News
Maldives participates at the East Mediterranean International Tourism and Travel (EMITT) 2015
Maldives.net.mv – The Maldives tourism industry has participated at the 19th Annual East Mediterranean International Tourism and Travel fair held from 22 – 25 January 2015 in Tuyap International Exhibition Center, Istanbul, Turkey. The Maldivian delegation consisting of 17 companies is headed by Mr. Hussain Lirar, the Deputy Minister of Tourism.
EMITT is Europe’s 6th largest tourism exhibition and one of the most significant exhibitions in the world, with over 4,500 professionals from the tourism sector, including the world largest tourism companies to showcase the latest world tourism destinations through governmental organizations, airlines and travel agencies, banking institutions and investors as well as international exhibitors belonging to a number of travel agencies from Europe and North America, Asia and the Arab countries. Last year 136,730 public and trade visitors attended the fair. Organizers of EMITT estimate this year’s fair will achieve much broader attendance compared to the previous years.
The first two days of the fair are exclusively for the travel professionals and open to the public and online invitees during the last two days. This year at EMITT, Maldives won an astounding award, for being the most active stand at the fair. This award was presented by the organizers of
EMITT.
In addition to participation at the fair, a Maldives networking evening was held on 23 January; in Istanbul which was attended by more than 100 tour operators from different cities of Turkey. The prize of the raffle draw held during the event was sponsored by Anantara Maldives, Crown and Champa Resorts and Intour Maldives. Winners’ of the raffle draw received a holiday package in Maldives. This event provided the ideal platform for partners from Maldives to establish direct contact with the travel trade partners from Turkey thus providing up to date information about Maldives and establishing business contacts.
Participation in both events enhanced relations with the Turkish travel and trade market creating opportunities for inbound tourism sector which in turn lead to increasing the number of arrivals from Turkey. Turkey is a very important market to Maldives in terms of the potentiality. With a stable economy the forecast for the outbound travel from the market is very much positive. In terms of market share Turkey is a relatively small market to Maldives, From January to November 2014, 7,973 Turkish tourists visited Maldives. However with the favorable market conditions and good connectivity established by Turkish Airlines there is huge potentiality for growth.
Cooking
VARU by Atmosphere celebrates Maldivian cuisine with new Kaagé cookbook
VARU by Atmosphere has unveiled the Kaagé Progressive Maldivian Cookbook, bringing the flavours and culinary heritage of the Maldives to life through an immersive new experience. As part of the island experience, guests can enjoy private cooking masterclasses, offering a hands-on connection to authentic local flavours and the opportunity to take home the beautiful cookbook as a memento.
At Kaagé, the award-winning speciality restaurant, guests embark on a culinary journey through the history and traditions of the Maldivian islands. Time-honoured local recipes are paired with modern culinary techniques, allowing the distinctive flavours of the Maldives to be recreated in kitchens around the world.

Held on 20th August, the exclusive cookbook launch event brought together journalists, culinary influencers and resort guests, who joined the resort’s chef team for an interactive masterclass. The session explored local ingredients including skipjack tuna, coconut and fiery Scotch bonnet chillies, offering participants an authentic taste of Maldivian culinary traditions.

“These immersive cooking classes are now a permanent part of your resort experience. Kaagé is a tribute to the vibrant culinary identity of the Maldives,” says Maurice Van Den Bosch, General Manager at VARU by Atmosphere. “Through our cookbook and masterclasses, we invite you to connect deeply with island culture. We look forward to sharing these traditions with you.”

VARU by Atmosphere is a naturally Maldivian island escape in North Malé Atoll, just a 45-minute speedboat journey from Malé. Blending authentic Maldivian culture with contemporary elegance, the resort offers an intimate island experience centred around warm hospitality, vibrant dining, wellness and immersive experiences. From its distinctive overwater villas and unique overwater cellar to its island-inspired cuisine and commitment to sustainability, VARU by Atmosphere celebrates the essence of the Maldives while offering a refined and relaxed tropical retreat.

The Kaagé Progressive Maldivian Cookbook is available exclusively to participants of cooking masterclass. To discover more or reserve your spot, visit www.varu-atmosphere.com or contact reservations@varu-atmosphere.com.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Drink
The Ritz-Carlton Maldives, Fari Islands welcomes SUSHISAMBA Dubai for exclusive pop-up
SUSHISAMBA Dubai, the multi-award-winning dining destination perched 51 floors above The Palm Jumeirah, is taking its renowned energy to the shores of the Indian Ocean. From Friday, September 25 to Sunday, September 27 September 2026, SUSHISAMBA Dubai arrives at The Ritz-Carlton Maldives, Fari Islands for an exclusive three-night pop-up at EAU Bar, spotlighting Dubai’s thriving hospitality scene on an international stage.
Highlighting Dubai’s status as a global dining capital, this island takeover brings together two powerhouses of luxury hospitality. Running nightly from 7PM to 10PM with two dinner seatings, the pop-up features a curated dining experience led by Brand Chef Kitak Lee, brought to life by live performances from SUSHISAMBA’s iconic samba dancers, a signature element that made the venue one of Dubai’s most sought-after spots, for an unforgettable celebration by the sea.

Set against the pristine oceanfront backdrop of EAU Bar at The Ritz-Carlton Maldives, Fari Islands, a ultra-luxury resort known for its legendary Aris Meeha service, immersive Maldivian traditions, and world-class epicurean offerings across its island destinations, guests will experience SUSHISAMBA’s signature blend of Japanese, Brazilian, and Peruvian culture. The exclusive pop-up will feature a bespoke menu of signature dishes crafted with the highest standards of culinary artistry, complemented by SUSHISAMBA’s bar team serving craft cocktails infused with exotic ingredients.

“This collaboration marks an exciting milestone as we take the electric spirit and culinary excellence of SUSHISAMBA Dubai to one of the world’s most spectacular luxury destinations,” said Brand Chef Kitak Lee. “We look forward to bringing our signature blend of flavours, theatrical energy, and world- class hospitality to EAU Bar for three unforgettable nights.”

Whether dining under the stars or enjoying inventive mixology by the ocean, guests can expect an immersive journey defined by elevated dining, dynamic entertainment, and the unmistakable SUSHISAMBA spirit.

Event Details:
Venue: EAU Bar, at The Ritz-Carlton Maldives, Fari Islands
Dates: September 25–27 2026
Seating Schedule:
Friday, September 25:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM
Saturday, September 26 & Sunday, September 27:
- First Seating: 6:30 PM–8:30 PM
- Second Seating: 8:30 PM–10:30 PM

For bookings and more information, please contact the reservations team at +960 400 0999 or maldives.reservations@ritzcarlton.com, or visit The Ritz-Carlton Maldives, Fari Islands website here.
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