News
Visit of ITB 50 year’s ambassador to Maldives
Maldives.net.mv – The world’s leading travel trade show InternationaleTourismus-Börse/ International Tourism Exchange (ITB) to be held in Berlin, Germany will be celebrating its 50th Anniversary with the motto of ‘From Berlin with Love’. This festive occasion is marked by visiting different destinations around the world and offering personal gratitude to local representatives. 50 events from 50 destinations all over the world were selected; each is related to one of the following topics: tourism, politics, social issues, nature or history. The 50 ITB Ambassadors from Berlin will travel to selected destinations and officially meet the country representatives.
The category selected for Maldives is Honeymoon; the ambassadors to Maldives Mr. & Mrs. Family Trause will be spending their honeymoon at Bandos Island Resort from 13 – 20 December 2015. The ambassadors were welcomed to Maldives by the Deputy Minister of Tourism Hon. Hussain Lirar, in a special ceremony held in the resort. Speaking in this ceremony the Deputy Minister highlighted the developments that the destination has achieved over the years, he also highlighted the significance of Maldives being the partner country of ITB 2016. During this ceremony the Deputy Minister received a limited ITB Buddy Bear from Berlin as a gift from the ambassadors. A traditional boat model was gifted to the ambassador from the Deputy Minister.
Maldives will be the host country of ITB 2016, held from 9th – 13th March 2016. As the official partner country of the fair, Maldives will be hosting the opening ceremony of ITB 2016 to be held at the City Cube Berlin on 8th March 2016. Starting from 10th March 2015 till the beginning of ITB 2016, Maldives together with ITB will be promoting the event on different media platforms.
The year 2016 will be marked as the Visit Maldives Year and being the partner country of ITB 2016 is the most prominent activity of Visit Maldives Year 2016. Visit Maldives Year is the marketing campaign with the objective of increasing tourist arrivals to 1.5 million with a significant increase in tourism receipts. Numerous international and national activities have been planned for 2016 to celebrate VMY.
Germany is a significant market to Maldives in terms of tourist arrivals; it is the second largest market to Maldives by the end of October 2015 with 8.4% of Market share. By the end of this period a total of 1,024,775 tourists visited Maldives.
Celebration
Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May
Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.
The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.
A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.
The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.
In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.
Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.
In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.
Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.
Featured
Reethi Faru Resort awarded Green Globe certification
Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.
The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.
Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.
With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.
In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.
The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.
Featured
InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition
InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.
The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.
As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.
A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.
The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.
Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.
Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.
Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.
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