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Jumeirah collaborates with Google to launch Jumeirah Inside

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Jumeirah Dhevanafushi

Jumeirah Group has launched Jumeirah™ Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.

Jumeirah™ Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through jumeirah.com.

The platform provides access to Jumeirah Vittaveli and Jumeirah Dhevenafushi resorts in Maldives which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.

Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”

Jumeirah Vittaveli

Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”

The virtual journey begins at the world’s most luxurious hotel where guests can see, hear and move around like never before. Users can uncover new information  and explore the vibrant colours and playful water features in the atrium through 360° video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and explore Dubai from the exclusive helipad.

From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah’s STAY DIFFERENT™ experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.

Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.

Here is links to Jumeirah Dhevanafushi and Jumeirah Vittaveli

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Reethi Faru Resort hosts Magda Linette ahead of new tennis season

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Reethi Faru Resort recently welcomed Magda Linette, a Top 20 professional tennis player, who selected the island resort as her training retreat while preparing for the Australian Open and the forthcoming tennis season. Away from the competitive spotlight, Linette utilised the resort’s private and tranquil setting, where expansive beaches, clear lagoon waters, and discreet luxury provided an environment conducive to both focused preparation and recovery.

Throughout her stay, Linette combined intensive training sessions with periods of rest, making use of the resort’s calm surroundings and seclusion. The natural setting of the Maldives offered an effective backdrop for physical conditioning and mental focus, supporting her preparations ahead of the season’s first Grand Slam tournament.

Known for its emphasis on privacy, understated luxury, and an authentic island atmosphere, Reethi Faru Resort continues to attract elite athletes seeking a destination that supports peak performance while delivering a refined island experience. The resort extended its best wishes to Linette as she progresses through the upcoming tennis season.

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Ifuru Island Maldives introduces refreshed day escapes for non-staying guests

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Ifuru Island Maldives has introduced a refreshed collection of Day Visit and Day Use experiences, inviting guests to enjoy the island’s signature energy, flavour, and freedom without an overnight stay.

Designed for locals, travellers, and island-hoppers seeking an effortless escape, the new range of Ifuru Day Escapes blends beachside relaxation, poolside indulgence, and curated dining moments, all set against the island’s vibrant and social atmosphere.

From relaxed mornings by the sea to golden-hour cocktails and sunset dining, each experience has been crafted to capture the spirit of Ifuru: playful, generous, and unapologetically fun.

Guests can choose from five distinct experiences, each offering a different rhythm of island life.

The Barefoot Beach Escape invites guests to slow down at the Beach Club with unlimited soft drinks, snacks, and sea views, perfect for a laid-back coastal day.

For those drawn to the pool, the Poolside Pleasure Pass combines unlimited pizza, soft drinks, and a hearty buffet lunch at Social House, ideal for sunseekers who like their days delicious.

Turning up the indulgence, Sip, Swim & Surrender offers unlimited cocktails alongside pool access and all-day dining, encouraging guests to fully let go of the clock.

Adventure lovers can opt for the Island Explorer Experience, blending pool time with Beach Club access, non-motorised water sports, snorkelling, and unlimited dining and drinks, delivering a full taste of Ifuru’s playful energy.

For couples or friends, The Ultimate Ifuru Escape offers the complete experience for two, combining all inclusions into one seamless, shared day of island indulgence. Sunset Worth Staying For

To complete the experience, Ifuru Island also introduces Sunset Indulgence at Waterfront, an evening dining journey featuring a five-course à la carte menu with unlimited cocktails and wines, served as the sun melts into the horizon.

“With these new day experiences, we wanted to open the doors wider to Ifuru,” said Marcel Sawyer, General Manager. “Whether you’re joining us for a few hours or staying from morning to sunset, this is about feeling the island’s rhythm, enjoying great food, and leaving with memories that linger.”

All Day Visit packages are available daily from 10:00 to 18:00, with the Waterfront dinner experience available from 18:00 to 22:00.

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Bollywood stars Sonakshi Sinha, Zaheer Iqbal celebrate festive season at SO/ Maldives

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This festive season, SO/ Maldives set the stage for a truly cinematic celebration as Bollywood actors Sonakshi Sinha and Zaheer Iqbal arrived in style, making a dazzling red‑carpet entry that set the tone for an unforgettable island experience.

Welcomed amidst flashing lights, island beats, and an electric festive atmosphere, the couple’s red carpet arrival marked the beginning of a glamorous seasonal escape. Framed by turquoise lagoons and pristine white-sand beaches, the moment perfectly blended Bollywood star power with the playful, high-fashion spirit that defines SO/ Maldives’ festive celebrations.

A perennial favourite on the Indian seasonal travel map, the Maldives once again lived up to its reputation as the ultimate festive getaway. During their stay, Sonakshi and Zaheer embraced the full spectrum of island indulgence from immersive Maldivian festive traditions and glamorous gala evenings to exhilarating diving adventures, exploring the vibrant underwater world of the Indian Ocean.

The festive programme at SO/ Maldives unfolded through a series of standout moments, with the duo joining guests for signature island rituals, exclusive celebrations, and high-energy events that flowed effortlessly from day to night. Whether beneath the stars at the festive gala or beneath the waves while diving, every experience reflected a celebration without limits.

“Maldives has always been on my festive travel list, and celebrating the season at SO/ Maldives made it truly exceptional,” shared Sonakshi. “From the Red Carpet welcome to the warmth of the traditions, the diving experiences, and the vibrant events, every moment felt special and memorable.”

Known for its vibrant design, creative energy, and statement celebrations, SO/ Maldives continues to attract global tastemakers and Bollywood icons seeking a destination that seamlessly blends luxury with personality. This festive season, the resort once again redefined island glamour proving that the red carpet doesn’t belong only to cities, but also to paradise.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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