News
Jumeirah collaborates with Google to launch Jumeirah Inside
Jumeirah Group has launched Jumeirah™ Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.
Jumeirah™ Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through jumeirah.com.
The platform provides access to Jumeirah Vittaveli and Jumeirah Dhevenafushi resorts in Maldives which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”
Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”
The virtual journey begins at the world’s most luxurious hotel where guests can see, hear and move around like never before. Users can uncover new information and explore the vibrant colours and playful water features in the atrium through 360° video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and explore Dubai from the exclusive helipad.
From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah’s STAY DIFFERENT™ experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.
Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.
Here is links to Jumeirah Dhevanafushi and Jumeirah Vittaveli
Awards
Maldives’ first island-to-island zipline receives global excellence award
Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.
The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.
The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.
The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.
The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.
The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.
Featured
‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season
Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.
The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.
The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.
During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.
“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.
“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”
The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.
The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.
Awards
Sun Siyam Iru Veli earns top wedding destination honour at TTM Awards
Fresh from being named Best Honeymoon Destination in 2025, Sun Siyam Iru Veli was recognised as Best Wedding Destination at the Travel Trade Maldives Awards & Gala 2026, held at Crossroads Maldives on 27 August. The award further reinforces the resort’s commitment to celebrating romance in all its forms.
Surrounded by turquoise lagoons and white-sand beaches, Iru Veli provides a natural setting for couples seeking an intimate island retreat. Every villa features a private pool, while secluded beaches, private sandbanks and a 24-hour all-inclusive dine-around experience offer guests privacy and flexibility throughout their stay.
The resort hosts celebrations of different scales, ranging from barefoot ceremonies by the ocean to larger events encompassing the entire island. Dedicated wedding planners work closely with each couple to personalise every element, ensuring that both the ceremony and the wider stay reflect their individual story.
This flexibility extends beyond the resort’s wedding packages. Simple Romance, Grand Gesture and Sandbank Magic provide couples with a starting point, with each celebration customisable through décor, dining, wellness, entertainment and island experiences. For occasions requiring complete exclusivity, full-island buyouts allow the resort experience to be tailored around the couple and their guests.
The celebrations can continue beyond the ceremony through candlelit dinners beneath the stars, spa rituals for two, sunset cruises and time spent together across the island. These experiences enable couples to shape the occasion around their preferences, with personal moments unfolding throughout their stay.
“Every couple arrives with a different story and a different vision for their celebration. There is no template here. From intimate ceremonies for two to full-island celebrations with family and friends, our role is to create moments that feel completely personal. That is exactly what our team does. They listen first and then create a ceremony that truly reflects the couple. This award is a testament to the dedication and care they put into making every moment memorable,” said Masdhooq Saeed, Cluster General Manager of Sun Siyam Iru Veli and Sun Siyam Vilu Reef.
The annual TTM Awards & Gala brings together travel professionals and hoteliers to recognise achievements across the Maldivian hospitality industry. Iru Veli’s latest award further strengthens its position among the Maldives’ leading destinations for weddings and romantic escapes.
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