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“Dive into Maldives” Roadshow in Australia

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5 Maldives (s)Maldives Roadshow “Dive into Maldives” kicks off today in Sydney, Australia. Targeting three major cities, Sydney, Melbourne and Perth, the roadshows will take place on 26th, 27th and 29th respectively. The main objective of the road show is to penetrate the Australian market and increase market share from Australia.

Organized by the Maldives Marketing and PR Corporation (MMPRC), ten representative partners from the tourism industry of Maldives are participating at the Roadshow together with MMPRC. They are Adaaran Resorts, Atoll Experience Pvt. Ltd, Bandos Island Resort, Centara Grand Island Resort & Spa Maldives, Dusit Thani Maldives, EoN Resorts Group, Hideaway Beach Resort & Spa, Lily Beach Resort, Lets Go Maldives, Taj Exotica Resort & Spa Maldives and Yacht Tours Maldives Pvt. Ltd.

The road show offers a platform for the Maldives to establish direct contact with the Australian travel trade. It is also an opportunity for the Australian travel trade to receive the latest updates of Maldives as well as directly meet the representatives from some of the Maldives’ most popular hotels and resorts and travel agents who are participating at the Road show together with MMPRC.

An overwhelming response was received from the Australian travel trade for the Maldives roadshow participation, indicating their level of interest in the destination. With limitations in capacity, 180 attendees from Sydney, 160 from Melbourne and 120 from Perth are expected to participate. The attendees include tour wholesalers, travel agents and media from Australia.

Australians made up 1.4 per cent of the visitors to the Maldives up to April of this year. A total of 16,913 visitors from Australia visited Maldives last year which is a growth of 38.1% compared to year 2012. Hosting of the Road show will help boost arrivals from Australia.

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Gili Lankanfushi commits to seagrass meadow conservation

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Gili Lankanfushi, a pioneer of sustainable barefoot luxury in the Maldives, has reinforced its dedication to marine conservation through an ambitious seagrass preservation initiative. As part of its long-standing sustainability efforts, the resort has pledged to conserve 1,250m² of seagrass within its lagoon—representing more than 80% of the area’s total seagrass coverage.

This significant commitment was announced at the recent Seagrass Industry Leaders Circle launch event, held on Dhiffushi Island in Kaafu Atoll. The gathering brought together representatives from 17 leading resorts, each pledging to protect seagrass meadows—often referred to as the ‘lungs of the sea’ due to their essential role in carbon capture and supporting marine life.

Gili Lankanfushi’s pledge was delivered by resident Marine Biologist and Sustainability Manager, Renald Yude, who highlighted the ecological importance of seagrass ecosystems. “Seagrass plays a vital role in carbon sequestration, biodiversity support, and coastal protection,” he stated. “Preserving this habitat is not only essential for marine health but also a vital step in our global climate response.”

The resort’s approach to conservation is grounded in scientific research and regular monitoring. Yude and his team conduct standardised quadrat-based surveys to assess canopy height, algal cover, sediment type, species composition, and wildlife sightings. These studies ensure a data-driven understanding of the health and development of the seagrass meadows, which serve as nurseries and sanctuaries for species such as turtles, rays, seahorses, and juvenile reef fish.

Gili Lankanfushi’s involvement in the July 2025 event underscores its leadership in marine conservation across the Maldives. Organised by Maldives Resilient Reefs and the Blue Marine Foundation, and officially inaugurated by the Maldives’ Deputy Minister of Tourism and Environment, the event included a pledge-signing ceremony and educational workshops focused on the importance of protecting seagrass ecosystems.

Beyond seagrass preservation, Gili Lankanfushi continues to champion a wide range of sustainability initiatives. The island’s Coral Lines project provides a nursery for coral restoration, allowing new corals to grow and be reintroduced to the reef. Guests are invited to engage with this initiative, learning about coral rehabilitation and even adopting corals as part of the programme.

The island’s commitment to sustainability extends to its infrastructure and daily operations. All villas are built using sustainably sourced materials such as plantation teak, bamboo, palm wood, and recycled telegraph poles. Toiletries are offered in refillable ceramic containers to reduce plastic use, while a dedicated desalination plant supplies all drinking water in reusable glass bottles.

