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Jumeirah collaborates with Google to launch Jumeirah Inside

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Jumeirah Dhevanafushi

Jumeirah Group has launched Jumeirah™ Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.

Jumeirah™ Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through jumeirah.com.

The platform provides access to Jumeirah Vittaveli and Jumeirah Dhevenafushi resorts in Maldives which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.

Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”

Jumeirah Vittaveli

Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”

The virtual journey begins at the world’s most luxurious hotel where guests can see, hear and move around like never before. Users can uncover new information  and explore the vibrant colours and playful water features in the atrium through 360° video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and explore Dubai from the exclusive helipad.

From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah’s STAY DIFFERENT™ experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.

Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.

Here is links to Jumeirah Dhevanafushi and Jumeirah Vittaveli

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JOALI BEING welcomes football legend Clarence Seedorf for transformative workshops

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JOALI BEING, a unique Well-Living island in the Maldives, welcomed Clarence Seedorf, founder of SK Performance Club and one of the greatest midfielders in football history, for a series of exclusive football workshops held on 15th and 17th October 2025.

The only player ever to win the UEFA Champions League with three different clubs — Ajax, Real Madrid and AC Milan (twice) — Seedorf has inspired generations with his skill, discipline, and leadership. After an illustrious 20-year career, he went on to manage leading European teams including AC Milan and Deportivo La Coruña. Beyond the pitch, Seedorf was among the six individuals personally chosen by Nelson Mandela to carry forward his global legacy and is the Founder of the Champions for Children Foundation, which supports youth through education and sport.

Inspiring Champions On and Off the Pitch

The football workshops at JOALI BEING’s Multipurpose Court brought together players of all ages in an atmosphere brimming with joy, energy, and connection. Guided by Clarence Seedorf, participants took part in dynamic drills, engaging matches, and motivating conversations that nurtured both skill and spirit. As Seedorf shared, “The SK Performance Club program aims to improve kids on and off the pitch — shaping mindset, teamwork, and self-belief.”

On 15th October, guests embraced the thrill of movement and the joy of teamwork during an uplifting Football Workshop for Guests. Families and young players united through friendly challenges, laughter, and inspiration, celebrating the shared joy of sport and the power of positive energy. Every moment encouraged participants to “become champions in life” — not only on the field, but in everyday living.

Empowering the Local Community

On 17th October, JOALI BEING welcomed 17 students from R. Ungoofaaru School for a Community Workshop dedicated to teamwork, discipline, and mutual respect. Under Seedorf’s mentorship, young players discovered new strengths and learned to move with purpose — embodying the spirit of connection that defines JOALI BEING.

This special event formed part of our ongoing Joy of Caring initiative — reaffirming JOALI BEING’s commitment to empowering youth, nurturing community, and sharing the joy of well-living across the Raa Atoll and beyond.

The Joy of Well-Living Through Sport

Through collaborations with global icons such as Seedorf, JOALI BEING continues to expand its multi-dimensional wellbeing offerings. By integrating movement, learning, and connection, the island’s philosophy — guided by the Four Pillars of Mind, Skin, Microbiome, and Energy — comes to life in experiences that nurture both body and spirit.

A stay at JOALI BEING is a transformative journey of self-discovery and renewal, where guests return home with a renewed sense of lightness — body, mind, and spirit. Villas start from USD 2,326 per night for two guests sharing an Ocean Pool Villa on a B&B basis.

For bookings and further information, please contact reservations.being@joali.com.

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Awards

Maldives wins Best Beach Destination title at 2025 World Tourism Awards

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Maldives has been honoured with the Best Beach Destination Award at the World Tourism Awards 2025 today being held in Brussels, Belgium.

This prestigious award honours the Maldives for its pristine white-sand beaches, crystal-clear waters and vibrant marine life.

The award was accepted on behalf of President Dr Mohamed Muizzu by Dr Mohamed Waheed Hassan, former President and Special Envoy of the President, during the award ceremony held as the culminating event of the Global Tourism Forum Annual Meeting 2025.

In his remarks, Dr Waheed conveyed the President’s gratitude for the international recognition

The Global Tourism Forum Annual Meeting, held under the theme “Redefining Tourism in a Changing World,” brings together global tourism leaders, policymakers, and industry stakeholders to shape the future of the sector through innovation and collaboration.

This latest accolade reaffirms the Maldives’ position as one of the world’s most admired destinations and recognises its dedication to preserving its coastal environment.

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Celebration

Spooky glamour takes over Lazuli Beach Club at SO/ Maldives

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SO/ Maldives presents a bold fusion of avant-garde style and barefoot luxury, creating a distinctive island experience where fashion, art, and contemporary design converge. The resort embodies creativity and sophistication across its vibrant villas, dining venues, and beach clubs, inviting guests to embrace the high-energy spirit of “Style, Bold, and Playful.”

This Halloween, the resort will transform into an island of eerie elegance and playful mischief, offering guests an unconventional celebration on the shores of Lazuli Beach Club. On Friday, 31 October 2025, the day’s festivities will include activities for all ages, from imaginative workshops to moonlit gatherings by the sea.

The celebrations will begin with interactive family experiences at The Nest, including Mask Making, Tie-Dye Halloween T-Shirt Painting, and Scary Cookie Making. Children can also enjoy DIY Costume Creation, Face Painting, and a Trick-or-Treat Parade along Lazuli Beach Club. The daytime programme is designed to inspire creativity and fun for both young guests and adults.

As evening approaches, the atmosphere will take on a more mysterious tone. The Witches & Waves Dinner will be served beachside from 6:30 PM to 10:00 PM, offering a four-course set menu accompanied by a themed welcome cocktail and a captivating ambience under the stars.

From 8:00 PM to 11:00 PM, guests can enjoy Spooky Special Cocktails at Lazuli Beach Club Bar with 50% off themed drinks, followed by the Spooky Halloween Party featuring DJ performances, glow body paint, and “witchy shoulder spells”—a five-minute charm that may win participants 50% off. The evening will culminate in the Glow Foam Party at 8:30 PM, combining music, lights, and foam against the backdrop of the moonlit sea.

“This isn’t your average haunted house; it’s a beachfront bash with a twist of glamour and a splash of mischief,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “We’re reimagining Halloween in true SO/ style—bold, beautiful, and beyond expectations.”

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