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Jumeirah collaborates with Google to launch Jumeirah Inside

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Jumeirah Dhevanafushi

Jumeirah Group has launched Jumeirah™ Inside – a virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.

Jumeirah™ Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through jumeirah.com.

The platform provides access to Jumeirah Vittaveli and Jumeirah Dhevenafushi resorts in Maldives which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.

Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests’ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah. And in so doing it connects that remarkable property back to Jumeirah Group’s portfolio of 22 other luxury hotels, our STAY DIFFERENTTM brand promise and the outstanding service guests can expect when they walk through the door of any Jumeirah hotel.”

Jumeirah Vittaveli

Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”

The virtual journey begins at the world’s most luxurious hotel where guests can see, hear and move around like never before. Users can uncover new information  and explore the vibrant colours and playful water features in the atrium through 360° video. Other experiences include the chance to dive into the Talise Spa infinity pool, take a leisurely stroll through the magnificent Royal Suite, and explore Dubai from the exclusive helipad.

From there guests can continue their virtual journey and explore Jumeirah’s hotels and resorts around the world. By clicking on 360° photo spheres, which each have informative hotspots, users will uncover Jumeirah’s STAY DIFFERENT™ experiences which can be used to inspire their friends through Facebook, Twitter, Weibo, Wechat and Google Plus.

Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.

Here is links to Jumeirah Dhevanafushi and Jumeirah Vittaveli

Culture

SO/ Maldives illuminates Diwali with culinary delights, festive spirits, chic island vibes

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This Diwali, SO/ Maldives is set to dazzle with a bold celebration that blends cultural tradition with the resort’s signature flair. Guests are invited to indulge in a day of flavor, music, and style, wrapped in the spirit of light and festivity.

The day begins at The Citronelle Club, where guests can immerse themselves in India’s sweetest traditions with a complimentary Gulab Jamun cooking class. This hands-on session not only celebrates the art of crafting one of India’s most iconic desserts but also offers guests a memorable experience of cooking and tasting together in true festive spirit.

Following the workshop, the culinary journey continues with an exclusive tasting of SO/ Maldives’ brand-new Indian à la carte menu. Bursting with bold flavors and modern interpretations, this exciting menu brings a fresh twist to traditional favorites, showcasing dishes designed to delight both seasoned gourmands and those discovering Indian cuisine for the first time.

As the afternoon rolls into evening, the celebrations flow seamlessly to Lazuli Beach Club and The Citronelle Club, where guests can savor the moment with 40% off select premium beverage bottles. Whether shared over a meal or enjoyed as a toast to togetherness, these indulgent pours elevate the festive mood with sophistication.

The evening comes alive with a vibrant lineup of cultural and family-friendly activities. Guests can express their creativity at a Family Diya Workshop, lighting up the night with personalized clay lamps that symbolize joy and prosperity. At Lazuli Beach Club, a Henna Workshop invites guests to adorn their hands with intricate patterns, while the beachfront transforms into a canvas for a Rangoli experience, where colorful designs bloom in the sand to celebrate the artistry and spirit of Diwali.

No Diwali celebration is complete without a golden-hour glow. At Lazuli Beach, the festivities shine brighter with 50% off saffron martinis during sunset, accompanied by live DJ beats. As the Maldivian sky turns to hues of orange and gold, guests can sip, sway, and soak in an electric yet elegant atmosphere, perfectly in tune with the spirit of Diwali.

“At SO/ Maldives, we reimagine cultural celebrations with a bold, chic island twist. This Diwali, we’ve curated a day that’s all about indulgence, flavors, music, and unforgettable moments,” said Olivier MOIES-DELVAL, General Manager, SO/ Maldives. “It’s about honoring tradition while celebrating in style, surrounded by the natural beauty and energy of the Maldives.”

SO/ Maldives invites guests to light up their Diwali with this one-of-a-kind experience that blends the richness of Indian traditions with the resort’s signature playful luxury.

Celebrate light, flavor, and island chic this Diwali at SO/ Maldives.

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News

Reethi Faru Resort ushers in 2025/26 festive season with island joy

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Reethi Faru Resort has officially ushered in the 2025/26 festive season with its annual Cake Mixing Ceremony, symbolising the beginning of a period filled with celebration, togetherness, and island warmth. The ceremony marks the start of an exclusive festive lineup designed to create unforgettable moments and experiences for guests.

Before the island sparkles with Christmas lights, October brings a tropical twist to Halloween. Guests are invited to exchange pumpkins for palm trees and enjoy a celebration of mystery, music, and fun. Highlights of the Halloween festivities include a live performance by award-winning artist VICTORI, a costume party, themed décor, signature cocktails, and family-friendly activities.

