News
Maldives participates at the East Mediterranean International Tourism and Travel (EMITT) 2015
Maldives.net.mv – The Maldives tourism industry has participated at the 19th Annual East Mediterranean International Tourism and Travel fair held from 22 – 25 January 2015 in Tuyap International Exhibition Center, Istanbul, Turkey. The Maldivian delegation consisting of 17 companies is headed by Mr. Hussain Lirar, the Deputy Minister of Tourism.
EMITT is Europe’s 6th largest tourism exhibition and one of the most significant exhibitions in the world, with over 4,500 professionals from the tourism sector, including the world largest tourism companies to showcase the latest world tourism destinations through governmental organizations, airlines and travel agencies, banking institutions and investors as well as international exhibitors belonging to a number of travel agencies from Europe and North America, Asia and the Arab countries. Last year 136,730 public and trade visitors attended the fair. Organizers of EMITT estimate this year’s fair will achieve much broader attendance compared to the previous years.
The first two days of the fair are exclusively for the travel professionals and open to the public and online invitees during the last two days. This year at EMITT, Maldives won an astounding award, for being the most active stand at the fair. This award was presented by the organizers of
EMITT.
In addition to participation at the fair, a Maldives networking evening was held on 23 January; in Istanbul which was attended by more than 100 tour operators from different cities of Turkey. The prize of the raffle draw held during the event was sponsored by Anantara Maldives, Crown and Champa Resorts and Intour Maldives. Winners’ of the raffle draw received a holiday package in Maldives. This event provided the ideal platform for partners from Maldives to establish direct contact with the travel trade partners from Turkey thus providing up to date information about Maldives and establishing business contacts.
Participation in both events enhanced relations with the Turkish travel and trade market creating opportunities for inbound tourism sector which in turn lead to increasing the number of arrivals from Turkey. Turkey is a very important market to Maldives in terms of the potentiality. With a stable economy the forecast for the outbound travel from the market is very much positive. In terms of market share Turkey is a relatively small market to Maldives, From January to November 2014, 7,973 Turkish tourists visited Maldives. However with the favorable market conditions and good connectivity established by Turkish Airlines there is huge potentiality for growth.
Culture
Visit Maldives brings spirit of island Eid to worldwide audiences
The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.
Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.
Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.
Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.
The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.
Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.
The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.
Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.
“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.
He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.
Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.
Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.
Action
The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay
The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.
Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.
Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.
“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.
Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.
News
Centara Mirage Lagoon Maldives introduces lagoon daycation package
Located within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives, an underwater-themed, family-focused resort, invites guests to rediscover the joy of island living with the launch of The Mirage Escape Package, a thoughtfully curated day experience designed for families, friends, colleagues, and those seeking a refreshing change of pace surrounded by turquoise waters and vibrant island energy.
Set within a lagoon setting, the experience blends leisure, dining, relaxation, and shared moments into one seamless day by the sea. Guests are welcomed to enjoy sun-filled hours across the resort’s expansive recreational spaces, from its signature lazy river and water park to relaxed beachfront settings designed for connection and effortless island enjoyment.
At the heart of the experience is a leisurely lunch buffet at The Sailhouse, complemented by two rounds of beverages, along with water, coffee, and tea during meals. Guests also enjoy full access to the resort’s family-friendly facilities, including the swimming pool, lazy river, and water park, alongside exclusive savings on food and beverage experiences throughout the day.
For those looking to elevate their escape further, SPA Cenvaree offers a 60-minute Balinese Massage at a special rate, creating a moment of calm and restoration within the island setting. Day-use rooms are also available at an additional rate for added comfort and privacy, while groups of 20 guests or more will enjoy one complimentary day-use room as part of the experience.
To ensure a seamless journey, complimentary return ferry transfers are included, offering convenient access between Malé and the resort.
The Mirage Escape Package is priced at USD 110 net per person, with special pricing for children aged 6 to 11 years at 50% off the adult rate. Valid until 31 July 2026. For reservations and further information, guests may contact +960 931 0753 or fbmgrcmlm@chr.co.th.
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