News
Jumeirah collaborates with Google to launch Jumeirah Inside
Jumeirah Group has launched Jumeirah™ Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.
Jumeirah™ Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through jumeirah.com.
The platform provides access to Jumeirah Vittaveli and Jumeirah Dhevenafushi resorts in Maldives which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”
Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”
The virtual journey begins at the world’s most luxurious hotel where guests can see, hear and move around like never before. Users can uncover new information and explore the vibrant colours and playful water features in the atrium through 360° video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and explore Dubai from the exclusive helipad.
From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah’s STAY DIFFERENT™ experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.
Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.
Here is links to Jumeirah Dhevanafushi and Jumeirah Vittaveli
News
Atmosphere Kanifushi celebrates one year of Essens Spa
Atmosphere Kanifushi Maldives has marked a significant milestone as Essens Spa celebrates its first anniversary. Since its launch in June 2025, Essens Spa has redefined the luxury wellness landscape in the Maldives, welcoming guests of all ages on a transformative journey of relaxation, rejuvenation, and renewal set against the breathtaking natural beauty of Kanifushi Island.
Over the past year, Essens Spa has established itself as one of the most sought-after wellness destinations in the premium Maldives segment. Nestled amidst lush tropical foliage and a tranquil beachfront, the spa has delivered thousands of immersive wellness journeys, holistic rituals, and signature treatments to guests from around the world, earning recognition for its unwavering commitment to quality, authenticity, and care.
In its first year, Essens Spa has carved a distinctive identity within the Maldives wellness space. As the only spa in the premium segment to offer ELEMIS BIOTEC facials, Essens has set a new benchmark in advanced skincare, with therapies including ultrasonic peels, microcurrent sculpting, and LED light therapy attracting discerning global travellers.
The signature Essens Spa Journey—a 150-minute immersive ritual featuring a coconut scrub, full-body massage, traditional haircare ritual, and coconut milk bath using locally sourced Maldivian ingredients—has become one of the resort’s most celebrated experiences. Equally acclaimed is the Healing Touch Massage, which uses warm Maldivian sand compresses to deliver deep relaxation and restoration.
Beyond individual treatments, Essens Spa has evolved into a holistic wellness destination offering yoga sessions, Ayurvedic programmes, detox rituals, couples’ therapies, and a comprehensive salon experience. Each offering reflects the spa’s core philosophy: wellness is not a moment, but a journey.
A defining pillar of Essens Spa has been its commitment to inclusive wellness. From thoughtfully curated Kids Spa Experiences introducing younger guests to self-care, to Teen Wellness Rituals supporting balance and well-being, and intimate Couples’ Journeys designed for connection, Essens Spa has created a rare sanctuary where every member of the family feels welcome. This inclusive approach has resonated strongly, with families forming a meaningful segment of the spa’s growing loyal clientele.
The first anniversary also reflects a moment of heartfelt gratitude, acknowledging the collective effort behind Essens Spa’s success. From the dedication of the spa team and the continued support of the resort’s operations, to the invaluable contributions of partners and collaborators, Essens Spa stands as a testament to shared commitment and passion. At its core lies a belief in creating meaningful, lasting experiences for guests, guided by inspiration, teamwork, and a deep-rooted vision that continues to evolve with every passing year.

Commenting on the occasion, Ram Bhoyroo, General Manager, Atmosphere Kanifushi Maldives said “When we launched Essens Spa, our vision was to create a space where every guest regardless of age could genuinely reconnect with themselves and the natural world around them. One year on, that vision has become a reality, and it has surpassed even our own expectations. The warmth and dedication of our spa team, combined with the extraordinary natural setting of Kanifushi, has made Essens Spa a truly special place. We are deeply proud of what has been built here in just one year, and we are excited about the chapters still to come.”
Kamroon, from the ownership, Atmosphere Kanifushi Maldives, added, “Essens Spa was born from a deeply personal belief that true luxury is not simply about beautiful spaces or exceptional service, but about how a place makes you feel when you leave it. From the very beginning, our intention was to create a wellness sanctuary that carried the soul of the Maldives within every treatment, every ritual, and every moment of stillness it offers its guests. One year on, seeing Essens Spa flourish touching the lives of so many guests from around the world fills me with immense pride and gratitude. This is only the beginning of a journey we have always believed in deeply.”
As Essens Spa enters its second year, Atmosphere Kanifushi Maldives remains committed to further elevating its wellness offering. Plans are underway to introduce new signature rituals, expanded Ayurvedic programmes, and curated wellness retreats designed to meet the evolving needs of its global guests.
This anniversary marks not only a celebration of what has been achieved, but also a renewed commitment to the journey ahead—one defined by healing, intention, and the timeless beauty of the Maldives.
Awards
Sirru Fen Fushi secures dual nomination in Condé Nast Traveler Awards
Sirru Fen Fushi – Private Lagoon Resort has been nominated in both the Condé Nast Traveller (UK) and Condé Nast Traveler (US) Readers’ Choice Awards 2026, reflecting recognition across two of the travel industry’s established global platforms.
The annual awards highlight hospitality brands based on guest feedback, with nominations reflecting performance across areas such as service, design, wellness and overall guest experience.
Located within one of the Maldives’ larger resort lagoons, Sirru Fen Fushi is known for features including the Coralarium, an underwater art installation, as well as its approach to sustainability and wellness. The resort said the dual nomination reflects its continued focus on delivering guest experiences aligned with international expectations.
According to the property, its offering combines accommodation, dining and wellness programmes within a natural island setting, supported by service and curated activities.
In a statement, resort management said the nomination acknowledged both the contribution of its team and the support of its guests.
“We are honoured to be nominated in both editions of the 2026 Readers’ Choice Awards,” the resort said. “This recognition is a testament to our dedicated team and the heartfelt support of our guests. We remain committed to creating experiences that resonate long after our guests return home.”
Voting for the Condé Nast Traveler (US) Readers’ Choice Awards and Condé Nast Traveller (UK) Readers’ Choice Awards is open until 30 June 2026.
Action
The St. Regis Maldives Vommuli Resort adds padel court to wellness offering
The St. Regis Maldives Vommuli Resort has introduced a new padel court as part of its ongoing development of wellness and recreational facilities, expanding its racquet sports offering alongside the existing tennis court at Vommuli House.
The addition reflects increasing global interest in padel and forms part of the resort’s approach to providing activity-based experiences for guests within its island setting. Located within landscaped surroundings, the court is available for both casual play and structured sessions, including coaching with a resident padel professional.
According to the resort, the facility is intended to cater to a range of skill levels and provides an option for guests seeking to incorporate physical activity into their stay.
The introduction of the padel court is part of a broader expansion of the resort’s wellness programme. Guests also have access to fitness and wellbeing activities including Tabata and boxing sessions, reformer Pilates, and guided yoga and meditation classes held at the Yoga Sala.
In addition, the resort has upgraded its fitness centre with equipment from Technogym, including the Artis Cardio, Skillrun and Strength series. The facility is designed to maximise natural light and views of the surrounding ocean environment.
The upgraded gym also includes the Technogym Checkup System, which provides assessments of body composition, posture and performance, allowing for the development of personalised fitness programmes for guests.
Through these additions, The St. Regis Maldives Vommuli Resort continues to expand its wellness and recreation offering, with a focus on integrating fitness, sport and wellbeing into the guest experience.
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