-air rituals and the pulse of the surrounding ocean immerse guests in natural rejuvenation.
The spa’s pioneering approach centres on individualised wellness. At its heart are four core naturopathic pathways: Rest & Rebalance, Cleanse, Nourish, and Reconnect. Each pathway offers a collection of therapies and rituals to align mind, body, emotions and intellect, awakening self-healing. Every journey begins with an expert Naturopathic Consultation to craft a bespoke programme of therapeutic care. Optional micronutrient scans, iris diagnosis and postural mapping offer deeper insight into internal balance and vitality.

Signature treatments include Mud Therapy, Heliotherapy, Life-Force Healing, Magneto Therapy, and Sound Healing. Complementing these are Yoga Therapy, and traditional naturopathic practices such as fasting, acupuncture and full-body alignment rituals. Highlights include the ‘Vagus Reset’, a centring ritual that activates the vagus nerve, and the Night Spa Ritual, a celestial open-air experience aligned with the rhythms of the cosmos.
ŪRJĀ also offers specialised programmes guided by the team of onsite Naturopathic Doctors to address root causes of imbalance through therapies, coaching and nutrition. From Sleep Enhancement to Liver Detox and Joint Care, each is designed to restore and sustain lasting health.

Healing Geometry
ŪRJĀ’s approach is complemented by the work of visionary Swiss naturopath and artist Emma Kunz. Four Seasons has exclusive access to Kunz’s geometric drawings – believed to emit healing energy and reflect universal principles – which illustrate ŪRJĀ’s treatment menu.
Cooking
VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook
VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.
At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
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