Partnerships with organisations such as the Manta Trust and the Olive Ridley Project further support the protection of vulnerable marine species, including manta rays and injured sea turtles. The resort also prioritises sustainable fishing practices, works to minimise single-use plastics, and provides sustainability training for all staff.

Located in the pristine North Malé Atoll, just 20 minutes by speedboat from Malé International Airport, Gili Lankanfushi offers a serene retreat for couples, families, and solo travellers alike. With its eco-conscious ethos, stunning natural setting, and signature ‘no news, no shoes’ philosophy, the resort remains a benchmark for responsible luxury in the Maldives.

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SIX & SIX PRIVATE ISLANDS introduces Edhurun: New philosophy of personal hosting rooted in Maldivian culture

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Marking International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a guest philosophy that reimagines the butler tradition through a culturally grounded, psychologically attuned lens. While many luxury resorts in the Maldives reference local heritage, few have embedded it so intentionally into the heart of their service ethos. Edhurun signals a deeper shift—one that translates cultural insight into a refined Maldivian expression of hosting, quiet in tone yet elevated in execution.

Derived from the Maldivian word for “mentor,” Edhurun is not a job title but a principle: the art of knowing—without being asked. It forms a foundation of the brand’s people philosophy, Rayyithun, ‘The People of the Islands,’ and will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a portfolio-wide rollout to follow.

“This isn’t about adding another luxury label to service,” says Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing what gets in the way—and honouring a kind of attention that feels instinctive, not rehearsed. Edhurun reflects that belief.

Why Edhurun

In Maldivian culture, the Edhurun is a mentor—respected not for instruction, but for presence. They guide through example, listen more than they speak, and possess a quiet authority grounded in trust. This is the spirit that defines the new hosting model at SIX & SIX. Hosts aren’t assigned to serve; they’re aligned with intention. Hospitality here is not transactional—it’s a choreography of rhythm, ease, and emotional awareness.

Attention is not announced. It’s simply felt.

More Than a Butler: A Translator of Place

Unlike traditional butler systems that prioritise efficiency and task execution, Edhurun is shaped by emotional intelligence, refined sensitivity, and narrative memory. Guests are not matched by villa category or booking tier, but by intention—whether seeking solitude, celebration, restoration, or creative clarity.

There are no scripts. Instead, subtle gestures signal understanding: a villa layout adjusted to mirror how a guest moved the day before. A note in the guest’s native language—brief, unsigned. A bottle of vintage wine uncorked quietly, timed to the hour it was enjoyed the night before. Even discreet safety arrangements are managed seamlessly. It’s hospitality pared back to its essence—where the rarest gesture isn’t attention, but understanding.

“Edhurun isn’t a role you train into, it’s a mindset you cultivate,” said Marc Gussing, Director of Operations for SIX & SIX PRIVATE ISLANDS. “Our guests arrive with high expectations—and rightly so. They notice what’s off before it’s said. What we offer isn’t less service, it’s sharper and more personal. It takes a different kind of awareness to get that right.”

RAH GILI MALDIVES

Recruitment Beyond Credentials

This new model challenges traditional ideas of what qualifies someone to host at the highest level. While many will come from leading global brands, the programme also welcomes those with natural emotional depth, cultural fluency, and humility—qualities rarely listed on a CV. Training blends guest psychology, local heritage, and the quiet art of observation. Hosts learn how to hold space rather than fill it. How to recognise when silence carries more meaning than words. How to respond without overtaking.

This approach also informs inclusive recruitment. Alongside seasoned professionals, the programme seeks women, elders, and individuals with intuitive, interpersonal strengths. Their lived experience doesn’t lower standards—it deepens them. Their inclusion isn’t symbolic—it’s strategic.

A Cultural Anchor

Rayyithun—The People of the Islands—anchors the SIX & SIX people philosophy. It reframes hospitality not as performance, but presence. Roles like healer, builder, poet, or guide are treated not as tasks but as expressions of identity and care.

Seasonal apprenticeships, community-based learning, and co-created curriculums with island elders ensure that traditional knowledge systems remain living, not preserved. Through oral traditions, rituals of welcome, and intergenerational exchange, hosting becomes cultural stewardship. For the global traveller who has seen it all, this offers something quietly different—where culture isn’t displayed, but felt.