As the festive season progresses, the resort transforms into a vibrant sanctuary of joy. Guests of all ages can immerse themselves in a wide array of engaging activities that capture the essence of the holidays. Families are encouraged to join tree-decorating sessions, participate in creative workshops, and build gingerbread houses, while couples can enjoy romantic evening strolls along the island’s softly illuminated beaches. The atmosphere is defined by connection, joy, and a shared spirit of celebration.

Throughout December, Reethi Faru Resort will host themed experiences such as a festive Christmas dinner and a grand New Year’s Eve gala, culminating in a lively DJ party that invites guests to dance beneath the island skies. Complementing these celebrations are meaningful experiences such as coral planting sessions with the resort’s resident marine biologist, offering guests a unique opportunity to contribute to marine conservation. Those seeking relaxation can take part in restorative yoga sessions or indulge in revitalising spa treatments, while adventure enthusiasts can enjoy water sports, island excursions, and PADI diving experiences led by certified instructors.

The festive calendar also includes Reethi Faru’s anniversary celebration, the Christmas Tree Lighting Ceremony, and the much-anticipated arrival of Santa Claus in true tropical style. The island’s lively ambience will be enhanced with live music, Maldivian cultural performances, outdoor movie nights, culinary showcases, and spontaneous moments of island bliss.

Every element of the festive programme has been thoughtfully designed to elevate the holiday mood, foster connection, and create lasting memories. From grand celebrations to quiet moments of reflection, Reethi Faru Resort ensures every guest departs with cherished memories and the joy of a truly magical Maldivian festive season.

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Featured

Experience timeless Maldivian elegance at Machchafushi Island Resort & Spa

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Machchafushi, meaning ‘Fish Island’ in Dhivehi, encapsulates the essence of this serene retreat in South Ari Atoll. As part of The Centara Collection, Machchafushi Island Resort & Spa embodies the true spirit of the Maldives, offering guests an intimate connection with the ocean, marine life, and the island’s cultural heritage.

Situated within the South Ari Marine Protected Area (SAMPA), a UNESCO-recognised site, Machchafushi provides year-round access to remarkable marine experiences, vibrant coral ecosystems, and unforgettable underwater explorations, including the famous Kudhimaa shipwreck. Once a secluded, uninhabited island, Machchafushi holds a special place in the cultural landscape of the Maldives. Today, as part of this protected marine reserve, it continues to remain authentic, sustainable, and deeply rooted in its natural surroundings.

Marine life is at the heart of the Machchafushi experience. The island offers some of the world’s highest whale shark resighting rates, with encounters available throughout the year. Guests may also encounter graceful manta rays and a colourful abundance of tropical fish drifting through crystalline waters. Encircled by a renowned house reef—stretching nearly five times the island’s size—the area is home to over 1,000 species of fish and 200 varieties of coral, creating an underwater paradise.

South Ari Atoll is celebrated as one of the Maldives’ finest diving regions, featuring over fifty dive sites teeming with marine life. Kudarah Thila presents a UNESCO-protected labyrinth of overhangs and swim-throughs populated by fusiliers and snappers, while Broken Rock captivates divers with its dramatic canyon of corals and macro life, ideal for underwater photography. Dhigurah Beyru and Maamigili Corner are noted for encounters with whale sharks, manta rays, and occasionally dolphins. The 52-metre Kudhimaa Wreck has evolved into a thriving coral habitat, now home to lionfish, batfish, groupers, and the well-camouflaged stonefish and frogfish. Nearby, Anemone Alley flourishes beneath the seasonal seaplane platform, forming a vibrant ecosystem that draws snorkellers and divers alike. The house reef remains the beating heart of Machchafushi—a world-class natural wonder beneath the waves.

Beyond the ocean, the island tells a story of its own. At its centre stands a centuries-old Banyan Tree, known locally as the Ummeedhu Tree, or ‘Wish Fulfilment’. This living symbol invites guests to pause and reflect, taking part in the Sacred Thread Ceremony, where wishes and intentions are tied to the tree’s branches—creating a bond that endures long after their stay.

Sustainability is woven into every aspect of Machchafushi’s philosophy, ensuring the preservation of both its natural beauty and cultural legacy. Every sunrise, dive, and golden thread tied to the Ummeedhu Tree becomes part of a continuing narrative—one that celebrates the Maldives’ heritage and invites guests to create lasting memories in harmony with nature.

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