For the Traveller Who Has Seen It All

In today’s luxury landscape, privacy and comfort are givens. What sets an experience apart is how it makes you feel— without ever needing to announce itself. Here, Edhurun finds its quiet power.

It doesn’t deliver excitement—it reflects intention. The host becomes an extension of the guest’s rhythm, responding to energy and mood in subtle, almost unspoken ways, yet deeply profound. The luxury lies not in what is offered, but in how it’s received. In presence, not performance. In listening, not leading. In a sense of ease that doesn’t feel curated—it simply is.

DHON MAAGA MALDIVES

A Signature of the Brand

As SIX & SIX PRIVATE ISLANDS evolves as a lifestyle-led luxury brand, Edhurun will become a defining signature across all six islands. Following its debut at RAH GILI, the model will be implemented at DHON MAAGA, with future resorts adapting the principle to reflect their own narrative while upholding the same commitment to intention- led hospitality. A structured mentorship and performance framework will guide its consistency and growth.

“This isn’t just a reinterpretation of butler service. It’s a return to something older—and in many ways, more refined,” says Laith Pharaon. “The kind of hosting where nothing is announced, but everything is understood. Where stillness carries weight. And where true luxury doesn’t need to be seen to be felt.”

Edhurun is just one expression of Rayyithun, the brand’s people philosophy that will continue to take shape through other roles rooted in Maldivian life—from the Masverin (Fishermen) and Raaverin (Toddy Tappers), to the Beruverin (Drummers) and Beysverin (Healers). Each reflects a different way of being—and a different way of caring, with more to come as the story unfolds.

This is the way of the Edhurun. And they walk it quietly—beside you.

Headquartered in Malé, SIX & SIX PRIVATE ISLANDS operates luxury and ultra-luxury resorts in the Maldives. By taking a fresh approach to hospitality—one rooted in simplicity, artistry, intuitive service, and honest, natural connections—SIX & SIX gives guests complete freedom to curate their own, unique journeys. The company will open six independently branded resorts in its first phase of development, with openings scheduled from 2025 through 2029.

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Fast, fun, and fearless: Jet Car rides arrive at Sun Siyam Iru Veli and Vilu Reef

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At Sun Siyam Iru Veli and Sun Siyam Vilu Reef, guests can now glide across the pristine turquoise lagoons aboard a sleek, high-performance Jet Car — a new water adventure that seamlessly blends excitement with elegance. This latest addition invites guests to experience the Maldives from an entirely fresh perspective, all while immersed in the refined comfort and distinctive style for which both resorts are renowned. A striking combination of speed, scenic beauty, and luxury, the Jet Car experience encapsulates the resorts’ dedication to delivering unforgettable moments for discerning travellers.

Powered by a high-performance Yamaha engine, the Jet Car offers a thrilling ride over the clear waters of the Indian Ocean. Guests may select from various packages, including guided excursions where a professional driver navigates the route, or private hire options that allow guests to take control, accompanied by a jet ski guide for added safety and assistance.

At Sun Siyam Vilu Reef, the experience is marked by a sleek white Jet Car that creates a dramatic contrast against the deep ocean hues, while Sun Siyam Iru Veli introduces a vibrant pink Jet Car that brings a playful splash of colour to the horizon. With intuitive controls, the Jet Cars cater to both seasoned water sports enthusiasts and beginners alike. Built-in Bluetooth speakers further personalise the journey, allowing guests to curate their own soundtrack for the ride.

To mark the launch of the Jet Car, both resorts are offering exclusive summer packages. At Sun Siyam Iru Veli, guests staying a minimum of seven nights will receive complimentary round-trip seaplane transfers for two, a veranda breakfast, a Lucky Dolphin Cruise, a USD 100 spa credit on selected treatments, and a welcome bottle of wine with signature bed decoration. Meanwhile, the offer at Sun Siyam Vilu Reef includes complimentary transfers, a sparkling wine and fruit basket on arrival, the choice of a floating or in-villa breakfast, a 30-minute couple’s spa treatment, a complimentary room upgrade (subject to availability), access to selected non-motorised water sports, and free accommodation for children under 12.

Available for bookings made until 31 August, these seasonal offers present a perfect opportunity for guests to pair barefoot luxury with exhilarating new experiences on the water.

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